Day 1 Digital Marketing for Women: Content Creation

Hello and welcome to the show. It's available on YouTube, Apple Podcast and Spotify. I'm your host, Tavish Shiman IED. Today's going to be a noisy episode because I'm up in the car. I'm up and about. So I expect to hear some interruptions in the background, you know, people just seeing and stuff like that. But then we have all out the windows. So hopefully the interruptions are not going to be too much. Then if you'd love to connect and explore opportunities with me, then call me on 08064662140.

You can also WhatsApp me on the same number. The country code is +234. For those of you who are not Nigerian, then for social media, connect with me on LinkedIn. For today's episode, I'm going to give a little bit of a summary. And that's because I've been doing some work with Avon and that's one of the incubation hubs, tech hubs in Abuja. I do some work with them every now and every now and then. So the folks reached out to me last week, OK, not last week,

actually, more like two or three weeks ago, but only finalized everything last week. And now it's for a digital marketing boot camp for women. Now, the idea behind the program was to have women who are business owners, you know, young women aged between, I think, 18 and 35. The aim was to have women 18 to 35, business owners, employees who are responsible for marketing, people who are out of school who want to consider a career in marketing, you know,

those sorts of things. I was supposed to open them up to the world of digital marketing and expose the kind of skills and the knowledge base that they're going to need to move their, their businesses and their careers forward. So it was going to be built around content, content marketing or content creation rather around SEO and around social media marketing. So that was the crux of what we were supposed to achieve. And of course, I told the young ladies that, and I told the young lady that even though this thing was built around content SU on social media marketing, I

was there pretty much to answer whatever questions that they had around marketing and to see how we can, you know, move their businesses forward and help people get closer to the promised land. So we did the first session yesterday. At the time of this recording, that was the 18th of November 2024. So whenever it is that you're listening to this, you know, know that this is something that happened a while ago, OK, not too long ago.

Anyway, what was I? So yesterday we had the first session on the 18th of November and it was around content creation mastery then. OK, so this is a summary episode. Basically, just the ladies who are at the session would have something that they can refer to every now and then to remember the stuff that we discussed during the session, and then also a pointer about where to go and what to do next. So as I usually do, I pointed out to the ladies that since I'm a business development consultant and a sales coach, I

was always going to be looking at things from a sales and business development perspective. Now, one reason why this is important is this. When you talk to a traditional marketer, traditional marketers are much more concerned about reach and perfection. So they want a perfect campaign and they want something that was seen by millions of eyeballs. But then those of us who come from a more sales background, we are concerned with traction and we are concerned with conversions.

So for those of us who have a background in sales, it doesn't matter if a million people saw the post, but I didn't get, you know, 1 lick of business, you know, it doesn't make sense. So, and that was the backdrop at which I was looking at these sorts of things with my conversation with these women that it's not about being perfect. Let's make sure that we have enough to get started. We can reiterate over time, get feedback from the market, change our campaigns, change our messaging.

But the most important thing is we need to start. We need to start with something. And we also need to be concerned about the effect that these sorts of things are having. We need to be concerned about conversions. So let's see. OK, So with that out of the way, we went straight into understanding your brand, your audience and your brand identity. Now, the reason why that was the first thing that we had to look into is because when it comes to content creation or when it comes to any other form of marketing outreach where you're putting things out there into the world, putting things out there into the market, it's something I'm trying to stress upon them.

That is not about what you think. And that's the problem that traditional marketers have. Traditional marketers sit in the room, they sit with the CEO, they sit with the marketing people, and you come up with a brilliant plan. But the problem is you come up with a plan that you think is brilliant. And so I was at pains to get this woman to understand that it's not about what you think it's brilliant. It's about what your audience wants to hear, what your audience thinks is brilliant,

what your audience is going to engage with, what your audience is going to relate with. And so that's how we should start off our journey. And that is why understanding your audience is key because if you understand them, if you know what is choking them, if you know what their problems are, if you know what their aspirations are, if you know the things that they like, it is then that you're going to be able to create engaging content, catchy content, no whatever.

So we need to start off with knowing who our audience is. So of course, there was a question of identifying your target audience. And so with a woman, we toured around with a couple of ideas, But of course, I told them that it was contextual. It's highly contextual because in the room with us, we had one person who was in the nonprofit space who runs an NGO catering to adolescence, I think female, 10 to 15, I think, if I remember correctly.

