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Hello and welcome to the podcast. Today's podcast episode is going to be a part, I don't know, part 4 or part 5. Honestly, I've lost track. But we're going to continue with podcasting with content marketing and establishing a personal brand so that you can grow your sales. So for those of you who've been listening to the series, this particular series, it's based on the conversations that I've been having with the podcast listener.
We will call him Shino Rambo, of course, not his real name. Now, the reason why I'm calling him Shino Rambo, I can't remember. But anyway, so this is the conversation with Shino Rambo wants to start the podcast. He's in the financial services and advisory space and he and his business partners hoping to start with a podcast to be able to break into that segment, break into that market. So like I said, this is a part 4
or part 5, maybe even a part 6 where we've been looking at different matters arising in his own particular circumstance, you know, for wanting to start a podcast for the business, just in case there's any other person who is listening to the podcast right now who is also considering something similar for your business. So that's what we're doing. So we're talking all things podcasting, content marketing, establishing a personal brand and growing your sales.
My apologies because today's a Tuesday. For those of you who are regular listeners, the house gets clean on Tuesdays. So there's going to be some noise in the background. And then of course, an emprasm is behaving as usual. So all my my neighbors are blasting generator up and down. So in case you hear any noise coming in through the recording. Now, this is your first time of listening to the podcast. My name is Tavi Shima Ayede, I'm a former lawyer turned business consultant and I'm your host.
Everyday I show up here trying to give you all some business goodness. We'll try and solve some business problems, especially from a sales perspective. So that's what we do everyday. So if you love this kind of stuff and you'd love to connect with me, then you can call, send me a text message or a WhatsApp message on 08064662140. So if you want to be like Shino Rambo and get in touch and let's see if we can talk about your business situation, that's the phone number 08064662140.
Now for those of you who do reach out and you want me to help you solve one or two business problems, I have absolutely no problem with giving advice for free. Just make sure you say so clearly in the first message that you send that you are looking for free business advice and you're looking for free business advice. That is not a problem. We will schedule a time, but I will answer one question and one question only.
If you want us to go in depth, if you want us to do a deep dive, if you want us to work on a number of problems, like for instance, somebody who reached out, they are an auto what would I say now licensed distributor or implementation partner. Now auto ODOO is one of the free CRM solutions that I've been talking about on the past in the podcast because I've always been talking about how if you want to grow your business and you want to increase your sales, you need ACRM solution.
That is a customer relationship management tool. That is the thing in your business that helps you keep track of all the conversations that you're having with your potential customers. Who are you talking to? Which of the customers are you talking to right now? What are the possible deals that you have in the pipeline? What was the last conversation that you had with this person? What is the next conversation that you should have?
When you have this conversation, what are the issues that you're supposed to be discussing? Is there anybody that you're having a conversation with that there's something pending on your own end? So the deal is not moving because you haven't done one or two things. The customer relationship too, helps you keep track of all these things. And so we need it for our business. Now, of course, over here I talk about free solutions a lot because I don't want people to give me an excuse to say I don't have money, which is also the reason why I answer one question for free.
Again, the number is 08064662140 Call, send me a text message or WhatsApp message. Let's schedule a time and I'll answer your one question. So I've been talking about ODO a lot. Bomo, I goof. Seriously. Apparently Odo, yes, there's a free version, but apparently there's a paid version as well. About everything was, you know, all all free. So there's a free version. There's a paid version. Then I also thought that Odo was an African company, but this guy is telling me that Odo is a Swiss company, Abby, I think Switzerland or something.
So let me go and check so that you know next time I'll be giving you guys 1/2 baked information. For those of you who have tried Odo and maybe you tried it and you saw that you have to pay, don't worry, there's a free version. Just keep asking around and you'll get links to the free version. But apparently it's not the African company that I that I thought it was. So again, it's ODOO. It's a free actually what they do is ERP, enterprise resource planning tool.
So all kinds of things, CRM, accounting, blah, blah, blah, zin, you know, the these plenty, all the things that they do. But for the bosses of this podcast, if you search them out, just go and look for CRMCRM. Where was I? So I was talking about how, yeah, all for one question for free, answer one question for free. So this guy who is an auto implementation partner, he reached out. He said he wants free advice and that's not a problem.
