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Today on the podcast, we're going to be looking at whether selling is different when you are in a formal situation than when you are in an informal situation. So in other words, today we're going to be looking at this whole issue, this whole matter that lots of Nigerians seem to believe that when you are in a formal setting, you're supposed to sell one way. When you are in an informal setting, you're supposed to sell, you're supposed to package, you're supposed to compose yourself in another way.
So we're going to look at some questions about whether this is true, whether we should even be worrying about whether we are formal or not, whether this distinction is helpful, you know, formal selling situations and then informal selling situations. And then what is the proper way that we should think about selling, about how to combat ourselves whenever we're in situations and whenever we're in context that seem to change, you know, from time to time because it's not every single time that you are selling that also about the noise in the background.
Friendly back home, excuse me, Friendly back home in Abuja and the family holiday is over. But anyway, you know how it is. Now, those of you who have been listening to the podcast for a long time, you know, back at home. And I live in a fairly big neighborhood, so lots of neighbors. And my neighbor downstairs seems to have started off this year on a very, very, very good note because they have a brand new Jaguar parked outside.
But you know, the Jaguar seems to be very, all I say, the Jaguar seems to be very sensitive. So anytime somebody walks past and your clothes just brush the Jaguar, they think would go pom, pom, pom, pom. So that's all the noise that you're hearing out there. It's just people tripping off the alarm of the Jaguar. And that has been happening all night. So if you're one of these, you know, wealthy Nigerians and you decided to start off 2026 on a very good note, you know, you went out and you bought yourself a fancy Jaguar, you know, you come and pack it in the compound.
I beg adjust the security settings, you know, so that you don't disturb other people in the house because I'm making this recording at about 8:30 on a Sunday morning and I'm not telling you lies between 9:00 and 8:30. Now that alarm don't blow like 5 times and it's, it's annoying honestly. We're not a Niger is now if I go down, I'll rake those hours. It is more important because you you don't get money, you know, if you buy Jaguar, that's the reason why me I'm breaking.
So let me just respect myself for now. Anyway, the time will come when I go and buy my my Tesla cyber truck. Even me to when I buy my own Tesla cyber truck, That's how I'll kill them in this neighborhood, any small team, my Tesla would go pomp, pomp, pomp, pomp, pomp. So yeah, that's it. Anyway, so I'm making today's recording at home, so I expect to hear the usual interruptions. In fact, everybody's sleeping. So I ran to the kitchen just to make this recording.
Hopefully nobody will come and interrupt me here. So back to the primary question for today. Is selling different in formal situations than in informal situations? When you are in a formal setting, should you comport yourself one way? When you are in an informal situation, should you comport yourself another way? This is your first time listening to the podcast. My name is Tavishima Aide, I'm the host of the podcast. I'm a former lawyer turned business consultant.
So if you love these kinds of topics, subscribe on Spotify, on YouTube, on Apple, or any player of your choice. And if you'd love to connect with me, you can call, you can send me a text message or you can send me a WhatsApp message on 08064 662140. For those of you who are regular listeners, remember we're now in January of 2026. And so we are a couple of days away from the start of the training that will run from the 12th until the 23rd of January 2026, where we'll be talking about how we'll be trying to teach people how to sell effectively over the phone.
How to talk to strangers over the phone, how to get them to become paid clients, how to build relationships, how to haggle, how to negotiate, how to price, how to package yourself well on the phone, how to build relationships over the phone so you can maximize customer lifetime value. All these interesting stuff. These are things that we'll be paying attention to from the 12th of January until the 23rd of January, 20, 26.
OK, so, so forgive me, I have a bit of a cold because, you know, we're back to Abuja, Hammatan. All right. Now, first of all, what is selling? Because we're talking about selling. Should you sell one way when you're in a formal situation and then another way when you are in formal setting? So what is selling? Some people think of selling as pitching or toasting. That is the most common idea that I hear about sales in this part of the world.
People think that sales is pitching, that you're sitting somewhere. When you're standing somewhere, you're talking to someone and you have the skill of being able to throw the right words at them, throw the right words at them. That will elicit curiosity, that will elicit attention, that will elicit desire. And don't make people want to rush and bang most Nigerians, they think that is what sales is. Sales is that selling and sales is pitching.