Then we had two employees from Radio Nigeria. One of them was in the programs department responsible for creating content over the radio that they hope will engage with young people. Another person was in region Nigeria. But the I think the social media departments where they're worried about engagement online. We had one other person who has who is the chef of six years who also wants to sell real estate. Then there was also another person who creates content,

started creating content around marriage and fulfilling relationships. But actually she's a member of the judiciary and she also has a business in selling clothes and ready to made where? Let's see what else. I mean, we had was was not a large group. I don't think we're up to 20, but we had wonderful women doing different, really creative, interesting thing. Oh, and then there was one person who was at the ideation stage.

We always have one or two people like that who have a bunch of ideas and who have tried out one or two things, but I'm not really sure about what to do and where to go next. So there's always someone like that in the crowd and always nice to help to have those people because I'd like to see how we can get someone going because I want people to be able to leave my events and know that, OK, this is the next thing that I'm going to do to move my business forward or to start this business journey.

So identifying your target audience is contextual because those Radio Nigeria people, the people that are trying to connect with are not the same as the lady who is talking marriage and who has a boutique. You know, there might be some overlap. But The thing is your market communications, if you're on Radio Nigeria social media department, your ideal target audience is not the same thing as the person who has been a chef for six years.

So it's contextual. So it depends who are you, what's your industry, what's your product, What's your service then? But I gave them one tip from a sales perspective that we use to figure out who your audience is because you can sit down and you can come up with wonderful ideas on ChatGPT and Gemini. Oh, Speaking of ChatGPT and Gemini, I decided to introduce the ladies to ChatGPT Gemini AI tools and I introduced it to them as their new boyfriends or as their new husbands because these are reliable ways to come up with ideas and to come up with strategy.

And I told them that the benefit of using ChatGPT is is this your husband is not always going to be up for brainstorming with you and neither is your boyfriend. So you need a resource that you can refer to. I think a single any, any point or time in the day, whether it's morning, afternoon or evening and it doesn't get tired and it's always there. Yeah, we had, we had quite a laugh about that. And I think the ladies took my,

what's the word? Was I a metaphor? I mean, and whatever it is, metaphor, analogy, whatever, they took to it quite well. So I was able to introduce these ladies to the new love of their lives who are going to help them in this, help them along in this business, this journey of business that we have all started together. So where did that come from? I had char GPT, yes. So you can use char GPT and Germany and all these kinds of things.

You come up with wonderful ideas about who your target audience should be, but it is until you start relating with people one-on-one that you now get a sense of oh, OK, this person actually is my customer. These are the kind of people that I work well with or this is the kind of person that I should be targeting. So luckily for me, yes, there was that one person there who had not who had tried doubled in a few things and didn't have a business.

But everybody else there, luckily for me had a trading history. So the chef have been doing this thing for six years. NGO woman have been doing this thing for close to a decade, if I remember correctly, Radio Nigeria, OK, one, I think I've been at the job, I can't remember anyway. But The thing is everybody had a trading history, OK. The youngest person that well, the youngest in the business sense was working for a, a what's it called?

Like a social club, a business mastermind, networking kind of thing. And I think she had been with them for three months. But regardless, everybody there had some sort of trading history. So I told them, you pull up your invoice, you pull up your WhatsApp, you pull up your emails, you pull up something just so you can get a sense of who have I been talking with for the last six months, the last one year. And that now gives you an idea of who your target audience is.

Because if you look at your WhatsApp and you look at your Instagram DM or whatever, you will notice that, OK, you did business with 20 customers in the last year. Of the 20 customers, this four of them were useless. So let's not pay attention to the useless ones. Or that's also another tip I told them when you're doing these sorts of things, you are paying attention to people who paid you well. There's no point in wasting time and money and effort in going after people who are going to be paying you rubbish and pricing like Groundnut.

So when you're looking at your trading history, you're looking at people who paid you well. Then you're also looking at people that you had a good working relationship with because there's no point you doing business with someone who is paying you OK or decent, but then the person is giving you tons of stress. The the example that I gave them was one of my early documentaries and how my own share of the money at the end of the day was 300 K.

