Attract More Customers: The Power of Direct Response Copy and Strategic Planning

Hello and welcome to the show today. I'm not in an audio booth, so I expect to hear some interruptions in the background. Now today what I want us to look at is how to sell your, you know, leftover items, you know, bits and bobs and things that you have here and there hanging around the house. Now, why do I want to do that today? It's because recently me and my step sis or rather my step sister has this pair of headphones that she has or just lying around the house, you know, doing nothing basically and that she wanted to sell.

Now the reason why she got them in the first place was because she wanted to use them for I think podcasting or maybe editing videos, I can't remember. But eventually it was not her jam and so she didn't end up using it. So she tried to use it like two or three times and then just put it back in the box. That's all. She reached out to me eventually. Now this is what I did. I requested a photo from her so that I would share on my WhatsApp status because I

realised that, you know, she told me I have this thing for sale. But then I reach out to one or two people and I send a message. It's not going to do much because lots of people don't realise that when it comes to trying to sell something, the level of effort and the level of, I put it, the level of effort or level of work that is required to sell something is actually a whole lot more than most people think. So the average person thinks you have something to sell or you're about to get into business.

You just, you know, tell one or two people and then things will take off. And that's not the case now because this is what I do for a living, helping people fix sales problems. I knew that trying to sell these headphones is not just a matter of OK, she has told me, me, man, let me just tell one or two of my friends and then somebody would be interested and that would be it. So I requested a photo from her so that I could share on WhatsApp status because I know that they're a bunch of you.

So are you listening to the podcast right now who do that sort of thing? You know, you have downtime or you're just curious, you open your phone, you start scrolling through people's WhatsApp status. And that is how I've been promoting the podcast primarily over the last five years, WhatsApp status and, and on LinkedIn. And that's how I've been able to get the show to over close to 30,000 downloads so far just by using those two avenues.

But then for the podcast, you know, I've been doing that every single day, more or less. I mean, of course, you know, one or two days you're on the road and so you miss things here and there. But I've been doing this almost on a daily basis. So I knew that OK, she has headphones she wants to sell. It's pretty much going to be the same thing. So took the photo, was going to share it on WhatsApp status. And then I asked her for the specifications because, you know, I don't know thing about headphones, but because I'm not a tech heavy kind of guy.

In fact, those of you who've been listening to this podcast for the length of time, you know that I'm recording this thing on my phone. So I'm not doing any fancy gish bound, you know, with microphone, connect to sound card, connect to computer, connect to this, connect to that. So I'm pretty laid back when it comes to tech. I just pick up my phone, I make this recording. So, but anyway, I know that you gear heads, you know people who like your gear, you know, you like your phones, you like your cameras, you like your computers.

You would like to know, like on the computer, you guys would like to know, you know, how many, how many RAM, how many mega this, how many that, how many that you know all those sorts of things. So I collected the specs for the for the microphone and I figured, OK, I'm good to go. I now created 5 direct response pieces because if I'm going to sell these things on WhatsApp, it's not just not just enough for me to put up a picture and say interested, you know, ping me.

You need to put up something compelling and the kind of thing you need to put up needs to be direct response, direct response copy. Now, what does direct response copy mean? Direct response copy means any kind of texts or any kind of words that you're putting out that the intention is you want somebody to take action now, now, now. So the kind of copy that says buy from me now, or if you're curious, send me your contact details, you know, those sorts of things.

You want somebody to take action now, now, now. That is direct response. The other kinds of messaging that people put out there, that is not necessarily direct response. Like this podcast. This podcast is not direct response. I'm putting out the episodes. Hopefully you find one or two things interesting. Hopefully you come back tomorrow, you listen again, maybe you listen for a couple of months. After a while, you think, you know what, this guy sounds legit.

Let me just give him a call. Let's see what he can do for my business. So this is different. It's a content marketing play. The podcast is a content marketing play. It's a relationship building play because I'm building a relationship with you. You have me plugged into your earholes right now. This is relationship building. Let's see, what else? Yeah, it's more of a relationship as content marketing is relationship building.

There's a whole bunch of other stuff. But this is not direct response. Direct response would be buy now, buy now, buy now, contact me now, give me your phone number, give me your phone number, give me your e-mail address. You know, do this, do this, do that. So since what we're trying to do is to sell the headphones, it's a relatively simple product. I forgot direct response would be the best. Trying to sell consultancy services on the other hand, that might not be a good approach,

which is the reason why I don't take that approach of you know, buy from me now, buy from me now. Book a consulting session, book consulting session. So that's why I don't do that. So I created 5 direct response pieces to show them the WhatsApp status. Then let's see. OK, now what happened next? By the time I put up the 1st post pop, I did that at night. I didn't expect anything of it, but I woke up the next day. I had about four or five responses.

