Funding Your Dream: Crafting the Perfect Business Plan Request

Hello and welcome to the show today. I'm chilling outside Grand Square. I'm about to go in and buy some groceries. So I said let me just make a quick recording and yeah, update you guys about what happened on my radio show yesterday. So this is the first time of listening to the podcast. Apart from this podcast, I also have a radio show. It's called the Business Booster Show. It's on Radio Maria, 91.3 FM and and it's also devoted to business education, just like this podcast.

And I take things from a sales and business development perspective. So it's a call in show. So I like the podcast where you sit down here, you're listening to my voice for 3045 minutes, sometimes one hour. I think I've done an hour, 15 minutes for the radio show. People get to call in after about the 20-30 minute mark and then we get to have all kinds of fun discussions and try and solve whatever business problems that these people have live and on the air.

Now there are sometimes that I have to have conversations with people in greater detail. So those people send me a WhatsApp message. And then from there, you know, from the WhatsApp might have a phone call, you know, where we try and brainstorm in some depth. Because it's not every single problem that can be solved or is not every single problem that you can give useful perspectives on. You know, if you're limited to talking to, you know, 5 to 10

people on a radio show in about 30 minutes. So one of those instances where we had to go do a deep dive was when 2 callers in particular, Martins and Victor, they called in last week and they had questions around raising business, finance, and both of them had business plans. Now, Martins, if I remember correctly. Yeah, Martins. Oh, and they were both binary boys. So it was a coincidence that when we sat down to have a chat that, you know, all of us are binary boys.

So Martins wants to do the business of SIN and NIN registration. That's your national identity number. And then the victor was trying to raise finance for a car fleet. He currently has one car, but he wants to. His plan actually was to start off with a fleet of 20. And so since the both since was both around raising finance and they both have business plans. You know, I told them on the air that look, you know what, you guys send me a WhatsApp message and let's have a chat later on so we can go into some more depth.

So I handled both of their cases together. So yesterday was me going back on the show. Just let people know that, hey, you remember those two guys that called in last week? You know, we hooked up this the conversation we had. These are the things that we learned and these are the these are the outcomes of the meeting. These are the things that we're going to plan, plan on achieving basically. So since there are some things that could be learned from the interactions that I had with Victor and Martins, remember they both had business plans to raise finance for SIM and lean registration and then also for car fleet business.

Let me just hop on air here real quick and then I'm sure, OK, No, this is not the air. Hop on the podcast and then share some of those insights with you guys, some of the discussions. Now for those of you who are listening to the show today, who would love to be in touch with me, the number to reach me on is 08064662140. Again, the number is 08064662140. Country code is +234. That's my personal WhatsApp number, not the radio station number.

So don't worry, you send me a message, you'll be coming straight to me. Then you can also connect with me on LinkedIn. The name to look for is Tavishma Ayede on YouTube, Tarish my IED or just check sales for the Nigerian business person and all my material is going to come up on YouTube. So we ended up having a group call with Martins and Victor. The three of us had a small chitchat. You know, we been we boys and I told them when I had a look at their business plan, the first thing I wanted them to add to it was a funding request because what they did was they had business plans.

And of course they use templates that you can find from the Internet. And by the way, I have absolutely no problem with templates, use templates, but just remember to personalize the templates, you know, as much as possible, make it sound less template. Because The thing is, if you're writing a business plan and using templates and everybody else is using templates, the person who is going to assess the business plan, they can kind of tell that, you know what everybody shared.

They just, they send me templates and it's, it's not a good feel, it's not a good look. So yes, use the templates, but templates are supposed to be a guide. So for those of us who studied law, our first background in law, it's something we're already familiar with. We have boilerplate contracts, standard plate contact contracts, template contracts and documents and all those sorts of things, but almost always have to take it and personalize it to the client that we're working with.

So it's the same thing. You have a business plan, take the template, no problem, personalize it. But one thing that is missing in all these business plan templates that you find on the Internet is they do not have any paragraph, any section there that deals with the funding request. Now the funding request is where you guess, ask the person specifically that this is how much money I need. I'm asking you for this amount with the templates that are out there.

You know the number SHA will be squeezed into the document somehow. So it's left to the person to infer how much we need. But no, it's not good sales practice. It is good. It is best sales practice when we are very specific about our ask or about what we want the person to do next. So whenever we're having interactions with people, it should be very clear, this is what I am asking of you or this is what I would like you to do next.