That was my own share of the money, but it's a project that I ended up spending like six months on. And of course, you know, some of them were shaking their head because I mean, think about it, you're a business. What's the point of collecting 300K and then spending six months on top of the matter? I mean, if you do the math, you're better off just taking a job because I don't know what's that. Is that like 50 KA month or something?

You're better off just being in paid employment. So when you're looking through your trading history, those are the people they are looking at. Who paid me well and who did I have fun working with? Who did, Who was a pleasure working with? Those are the people they start looking at and after a while, you know, start getting a picture that. Oh, OK, At first I thought my target audience is everybody. But looking at this picture now,

it looks as if my target audience is men aged between social and so who live in this part of the city and who are of this profession and this and this and that and that. If I'm one of the participants who came in late at the end of the day, let me see what was our business again, fashion. Yes, she was the fashion entrepreneur. OK, let me look at my notes. Sorry. One moment she was the fashion entrepreneur and she thought her her people were anyone, everyone like most business owners.

And so I asked her a couple of questions live in the class because I was trying to use these sessions to show them, you know how we how we reason these things and how we planned it out. So we started asking this lady a couple of questions and then it turned out that even though she thinks she does business for everybody, it turns out that the sweetest business that she does happens to be female age between the ages of 20 to 50 and who buy work clothes for themselves and who.

And OK, her business also happens to have an international and twist to it. So it's Lagos, it's Abuja and then it's London, it's Canada and then it's USA. So this is some of the clarity that we need when we're trying to come up with marketing communications and with content. You come in thinking you want to appeal to everybody, but by the time you sit down and you brainstorm small, you ask yourself a few questions and you realize that OK, based on invoices, based on WhatsApp messages, based on Instagram DM

actually have been doing correct business with women more than men. Apart from that, it is not women who are buying clothes for fashion, fashion or for weekend weekend. It is women who are buying clothes for work and then OK when it came to buying power hast, whether it's poor people or middle class or upper middle class. By the way, I was just being flippant when I asked that question. Please, when I say poor people,

I don't you guys to think that I'm saying some people are not worthy of respect. We are all human beings made in the image and likeness of God. So we are all worthy of respect. It's just unfortunate. It's a commercial reality that not everybody can afford what it is that we have to sell. So we respect everyone. But there's some things you sell like if you're a construction worker, for instance, a low income worker is not going to be able to engage your services to build a house for them.

Is is just a fact of life. So when I say poor people, I'm not trying to put anybody put anybody down. It's not as if I'm a a millionaire myself. Where was I? I was when I asked her about the the economic standing of our clients, of course she thought everybody. But then I looked at, I asked it this way, that OK, when people come to your store, what kind of cars do they drive? Is it Toyota Camry or is it like Toyota Jeep or is it, you know,

from the kind of car she called, everybody laughed and I said no, that you know, clearly you're not dealing with average clients because from the car she was calling, you see that was a correct people that come and do business with her. So there's quite a bit of brainstorming that you can do. But The thing is, if you look at your trading history, if you've even been in business six months, three years, 10 years, it doesn't matter.

You can look at your WhatsApp messages, you can look at your contacts on your phone, you can look at your e-mail exchanges. You can look at your invoice. You can call our bank statements and look at bank transfers and all those big, big, big transfer, OK, who paid me this, who paid me this, who paid me that? And you can start to reason it and get a sense of who your ideal audience is. So that is the activity that one of the activities that we did yesterday on the 18th of November.

And I would implore for you guys to do when it comes to understanding your audience, do this and let this be your guiding light when it comes to creating content and when it comes to your marketing and everything you need to know who you're marketing to. If you think everybody's your audience and you're marketing to everybody, but truly, truly, truly it is women between this age who earn this much, who live in this part of the world and who buy for this reasons, then you will just be wasting your money.

You're better off doing this exercise. Know who it is that is your ideal audience. And then from the beginning, start to target them and start to go after them with your content, with the advertisements, with your messaging, with everything. Then on the thing of brand identity, what did I say again? Brand identity. Oh yes, for brand identity, I tried to explain to the woman that brand identity is beyond color, font, typeface, logo, and all those other things that yes,

that they're important, but we need to pay attention to understanding. I know in our customers first because it's from interacting with our customers that we have all the information that we need to now create brand font, logo and stuff like that. OK, let me pull back my notes again back to the lady who's a fashion, who's a fashion entrepreneur. So in the beginning, when you think your audience is everybody, you will design your logo one way.