Ultimately I didn't get any buyer and one person made a counter offer for 35, I'm sorry, 38K instead of the full 55 K that my step sister was asking for. So I then updated my step sister because I won't lie, I was surprised by the response that I put this thing up at night. In the morning there was 4 responses, four or five responses. So an updated that. OK, look this is what is happening though. So this is what you should do.

This is what I prepared. This is what I intend to do. You start doing the same thing on your own channel as well. Let's see what's up. Let's see what happens. As she says, cool, What happened next? She forgot and she didn't do it. But then eventually I reminded her today in the morning and she was like, oh, I forgot, sorry, let me do it sharp, sharp. In fact, I'm doing it now and then me reminding her that's around 8 something in the morning and then I was going about my business and then roughly around 1 something in the afternoon feels like a thing has been sold.

I was like, wow, OK, cool. How much full price and I was really, really happy for her. Now the lesson, and that's the reason why I'm making the podcast episode is this, too many people are getting into business or too many people are trying to sell, but they don't have a game plan that is backed by effort and execution. So like my baby sees, I have this earphone, I want to sell this thing, but there is no game plan that is backed by effort.

And a certain level of execution and intention is not enough to sell whatever it is that you want to sell, whether it's your earphones or your old dress or, you know, maybe Popsy travelled abroad and he bought maybe TM Lewin shirt for you, but the shirt was too small. You want to sell it. Or maybe you you're starting a business, you want to sell household cleaning products. A lot of people have the intention. You tell one or two people, but that's not enough to get your business going because what you need is you need some sort of a game plan.

You need to back this thing up by effort. You need to back this thing up with execution. So she told me in conversation that this is what she wanted to do, and it's not bad. You understand the business or you're trying to sell someone. Yeah, tell one or two people, but this is what is really required of you. You actually need to come up with a list and then come up with messaging. And I agree on the cadence. Cadence just means the, how will I put it, the timetable or how you're going to be doing this thing.

The reason why you come up with a cadence is so that you don't get yourself tired because sales and selling is hard. To be talking to people every day is hard. The level of rejection is going to be high at certain times. It's going to be demoralizing. So you come up with a cadence to protect yourself. So for me, for instance, OK, now let's ignore what I wanted to do because I really told you what I wanted to do. So in her own case, if I was her, what I would have done when I decided to sell the headphone was I would have told myself self, I have this headphone that I want to sell.

What I'm going to do is I'm going to tell my Big Brother, apart from my Big Brother, I'm going to tell 10 people every day and I'm going to do it for five days at a stretch. So that means that this week I would have contacted 50 people. Let me try this thing first and see what happens. Let me repeat. If I was higher, that's what I would have done. I'm only telling my bro. Then I'm going to come up with a list of 10 other people that I'm going to tell today, 10,

tomorrow, 10 day after 10 people every day for five days straight after that. I'll now take dressing. What worked? What didn't work? What do I need to change? What do I need to improve? And the average person isn't doing this kind of activity. Remember, the reason why we have a cadence is to protect ourselves. Because if you're going to be telling as many people as possible today, after a while the nose will just discourage you.

But if you decide that I want to do 10 every day, once you do 10 today while you can go and rest, 10 tomorrow while you can go and rest, 10 next tomorrow, you can go and rest, you can go and do something else. So is all is, you know to protect you and keep your sanity. So must all have a cadence. So that's what I would have done if I was a 10 people every day. I do for five days straight and see what happens. But then I would have contacted 50 people.

I bet you there is someone listening to this podcast right now. You decided you were going to go into business in January of 2025. This is currently close to the end of February 2025. And I bet you in the last 1 1/2 month you have not told up to 50 people that you're in business, but somehow you're thinking that business is hard. How won't business be hard? You decided January 1st, this is what I'm going to do. What date is it now?

This is February 17th. February 17th. Now you haven't told up to 50 people and you're saying Kai, business is hard. If I had known I would not have resigned my job. Yes, business can be hard, but truth of the matter is you haven't really given it enough thought about what it is that is required, the level of effort that is required. You haven't begun to think it yet. At the very least by now you know you saying that you're going to be in business.