If you're going to send a document, the document should also be clear. This is what I'm asking of you. This is what I would like you to do next, or this is what both of us need to do to make sure that we achieve our goals. So you need to have a paragraph that is a funding request. Whatever it is you're going to call that paragraph, you know, is up to you or you know, we'll figure it out. But there has to be some funding requests that will say this is the amount that I need.

I'm trying to raise 2,000,000 for my business. It's also going to show the allocation, the two million that you give me, if you give me, we will use X amount to buy SIM card, X amounts to buy machine, X amounts to buy camera, X amounts to buy biometrics and X amount for shop rent. That is the allocation portion. What am I going to use the money for? Then there's also has to be a section that is going to be devoted to ROIROI is just return on investment.

In return on investment just means this somebody gives you money to invest into the business, you throw the money into the business, you know, allocate the money by the time the money has gone undone is work, some money is supposed to come back. That is the return part, return on investment. So if I take this money and I throw it in and the money does what it's supposed to and everything works out, right, How much money are we going to be expecting to come back?

That is the ROI. Then a section that says that includes the repayment plan. So how much am I going to pay? How what is the plan for paying you back your money? So let me repeat, in the funding request section, you have to talk about a couple of things. This is how much exactly I'm asking of you when you give me this money, this is how I am going to use the money. I will allocate it to this and this and this and this and that.

And if we do that and everything works out OK, we expect that the 2 million that you have dropped should come back as 2.4 M or as 2.5 M, We will still need to reinvest it into the business. So based on that repayment plan is we're going to be paying you 200 K every single month until we finish paying everything in full. You know, something like that. This is just a rough sketch. OK. Then of course, Martins, who was doing the car registration,

sorry, car feed business. When we say car feed, we mean, you know, like Bolt and Uber. So Martin's his own concerns was that he wanted the figures to be accurate and this specific. And I was like, yes, the figure should be accurate and should be specific, but you know, nothing like life is perfect. But the most important thing is when we're creating this document, it's more about the thought process and it's more about contingency planning.

When somebody's collecting money, Abby, no, not collecting. When somebody's giving you money, the person just wants to see your thought process and to see that you are thinking through things clearly because there are situations where some figures don't add up. All the personal do point. I would say, oh, sorry, I'm confused. On Page 1, you said this. On page 2, you said this and then you say, oh, I'm sorry, Sir, is the number on page three that's actually accurate?

Sorry, forgive me. And then you go and amend it. So if you make a mistake, actually it's it's no, it's no big deal. But people just want to see that you're thinking about this thing clearly and you are not just manufacturing numbers up and down. So that's the most important thing. Show your work, show the thought process and show that you're thinking about contingencies. If this happens is what we're going to do this.

If this happens is what how we're going to do that. We plan on doing this, you know, that sort of thing. Then another reason why I want to have a conversation with them and why I'm sharing this over here now is because some of you are trying to raise finance and you guys have not realized that investor toasting or trying to raise finance is also a sale. Let me repeat, trying to raise finance is also a sale. If you have a, if you have a bakery, you're selling cake.

Everybody knows that one. You're selling cake, You're selling meat pie, you're selling cupcakes. Everybody knows that one. We're a fashion designer. You're selling clothes. Everybody knows that one. Or for some reason people think when you're raising finance, you don't realize that it's also a sale. You're selling. You're selling yourself, Please give me money. You're selling the business idea. This business idea is tapped.

This business idea is tight. This business idea is you know The thing is going to blow, right? So you are selling yourself, you're selling the idea, you're selling the opportunity. So it is a sale now because investor toasting or trying to raise finances a sale, we also have to follow the stages that we'll do if we're also trying to sell anything. So OK Baker. So for Baker now cake and me pie, this is the process that we have to go through for cake and meat pie prospecting.

