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Hello and welcome to the show. Before we begin, the usual apologies. Today is a weekend recording so you will be hearing my children in the background. Also, I'm still getting better with the whole chest nasal thing, so there might be some sniffling on the episode. Then today's recording is going to be a two-part thing because I'm making comments on stuff that I've seen on link on LinkedIn. One was a post about fear. I'm going to give my comments on that.
I've already given some comments on that. But I guess, you know, there are different perspectives that we can always explore on these sorts of things. So comments on that. And then there was a post on career progression. We don't normally talk about careers over here on the podcast, even though all the things we talk about personal selling especially, you know, these sorts of skills come in real handy when it comes to career progression.
But since the post was about someone who had recently been elevated to the rank of San, San, SAN, that's the senior advocate of Nigeria, is one of the more prestigious awards that we have in this part of the world. And the whole idea behind the San award is the legal community gets together to say that this person is totally legit. This person is a good advocate. This person is a correct lawyer. This person knows what it is that they're doing.
And so some lawyers have been able to leverage this award for, well, I guess you could call it career progression, but it's also a form of business advancement because when you attain the rank of SAN at a senior advocate of Nigeria, again, you're going to be able to use that to parlay it into your business and marketing efforts. And so, yeah, the lady who came up with this post was talking about career progression. But of course, there are definitely stuff that we can talk about from a business perspective.
So I'm going to be giving some comments about that. Now, before I begin, let's head straight to the geek list or to the nerd list. And so today on my playlist on Spotify, I have scripture in song. Now, the reason why I'm listening to that or the reason why I got that my playlist was because I have this Bluetooth thing. I'm sure you guys have really seen it because they're real popular for some reason. It happens to be with people who Dr. Toyotas, you know, I haven't seen a Benz user.
I mean like like for my friends who drive different kinds of cars. Yeah, I haven't seen those in a Mercedes-Benz, maybe because Mercedes-Benz is already have Bluetooth sync on mobile phones and stuff like that. Anyway, OK, I guess that's the reason. So I got one of these Bluetooth things so that we can listen to my wifey and I can listen to good stuff when we're in traffic because radio stations are cool, but the music doesn't always suit my fancy.
And Nigerian music right now is kind of lazy. It's all Shyo bottles, models, you know, twerk on the you know what and stuff like that. And it's nice stuff, but it's just lazy. There's a limit to how much of they call it Afrobeats. I don't agree with that name anyway. There's a limit to how much Afro beats, you know, Niger piano stuff that one can tolerate. So once in a while that's good, but then listen to listening to all that if that's your soul palette.
Monday, Tuesday, Wednesday, Thursday, Friday, I think that's a bit much. So I got this Bluetooth thing so that I'm listening to all kinds of stuff and maybe even once in a while listening to podcasts because my wife listened to some cool podcasts, you know, like Honest bunch. And I said what I said, you know, but those are just podcasts, you know, So you want to know what's up, what's going on with celebrities or Nigerian millennial culture, stuff like that.
So anyway, yeah, that's why I got that list because wifey likes hymns and things like that. So scripture in song, you know, nice stuff you can listen to, especially going to church. So that's why that's on the on the list. If you're going to try that out, just bear in mind that Scripture in song is it's it's hymns. So it's not upbeat. It's not, there's not that kind of music. Then on Netflix. I'm currently on Jack Reacher,
Tom Cruise. You know, the movie's OK. It's about a super detective, basically. But I'm going to wonder, like Tom Cruise, you know, Akbar, bro, is it everything you need to act in? I mean, yeah, there's Mission Impossible and all that is still popping off. But there's some things, there's some projects that you can take and your name is behind it, but then hire somebody else to do it. Now, you don't have to be in every single thing.
That's my own take shot. So for those of you who know Tom Cruise, just tell him that, you know, that's the message I'm I'm sending in. Yeah. So that's on the geek list. That's on the playlist. Then I've also loaded up House of Georgia. That is GAA. Mumsy watched it and Mumsy said I should watch it. It's from, I think, Bonnelly, Austin Peters. And so, you know, Mumsy doesn't really, Mumsy doesn't really watch some kind of films.