It is toasting that if you can find the right words, you can post somebody to want to do business with you. That's what lots of people think that selling is. And by the way, selling is not pitching is not toasting. However, if you are good at pitching and if you are good at toasting, yes, it will help you. But selling is beyond that. Then in order to correct this wrong idea about sales, there's some other people who sell who say that sales is about sales is about serving and helping.
Now, you hear these sorts of ideas if you're listening to Western podcasts, you know, sales podcasts from America in particular, and then the UK, people talk about serving and helping. And in a sense, yes, that is correct, because when we sell, we are trying to serve people because they have goals, they have aims, and we're trying to make sure that they achieve their goals. And yes, we are trying to help them. But the problem with this idea about selling is then people now end up in this whole slave mentality or account maintenance mentality where if the customer jumps, you say how high, where you are totally at the behest,
totally at the whim, totally at the Caprice of the customer, the person that you're talking to. Now there's an element of truth to this idea of sales or selling as serving people or helping people. So if you're good at serving, it will help you. If you're good at helping customers, it will help you. But there is more to sales than serving and helping. So whichever cab you belong to, the pitching and toasting or the serving and helping, just know that your perspective about sales and selling is incomplete.
This is the proper way to look at what selling is or what sales is. Selling or sales is just about aligning motives because me that I'm standing in front of you right now making this recording. I have my own agenda. You are listening to this podcast right now. You have your own agenda. When you finish listening to this podcast, you have your own agenda. When you approach a potential customer, you get waiting. You know there's something on your mind that you're chasing.
Your own customer today is something on their own mind that they are chasing. So sales is all about figuring out these motives and aligning the motives. I want to make sure that my agenda and your agenda, they align. There's a blending and then I make a proposal that everybody is happy with. That is what selling is. I have my own agenda. You, you have your own agenda. Let's discover the agenda. Then let me as a salesperson make a proposal that is sweet for you, sweet for me.
At the end of the day, I carry my money and the end of the day you get the result that you desire. That is what selling is. Figure out people's motives, align the motives, and then propose A mutually beneficial outcome, an outcome that will be good for me in my bank account, and an outcome that will be good for you as well. And during that process, yes, you will do some pitching, you will do some toasting, you will do some surfing, and you will do some helping.
What you can see that selling is beyond pitching, toasting, serving, helping. It's about figuring out motives, aligning those motives, and then proposing mutually beneficial outcomes and outcome that both people will be happy with. So excuse me then on to the next thing. Why should we worry about whether we're in a formal situation or whether we're in informal situation? And the answer is obvious. We worry about whether we're in a formal situation or informal situation, because obviously we suppose package ourselves well.
We want to dress well, we want to sound well, we want to look well. We want to play by all the rules of the context, the written rules, the unwritten rules. So yes, those of you who are worried, should I be formal? Should I be informal? Your your intuition is in the right place because you don't want to be in a formal situation and then you show up in in jeans and T-shirt or the other way around. Yes, we should always dress the part.
We should always act the part. We should always play by the rules of the game. So yes, we should be worried about whether we are in a formal situation or an informal situation. However, is this distinction helpful thinking of things informal versus informal? The answer is no, because if you're thinking in terms of formal or informal, you end up making the mistake that lots of sales people make, which is you ever end up being too stuffy or you end up being too playful.
I repeat, we have all bought things from people before. And so we all know of that salesperson that was too playful, too on serious, too one kind. And then we also know that salesperson who was too, you know, like, like Bros relax, you know, because they're too uptight. So if you're thinking about it in terms of formal versus informal, those are the dangers that you can run into. You can either be too stuffy or too playful.
And then plus, to be honest, it's very, very hard to be able to figure out, oh, am I in the formal setting or in an informal setting? For instance, if you go to go and see the president, you have an agenda that you want to pursue. And then the president is like, oh, young man, come in. Oh, have a seat, blah. What do you say your name is again? Oh, and everybody's chatting nice and everything. That kind of situation. Should you be formal or should you be informal?