That's number one qualification and discovery #2 proposal or presentation #3 close #4 I'll be the essay for RV5 anyway. close And then after that relationship building because we are trying to get repeat business and referrals. So I repeat the status that you're going to run through, whether it's number one to five, wonder whether it's number one to six. You start prospecting, then you do qualification and discovery, then proposal and presentation,

then you close the deal and then you do relationship building or relationship nurturing. Because we're trying to get people to come back. We're trying to get them to stay in good standing. So that's what we do for cake and meat pie. Now prospecting stage is for cake and meat pie. Who might be interested in my birthday cakes and who might be interested in my meat pie? Who is interested? You're trying to figure out who they are, where they hang out,

because the next thing is we're trying to start conversations with these people, whether in real life or whether on Instagram or whatever. So for cake and meat pie, eventually we get to qualification stage where we try to figure out what do they like? Do they like meat pie with meat or meat pie with potato? Or do they like meat pie with what was this one, this vegetarian option? I can't remember what it's called. So if you're doing small chops,

you know you need to figure out what they like so you know what it is that you are going to sell. It's the same thing with the cake birthday cake. Do they like fondant icing? Do they like butter icing? Or do they like sugar craft? You know the one where you use a sugar and make all kinds of sculptures, maybe like you sculpted a swan or something like that as a real fancy stuff, as in the things you cake bakers do nowadays.

Like I carry mumble for you guys. Like you guys are legit as a Nigerian cake bakers, they're on another level. So that's the qualification stage where we're having conversations. What does this person like about cake? What does this person like about meat pie? Proposal and presentation. That's the stage where we say this is what I can do for you. So say Olga, since you like meat pie, but since you are meat intolerant, since you are allergic to meat and your wife is also a vegetarian, what we can do is that for your birthday party, for the meat pie and the small chops, we can do a tofu.

The meat pie can contain tofu and fish supplements. You know something any you know Sha, the meat power contained tofu. Something, something, something, something. And we'll meet with your dietary requirements and your wife's vegetarian preferences. And so that's the whole proposal presentation. And so say this is OK and everything looks OK. Then what we need is we need a deposit of XYZ amount so that we can confirm your order.

That is the close the same thing with a birthday cake also. OK Madam. So since you want your cake to be one in town, you're about to turn 50. You want something that nobody has seen before. What we're going to do is we will not do fondant. People have been doing fondant icing in Nigeria since 1960. We will not do butter cream. People have been doing butter cream icing in Nigeria since 2010. What we're going to do is we're going to make a custom bespoke sugar ice sculpture and we will sculpt it in you.

We will sculpt it like you. That particular picture that you like, that is what we will sculpt and we'll paint it. And then that is how your birthday cake is going to look like. She will say wow, you can do that. So yes ma'am, we can. And if you love that, we will need to. This particular project, we'll need like 3 weeks to do it. And so for us to do that, mommy, we actually need the deposit now of 1.2 M so that we can start work and you pay the balance on so, so so and so, so that is the close stage.

So I hope you guys see how it's going. We started from prospecting. Well, now we're closed then relationship building, relationship nurturing. Sir, did you like the small shops at your party? Mommy, did you like the cake up was one in town, you know, blah, blah, blah. This that because the whole goal is to see how mommy can come back later on and buy another cake next year or for mommy to refer friends and family members to come and do business with you this year or next year.

So you see, this is how it works for cake and for meatpie. Now let us take you to investors prospecting stage. Who might be interested in giving me money for my same and in registration business. Who might be interested in giving me money for my same and in registration business, who might be interested in giving me money for my car fleet. It's a very, very pivotal question because it would determine where we should look.

This is a common sense activity because like for Martin's when I asked him who might be interested, he gave me a very common sense answer. He said look to be raising to discuss with people. What I've been doing is I have been going to places where I see a congregation of cars or where I see a congregation of people around cars. And for me, that makes perfect sense. So one of the places where he has been going to is he has been going to car dealers and the scope is, do you have idle inventory here?

These cars have been sitting in your car lot. Nothing has been happening. Do you know, I have this business opportunity, My company does this car fleet. You can give these cars to me on this, whatever. This is how we take care of the car. This will be your share. This is the amount I'm giving Uber. I mean, this is the amount I'm going to keep. And then he starts the conversation. So far he hasn't closed the deal that way, but he found somebody who was willing to give him 20

cars, but they were not able to agree on the unique economics, unable to agree on the price, what the person was asking for. His own court would put Martins in a loss. But you can see how we always have to start at this stage prospecting who might be interested in giving me money for this kind of business. It was a very common sense approach. So who is interested? Then the next thing is qualification and discovery. This person that I'm talking to now, what do they like?

Because the thing that they like is, is what will determine what it is that you're going to stress? Because there are some people that you're trying to raise money for your fleet business and you know, they think it's a good opportunity. But for them, they're worried about the safety of the car because they want the car back in good condition so that maybe in five months or six months, they should still be able to sell it as a second hand Niger used.