So we've scheduled a call and you know, we've got that going. So if you want to be like Shinarambo, who has asked some questions, if you want to be like audio guy who I scheduled a free session, reach out. The number is 08064662140. All right, where was I? So podcasting, content marketing, establishing a personal brand to grow your sales. I've already defined all those key terms before, so there's no need to go into everything in depth.
Podcasting. Podcasting is just a radio show that is delivered over the Internet in a simple sense. I'm sure you already know because you're listening to the podcast. But for those of you who are discovering this for the first time, maybe you're listening on YouTube. That's what the podcast is. Technically speaking, the podcast needs to have an RSS feed, but I'm not going to get into all of that. Then content marketing, that is when you put out valuable content all over the Internet.
Now when we say valuable, we don't mean valuable from your own point of view. We mean valuable from your customer's point of view. Now I currently have over 4200 subscribers on Spotify alone. I can't track on the other platforms. Now the reason why 4000 of you are subscribing and you people listen to me almost on a daily because I met someone who found a podcast last week and the guy said that the first time he found my podcast, he said he listened to seven episodes straight.
And I was shocked because, you know, my episodes ain't short because I do sometimes 30 minutes, sometimes 45 minutes, sometimes one hour. And the guy listened to seven straight. So the reason why people keep coming back again and again and again when they find this podcast is because I'm dropping value according to you, not according to me. I don't just come and talk about stuff that I want to talk about. OK, Well, yes, it is stuff I
want to talk about. But it's also things that you find valuable, you deem invaluable because it's helping you grow your business. It's helping to arrange one or two things. So that is what content market isn't about. You're putting out valuable content, valuable according to the customer. And the hope is if you continue to do that, people engage, you start having conversations, and then from there you're able to close one or two business deals.
That's the idea behind content marketing. And that is the reason why whenever we talk about content, putting content online, I keep on saying, forget all these entertainment, entertainment, entertainment stuff. Now, if you're funny naturally or you know you're sexy as hell and you know how to dance, no problem. Be funny and be dancing so long as you have a plan. Because all those people that we're looking at on social media, the social media influencers, the funny ones,
brain jotter, brain jotter, he looks like he's an imbecile lobby, but the guy has a plan, a serious plan. Look at the amount of money that this guy is making endorsement, any small thing you see a car company is coming out, they're they're endorsing fintech companies in Nigeria are launching and they're reaching out to Brain Jotter to create adverts and stuff like that. Same thing with Mr. Macaroni, you know that this, this company, what's it called?
Mikano, Mikano that used to make generator. They've been making some very sick cars like fine, fine cars. If you see their Jeeps, very sweet cars. I've been seeing them all over Abuja, Mikano product. And then lo and behold, I was watching Mr. Macaroni and it's this video where he went to go and see one of his side chicks and then he came out from one of those Mikano jeeps, correct Mikano Jeep, you know the one that is black and he has red,
red detailing on the side. The car is mad. The car looks angry, like a correct car. So now, now that he came out, he saw the side chick. And what's that thing he says again? What does he say again? I can't remember. Anyway, so he saw one side pieces. I had to toast that. Then that's how the boot just opened from the inside. And then it was his wife, Mr. Macaroni's wife. Then she came out and then she started, she slapped her husband, that's Mr. Macaroni.
And then she started attacking the side chick and blah, blah, blah. I know all of us will be laughing. You say Mr. Macaroni, ha ha ha, ha, ha, ha ha ha ha. But if you look clearly, that is what we call product placement. These people are released, releasing new cars into the market and they know that Toyota, Nissan, Hyundai, Honda, Mercedes-Benz, BMW, that these people already have a whole deal in Nigeria market. They've been here for years.
So what are these people doing? They're going and paying Nigerian influencers, put replacement, put my product in your video, take this money. That's what they're doing. I looked at that video. I say is this how people are making money? See how Macron is making money, serious money anyway, so if you're one of those entertainment guys, don't just be making videos for the fun of it. They know what they're doing. They have a plan.
There's a plan behind all that foolishness and jumping up and down and the stupid dances and the twerking and everything. There's a plan. So if you're talented and you know the plan and get on that level, but if you don't know, then stop all this jumping, dancing, twerking, making jokes and trends and everything. Start producing educational content, my friend. That is your best, the best chance that you have of, of breaking out.