You should have carried your phone, looked at your contact list, depending on the business you're trying to get into, and you should have told yourself self, I'm going to talk to 10 people every day, five days of the week, Monday to Friday. Let me do this in two weeks. At the end of that, I will now reconsider whether The thing is working, whether The thing is not working. Let me see what I'm going to change. So that's what I'm talking about here.

You need to come up with a game plan. You need to back it up with effort. You need to back it up with execution, trying to sell one thing or trying to get into business, trying to start your business. Go and talking to one or two people. Talk to your brother today, talk to your cousin tomorrow and talk to auntie next week. Maybe you talk to Deacon in church and maybe after that you talk to, you know, Imam on Friday. That does that's not really getting into business.

No, that, that's, that's not enough because you'll find that January, February, March of 2025 with that approach, you'll find that best case scenario, you've only told like 12 people that you're getting into business. You're getting into business brand new. You only told 12 people. And you really think that by telling 12 people business, you just pop off. It doesn't work that way. So in my step sister's case, the messaging that I came up with or the messaging that, yeah, the message I came up with basically was I came up just five different versions of, you know,

are you interested in podcasting or video editing? This is a brand new XYZ. It's only been used twice. The accessories and the packaging is still intact. If you're curious, DM me or call me on blah blah blah. So there was just five different variations of that message. You know, the intro will be different, the language will be different, the call to action will be different. I created 5 because I figured, you know, as you send them now you see that, OK, this one's performing more than this one.

OK, let me ditch these ones and let me keep to these ones that seem to be performing well. So that's the scope. So the reason why this is the recommended approach is because, well, I'm telling you that this is the best way to go about it is because if you do it the way my step sister did it, which is the way most people would do it, is you tell your Big Brother and your brother says, ah, no problem. Now I'll, I'll post and then maybe you tell your best friend and your best friend is like, Oh yeah, sure, no problem, I'll post.

And then maybe you tell your boyfriend and your boyfriend's like, yeah, sure, sure, no problem, I'll post. But what happens is your Big Brother in my post because you know, he's your brother now he has your back. But The thing is you only post once. And at the end of the week you will say, ah, sister, sorry you I posted, but nobody in my feed is interested. How will somebody be interested when you only posted once? Now your boyfriend might be trying to impress you.

I saw Hima, he might post, but The thing is Hima only post once or twice at the end of the week. He would say babe, I tried to but nobody was interested. How would they be interested when you only posted twice? When you open up WhatsApp, think of the number of people on the contact and then think of the number of statuses that are flying up and everything. It's possible that in a week somebody might see 500 WhatsApp status updates.

You only posted twice. You think that those your twice would make an impression? Seriously. You really think 2 posts is going to make an impression? Some of you have a poor understanding of the level of effort that is required to sell something. So that's the reason why at the very least for me, without thinking much, I just came up with this simple thing. I just came up with five different messages and I was going to share one message a day and I was going to do it for one week 1st and engaged like OK,

which of these seems to be more effective? The one that seems to be more effective, I would have taken that and made different variations of that and continue blasting it to my entire status viewing audience. So the reason why I'm saying 5 different messages because if you use the same message all the time, it's going to be boring as it's going to be ineffective the first time you do it. Some of like, oh, OK, and then tomorrow is the same message.

And then after that is the same message. People get used to it, people get bored, it gets ineffective. But then if you do different messages, you're going to get to see what is most effective over time and then optimize the same thing with the pictures. It's just that, you know, I was not that I was being lazy, but I didn't think she would understand if I told her, look, this picture you sent me is OK, but next time take a picture,

send from the back, then take a picture, send it from this angle, take a picture, send it from that angle. Give me 5 different pictures. Because actually that, that you know, the, the photo itself actually makes a difference. So it helps if you can do variations in the photo as well, not just variations in the copy. So different messages, different photos, because we're trying to optimize, we're trying to see what is most effective.

So my messages, the formula was the same. Remember the message was, are you interested in podcasting or video editing? I've got this brand new XYZ. It's been used only twice. Accessories and packaging still intact. Curious. DM me. Full stop. I was addressing only specific sets of people, people who are interested in podcasting or video editing because that's what she bought it for. And of course, typically people who use those kind of headsets because I went to go and do some research.

It's people who are involved in podcasting, video editing or telemarketing that are interested in those sorts of things. Now, funny enough, when I blasted out that first message, guess who responded to me the next day? A business owner that had worked with that I did consulting for in Lagos. He runs a a business that's in alternative energy, solar panels, that sort of thing. He's thinking of acquiring a bunch because he's about to launch Tele sales with the telemarketing team.