Trying to figure that out. Actually, it's hard because not presidency. So you feel as if it's something that should be formal. Now, boy, as you enter president, don't begin to shine teeth. You know everybody, they laugh, everybody's cool, alcohol on the floor. You know, what are you supposed to do? Bottom up and be relaxed. So for some of you who are good at reading social context, you have no problem whatsoever. But for some of us, you know,
it's hard. Should I be formal or informal? Now, this is the proper distinction. This is the proper way that you should be looking at things. Don't look at things in terms of formal versus informal. It will confuse you. Lots of you think of this thing in terms of simple versus complex, whether you're in a simple sales scenario or whether you're in a complex sales scenario. For those of you who've been listening to the podcast for a while, you already know about this line of thinking.
But let me continue to talk for those who are discovering this podcast for the very first time. I've never heard about this. So the proper way to think is, are you in a simple sales situation or a complex sales situation? Don't think in terms of the setting. Oh, I'm in front of the president, therefore I must be formal or I'm in front of my uncles and aunties, therefore I should be informal. It is not the setting that would determine.
There's one of my teachers used to say that he needs to say determine who say determine. So it's not the setting that would determine whether we are formal or informal. It is whether we are in a simple sale or whether in a complex hill. So in other words, if you're in front of your uncles and aunties, people that carried you as a baby and wipe your bomb, if you're in a complex situation anywhere, you guys be formal. But if you're in front of presidency and it's a simple sales situation, everything is soft, everything cool.
You can't be informal. So are you in a simple sales situation? Are you in a complex sales situation? Now this is how we tell the difference. There's some factors that you have to look at that will help you figure out whether you're in a simple sales scenario, a simple sales context, or whether you are in a complex sales scenario, a complex sales context. One of them is price. Let me just call them out this price, there's complexity,
there's relationship. Sorry about that guys. You know, the horn keeps going on and on and on. Like I told you guys, the situation, this guy has bought brand new Jaguar, you know, and I thank God for his life, but really he's killing us in this neighborhood. He's really, really killing us. Somebody can't sleep again because you're born Jaguar anyway. See, that's why money is necessary so that you can go and buy a nice mansion to yourself.
You know, what's it called Ministerial Valley and what's it called in Abuja? You know, you go and buy a nice mansion to yourself, plenty of space, plenty of acres so that whatever people are doing in their compound, no concern you, you're just living Peace of Mind. That's the reason why I'm making this podcast and that's the reason why we need this money in 2026 so that we can move to a neighborhood where neighbors are not going to kill us because they are both brand new car.
Now where was I? So the things that help you determine whether you're in a simple sales situation or whether you're in a complex sales situation. Now the first one is price. After that complexity, after that relationship, after that risk, after that sales cycle and then parties. Don't worry if you didn't get everything. I want to explain step by step, first of all, this price, the more inexpensive something is. By the way, on this podcast, we don't say cheap, we say inexpensive.
So the more inexpensive something is, the more simple the sales scenario, the more expensive something is, the more complex the sales scenario. So for this my neighbor now we don't buy Jaguar. The Jaguar is not anyhow anyhow kind of car. You don't see it anyhow on Nigerian roads. It's an expensive car. It's auk kind of something. So you gas imported. If I have people who have that kind of money, you don't go and buy this thing secondhand.
So you gas cheaper brand new. It's pricey. That is a complex situation because the thing costs. Meanwhile, if I want to buy, OK, I'm in the kitchen now making this recording. My wife says I don't like this chopping board. Let's go and buy a new chopping board. It's not too expensive. So you can say that you're in a simple sales scenario, or rather in a simpler sales scenario. Chopping board in No2 costs. So that one if I relax and informal, no big deal.
However, to go and buy brand new Jag, brand new Jaguar 2026 model tear rubber, brand new spanking, brand new expensive something, now we gas shine our eyes. If we're excessively formal, nobody who vex will understand because people are dropping 10s of millions, hundreds of millions just to acquire one single Moto. So this is how price comes into play. If it's affordable, you're in a simple sales situation. If it's complex, sorry.