That's your best chance because you're doing something valuable. Somebody will listen to it and say, oh, so there's actually somebody valuable. They actually somebody knowledgeable on this thing in Niger. That's how you begin to make your reputation. And besides, everybody wants to be like Mr. Macaroni, like Brain Jotter and like all these other people. So everybody's trying to do The funny thing right now. Guess how many people are trying to do the educational thing?
That is precisely the reason why when you checked, you only found two people. There's just me, my own podcast, and then there's Paul 4. Apart from the two of us, who else? Again, who? Everybody else is trying to do that funny stuff And then you only have two Niger boys trying to do this thing. It'll be a while before that people wake up and start trying to catch up with us. So whatever your field is, and that's why I think what Shinoambo is doing is really,
really smart coming into the wealth advisory game and then wanting to start with a podcast, so long as he has the right expectations because podcasts cannot help you to hammer immediately. But that's why I think what he's doing is smart. He's trying to do long, long form content, valuable content, not quick tips on Instagram and quick tips on TikTok and or not quick, quick, quick financial advice, a podcast that people come and listen to and spend time with him, cultivate a relationship.
And after a while, somebody will send him a message and say, oh boy, what do you think about investing in crypto? What do you think about investing in this? What do you think about investing in that? And then that is how conversations start. And then forgive me, I went on a rant. I haven't even started addressing the content for the day as a content, the question or the topic for today. So basically that's podcasting,
that's content marketing. Of course, you engage in all these activities, you establish a personal brand, but remember, the goal is always to grow sales. I repeat, some of you are not driving, you know, understanding the goal is always to grow sales. When you see brain shorter doing go go go challenge and all those funny things that you're doing, the guy is growing sales. That is somebody's father that you're looking at.
He's paying school fees. He's, you know, international travel, everything. Some of you look at. I think that this guy is so fun. You think he's being a fool. Now it is about sales. It's about money. Let's not lose sight of sight of that. And don't worry, you're not being a greedy bastard. We live in a world, unfortunately, that has scarce, scarce resources. And in the world with scarce resources, you need a medium of exchange.
The medium of exchange that exists, excuse me, on this planet, in this other system, is money. So we need it. It's just that simple. All right now. So like I said, no, in my conversations with Shinorambo, there are a couple of things that came up and one of them was content calendar because I actually know she know Rambo. I said how far now what's the content calendar like? And then what he responded to me was he told me that he has about 10 to 15 episodes already pre recorded and his plan is to release those is to release 2
episodes every single week. So what he has done starting out the podcast is he recorded. Well first of all he said 10 to 15. I would like clarify because I don't like those kind wide ranges. If somebody's giving me a range when we're talking about thousands or hundreds, I can understand. If somebody says I think I have maybe 110 or 115, I can understand or somebody saying I think I have maybe 1100 or maybe 1300, I can understand.
But on a small normal like this, 10 to 15 isn't, it's not that hard. Now, you know, it's either you have, you know, 13 to 15 or you have 11:50. What, 10 to 15, I don't know. But let's just assume that gear has 15 episodes locked and loaded. If you're recording to every single week, sorry, releasing to every single week, that means he has enough for seven Abby for seven weeks. And that is beautiful. It's very, very beautiful.
It's beautiful because this thing that he's doing, some people call it pre recording, obviously some people call it batching. What that means is you're working on your podcast episodes or you're working on your content and then you got all of them together. You know, you record them like 10:10, 10/10, 10:10 and then be releasing their small small. Some other people call it sequencing. So whether you call it pre recording, batching, sequencing,
whatever it is you want to call it, like I say on this podcast, the name is not important. On this podcast, we don't fight about names, right? On social media, people fight about names all the time. This technique is wrong, this technique is wrong, blah, blah, blah. And by the time you look at it, you'll see that these people are all saying the same thing, they're just using different names. So over here, we don't waste time, we don't fight over names.
You hear me? But catching a view on the Internet, fighting about names, I will disown you if you say, ah, Tavi Shiman, that's my guy, That's my *** I'll say I don't know you, so I don't know you. So we don't fight over names, all right? So what we do is the principle, the substance, we do the substance, whether you call it pre recording, whether you call it batching, whether you call it sequencing doesn't matter. It is good because it keeps you consistent when you're on this podcasting game, when you're on this content marketing game.