Then guess who else reached out to me? A fellow podcaster who is thinking of trying out different kinds of gear. Then guess the next person who reached out to me, a wedding photographer who also happens to do some video editing. Then guess who reached out to me? Another person who is involved in making content that is training engineers. And who else? I can't remember. Well, you know, like, I don't know, kind of four to six people, but you can see how the more targeted your messaging is.

You can see how it starts appealing to people. If I just put up the headphones and said everyone for sale DME 55K, the response would have been somehow some of you be afraid that because I said I made it very specific, I said, are you interested in podcasting or video editing? I have an XYZ fairly used packaging still intact, DME if you're interested. Some of you would say, but if I say podcasting or video editing, now that is small.

Now I have 2000 people on my phone. I'm trying to sell this thing. Why would I now say I'm limiting it just to people who are interested in podcasting and people who are interested in video editing? It's too small. Let's make the messaging broad. Let's make it wide. Let it capture people. Let it capture interest. And that is where your advertising starts falling flat. I've made lots of podcast episodes on that before.

So no need to be labeled the point. The more targeted it is, the better. So it actually was a good thing that I narrowed down my messaging. Are you interested in podcasting? The person who is scrolling, scrolling is scrolling. But who's been thinking, I need to start a podcast. I need to start a podcast. You see that you say, ah, the universe is sending me a message. The headphones are on sale. That's how it works. So I know I was like, I just got entry around.

I've lost my train of thought anyway, but bottom line. Different messages, different copy, different call to action, things like that. So the lesson I'm trying to say for today basically is this, if you're getting into business or you're trying to sell something #1 create a plan. This whole thing, I'm just talking to people. Freestyle, it's not a good idea. It is good that you talk to your Big Brother on the freestyle levels now.

It's good. Those freestyle conversations, you know, the gas day as in do have to be there. Definitely. So you have to do those kind of things. No problem. You also need to come up with a plan. So apart from those freestyle conversations, you know, when you're in church, you're just not your people. Talking to your auntie, talking to your brother, talking to your cousins, you know, talking to your boyfriend, you know, those sorts of things.

You also need a come up with a plan. Come up with a targeted list, create some messaging because the worst time to figure out what to say when you're trying to sell something is when you are actually in front of the person trying to sell the thing. That is the worst time to try and think of something because for most people, your brain will go blank. If you don't believe me, go ahead and try it. Don't come up with a sales script every single time you go and talk to somebody.

Your brain will go blank or you'll be nervous on the spot, thinking, what should I say? What should I say, what should I say? And by the time you talk to two or three people, you'll be tired because with each person you are trying to come up with something on the spot, on the fly, original, creative, convincing. That's too much work. So when things are nice and calm and cool, when you're alone in your room or chilling in your car or sitting down in your office, you just give it some thought.

It doesn't have to be detailed. Just get a sheet of paper and then just scribble down some few things like, OK, this is how I greet them or this is how I open the conversation. Or when I'm talking about the headphones or talking about the business, I must highlight this, highlight this, highlight that. So by the time you sit down, you sketch that kind of thing, mentally it has taken the load off you so that when you're in front of somebody and you guys are talking, the thing will just be flowing.

The reason why it's flowing is because you took the time before now to sketch an outline that is guiding you. And you'll find that since that one is less nerve wracking and less taxing, you'll be able to talk to more people. You'll probably be able to talk to 1015 people before you get tired. So create a plan, come with the target list, create your messaging, and then most importantly, come up with the cadence and then execute.

Nobody's perfect, but please, because like I told you guys in the earlier episode, my plan is to drop an episode every day or every other day, but I've been missing this past four or five days. So it happens, but just do your best. If you say you're going to be doing 10 people every day, try your best. Now, some days that you start #1 by the time you get to #8 you receive a call from the school that, oh, missus, so, so, so your child is developing a fever.

Come and pick your child. No problem. Go and pick your child. At least you did 8 today. And some days you'll feel like, man, I am on fire. And you're supposed to talk to 10. But because you're on fire, you'll talk to 20. That's all right. But just come up with a cadence. Be executing it every single day and please let me point out one thing that some of you haven't quite gotten yet. The only thing that we can guarantee is the level of effort that we bring to the table.