If it's affordable, you're in a simple sales situation. If it's pricey, the chances are you are in a complex sale situation. Then next, the level of complexity. Complexity just means how many moving parts or how many things do you have to juggle when you want to buy this thing. Now for chopping board, since I'm in the kitchen, what are the things you need to consider? Chopping board is either wood or plastic or ceramic.
Me, I don't like wood because as you're chopping the wood would be breaking up. So me, I prefer plastic, but some people say I don't buy plastic because of micro fibers. So the truly big boys and big girls, when they buy chopping board, what they buy is marble, marble chopping board. But you can see that the things you're trying to balance here is not plenty. Is it wood? Is it plastic? Is it marble? The next thing is the size.
The chopping board that we have now is a small chopping board because you know, it's just me and my wife and my kids. So no stress. But then my sister-in-law on the other hand, she's a professional Baker and a caterer. So when she came into the house now and she saw the new chopping board, Cosmo was proud of this chopping board that we have. My sister-in-law came as I said, what is this? I said this chopping board. Now she said no, this is not chopping board.
So you look at this and this is too small. I say how small? OK, what do you want? Again she said that the chopping board of different size. I say which size? So you see this chopping board. Now this chopping board will be like plate and say anything works, I don't care. And she said there's medium size. Which one is medium size? She now pointed to the sink. The whole length of the sink said that's like medium sized I think.
How can I buy a chopping board that big? Is it human being or cotton? She laugh. Is it there's even chopping board that is bigger? She now spread her arms, by the way. She's not very big by the way. So for me, my own span is 6 feet. When I spread my arms, I can cover 6 feet, but she's smaller than me, so she can't cover 6 feet. So she spread her arms. She said there's even chopping board this size. I say. You say yes now.
When you're in a restaurant or you're an industrial kitchen, when you're in something, something you need to cut like this, you need to cut like that, you know, so, so I was like, how did I ever enter this thing? Anyway? I can't remember how I got here, but sure. The most modern thing is when it comes to chomping board, you can see that it's not too complex. The number of things you have to consider is not too much. What is the material?
What is the cost? What is the size finish? No Jaguar. Now on the other hand, what are the things you have to consider? Well, of course you look at money and how much we have. You now look at whether the car is suitable for Nigerian road or not. Then definitely you want to make a kind statement, you know because you want to buy that kind of card. Once you pack in the compound, your neighbors be like wow. And honestly, when I came back from Macadi and I saw that Jaguar, I say, hey, I say see machine, see correct car.
I say may the Lord do it. As I looked the car, I touched it. I say may the Lord do it for me. As I touch it, the car begin to blow. Paul, Paul, Paul, Paul, Paul, Paul, Paul. I say, hey, OK, now this car doesn't like Nigeria. So you consider the kind of car that will make a statement. Then you also consider, OK, this car that I'm buying now, where will I be able to find spare parts? Where will I be able to find mechanic if the car breaks down?
Where are we going to service it? Is there going to be any warranty? Is there going to be any after service? What else? You know, on and on and on and on. You can see that there are lots of things to consider when it comes to buying a car that you don't consider when you're buying a chopping board for your kitchen. So the complexity involved in buying a chopping board is small. The complexity involved in buying a car is big.
The car has more moving parts, the car has more things that you need to consider before you transfer the money. So these are the things that help you realize whether you're in a simple sales situation or whether in a complex sales situation. So if you're a business person and you sell things like chopping board, knife, pot and pan, things like that, chances are most of the times you are in a simple sales situation. But then if you are someone who sells cars, you sell Tesla cyber truck, you sell Jaguars, you sell Rolls, Rolls Royce, Range Rover in all those kind of cars.
You know, you're not selling, you know, Jelly weather, you're not selling Toyota Camry and all those kind of cars. You're selling big, big cars, correct cars, cars that men drive. You understand, no cars are small boys like to drive. So if you're in that situation, you're typically in a complex sale scenario. So I hope as you're listening, you can now see where you fall within the scale and you now know how to be comforting yourself.