So whether it's a podcast, if you can be pre recording, batching, sequencing is good. If what you're doing is newsletter, no problem. If you can be pre writing, if you can be batching, if you can be sequencing, it's all good. Whether in a blog post, if you can be pre writing, be batching, the sequencing is all good because this batching, this pre whatever, it will keep you consistent because consistency. And I think where they kill most of us, you start and then you stop.
You do one step forward, 2 step backward, you release 3 episodes and then you sleep for one month and then you come back again, drop 2 episodes. Meanwhile, while you're misbehaving like this, people are just moving. People wouldn't move. So if I wasn't consistent with this thing, for instance, you listen to this podcast now I disappear for like 3 months. What do you think you're going to do? You already think that this content is valuable.
You need your fix. You're looking for good stuff. You go, they search up and down like ah, which one and hijack guy is out there. And then lo and behold, you will find another guy and what will happen? You will move. When I come back in three months, I'll not be like ah, we're my subscribers, we're ND. They have all gone, all of them. All of you will move, no loyalty. So that's the reason why if you can be consistent like me, OK,
well, I'm not really consistent to be honest, because my goal is to do this every day. But you know, but you know, be good. So sometimes I do Monday, Tuesday and Wednesday. I wake up Thursday and I say no, be me key Jesus. I'll just relax. I won't do anything on Thursday, then maybe wake up and then record on Saturday, Sunday. But the good thing is because I'm trying to be here every single day. Know how know how? Every week you hear from me.
Every single week for the last six years you hear from me. As long as I'm in good health, you continue to hear from me. So if you can't be consistent, then they pre record, they batch the sequence, Whatever it is, is good. It will keep you consistent. Consistency keeps people with you. The people like listening to your show every time they're at the gym and they can count on the fact that where I'm at a gym now is their new content.
They will stay with you. If people listen to your podcast every single Monday 8:00 and you have new content available every single Monday 8:00, they will stay with you. So consistency is key. However, the question that I asked you in Orambo was content calendar. I didn't ask you in Orambo about pre recording and batching. So pre recording and matching these Goodwills will keep you consistent. Well, content calendar is what will stop you from running out of ideas over the long term.
So people will be saying which one be content calendar. Again, it's very simple. Content is what any picture, any voice recording, any video, any photo, any graphic, any whatever that you put on the Internet for the purpose of promoting your business. That is content. Now calendar. What is calendar? Calendar is just, you know, something that helps you track day of the week, Abby. So content calendar just means something that is helping you track what are you going to be writing?
What are you going to be posting? What are you going to be recording? What are you going to be designing for today, for this week, for next week, for next month? My own opinion, everybody should start with a content calendar for the whole year. Some of you will say, well listen, listen to where I'm where from. Some of you say it's extreme. It is not extreme. This creativity thing is noisy. There is nobody that is born with ideas just flowing out of there every day.
If you understand what I'm saying, you understand it's not like eating food, you know, like you eat food and then you poop. So every day, you know, it's just coming out. It's not like that. That's why we need the content calendar. To come up with a content calendar, you actually have to sit down and reason a few things. The first thing where you go reason, you say, who is my audience? Who am I targeting? After that, the next thing you reason is what am I going to be telling them when I hop on this microphone, when I switch on the camera or when I begin the designing camera?
Another thing you reason is what are the main, the key topics, the main things that I should be talking about or that these people want to hear. After you reason those things, you will now start to break it down on a week, week level, on a month, month level. So like for Shinarambo now maybe he can say crypto, that crypto the rain now. So so therefore, OK, I'm recording this thing in February of 2026. So planning ahead now he can say all of March, March of 2026 will be about crypto, crypto in Niger.
So that would be the theme for March. Then part of the content calendar will now say week 1. What would they say about crypto? Maybe week one will be intro to crypto. Then maybe Week 2 will be, I don't know, crypto communities in a crypto exchanges in Nigeria. And maybe week 3 might be things to look at to avoid risky crypto investments. And then maybe Week 4 might be how to harmonize investing in crypto with your traditional investment portfolio, something like that.