You will get colours that you think are universal. But if you sit down and you can see clearly that it is women between 28 and 50 who have been buying corporate clothes for work, who are upper class or upper middle class and international audience of Lagos, Abuja, Canada, USA, London. Clearly the kind of logo, the kind of font, the kind of colors you need will be of a certain, you know, like you can't. My guess is looking at this, you can't use bubblegum pink in your logo because that bubble gum pink does not sound like or I my guess anyway.

I'm not a brand specialist, but this is my guess anyway. So for those of you who are brand specialist, please forgive me. I'm just freestyling here. My guess is that bubble gum pink is not going to relate to a female 28 to 50 who is buying corporate work clothes and who has an international sense of style. That's my guess that you can have bubble gum pink in there. So this is the reason why I say business owners just stop starting your business journey by saying what is our logo?

What is our color? What is our front? You want to enter into business, the first thing you do is you, you now go and hire a brand designer. Brand designer for what? Like what do you know that you're you're designing? You don't know what it is you need to design yet. So be coming down first get in there, enter the market, see who's there interact one or two people. You'll now get all the information that you need to create this brand.

So this is the reason why I say I'm not saying Brandon is not important, though it's important. But you don't start with that. It's something that evolves later that comes later. So don't start with logo, start with fun, start with everything. Start with being a specialist, senior customer. Who am I going after? Who am I dealing with? What problems do they solve? What market can I reach? Start with all those questions first.

Enter the field. By the time you have small experience, even if you do something for 2-3 months, you now have better information about what kind of logo you need, what kind of font you need, what kind of colours you need and things of that nature. So that was what we did on Sorry, Brand Identity. Then on the bit of creating a compelling brand story, let's see, what do we talk about? OK, a brand story. Yes, what I tried to tell the woman was this.

A lot of us in business, we assume that the brand story is about us, but the brand story is not about us, it's about the customer. If all your communications are me, me, me, me, me, me, me, me, me, people will not pay attention in this podcast is over 980 something episodes. If I come here every day and I say I'm the I'm the best, I'm the greatest, I'm the brightest, I'm the smartest, I'm the smoothest, I am the this, you guys will get tired because there's a limit of how much me,

me, me, me, me, the audience can tolerate. But I show here, I come up here and I try to provide value to you guys. And that's why some of you have been listening to me for the past four years. And that's the reason why the listener base of the show continues to grow, because I'm trying to deliver value to you guys. So I told him that the brand story is not me, me, me, me, me. Once in a while you will do that whole thing of this is me, I'm the founder of the business.

I was inspired by this, blah, blah, blah, blah, blah, blah. Do business with us. Yeah, that's fine. You have to do that once in a while. But my brand story, first of all, is a story. So that means you need to have a narrative arc. Narrative arc just means beginning, middle and end. Because sometimes you guys put out pieces and the piece does not have a beginning. You just sort of start in the middle. There's no beginning.

And where this piece is going to, you don't even know. You need to have that coherent structure, beginning, middle and end. And since it's a story, it means there has to be a character who had a problem, and this is how the problem was resolved. This is how your product or services helped to resolve that problem and this was the resolution. So beginning, middle and end character, character has biggie. This was the resolution.

This is how you helped end of story. If you're using that simple arc, by the way, it's you can get more complicated when you're coming talking about story structure and things like that. But this is just a simple thing that you can work with. You don't have to write anything that you don't have to remember anything. Everybody can remember beginning, middle and end and everybody can remember main character was fine, then they had a problem, problem was resolved.

This is how I helped, end of story. So with that, you can see how the branding and the marketing things that we put out there, consider if you can follow this structure, you can't go too wrong. So for the, I think it was the point where I addressed NGO lady. So for the NGO lady, now this is where I spoke about like you don't just go and say we commissioned this project in Guarempa on 18th of November and then that's it post on Instagram.