It's not according to whether it's formal or informal. It's according to whether this is a simple sale or a complex sale. We're in a simple sale. You can afford to relax when you sell chopping board, cooks, cooking pots and pan. We can be jovial, we can be relaxing. We can be cool, you understand. But if you're selling Jaguar, you're selling Range Rover. You can still be jovial. But if people begin the formal lines and begin they shine their eye, don't be surprised.
You know, play accordingly. This is a complex sale scenario. So everybody wants to be on their game. Nobody wants to drop money and find out that they drop money for rubbish. Then relationship. That's the next factor. In simple sales, relationships are not important. Relationships are not inquired, not required. So to buy chopping board, relationship not needed, I go there. Madam, we have chopping board. This is the one that I have.
Madam, don't give me a mobile, mobile is too expensive. Let me see wood or plastic Wood, OK. The wood of this cost is how much. The plastic of this cost is how much. Madam, give me this one by we go and we never have to talk to each other again. Relationship not needed For complex sales On the other hand a relationship is needed is required because when you buy this Jaguar and you ship it down to Nigeria, you need to have good relationships with the people who sold you the car from Obudo Ibo so that they can recommend you to service stations in Nigeria because you can't be bad driving.
Jaguar brand new 2026 model looking like it has been driven by the gods. Then when they think it has problem, you now come and call roadside mechanic To now touch up your car is not done. By the way, this is one thing that annoys me. I'll be there in the mechanic with my Toyota Corolla. We're fixing it. Somebody will now pull up with Bentley. Gonna be like, what kind of rubbish is this? How can you be driving Bentley and then when your car has a problem, you don't go to roadside mechanic, It's not done.
It doesn't make sense. If you're driving Bentley and there's a problem with your Bentley, fly that thing abroad. I big and have a proper mechanic, a proper, you know, surgical Dr. of cars, have a proper, you know, give your car the special treatment. I can be here in a mechanic with Toyota Corolla. You will now come and bring your Bentley. What is that? If you don't have money for, you know, to give your car good pampering treatment, don't buy that kind of car.
I think they vex me. Seriously, if you buy Bentley, make sure you have Bentley money for Bentley upkeep. Anyway, what was I? I had relationships. So when you buy that Jaguar from the UK and you ship the Jaguar down to Nigeria, you need to be in a good relationship with the dealer over there so that when there's problem, you can call them up to say, hey, Bob, Remember Me? This is the chief, the Otoku who bought the Jaguar.
Something, something, something you know, and then you have a conversation, begin to troubleshoot that the satellite navigation is not working. They will help you out or something has happened with the car. Small key leg here, they'll be able to say, oh, we have recommended partners in JAWS or recommended service partners in Lagos. Here's the phone number. You can deliver the car to them, they'll sort you out, you know,
that kind of thing. So when it comes to complex selling situations, relationships are required. Relationships smooth over the whole process. So if you're selling pots and pans and chopping board and knife and kitchen scissors and kitchen spoon, you don't. If you engage in relationship building, it will be good. But if you don't engage in relationship building, it won't really hurt you like that. But trust me, if you're selling complex items, you're in a complex hill scenario, the more relationships you're able to build, the better for you.
And the more money you will make, the more progress you will make as a salesperson, as a business person. So if you're in a complex hill scenario, make sure you're doing a good job of building relationships. Now, I hope as we're listening to the podcast, you're beginning to see yourself, you're beginning to rank yourself, you're beginning to place yourself where you fall when it comes to levels of simplicity or levels of complexity.
Open BDC. Why I say formal and only formal is not really helpful nor will help you, but rather simple versus complex. Then the level of risk that is involved also determines whether in a simple sales scenario or the complex sales scenario. If I buy a wooden shopping board and I come home and my wife says, what is this, go and buy marble. Yeah, I'll go and buy marble. The risk is not, you know, I've lost a few thousand, no big deal.