That's your content calendar. March, what are we saying? June, what are we saying? July, what are we saying? August, September, October, what are we saying? The inside that? June, July, March, inside that month. Week 1, what are we saying? Week 2, what are we saying? Week 3, what are we saying? Week 4, what are we saying? Now sit down and do this activity. AI tools are very good for helping you sort this thing out. Come up with this thing for one year.
This is the reason why I say one year. Sometimes you wake up and then you look at March and you say ah, why did I ever think of crypto? Why did I ever think Nigerians are instant crypto? Crypto is a useless idea. You now use your person and then you cancel March PRPR. But The thing is, since you are prepared for a whole year, guess what, you still have 11 months to look at. That's the reason why I say one whole year because sometimes you wake up and you ask yourself what was I thinking and you get rid of some ideas and then sometimes things happen as some things become no longer relevant because you can wake up and say I want to record crypto as an investment tool for Nigerians.
That's what you want to record for the month of March. But then if you wake up one day and then central bank say from today, henceforth crypto is illegal in Nigeria, you can record the episode again. Now, events don't supersede them. Something has happened and this thing is no longer relevant. So you now have to cancel crypto peer peer. But then guess what, you still have 11 months to fall back on. So I'm not being maniacal when I
say get one year. It is necessary so that you never run out of ideas. So that's a question that I asked Shinorambo. So if you're in this in a Rambo situation and you're talking to someone like me and the person says content calendar and you start telling me that, oh, I have this number of episodes pre recorded. It's all well and good. It's good that you pre record, but still content calendar. Show me your calendar. The thing gives you freedom.
It gives you confidence. Like me, for instance. I what I do basically is that I started off by just answering questions that I thought were essential. After a while, people started asking me questions, especially when I'm giving speeches during trainings and things like that. So I started writing those questions down. Before, what I used to use was Evernote. If you open my Evernote now, I have over 850 questions. I haven't even tackled 850.
Now guess what? Do you think that gives me confidence or not? It gives me confidence that I would never run out of anything to say. Think about it. This is the beauty of your content calendar. Even if you're not following it, supreme confidence, you can wake up and say, Oh yeah, where's my calendar? What's next? So even if today everything dry up and I don't know what to say again, all after you just open Evernote. There you have it, 850
questions. I'll start from the top. I'll start working my way down and assuming that I'm doing a 1:00 every single day. And of course, you know, body not be wood, so I don't do it every single day, but assume I clock 1:00 every single day, 850. Now, how many years be that it's not two years or something. Can you see why everybody needs a content calendar? So whether it is newsletter that you want to be newslettering, whether it's podcast that you want to be podcasting, whether it's a blog that you want to be blogging, whether it is video on YouTube, you want to be videoing, whether it is TikTok that you want to be Tik toking,
whether it's Snapchat that you want to be Snapchatting content calendar, please, this is a business. So let us get serious about this. How people are listening. It's a business is like work is like 9 to 5. You know, some of you say, oh, we're self-employed, everything relax and take things easy. No, look at our friends who work in Zenith Bank and all or not, they show up on time, they take their job seriously. So yes, we are entrepreneurs and we're self-employed, but we need to treat this thing as if it's nine to five.
Show up and do your work. So content calendar please non negotiable. Any other thing you're doing no problem. But content calendar is a non negotiable. If you run into me in person, I will begin the year and how we are flowing and I say where's your content calendar? You say you don't have one. I will deny you if you introduce me to somebody. I say this my friend, I will say I know you not get thee behind me. So get your content calendar then.
If you noticed, he had 10 to 15 episodes. National Rambo has 10 to 15 episodes and the guy is dropping them two every single week. That's not a bad idea, to be honest. But The thing is, for most people, I like to say start with a cadence that you can maintain. It's a lot better to start and be doing it once, once, once a week. And then you announce your followers, the followers. You know what? I'm going to be doing it two or three times a week.