No, you put the picture and then you make it a narrative adolescent, you make a narrative. What did we come up with again? So I'm coming, I didn't write all these things down. So I'm working from memory, OK. I think this was what we came up for for as an example. So you paste the picture on Instagram, but then the narrative more is more like because of the political crisis in Nigeria from so, so, so to so period. We have had an explosion of, of what are they called something camps, IDP camps.

We've had, we've had an explosion of ID camps all over the country with, you know, 1000. And so, so, so camps as of so, so, so and so date because of that, it has led to 1234 social problems or environmental problems or developmental problems in our vulnerable girls age between 10 and 15. Because of these social and political conditions, these young girls are exposed to this and this and this and that and that and that for this particular community, we noticed that this was the problem.

And so we came in here with an intervention so that we can solve this and this and that. And by the end of the intervention, we're able to provide this, we're able to provide that, and we're able to help these people. In fact, if you can make it more personal, I say we're able to help Amina and her friends to be able to achieve this and this and that and that, then you can now put call to action, you know, support this important work we do contribute to us at.

So, so and so become a fond contribution, become a fond donor and you know, blah, blah, blah and all that sort of thing. So you can see now that in this case, the second one is going to be much more effective than just putting up a picture and saying wearing power would deliver 50 bags of rice. So I told her that that kind of communication, wearing power would deliver 50 bags of rice. That is good for showing accountability to your board so that they will know that, OK,

the millions that they gave you last year, this is how you spent it. But then when you're trying to talk to your target audiences, you know it's different. So narrative arc, the story, branding, all those things, you see how it all ties together, beginning, middle, end. Somebody was fine, then there was a problem. This is the resolution of the problem. This is how we fit into the picture. So that's just the overall structure for now.

Well, like I said, you can find much more complicated, rather much more in depth frameworks when it comes to branding, storytelling and all those sorts of things. Then the final thing that we did on the 18th of November was around content planning and content strategy. And I think that was a part of the session where I had the most fun. So I started off with the chef and I asked because she's been in business six years.

I said how do you decide what to post? And she said that she posts when she feels like and I should post when she's broke. And everybody had a good laugh. And it's something I can't relate to because I remember back in my wedding photography days, you know, it's just normal. You wake up, I don't feel like posting, so you don't post. You wake up tomorrow, you feel like posting and then you post and then you wake up one day and like, I haven't had the customer in two months.

What's going on? And then he's now start posting frantically. So I, I, I, I remember we've all been there. So we had a good laugh. There was another person that I asked, She was a medical student. She wants to, OK, she doesn't have a business yet, but what she's doing is what is she doing. Again, she wants to create, OK. She does YouTube videos. She's much more focused on millennials and she gives social commentary on trending topics and things like that.

She just wants to create these assets online because you never know what kind of opportunities you can explore later on. So yes, that is not bad. There's some people who do that and they think what they're doing is bad. You know, it's not, it's, it's not bad. It makes sense having a visible brand or having visible online assets, It helps in whatever it is you want to do, whether you decide you want to be a pastor or a politician or a business person.

So if you're not quite sure what you start off in the beginning clearly using a documenting strategy. There are people who are long for the right and there are people who want to learn and watch what you grow and grow along with you. So it's perfectly fine. So for what was I talking about? I had a content calendar. So for our content calendar, she said that for hires just vibes. So you know, that's how she does it when she feels like and Josh vibes.

And then we also had a good laugh. But truth is, that is the reality of everybody or for most people, most of us are just posting when we feel like or when we're broke. Because I told you guys, it happens. You wake up in March and realize that I didn't shoot a single wedding in general. I didn't suit. They shoot a single wedding in February. You now start posting frantically every single day, just posting. So I told them the solution to this is you come up with a content calendar.

The content calendar is there, it's the safety, it's a fall back. You just make sure that you're producing content steadily all through the year. So whether is you want to post every single day or every two days or every three days, what The thing is, it is there. So you wake up in the morning and you don't have to think, what am I supposed to post next? You just go ahead and do it. So I have a content calendar. I've been following the content calendar, but you can see clearly my content calendar has been interrupted by something because we had this session and of course, I promise to do audio summaries for them.

So I'm now doing the audio summary. But The thing is, when I'm done with all these audio summaries, I will fall back to my content calendar. And I told them that's the reason why I've had over 900 episodes, 980 episodes so far. Because I don't wake up every day thinking what am I going to do? I wake up and the thing that I'm going to create content on is already there. I decided upon it weeks, months, sometimes years ago.