We cannot determine the outcomes. So for me, I came up with a plan and I executed it on my OK, I told you my results on the first day. I executed it for three days before my step sister tried. I gave it mine. I executed the way I was going to execute, but I'm not the one who ended up selling for her to executed on the first day and ended up selling in a couple of hours. But that's just business, that's just life. You're not guaranteed the result, you're only guaranteed the level of effort that you bring to the table.

So bring your effort to the table and try and put the odds in your favour. That's just what it's all about. So don't let it discourage if you post day one, day 2, day three, nothing is happening. You agreed with yourself. Now look self, I'll try this for two weeks. If nothing works, I will sit down and I'll review, run it for that two weeks first, then after that, review. So if you're getting into business and you've only told your Big Brother, you've told your friends, you've told your classmates, there's something I've said before on the podcast.

You haven't started yet. You have not started yet. What to do is everybody has a phone. You're listening to this podcast right now. Most likely you're using your phone. A couple of you are using your laptop. No, that's not a problem. Your laptop has something on it called, what's it called, contact list. If you check your e-mail account, you see their contact list. If you're using your phone, your phone has contact list.

Look at contact list. From the contact list, you will create a list of people who might be interested in your product or service. Write these things down. Write it. From that list you decide that OK, these people, it's best if I do phone call. These people, it's best if I go to their house or if I go to their office. After that, you now sit down and come up with some messaging. Don't write it word for word and don't memorize it.

If you go down, you memorize it. Everybody can tell that you've memorized it and then it sounds boring. Just do it in outline form. OK, Who are the people I'm trying to talk to for this set of people? What's the best way to greet them or what should I emphasize what I'm talking about? The product or you know, this and this and that and that. Then come up with a cadence that is reasonable for those people who you're going to go and visit them in the office.

If you're based in Lagos, let's be real here, I don't think you can visit more than two people a day in Lagos because traffic is crazy. If you live in Abuja, on the other hand, it is possible. You can't even see five people a day because you can drive from one part of town to another part of town in 30 minutes. So it's possible for you to see somebody at 9:00. If you have a 30 minute meeting, you can see another person for maybe 10:30.

If you add traffic, you can see another person for maybe 2 and you can see another person for maybe four. That can happen. You're meeting four people every day, five days of the week. If you're based in Lagos, don't even try it. It's not going to work. It's not possible. It's not possible at all. So be realistic here. So in Lagos, if the plan is to go and meet somebody in the office, I will say target one person a day, don't target 2.

You give yourself a necessary BP so execute. Now, let me give an example because this one is real. I'm seeing some people who are thinking of this kind of business already. Now, let's say you want to be in the business of importing yam from Benin State. I'm saying important because I'm not sure how else to call it. You know, I live in Abuja right now, I'm from Benin State, but the cost of yam in Benin State right now, so in Abuja right now is high, very, very high.

In fact, there was one time, the last time I tried to buy yam myself, that was in general. I went somewhere and then I said how much? The person said 4-5. I said 4, two. The person laughed. He said no, for that, for that one over there. I said, which one? That one that's more yam, say yes, 4-5. So OK, what of these healthy looking one? This big one said that one is 6000. I said yeah, for one tuber. The person said yes, and I

removed my phone. I said I'm coming. I called my wife. I said babe, I'm in the market. This one I'm seeing, you know, my wife laughed. She said, yeah, that's how he sees that is OK, that that's the price, Say why yam? Sorry, because of that. Now there's some people who are trying to take advantage of the arbitrage because you can buy yam cheaper in Berry State and you know all that area, you know, Berry, NASA, bring it into Abuja and then make your money.

So let's say you're one of those people. Now you're thinking of importing yam from Berry State to now sell again in Abuja. First thing to do is take your phone, open it. Who might be interested in buying this yam. Now remember when it comes to sales, sometimes it's common sense, sometimes it's a good guess, but it's OK. We start from there, we start guessing and we execute and we see what happens. So the guess is OK. People that have families that need have plenty of mouths to feed, those are the people who should target.

So in that case, now you may now start looking at women in your in your contact list. Women who have children, maybe who have maybe two or three children. Sorry, I'm not trying to be sexist here. I'm just coming up with a hunch that I'm assuming if you're going to try and do this kind of thing, you're better off calling the woman on your phone rather than calling the men. You know, maybe the men are more concerned about other things.

I don't know, maybe fuel or Internet or whatever, but it's just my guess. But anyway, The thing is, shall I come up with a plan? So for me, we women that have children and now start looking through my phone. Oh, OK, in case she she has five children. Good. And I write down in kitchen on my list #1 So Cordelia, Cordelia only has one child. Maybe not. I'll ignore Cordelia and then I'll go again and then I'll see. I mean, I say, oh, I mean it has four children.