So when Mumsy says check out this thing and I checked it, it's like Niger film. OK, no problem, I'll give it a go. So yeah, House of Guys loaded up on the playlist. So now that we are done with the geek list, let's get straight to business for the day. Yeah, two posts. So the first one is about fear. I am not going to read out the post, I'll just go straight into summary of what the person said and what my comments are.
And so the lady said that the fear of unknown is keeping you rooted to one spot. And that is absolutely true for a whole host of you. The reason why you haven't made progress is because you're scared. You haven't applied to the new job because you're scared. You haven't started talking to people on your prospecting list because you're scared. You haven't attended the business Expo because you're scared. If I drop 50K for attendance fee, I'm going to make that 50K
back. You know, all sorts, all sorts of things, you know, even on a personal note, you know, you're a guy. You think the baby's cute. You haven't said anything to her because you're scared. What if she rejects me? You know? So all that is keeping you in one spot is keeping you from the woman of your dreams, the guy of your dreams, the job of your dreams, or that business deal which might pop off or which may not pop off.
So the lady's recommendation was basically do some research to conquer the fear. And that is absolutely true because fear is about protecting you, fear is about keeping you from loss, and fear is about harm mitigation. So if these nasty things could happen to me, then of course you wouldn't be afraid. Like when I was a kid, I wanted to try an experiment. I noticed a naked electric cable. That's why I peed on it, because I wanted to see what effect that would be.
In my childish mind, I was thinking that if I peed on the cable, the exposed cable, the whole thing would catch catch fire. But then I found out that pee is also a good conductor of electric of electricity. And so by me peeing on the cable, I ended up electrocuting myself in a very, very nasty way. But The thing is, I learned the lesson. And I swear to you guys, since then, I have never, ever, ever peed on another naked electric cable again.
In fact, I've never peed on an, an electric cable since that point. You know, so now I only pee in toilets and I only pee in bushes. So that's the role of fear. Fear is to stop you from getting hurt, you know, physically, financially, emotionally and whatever. So fear actually is a very, very useful emotion to have. So all these people that are going around talking about get rid of fear, this, this, this relinquish as and all that is just beers.
It's just total beers. We need fear. It's not about getting rid of fear, it's about learning how to cope with it and using the instincts you know to help us move forward. And learning and research and validation are the things that will now help us to go forward. So if you are afraid that if I drop 50K to go for this Abuja business fair, am I going to get my 50K back? Do some learning and some research first? How do business expose work?
How can you guarantee that people will visit your booth? What are the best ways to get people to sign up on your contact list? How do you follow up with people after the call? How do you make convincing proposals or presentations? How do you effectively close the deal? How do you follow up and how do you get more business? So it's by doing all those things that you can now see that or more is is kind of 5050. I might get the 50K back.
I might not get the 50K back, but you feel more comfortable that OK, entrance fee is 50K or entrance fee is 150 K. But if I drop this money, at least this is a plan that I can follow through one to make sure that things go my way small. So it's from the learning or from the research that you're going to be able to do that. And then it's the same thing. On the personal note, you want to approach the girl. You don't know what's up, Ask around, kind of figure out who she is.
It might give you a sense about how to start an interesting conversation. And it's also the same thing, you know, the other way. If you're a girl and you're thinking about the guy, I know that in this part of the world, it's not. It's somehow for you to make the first move. But at the very least, if you do some research, I know who he is, you'll be able to end up in interesting situations where he always is. And that might lead to opportunities for the conversation to pop off.
But by the way, this is not a relationship show, so do not take any of my advice here when it comes to relationship things. So if I talk about business, especially sales, pay attention. I'm talking about relationships. Just take it with a grain of salt because I'm no Casanova. What was that? So learning research, that is what is going to mitigate. It's going to reduce the occurrence of loss, mitigate the amount of harm that is going to come to you.