So in this case, all I had to do was bring out the lesson notes from yesterday and then record a summary on that. It's, it's not simple. So this is how a content calendar frees you up to be able to create content every single day or every single, I don't know, 2 * a week or whatever. It frees you up, it's liberating, it removes the anxiety, and it also allows you to conduct good business because you finish with your content,

you put it out there, and then you go ahead and you start talking to customers and doing your thing because that is done. You do it. Do you know, do it, dust it, move on. So everybody, please, we all need a content calendar. And so we wrapped up that part of the day trying to talk about strategies for coming up with the content calendar. And this is where their new boyfriends came in handy. I was able to hook up I think half the ladies with Gemini.

There were a few of them who had Gemini already preinstalled on their phones. Because remember I tell you guys, especially those of you who have bought brand new phones, if you bought an iPhone this year, Copilot is default is on your system. So you don't have to go and look for any AI. If you bought Samsung brand new Samsung this year, Gemini is already there by default. No need for you to go and look for it. Let's see what else.

If you bought MacBook, MacBook Pro by default ChatGPT is already preinstalled. I'm not sure if Copilot is preinstalled, but whatever I'm saying is if you bought phone this year, if you bought computer this year, you bought laptop this year, it's already there. There's no need to look my own opinion. Whatever is on your phone, whatever is on your laptop, whatever is on your, your desktop is fine. Just carry. Go start with what is there and be moving.

It is only if as you're moving with it, you realize that I wanted to do this, it's not doing this. I wanted to do that, it's not doing that. Then you start looking for something else. But on start of this journey, looking for the perfect AI assistant, you will just be wasting your time. There are too many, there are too many. There's ChatGPT, there's Claude, there's copilot, there's perplexity. Somebody told me about Claude what again?

And those are just the normal ones that people talk about. If you go and do a search on Google Now, you see them plenty as in it's too much. So start with the free one that is on your phone that's on your laptop. Just start with that and just be moving when you run into problems. You can also asking people, I wanted to do this using AI. The thing did not work. What do you use? And then you brought them from there. So that was where we, So that's how we wrapped it up.

And I told them how you can use chargeability to come up with content. I taught them the the way to prompt and I gave them the formula that I've been talking about over here on the podcast, which is you come up with the context, say a bit about you say a bit about the problem. Let's see what else before you ask the question. So in this case, so let me go back to this lady fashionista. So the only reason why I'm going back to fashionista is to be honest, I think she's the one that I made the most detailed notes on because for her understanding target market, OK,

there were two people OK. We also did the exercise with Amara OK. But let me stick with fashionista because you guys know fashionista. So creating content now for the fashionista would be this. I am a fashion entrepreneur based in Abuja, Nigeria. My target audience, my ideal target audience is women between the ages of 25 to 50 who would like to buy work clothes for themselves. My clients are typically upper class or wealthy individuals who have an international sense of style and who live in different markets in Lagos, Abuja, London,

Canada and America. That is context #1 context, background. Then #2 we start entering into the problem. I would like to create content that these group of individuals would find captivating, engaging, useful, helpful, you know, blah, blah, blah. Then you know, give the instruction. The instruction will now be using this information provided. Help me come up with the content calendar for 52 weeks of the year, assuming a posting schedule of twice a week, come up with content ideas that would be relevant to such a group and then you hit send.

So this is the proper way to use these AI tools. The problem is a lot of you just go to AI tool and then you say give me content calendar and then you hit send. And if it will come up with rubbish that is just that is just general. Of course you'll be rubbish because you didn't give it any context. But if you do something like this, this is me, these are my, this is the audience I'm trying to target. This is the problem I have.

I want to create content, give me content for this length of time, for this schedule. It will now give you something and it give you something that makes sense. And we did the exercise with two or three people and some of the ideas that came up made sense. Oh, by the way, there is no such thing as 100% perfect. Don't expect that it's going to give you something and you like every single idea. But The thing is this for the ideas that you like.