Don't be happy. Don't say, yeah, don't be happy for you. It's better to do that than to start four times a week. And they now tell people, you know what? I'm going to scale down now to 1. So start with the one that is easy first. Now for Shinobu, you know, I don't know. He's all set up. I don't know if he has a content calendar. I don't know what the production process is like for him, but I also said because Shinarambo,
his podcast, is high production value. High production value. Because for me, there's no production value on this podcast. I just grab my phone and I start talking. It's not simple. That is why sometimes you know, I'm talking and then you know, you hear my children fighting in the background. Because my own is low production value. I just make sure that the script, not the script, I just make sure that the thing we're talking about, it makes sense.
That's my own focus. But then she knows most podcast has high production value. The thing starts with some nice cool jazz and then when he enters on the microphone is nice and mellow, very smooth, very professional. Everything is properly edited. No mistake. You know, on this podcast you can hear me coughing. If I wonder, I was recording. I just let out a loud mess and I was like, I all these people didn't hear that as it's also a good thing at Disney's audio because they won't smell anything.
You know, before his own podcast, no mistake, no nothing. Good music, good pacing, good scripting, you know everything because he did a good job, professional job. Now the problem is this. For those of you who do podcasts with high production value, any podcast we get high production value. Nothing takes time and takes time. There are some people that take one whole week to produce 1 hour's worth of audio footage. Some of you say no, no, no,
really, really, really. I'm being real with you. Especially if you want video to not enter the mix. There's some people, depending on level of production value, there's some people who need one whole week, not, you know, Monday to Sunday. I mean like Monday to Friday, one week to produce 1 hour's worth of good quality. So if that's the case and you're using five days to produce 1 hour's worth of quality, and you're batching and putting out twice a week, it means that what you're putting out in one week,
actually you need 2 weeks worth of time to produce that kind of content. So basically what I'm just trying to say is that for someone who is in Shinarambo's situation, you might quickly run out of all the content you have. So if you did batch, give yourself some lead time and just be batching accordingly. So let's say you're recording, you're batching it, you're making it 1010 episodes every single month, then you'll be releasing it once a week.
And then let's say you calculate and that gives you a lead time of let's say six weeks. So what that means basically is if something happens, you know, malaria catch you, you travel home or you know, let's say you get married, you for honeymoon, you know, that kind of thing. So long as you come back within six weeks, you'll be able to produce enough content to cover the next batch. So if you're like Shinarambo and your podcast is high production value, give yourself some lead time.
So the fact that you don't record 1520 thirty, you know, you feel enthusiastic and you'll be dropping 3 every week, 4 every week, 5 every week. But you know, calm down, calm down because production time day, lead times day, you quickly run out and then you wake up one day and say my 30 podcast, they don't finish. Of course they are finished. Now you're feeling like a superstar because you have 30. So you are Shine 5 every week,
but I share 5 every week. You only have six weeks worth and the last time you recorded anything was one month ago. So of course you're in the bind because you've woken up. Now you're in the habit of sharing ones every day, but now you only have two weeks worth of content available. So how you go doing? So start with a cadence that you can maintain. Look at your production schedule for those of you who do high production value.
And yes, by the way, in case you haven't figured it out, this is precisely the reason why I can be on the mic every single day if I choose. Because all I do is I pick up my phone, I spit some knowledge, and then I hit stop recording and then I upload. That simple. If you see me with a 30 minute episode like today, recording time was exactly 30 minutes, then maybe coming up with the title and then all of that might be an extra maybe 15 minutes and then upload because Internet is very poor in Niger.
So bottom line, if you see 30 minutes content here, total production time, everything 45 minutes flat. If Internet was really, really, really, really, really bad that day, OK, maybe one hour and I'm done. So that's the reason why I can't be here every day if I have to sit down, let's select music, let the lighting be OK, let everywhere be perfectly quiet. Let's go and rent out the studio space. Let's produce a script.
We vet the script. Then we do research, make sure that there's no error in the script, which is absolutely important because you know, before I came out to you people that Ordo was an African company only to hear now somebody correct me and say, oh boy, your name is young, although it's actually Swedish. So there's the reason why scripting is important because it's from the scripting that you now discover the error. You write something and you'd be like, haha, this name makes sense.
Or your production assistant would look at you and say, ah, boss, you'd be like, say by the time you should go and check one or two things, you know, you now know that OK, error is here, error is here. And then you straighten it out. So yeah, start with the cadence you can maintain. And just remember that for most people, there's some people who love these things. Like my brother loves audio stuff. We used to be music producers back in the day in uni.