That will determine what it is that you are going to stress in the presentation. Some other person might not be particularly bothered there who might be take the car, use it as a fleet. But as you're using it as fleets, I want you to buy it at the end of XYZ. As in I don't want this inventory to return to me as this inventory is leaving this car lot. I expect that at the end of the day, apart from me getting my money back, you will even buy this car itself.

That will determine what your proposal or presentation is going to be. So this whole thing of figuring out what does the person like, it will determine how it is that we're going to do these conversations later on. So qualification and discovery very, very important and I hope you guys are beginning to see how it's all the same, whether it's cake and meat pie or whether we are raising money for Cafe business. Can you see it's all the same,

It's all a sale. Then the close is where you get the person to take action. Now the relationship building part, the only difference now is that when we're talking about raising money, we do investor or stakeholder, Sorry, investor or stakeholder management. That's what we do now. Because if there is no stage in the process where from time to time we call up the investor, like let's say you raise money from Auntie Monica for your business.

If there's no stage where you call Auntie Monica and say Auntie Monica, how now? So, Oh my son, how are you, Auntie? I'm very fine though. I just I should call and greet you and give you some updates about that our business, say, oh, that our business. Oh, yes, Auntie. Now you know, you gave me 5:00 AM. So OK, OK, OK. And so my son, what has been happening? Oh, yes, Auntie, we're able to buy this number of cars and this that that The thing is moving like this.

We have some problems. We have to buy spare tires, we have to do mechanic, blah, blah, blah. But Auntie so far is looking like we're going to be able to meet our goals that for July of this year. So congratulations to my son. I knew I was. I was. I knew I could. I could trust you. Since we're a young boy. You've always been. You've always done things the right way. You've always made our family proud. Oh, thank you very much, Auntie.

Thank you very much, Auntie. So I just said I should update you. So anyway, since we're supposed to talk again in July, by July, I should let you know again. We'll talk and I'll know which account I'm sending the first payment back to. Oh, thank you very much, my son. God bless you. OK. Greet your wife and your children. Bye. Bye. You see that kind of meeting, investor stakeholder management, you go and see them, you pick up the phone call and you have the conversation.

Since I took the money, this is what we've been up to, this is what we've done. This is what we've achieved. These are the successes. These are areas where we had small problems or maybe this is the area where I need some more help or you know something. But if we're having this conversation from time to time, then investors and stakeholders in our business should be fine and should be OK with dealing with us. But it is only when you collect money from somebody, collect 2M

from somebody in January, February, you didn't boss them much. You didn't boss them. April didn't see you and is now entering July. They've not heard from you. You can see how those start. You know, people start catching feelings that people start getting angry and all kinds of things. So you, you're honestly trying to do good business. But then do you think that this boy is, is sharp? This boy is a fraudster. This boy, this boy is that is because you have left out the pot in sales, which would normally be relationship nurturing and relationship building.

In this case now since it's we're dealing with investors, investors and stakeholder management. Because you've left out investors and stakeholder management, people now be angry and people now be looking at you. Somehow the relationship will now begin to get sour. It will affect the way you're working on this business and best believe that if things became sour on this business, there is no how that even if you have a greater opportunity in five or six years they can come back and meet this person and collect more money.

Because what do we remember is the negative experiences that they had the first time of working with you. So investors, stakeholder management, really, really important. So I hope you guys can see now how even though we're going to raise money from investors, it is also a sale. So we also have to go through this process. We'll sit down with a pen and a paper or with our phone and start writing who might be interested in giving me money for XYZ?

Well, Please remember that when you're talking to people, it has to be tailor made to whatever it is that they're interested in. So that's what this whole thing of what do they like is what it's about. Excuse me. So like I told my folks on the air now or Radio Marriott that let's say you're raising this money because you want to do crypto business, but anti Monica made her millions from buying and selling yam and cassava.

And maybe anti Monica didn't finish secondary school. It might be a tough sell to start talking to anti Monica about cryptocurrency. It might. So I mean, A-Team woman who made millions from selling yam and cassava, she didn't finish secondary school. And maybe she was born in, you know, 1943 or OK, no, 43 is too much, let's say 1953 and she was born in 1953, you know, telling her auntie, come and give me 10 M for crypto business.