And then that's why I talk about validation, especially people who are talking thinking of about starting a brand new business and I talk about market validation. You know, go out, talk to people, try and sell one or two items first. Be sure that there's market demand for this sort of thing before you now throw your life savings into the whole thing. If you have two M in life savings and you throw 2M in sweet. And then the whole business crash Walhalla for you, serious Walhalla.
If you're married and that is yours, will hala between you and your wife or between you and your husband because your husband is going to be pissed. Then you took 2M4M5 M and you flushed it down the toilet and the other way around too. You have a lot to answer to for your wife, you know, because school fees next time, this and this and that and that. And then you took two M and just blew it behind one of your odd business ideas again because plenty of quarrel.
So validation is the key, you know, research, research the project. Small, small, online, offline, We'll talk to people, see if people are going to buy one or two items. If it looks like there's some demand, then you now know that you can throw small money behind it, small money behind it, small money behind it. So you actually take out, I don't know, 5-10 K, buy a few items. If people buy, the thing moves. It didn't stay too long.
You can now be increasing small, small. So that's the whole idea behind validation. So yes, the lady who wrote that post absolutely correct. Fear getting rounded. That is how learning, research, well, she said learning and research and one who added the thing about validation. So that is what will help you get through it because it's limiting the amount of loss that can occur. Then when it comes to this whole fear thing, I like to let people know, especially from a business perspective, the right expectation to have is there will be losses.
It is inevitable. There is no business person that has not experienced a loss. So knowing that you have a much more realistic expectation going in. That is not that I'm going to avoid loss, it's just that I'm going to make sure that the losses I suffer will not be catastrophic and that I'll be able to learn good stuff from it and then parlay that into my next endeavour or trying to move this business forward. But just know it, it has not happened yet.
There is no business owner that has not suffered a loss. That person does not exist. And if you happen to know that person who exists, maybe it's you or Mumsy or Popsy, please let me know. I would like to interview the person for the podcast and trust me, it's going to be a world exclusive. Everybody want to hear from this business owner who has gone five, 10/15/20, how many years long and the person has not experienced one single loss.
So it's not possible. So just know there'll be losses. Let's just make sure they're not catastrophic. Let's make sure that we learn from them and let's find out how we can mitigate those losses then. So that's the lady of Korea. OK, before I get to Korea, one more thing. So for those of us who are on the business journey, OK, I've already spoken about that. Anyway, that's for those people on the business journey, there will be losses.
So we're trying to chase the upside. We're just trying to mitigate losses. And so we have to come up with a plan for dealing with that. So now let's move on to the lady on Korea because we've already done 13 minutes so far. So like I said, that post was about someone, a lawyer who had been elevated to the rank of San SAN Senior Advocate of Nigeria. That is the pinnacle of success for those lawyers who choose to be advocates.
Advocates are people who go to court and argue cases basically. So I've explained already why that's a prestigious award. So there's no need for me to go into that in detail. Now. The lady attributed the success of this particular candidate who just got awarded or rather who just got elevated to the rank of Senior Advocate of Nigeria. She attributed it to a CARS model. Cars model. And by the way, those of you who keep coming up with these models, I'm like, I salute you guys.
Like I carry bum, bum for you guys. You guys are really, really good at coming up with models that people can remember. So it's a CARS model, and the model that Lady came up with seized for competence. Basically. That means just get good at what you do. So if you are a badass lawyer, then the chances of you becoming SAN, you know, go up. So #1 competence #2 agility. That's our whole thing of being flexible. And you know, stuff like that #3
resilience. That basically means you have to be able to take a punch and keep moving. In fact, if you tie it back to the first one about fear, I mean, losses will happen. We just have to be able to be resilient. And then the final thing that Lady spoke about was sponsorship because this particular candidate happened to be a deputy managing partner at a very, very prestigious leading law firm in Nigeria. And so that was the sponsorship element.