But on the other hand, if I go and buy my Tesla cyber truck and I park in front of the house and my wife says why is this thing resemble Bangalore? And by the way, that's what my wife says I like the Tesla cyber truck. It looks cool. My children like the Tesla cyber truck. They say look sci-fi, it looks futuristic. My wife look at it and she said the thing resemble Bangalore. She say if I buy it, she won't drive, which is not a problem for now because the one that I
like the cyber cyber truck, very big purple color is currently going for 430 million naira 430 million. Unfortunately, if you take me up and down and shake me, you won't get up to 100 million at least for now anyway, I will get there. So right now that's not even a problem. So if you're selling expensive equipment like Jaguars and Tesla cyber trucks, you had better be good at building, maintaining, sustaining relationships.
It's a key part of your success. Sorry, look at me. Sorry, forgive me. We had gone beyond relationships. I was talking about risk. So for risk, if I buy the wrong board, the risk is just I waste a few thousand. My wife would be angry. But the risk involved if I buy the wrong car is I will end up in serious problem. I can buy a car that comes into Nigeria that we cannot maintain in Nigeria or that maintaining in Nigeria is just too expensive and it doesn't make the on.
I put it, it doesn't justify the cost, which is the reason why I'll be my mechanic with my Toyota Corolla and I'll see somebody bringing Bentley for roadside mechanic to come and touch up. If you're one of those people, stop that rubbish. Please take your Bentley to the right, to the proper mechanic and give it a five star treatment. If you don't have the money, then don't buy Bentley, don't buy Jaguar, don't buy Cybertruck.
It's not by force. In fact, if I see anybody bring Tesla, Cybertruck to roadside mechanic and we'll beat the person there live or beat them. It's abuse of motor. You can't be abusing your cars like that. All right, so that is risk then sales cycle. Sales cycle is the length of time that it takes traditionally for the deal to close from when people say good morning, good afternoon, do you have blah, blah, blah, until the time when they transfer the money.
That is what we call the sales cycle. Now traditionally for some items, the sales cycle is short and for some items, the sales cycle traditionally is long. When it comes to buying. What's it called now? Kitchen chopping board, because I'm still in the kitchen. When it comes to buying shopping board, the sales cycle traditionally is short. Those of you who sell pots and pans, shopping board, knife, cooking spoon, all those kinds of things, you know it's short.
Typically somebody will come into your shop in less than 30 minutes. They have bought what they want to buy and they have left, or they have asked the question that they want to ask and they have left anybody who is staying there. One hours, two hours even. You. You will now be feeling as if How can I get this idiot out of the shop? He is wasting my time because the sales cycle for these kinds of items is short. It is minutes.
Somebody comes in. Madam, do you have marble chopping board? All you have is OK. Good. What about ceramic knife? Do you have it all? Fantastic. What about pots? Do you have pots that are Teflon coated? Oh, do you have it OK? Or like a set of 12? How much do they cost? Then you have go back and forth, you price a bit. You say, OK, can I pay 80% deposit now? I'll transfer the rest later. OK, Madam, no problem. And the person transfers you 80%
deposit, you know, 4.5 M And then the next day the government settled the rest. You sell pots and pans, all these sorts of things, Minutes. And the person is gone 30 to 45 minutes. They come the price they take it or they don't take it, they leave. Besides cycles, the sales cycle for buying the car on the other hand is typically is traditionally a bit longer. Somebody will come and look at different models because you'll just go there and buy the only Jaguar you see.
And this remember I said my neighbor bought Jaguar and oh boy, that is a beautiful machine. I won't lie, a beautiful, beautiful car, Beautiful, beautiful car, silver verifying car. So obviously he didn't just go and say give me this Jaguar. He went there obviously during the halls because we're in general. So guy probably traveled in December, you know, with the family abroad. And then while he was there was looking at some cars.
So you go to the dealership and they look around. So I'm thinking of buying the car. What Jaguars do you have here? In fact, maybe even went there thinking, let me buy Bentley. And then maybe he now saw the Jaguar section and say, now Jaguar BDS say, yes, Sir, they will take you there. They'll show you different models, different ranges. You think about it. You go home, discuss your wife, discuss with your brother. Maybe you now come back again with your brother and your sister-in-law.