Good. And I write down Amina. That's how I'll be doing it. Just be writing it down, writing it down, writing it down. And then let's say you're one of these people, you're importing the yam. But let's say you already have a full time job, so you're working in Zenith Bank. You don't have to be realistic with yourself. You go to Zenith Bank 830, you work until 6:30. Lunch break is one hour. So now be realistic enough to look.

You know what, with this limited time, I think I can only call or chat up five people every day. OK, no problem. So you now agree. OK, five people. You went through your phone, the least you came up with. Maybe it's 40 people. If you're doing 5:00 every single day, it's going to take you 8 days to get through that. So that's that's a week and a half of you Monday through Friday, last five days, then Monday, Tuesday, Wednesday,

good, that's it. That's a week and a half. They now come up with your messaging. The messaging might be something this simple. You know, a good afternoon Nikkechi long time. Have you noticed the cost of yams in Abuja is now becoming exorbitant? Of course, in case you might reply, yes. In fact my sister even myself about 1-2 bowl of Yammy will say market 5K yesterday, lucky you 5K. The one that I saw was 65. The guy was even telling me 7000.

You guys have that conversation back and forth. Then the Next up, if you're messaging, I've got a plan to deliver yams at 2000 naira for one tuber so that if you have 10K, instead of buying 22 bars of yam, you can use that 10K to buy 5 tubers in case are you interested. And then you want to get she has to say. But The thing is you don't figure out this message as you are chatting with in Kichi. You need to have mapped out this conversation before you start chatting with in Kichi so that The thing is there to guide your conversation.

And if you've decided that this is what you're going to do now execute it daily. Eventually some people will buy, lots of people will say no, but this is actually the level of effort that is required when you're starting up into business. Some of you will think it is enough that this idea sounds brilliant. And when you run into in Ketchi at the office, you mention it to her. Then maybe you mention it to two or three people in church.

And then maybe you tell your husband that he too he should tell some of his colleagues. But you find that if you don't take the structured approach, you'll find that you start this your yam importing business in on January 1st. And then by January 30th, you'll find that maybe you're only told, I don't know, eight people. And then you now say, Kai business is hard. This thing is a no brainer. Why is nobody behind this yam?

It's because you underestimated the level of effort and the level of activity that was required to sell this yam. So basically, that's just what I wanted to let you guys know for today. Summary, come up with a cadence, come up with a script, have the right level of effort that is required to make this thing happen. Or then also your messaging should be targeted. When you're creating your list, you should be targeted just like how for this yam thing, it's not a matter of opening up your phone and then blasting the message to all 2000 of your contacts.

Yam for sale in Abuja, 5 tubers of Yam for 10,000. Sit down, it's work or sit down. Take the time, come up with this targeted list and then begin the execute on the daily. It's going to take more conversations than you think, but eventually some will buy, some people will say no. The people that say no it's OK, leave them. The people that buy, that's good. We're trying to see how we'll get them to buy again. So if In Ketchi buys this time,

she said OK, let me test, let me see if this thing works. She forwards you 10K from that. Thank you. You send her five tubers. She's impressed. The goal is to see how In Ketchi bought 5 tubers January 1st. The goal is to see how you can get her to buy another 5 tubers. Abby No 5 tubers for a House of like four people. No it won't last. OK, let's say two weeks. So the goal is if she buys 5 tubers January 1st, the goal is to see how she can buy again January 14th and maybe buy again January 30th and then God willing February 1st.

She also tells her sister. So that is her and her sister that are now sending you 10 Take care each for 55 tubers of Yum. So what we're looking for the no people, don't worry it happens. They will say no, leave them. The people that say yes, that's where the money is. Repeat business and referrals. That's where the sweet money is made. Anyway, been going on for close to 14 minutes. Let me just wrap it up. I think. Yeah, I think I've said it all for today anyway.

So if you're interested in the strategy session, the business audit, but you have some questions, then reach out to me. The phone number is 08064662140. The country code is +234. For those of you who are not Nigerian, and that's my WhatsApp number as well. You can also connect with me on LinkedIn. The name to look for is Tavishima Aidi. I also have this podcast available on YouTube in case you're one of those people who is watching on the web browser.

You're not a podcast in person. You'd rather do the YouTube thing. Yeah, sure. Go to YouTube and subscribe. So thank you very much for your time and attention. I'll catch you guys at the next episode.