So CARS, the cars model competence, you have to be competent. Agility, we got to be flexible. Then resilience, we should be able to take a punch and keep on going. And then sponsorship, we need sponsors to get us to where it is that we're moving to. So this is just an overtly brief summary of the whole post. Now, are these things truly attributable to SAN success? If you're a baby lawyer now, you graduate from the best university on the African continent.
And that's about for me at Wolliwell University, in case you guys don't know what's up. So if you're just your baby lawyer, just graduated from where you are, you want to be signed in the next, you know, 15 years, Is this truly what you have to look forward to competence. Is this what you have to plan for competence, agility, resilience, and then sponsorship really is that is what we're going to take you to the pinnacle of legal success.
The answer is sure, definitely capital, yes. However, these things that people study sometimes when they're talking about progress and career progression and everything are not the main causes of success, but rather they are the artifacts. You know, the artifacts are the the observable things that we can see that go with the whole journey, but are not necessarily the cause. So for everybody who is a son, you will see that there's competence that they are badass.
They know the law inside and out and they know how to argue the law. You will also notice that there's agility, agility, flexibility, creativity, those things are necessary when it comes to reasoning, the legal brief, arguing the brief, all these sorts of things. Definitely there's going to be resilience because you can't even qualify unless you've been 10 years post call and you've met a couple of requirements. Appeared in a certain number of cases at the High Court of Records, the High Court, the Court of Appeal, at the Supreme Court, you know, those sorts of things.
And you know, it's not beans. It requires, you know, resilience. And then, you know, there will be sponsorship for some people. Yes, there will be sponsorship because one of my classmates just recently made SAN and he came out from the law firm of guy. What's this guy based in Lagos now? I can't remember his name anyway, but you know, my classmate was a smart guy. So even when he was leaving the firm, he made sure that he was in contact with his with his boss.
And in fact, till today, he still calls the guy my boss even though he doesn't work for a boss anymore. So you know that whole thing, you're in Lagos, you know, go and greet him like oh God, I don't know how you did blah, blah, blah, you know, hang out that whole thing. So yes, I know someone who has used the small social elements. All these things are going to be there, but however, these are not the real causes of success.
The real cause for SAN success, if you're a baby lawyer coming out from OAU, coming out from UNILAG, coming out from UNIBEN, coming out from Abu, coming out from, you know, wherever uniport you want to be SAN, the real reason for SAN success. Senior Advocate of Nigeria is basically around sales and marketing, full final stop. That is the reason why some lawyers in Nigeria say son, I will never be a son because all those people are, they're just fine boys and fine girls and they know how to sell and they know how to market.
It doesn't mean that they're smart. There are some lawyers who say that that look son, I will never bother. They're just fine boys, fine girls in order to talk. They know how to hobnob. That's why they're sound. So there's even a reverse sound thing that is going on in Nigerian market where some people avoid the title. And yeah, there's some truth to that. It's primarily sales and marketing success because First off, you're starting off as a baby lawyer.
You need to be very clear from the beginning who your ICP is. The goal is to have a certain number of cases in the High Court, in the Supreme Court, in the Court of Appeal, you know, the upper courts. So from the beginning, you need to be very, very clear about the kind of clients that are going to get you there. It's not by doing charge and Bill Cherry weather and doing tenancy agreement and all you know, that's not the thing that's going to get you the sun.
So people who become sans are people who are very, very clear from the beginning. Like this is my ideal customer and from day one, let me start chasing them. That's how people finish from OAU, UNILAG, Guwalada, Abuja, you know, wherever Benoit State University and then that's how they make sand in a decade. Well, and by the way, all these schools that I'm calling, they have produced senior advocates of Nigeria. So don't say that because you went to University of Akon Baoko that you can't become a son.