Yeah, I know. We were all over the place. I know, I know. So where was I? Some people love these things and can do overnight and you know, but if you're not one of these people, it actually feels like it's a full time job. So don't start twice weekly. Start with the cadence that you can maintain. Now, I will stop here because there's still other things to talk about when it comes to podcasting, content marketing, establishing a personal brand and trying to grow your sales.
Like I said, the story is plenty. That's the reason why I didn't make it one episode. So we still have some things to talk about regarding personal branding and visuals. What else? What else? What else? And then I want to give you guys an example about how all of these things work live. An example because one of my students, I can't even call her my student. She's actually is my, my former classmate. And she told me she wanted to start the podcast and she wanted to talk to me.
And I was like, hey, cool, no problem, let's talk. And I told her, look, this idea will be brilliant. Run with it. That's why I can't even call her a student because when I said wrong with it, she heard me as I said wrong with it. She ran. I didn't have to talk to her twice. And today where her podcast is, I won't lie, even me Sir, I did jealous him. I say am I not the master? And I taught her, Is she not the student?
See her on the international stage? Me, I stayed there for Niger. So I'll also give an example about how this thing can work. I'll talk a bit about our podcast and it's a live something. So you will get to see you get to see that all these things I'm saying no be theory. No be theory is live and it's practical. And I even give you a podcast so you can go and have a look at it and you can see how all this is supposed to work when everything is put together.
So if by the time we're done with this particular series and, and you want to start your podcasting journey and you feel like you want me to be a part of that journey, it's not a problem. Like I said, if you want free advice, it's not a problem, just say so excuse me, I'm done with that. Just call, send me a text message or a WhatsApp message on 08064662140. Then state it clearly in the message that what you're looking for is free advice.
But by that, we're finished with our free advice. Now, if you want us to go in depth, you want us to work on something, you know, your positioning or your messaging, we need to figure out your ICP for the podcast, your target audience. You want us to figure out your cadence. You want us to figure out recording technology. You want to figure out, you want us to figure out anything, whatever it is. For now, we'll have to book a session and then we'll talk.
And I have sessions available in time blocks. We can have hourly sessions. We can have weekly sessions. We can have monthly sessions. So far I don't do quarterly sessions because I haven't started working on projects that require anything that grand. The closest I would have done was somebody who wanted to start off a, what's it called, a refinery. That's a small scale refinery for producing marine engine oil. But anyway, I never heard from the guy again.
So that one I had definitely would, would, would have been planning this thing in, in quarterly, like, OK, first quarter, this is our focus. Second quarter, this is our focus. Third quarter, this is our focus. But for now, monthly, weekly, hourly, yeah, we have options available. So I'd love to hear from you guys. And don't worry, I'm not going to start asking you for money immediately. Just tell me you want free advice.
You can call, send me a text message or a WhatsApp message on 0806466 2140. So thank you very much for your time and time and attention. I'll catch you all some other time. Oh, by the way, today's the day for the radio show. The radio show is every single Tuesday on Radio Maria, 91.3 FM. So for those of you who are based in Abuja and you want to have a chat with your boy, you want to do it live, you call in on Radio Maria.
So it's 91.3 FM, that's the dial. I'll be calling out the radio number to call for the radio station, you know, of course, on the radio show. Now, for those of you who are based, you know, in environs, you know, you're in NASA, our state, you can pick us up, you're in United States, you can still hear us where else, you know, all these areas around you. But if you just check the Radio Maria end site, I think it's Radio Maria dot Ng or something like that, we can live stream this.
So there's some people who listen to the show from the UK. And last week on my radio show, I got one caller from Canada. I was like, Oh yeah, making progress. Those people in diaspora, they now hear me because those are the people that have serious money. You know, Nigerians, you want to charge them, you say why bring 400K? They could be in the shake. They'll run, they'll ghost, they will miss. But at least all those people abroad, if you tell somebody bring $500 to them, $500 is just changed.
By the time you convert that thing to Niger to to to naira, that's good money. So yes, I'm glad the Canadians are now listening. So yeah, so share this podcast, you know, let people know abroad so I can be collecting dollar, dollar, dollar as well. Alright, so that's it. I'll catch you all some other time.