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It's important to create loyal customers for their business because they keep coming back for more business and they refer people to us and it's a lot easier to run your business. If you have people who come back without you having to change them time and time. Again that's the reason why I love our customers are important. Now we've already spoken about how having good customer service processes can keep people coming back for more another process that we can use to keep people coming back and keep them loyal is to have good customer,
success processes customer Success, processes are different from customer service processes because customer success is much more proactive. You're trying to find out what it is that people like what? What? Well, the best use case scenarios for your product and your service. Because if you figure out things that have been good about the experience of working with you and your able to emphasize that in your Communications with the customer, you get them to see why it's a good reason for them to keep doing business with you.
And also to refer people to you over the Long Haul.