It doesn't mean Sans have come from every single university in the country. I don't know of any university that has not produced a son. Well, so long as they have an accredited law faculty. So it is possible, OK, maybe the newer universities because those ones are young because anybody that has to be a son must have been I think at least 10 years post called so. All these new universities that opened up in the last, you know,
five, maybe 10 years, you know, they, I don't think they would have produced any sound because their graduates have to be at least 10 years in the field to qualify. But your school is not going to be a limiting factor. So even if you don't go to the best university on the African continent, which is, I repeat again, Obafa me, I won the war University for those of you who don't know what's up. So even if you don't go to Obafa ME or university, even if you go to a second rate school like UNILAG, you can still become a senior advocate of Nigeria.
And yes, I'm taking shots at you, you know, like folk. It's my podcast. It's not like you can reply. Where was I? Uh huh. So yeah, they're very good deciding what the ICP is from day one and they have to come up with a plan. Am I going to attract the right client? Because it's not by chasing tenancy agreement that you're going to end up at High Court, Supreme Court, Court of Appeal. Then they also need to be able to figure out what are the wants and the needs of these kinds of clientele and then people who can afford their services because it's not being.
So if you're going to pursue a matter from High Court all the way to Supreme Court, the litigation is going to last several years and you're not going to ask somebody like me, for instance, to pay for litigation that is going to last five years because I'm I'm just not going to do it. Exactly. The thing is really, really high stakes. I would just think about it and say like this thing we always going to call for two years.
Like is it worth the hassle? I will pay lawyer. You do this, you do that, you mobilize police. I beg, let me just flash it. So you have to look for, so excuse me, folks who can't afford. And then you also have to be good at figuring out the kind of clientele that have a sense of urgency around what they're trying to do. Because like I said, if you approach someone like me and I do the math in my head, lawyers fees, how much for two years?
Mobilize police, how much for two years, once in a while, mobilize bailiff, once in a while, settle this person, settle that person. Administrative things, credit all that. I'll be like, I beg, it's not that deep. Let me just flash you. So you need someone who has a sense of urgency so you can see that to get the SAND, Senior Advocate of Nigeria, people are sitting down, people are doing their homework and then they're hitting you from day one and they're being very clear about these sorts of things.
Then of course, to be sand, you also need to be very, very good at needs analysis. Lots of us don't pay attention to that back when we're in university, but by the time we get to law school and what there's this course on professional ethics, lots of people don't pay attention to professional ethics because, you know, the course is easy to pass. You know, after all these ethics, they're just talking grammar, blah, blah, blah.
This is how you should be professional. But there's a part of the course where they're going to talk about client engagements. How do you conduct your customer meeting, you know, these sorts of things. So if you're a baby lawyer right now, you're still in OAU, you're still in UNILAG, you know, you're able to graduate first class, you know, congratulations. You know, by the time you get to law school, actually you should be paying attention to the parts of the curriculum that are business oriented.
And one of those courses is professional ethics. Pay attention to professional ethics. If you have a lecturer that has been out in the field, all those stories that they're telling you, you're paying attention. It's good, good, good, good, good. Nuggets there about how you find the right clients, how you conduct the meeting, how you draw the proposal, how you build them properly, how you make sure you collect your bill.
Because billing clients is one thing, collecting the money is another all together. So pay attention to professional ethics. Please baby lawyers, pay attention to professional ethics. Yes, you must pass your criminal procedure. You must also pass your Civil Procedure. What else? Was there a course on evidence? I can't remember because it's it's been a while since I passed through the system. But please pay attention to that legal ethics class.
If the woman or the man who is teaching is telling you plenty of stories, open your ears. You're going to learn a lot about how you run the business side. So yes, the courses to pass to make sure you graduate will be Civil Procedure, criminal procedure, the course on evidence, and I can't remember what else. Besides, that was 20 years ago, so I don't know, the courses might have even changed then. Let's see what else.