Like, how do you want to begin to start explaining the whole thing? So you're better off having crypto conversations with potential investors who already understand and like in the crypto space, just like if somebody is in the crypto space, OK, let's say like Uncle Tony Nokia, Uncle Tony is not in crypto. Uncle Tony Antonio Lumelu was in in sales, then he started a bank, then they now bought Hilton Hotel and what else?

OK, He also has shares I think in transmission company. That Uncle Tony man, that boy is going to go foul that that man. Sorry, before he hears the podcast on Cotonia Lumia is going to go very, very far. I mean, he now has a stick and transmission company. And then this guy or Tedola, I think what Tedola is also trying to invest money in power infrastructure. I mean those people, they're, they can't see the way forward.

They're owning the key infrastructure that we need in this country that everybody needs. So where was I? So what I was trying to say basically is there are some surface case, some investors that are too sophisticated so that let's say you're raising money because you want to sell Yammer, you want to sell charcoal, maybe there's some investors that are too sophisticated for that kind of thing. So, but bottom line is between prospect and qualification,

those are the questions you'll be asking yourself. Who might be interested? What might this person be interested in? Then, you know, start having the conversations. What do they actually like? What is their background? You know, stuff like that then. OK, so yes, investing is a sale. So just remember that getting money from investors is a sale. Then for prospecting ideas, some of the ideas that we raised about how to get people, the people who might be interested,

we looked at friends, family and associates. Good thing. Is that really been trying that Victor also, I've been mixing up the names. Victor is the one who wants to do coffee business. So Victor was able to get one car from a family member. So you see that friends, family and associates is a useful place to start. The goal is 20 cars, but from friends, family and associates he has already gotten 1. So now we have 19 to go.

And then for Martins, he had me talking to some of his classmates who are more all I put it now more buoyant. Let me put it that way, more afloat to raise funds where you can see that looking around friends, family and associates, we can start those conversations. The only thing is we just need to be very clear on what those conversations are. This money that I'm asking, is it dash? Is it borrow? I giving it to me just because of, you know, love of Jesus Christ.

And so you want to help out your brother. If it is a loan, when am I paying back? You know, we have to be very, very clear about these conversations and I've made a podcast episode about that. So I'm not going to overflog it. That's the one that I made about Wonder Woman, the catering Benoit State and and the things that I said she she has to pay attention to when you're raising equity finance, when somebody wants to drop money so they can be a co-owner in your business.

So I can't remember the title of that episode, but maybe just search within the podcast and put equity and anything that has equity in it should have those sorts of conversations. So friends, family members and associates. We also explored microfinance banks based on what is they're trying to do because proper banks, the the loan would just be too much. OK, it turns out location is important in these sorts of things because for Martins Martins, you know, he's a tea boy just like me and he's based in LEADLEAD.

And I know Ali AD is, is not too, you understand, it's not too modern. Let me just put it that way. So that's how far now I know banks are not being Ali AD, but at least microfinance bank will be there. He said, Oh no, no, no, he has tried it, that all the microfinance banks have closed and left LED. So he has to come to Makudi, that's the state capital to have these sorts of conversations. But anyway, I told him that if I

was able to check NDIC resources, that's the Nigerian Deposit Insurance Corporation, they might be able to find names and addresses, you know, lists of microfinance banks that are available within the state, within Benue State, because I tried Google and I didn't see anything. So yeah, NDIC might be a good resource to check for him. Then we also explored Islamic or non interest finance. I've also made an episode on that, but that was a long time ago when I first started this podcast.

So now that postcard episode must be like maybe like four years back, five years back. So the banks in question that we looked at was Sterling Bank, Jaise Bank and Taj Bank. So yes, Sterling Bank also offers non interest financing or Islamic financing. But for now, let's just say non interest finance. Now some of you are just saying about this for the first time. Islamic finance or non interest finance just means people are giving you money, but they're not charging you interest.

Don't ask me how that works. I'm not a banker, I don't know. But the truth of matter is I found it appealing when I was trying to raise money a while back. And so I went into Sterling Bank to go and ask because some people told me that Sterling Bank does Islamic banking. And I was like, Sterling Bank, Sterling Bank is not an Islamic bank now. But anyway, I took it on good authority and I went and surprisingly, what I was told was accurate.