In fact, for the lady who was doing content on marketing, it's spat out like 5 ideas, 5, a list of five topics. And I showed how for the list of for the first idea, if you just take the first idea and you take each idea and break it down into three, I was able to show how the lady would have content assuming she wants to start this thing in January of next year because we're in November already that she wants to start in January because of what we did on ChatGPT for the first five weeks of the year.

So the first four weeks of January and then the first week of February already covered easy, just like that. Or the lady, she prefers Instagram live. So we talked about that when it came to content format. Are you going to do blog post? Are you going to do Instagram live? Are you going to do podcast? Are you going to do what else? Any of the, the different formats that are out there. So, so hold on, Let me get back to my class notes.

What was I? So that's what we wrapped up. Basically any one of the ladies there wanted to know about the content calendar, the format it needs to take. And so I exposed them to the different philosophies. Basically the philosophies for now or the best practice for now is there are people who have a running list For me, that's what I have running list. There's a sheet of paper, all the questions are there. Once I finish one, I cross it off.

I finish another one, I cross it off and it's a running list. So it never ends. Questions just keep being added and added and added. In fact, some of the questions that some of the ladies asked yesterday, they are already put them on the list. So I'm not going to record the podcast episode now, but it's theirs on the list and the list is always growing. And that's why I'm never going to run out of podcast episodes because at every single engagement, whether I'm talking or every single coaching session or whatever, somebody has a question and I'm like, oh,

that'll be a good podcast episode. I just put it on the list, put it on the list, put it on the list. So that's my philosophy for content calendar. That's to have a running list. But surprisingly, only three of us in the group. Like the idea of running lists. I just assumed that people would like running lists as per less stress. So it looks like most of the ladies wanted something much more detailed, you know, with a table, I would say January 1st,

January 7th, January 8th, you know, with the different topic ideas and you know, stuff like that. And and this is the beauty of using these artificial intelligence tools while I was there trying to come up with a prompt for how you could make it, make it put the content in a table format. Two people, sorry, three people just sharply with some very simple prompts. One lady, I think the way she put it, what she said, put this in a tabular format or something.

And then Jim and I just did that. They created a table, you know, serial number 12345 date, date is there topic, the topic is there format, format is there and just put everything in a nice table format. There's another person who used the prompt, I think for ChatGPT, because ChatGPT has more features like that. So I think you ChatGPT to make it create a table, but to create the table in Excel sheet format, Abby, is it Excel sheet?

Yeah, Excel. So there's a is a Word document and it's something that you can tweak and edit on your own. So live and direct as the ladies were there and they were freestanding with this thing, they were coming up with different things. Another thing, please, not just for those of you ladies who are the session, those of you listening now, these things only make sense the more you play with them. So play with them or fool around with them.

You discover new things and you discover new ways that you can do stuff. You know for me, since I use a running list, I have I had no reason to create tables with them. So I'd never bothered trying to use an AI tool to create a table. But you can do that. And not only that, I saw it live with my own two eyes. You can also use to create an Excel sheet. So yeah, so that's on the format that your content calendar should make.

So it can be something very planned out, like an Excel sheet with dates and everything scheduled that on January 1st, you're doing this, January 14th you're doing this. Or you can keep it loose like I do, which is you have a running list. You just know that. OK, there's a list of 100 topics that I need to post about. I posted about topic one, I cross it off tomorrow I wake up. Topic 2, cross it off. Next tomorrow I wake up, topic 3, cross it off.

So that was just it. So that's the summary basically of all the stuff that we spoke about. So if there's any of you ladies from the session, sorry women, I don't want to run into problems. I'm not using respectful terms. So if any of the women who are listening to this zombie episode, I really, really had fun hanging out with you guys. I'm looking forward to day 2 and day three so that we can talk about SCO and social media marketing.

It's my prayers. It's my prayer that we're all going to thrive in our chosen careers and in our chosen businesses. And I'm hoping that those of you who are not at the session who I've listened to this, I've gotten value out of this. And of course, in due course, there will be the summary sessions that will be available for the other episodes as well. So that's all for today pretty much. And remember, if you would love to connect with me to explore opportunities, then call me.

The phone number is 08064662140 or WhatsApp me on the same number. Again, the country code is +234. For those of you who are not Nigerian and for social media, connect with me on LinkedIn. So thanks for your time and attention. I'll catch you guys tomorrow.