So those are the main things. Those are the cocoa sales and marketing basically. Who is the ICP? Who are you chasing? What are the people that will get you the High Court, Supreme Court, Court of Appeal? What what are the ones and the needs of that client base? What are the people that can afford so I don't go wasting my time? What are the people that have a sense of urgency and I ready for this grind? Because it'll be a grind.
Some courses can take 3 years. That's why I say courses. Some cases in court can take, you know, 123-4567, ten years. There's some cases that have gone 20 years still have not been resolved. So it's going to be a grind. Then what's your bedside manner when you're talking to clients? I'd be able to carry on the conversation. You know what else, You know, client relationship, all these sorts of things. Then you also have to be able to get repeat business and referrals, you know, from the people because if they're a good client, you also want to work with other people in that network.
So these are the things that get you to Senior Advocate of Nigeria and these are also the things that are going to be responsible for career success in other kinds of fields. But for those of us who grew up lawyer, accountants, architects, you know, blah, blah, blah, these kinds of fields where you finish and you might work for a senior, but at the end of the day, the option always is there and it's kind of expected that you will set up your own practice.
That's the way forward. So of course, from the CARS model, the first one, competence. We cannot get around competence because it doesn't matter. The sales trainer that you meet, they will tell you that subject matter expertise is the cornerstone and is the building block and the beginning of a successful sales career. Because if you're selling exercise bikes, exercise equipment, but inside your head exercise is 0, you will be a terrible salesperson.
If you're selling exercise bikes, you need to be subject matter expert. You need to know cardio exercise versus aerobic versus resistance versus dead weight versus machines. You need to know all these things inside out so that when somebody comes to your shop, you'll be able to have that conversation. Oh, Madam, thank you very much, blah, blah. What are your goals? You're trying to lose weight now. What's the problem?
OK, You think your bum bum is too big? Or is it your stomach or your Christian water arm? OK, to get rid of Christian modern arms, Ma, you actually need to do these kinds of exercises and these kinds and these kinds. And so because of that, even though you came here thinking that treadmill is the right thing for you, actually, Ma, you should buy kettlebell free weight and exercise bike that's not be able to work for you, ma.
And then, of course, also try and sell her an upsell to let her know that you're available to come to the house to be coaching her so that she achieves her goal of limiting her Christian modern arms. Or if he's a man, maybe a wealthy politician, but his potbelly is too big. He wants to look nice on trim like Tino Woo. Yeah. You also have that conversation like, oh, OK, OK, no problem. Belly. That is what you want to reduce your thinking that you need a treadmill.
But based on what you said, based on your age, based on your lifestyle, based on what you eat, I'm recommending that you do this, do this, do this, do this. And you should buy this machine instead of that. That is what will make you an expert salesperson. You have subject matter expertise and that is how you're going to be able to successfully move your equipment in your exercise shop. And for those of you who own exercise equipment, this is the real reason why your market is not moving.
It's not because of the Nigerian economy. You think these people didn't go online and know beforehand that the treadmill actually cost 1.5. The person already knows that it cost 1.5 before they came into your shop. But because there's no subject matter expert there, you just put all the equipment there, you put a fine girl there, and you expect that somebody's going to come look at the treadmill and then just buy the treadmill and then leave.
So even if you put a fine girl in the shop, make sure that it's a fine girl that has subject matter expertise that can ask the questions to figure out who is this person? How old are they? What are their health conditions? What goal are they trying to achieve? Is it strength? Is it muscle mass? Is this slim body? Is it big bom bom? Is it removed the stomach? Is it removed? Christian mother arms, whatever it is, put somebody there who's a subject matter expertise, who has subject matter expertise,
and then your equipment will start moving. Because right now they come in, they look around, they see the fine girl and they just think, let me think about it. And then they leave. So excuse me. In fact, for some of you, you put your relatives in trouble because if the fine girl happens to be your niece or whatever, you know, that's how long story might start. Politician comes in, sees her, they start talking younger.