I went there and I asked and they said, oh, yes, we do offer Islamic banking. And I said, OK, can I speak to somebody in the sales or marketing department, please? And they said, sure, just go upstairs, go here, turn left. It was the office that is next to the Parole Cathedral in Abuja. Oh, by the way, like I said, this was maybe like some four or five years back. So I don't know if Sterling Bank still offers those products.

And by the way, whenever I talk about some of these products on the podcast, I'm not affiliated to any of these people. They're not giving me money. So please go and do your own due diligence. Go and do your own research. Go and cross check. Not everything that I say is factually correct when it comes to sales principles. Yes, I can say confidently with my food chest that I'm pointing you in the right direction. When it comes down to matters of fact like this, like which particular bank or which particular banking product,

Please go and do your own research. They are. I'm not affiliated with any of these institutions. So now the reason why I brought non interest finance up for Martins and for Victor is because when I went to Sterling Bank, the products that they showed me was similar to hire purchase agreements. So this was how I was going to work with Sterling Bank. Sterling Bank was going to raise the money and Sterling Bank was going to buy the lighting equipment, the lighting and the sound equipment that I liked.

However, Sterling Bank was going to own the equipment and then selling Bank was going to lease the equipment to me. I'll now be paying them something small, small every month. After a point, I would have paid off everything. Then Sterling Bank will now give me the equipment that OK here take your lighting equipment, take your sound equipment, take your smoke and whatever equipment it is all yours. So that's how it works.

Sterling Bank would buy the equipment and they will hold it in ownership and security. I would now be leasing and paying them money until I paid everything off. Anything would not become mine. So that was the kind of financing product that they had, but was for acquiring products. And of course, Martins and Victor, they need physical products, physical inventory for their business. Victor needs to get cars, he needs 19.

Martins has already sorted out house rent for the business. I say house rent, shop rent for the business. So Martins needs money for what do you call this thing again? Biometrics. And they think that will scan your eye and scan your fingerprints and scan your palms and everything. Then they would also need camera and then same and then same registration machine and computers and then stuff like that. So this was the sort of thing that in my own opinion it would be, it would work, it would be covered.

But I told them, of course, go and talk to the marketing department and you know, they would, they'll put you up to speed. So what was that? So Islamic banking, non interest banking. Yeah, that can work. So Sterling Bank, Jaise Bank, Taj Bank, those are some names that three of us came up with. If you do your own research, I'm sure you're going to be able to find more just in case you're running a business where you need to acquire physical inventory, you need to acquire machines, you know, things like that.

You know, this is an option. And by the way, at least when I went to Sterling Bank anyway because I told them, look, I'm Catholic. Is this a problem? So no, not a problem. We do business with Catholics all the time. You don't have to be a Muslim. So yes, even though you're a Catholic or you're redeemed, Yeah, go ahead, have a chat with them. People in sales and marketing departments are very, very helpful. They have a quota to hit, so they're always looking for new people to talk to anyway.

So if you go, you will find somebody who will be able to answer all your questions and help point you in the right direction. So that was one of the options that we explored for prospecting, but of course we didn't explore any more things because to be honest, my conversation with them was already close to like one hour anyway. And then I had to the other things that I had to go and do because, you know, like I say, I

prioritize my paid client work because I am running a business. So I am looking for speaking, coaching, consulting opportunities and I have to pay attention to people who have already paid me. Well, of course, that doesn't mean I can't spare 1530 minutes to talk to a fellow brother or sister who is in need. So pretty much that was an update on all the discussions that we had with Martins and Victor. And that's the reason why I'm making this podcast, so I can share some of the goodness that came out of it.

But I guess what I'm trying to aim at today's just know that every single problem has a solution. Sometimes when you're looking at the program, the problem overall, everything seems big, big, big, big, big. But if you just slow down, breathe a little, say your prayers, and you don't start talking small, small, small, you can see that you can be making progress 1 by 1 by 1. So if you take it like this, OK, this thing is also a sale.

It can be broken down into the stages. Let me start with stage 1. You can see that you can make some progress small, small, small. So let me see, was there anything else that we discussed? OK, there are some other things that we discussed, but I've already done more than 30 minutes. So let me just bring it to a close here. So thank you very much for your time and your attention. If you'd like to get in touch with me for a consultation session for you have questions that you want me to answer or you want to run a strategy or a business audit, the number to reach me on is 08064662140.

The country code is +234. That's my WhatsApp number. So thanks for your time and attention. I'll catch you guys at the next episode.