So I'm thinking of buying a Jaguar. So one nice car. I bet you should follow me. Come and see this car. You go back, you look again, they'll now say more do test drive. You drive the car around a bit the streets of London, you know, you drive it, you put the top down, you put the top back up. You blow AC, you do satellite navigation, you try Internet radio, you try every, every, you know, just have a good time. Just drive the car, come back it again.
Maybe you come back again. Don't want to review your social OK, no credit. Does it apply? OK, if you're a Nigerian buying a car from the UK, bringing it back here, I guess your credit score doesn't matter much. But if you're a local person, maybe they might have to look at your credit score and the status of your insurance and stuff like that. But the point I'm trying to make is if it is to buy a car, then it's not going to, traditionally speaking, it's not going to be a quick thing.
It's not going to be you come and then 30 minutes later you leave with a car, you come back. You know this small Gocom buying a car, the sales cycle could be a couple of days, could be a couple of weeks. So traditionally speaking, if your sales cycle is short, people expect to walk out or pay within minutes. You're in a simple sales scenario. You people expect to pay or work out or whatever a couple of days later, a couple of weeks later.
In fact, there's some things that it will be a couple of years later, then you're in a complex sales scenario. Then also the number of parties involved determine how simple or how complex the sales scenario is. When his kitchen board only talking to one man, the person who is in front of you to buy the board or one woman. When it comes to buying Jaguar, you know you're talking to a couple of people. The man will come and go.
The next time he comes, you'll come with his wife. After that he comes, you'll come with mechanic. You know, if he has adult children, you know, he might even show up with his adult children, you know, come with his first son. So buy on to buy a Jaguar. What do you think? So as a salesperson who sells chopping boards, pots and pans, things like that, you're used to talking to one person only, maybe 2 husband and wife show up.
But then for the person who sells cars, you're used to talking to a couple more people, 345, maybe 6. It depends. If you're based in the UK and the partner lives, the person who wants to buy the car lives in the UK, then you're going to do, you're going to check their credit score, you're going to check the insurance. So you're not only having conversations with the person, you're also having conversations with their insurance carrier,
with their bank, you know, on and on. So conversation was plenty. So these are some of the things to consider when we're trying to figure out, are you in a simple sales scenario or are you in a complex sales scenario? OK, so we've currently done 30 minutes and let me bring today's episode to a close because I don't want this to be a very long 1. So what we'll do is tomorrow we're going to continue where we're now going to look at the implications.
Now that you've figured out you're in a simple sales scenario or you're in a complex sales scenario, how does that affect how you sell? How does that affect how you comport yourself? How does that affect how you comport yourself, how you package yourself, how you step into the room, how you handle things? So we'll start looking at that tomorrow. What are the implications for how you sell when you're in a simple sales scenario, on a complex sales scenario?
And then we'll cap it off with a few simple examples. I like this example that I came up with, you know, like when you're selling in front of the presidency. So tomorrow we'll answer that. When you're selling in front of the president, should you be formal? Should you be informal? It is. Is it a simple sales scenario or is it a complex sales scenario? So with that, we'll cap it off today. And if it is your first time listening to the podcast, I hope you've gotten some value out of it.
And please make sure you subscribe on Spotify, YouTube, Apple, or any player of your choice. And if you'd love to connect with me, you can call, send a text message or WhatsApp message on 08064662140. Don't forget sales trading starts on the 12th of January to the 23rd of January 2026 already in January. So the time is now if you would love to sell effectively using the phone because whether you sell pots and pans or whether you sell cars, there are times where you might have to collect somebody's phone number because you want to follow up or because you want to get them to be a repeat customer or because you're trying to get a referral or you're trying to get a review or something.
So all of us listening to the podcast at the moment, at some point we have to learn how to sell using the phone. So if you're curious and you want to learn how to be effective at using the phone, reach out to me, call, send me a text message or a WhatsApp message on 08064662140. Let's have a chat. I'd love to know who you are. I'd love to know the business you're involved in. I'd love to know your goals for 2026 because I want to make sure that this training is going to be suitable for you and is going to help you achieve your business goals or your personal goals.
So that's it. Thank you very much for listening. I'll catch you all some other time.