Let me have your phone number. The person came in to buy treadmill. Next thing he's toasting your niece. So you know, things to consider when you want to staff your shop anyway, so summary of what I'm saying here in this episode today is be careful who you follow on LinkedIn. People who come up with fancy business models and stuff like that, you know they're pretty good, really interesting. Let's pay attention to them.
But people who are talking about business and who are ignoring the customer side of things, the marketing side of things, the sales side of things, that person is only telling you half the truth. So well then this person is only telling you the easy things to do. It's easy to just say competence, agility, resilience and then sponsorship. It will keep you jazzed up and you know you'll be motivated from day-to-day. But the hard stuff actually is really waking up in the morning,
you after you eat your hair bath for breakfast and then you sit down and start thinking, OK, yes, I finally graduated law school. I got my first class ahead if I wanted me the degree. So now what's the way forward that I want to be son. OK, now that I want to be son, who are the kind of people that I should start chasing instead of just waking up and taking every single case that comes your way? So sit down and do the hard work.
That is what is responsible for career progression and for business growth. There are baby lawyers with any of you listening to this podcast. Yeah, take this advice. So competence, agility, resilience and sponsorship, yes, really important. But Coco, the main thing actually is the sales and the marketing side. Who is your ideal customer? How are you going to attract them? What do they want? What do they need? Who can afford your services?
Who has a sense of urgency? Who's going to be able to pay you for the three or four years while you're pursuing this case? Are you going to figure out what it is that they want? Are you going to make an effective proposal? Are you going to convince people? Are you going to get them to introduce you to the network? Because if you're able to nab Wiki, Wiki is the current, what's it called, Administrator for the FCC, Federal Capital Territory in Abuja.
So, so excuse me. So if you're able to get Wiki as a client, but then you don't, you're unable to get Wiki to introduce you to his boys or to his godfather or to whoever, then yeah, you might have made some millions from knowing Wiki. But the real, real benefit will be if Wiki hooks you up with a couple of people. So that at least if we can, if you handle Wiki's case this year and he pays you 7M, but then next year he introduces you to a couple of other people, each of those people paying you 77 M.
And let's say this year he paid you 7 M, now went to your pocket. Next year he introduces you to four or five people, and then those five people, each person on average also paying you 7 M. Can you see the math? Can you see how it works out? So that's where all the juices repeat. Business referrals. So that is going to be the real reason how you're going to become senior advocate of Nigeria. It's hard work. Put your head down, start doing the work and see what else.
OK. And then if you do your research, so if you're afraid before you set out to do your law firm or to sell your exercise equipment or whatever, do your research. When you do your research, you try and validate your business idea, you're going to be able to mitigate the amount of losses that will occur. And remember, everybody suffers business losses. In fact, since we're talking about senior advocates now, go out and talk to any senior advocate.
You know, if you're a baby lawyer, they will all tell you the losses that they've suffered. They will all tell you of the time when they thought this was the correct client and they took the case and then the client maybe dropped, you know, plenty of money in the beginning and then they kept on financing the whole thing. And then eventually, you know, the client ghosted them or whatever, or they lost the case or something.
You know, everybody has question mark. Accountants have it, lawyers have it, people who sell bread have it. People who sell groundnut have it. People who sell, I mean, Dangote, you know, people who have refineries having everybody suffers a loss. So the goal is not to avoid the loss and stay rooted in your fear. It's about mitigating the losses. Make sure that the losses don't cripple you. So you do that, you're going to be cool.
So thanks for your time and attention. I'll get you guys at the next episode. Then for those of you who want to reach out connecting with me on WhatsApp, the number is O 806-466-2140 and the country code is +234. For those of you who are not Nigerian, then connect with me Tavishimayudhi. I'm the host of the show. If you're worried about the spelling of my name, just look at the link where you're listening to this episode.
Highlight it, copy it, paste it and LinkedIn, you see my handsome face. And then, yeah, send the connection request and I'll definitely respond in 24 to 48 hours. So thank you very much for your time and your attention. I'll catch you guys at the next episode.