How one student built a real business during his service year

Hello and welcome to the show. Today's episode is going to be a noisy one because I'm making the recording at home. It's a weekend and everybody's home. Now. Today we're not discussing any particular topic per SE, but rather I'm sharing a message that I got from a listener of the podcast. He sent it to me yesterday evening, but I didn't get to see it until this morning and it made my day. So I figured, let me just share it over here and then as usual,

I'll run commentary on a couple of things and hopefully there'll be a couple of things that we can learn from a sales and business development perspective. That's for the rest of you who are listening to the podcast right now. So there's a message from OK, let me call him Ogon Dimeji. And that's because I haven't gotten permission to use his real name. And by the way, Ogon Dimeji is not a real name because the way was explained to me, Ogon Dimeji means Ogon is to and Ogon is the God of Thunder.

And and there was one of my flatmates when I was in apart from my Wallowa University, I was in Awo hall. I think I was block 7, room 2O2. So if you're listening to this and you're currently in Awo and you're in block seven, Yeah, that's, that was my block. I was on the same block as you, so room 2O2. So there's one of my guys then Demeji. And I can't remember another person's name, Ogo. And you know, some Yoruba people, they do this thing where if you are named after a local deity, you try and change the name to Olua, you try and change to God.

So because I was trying to tease both of them, because they did that whole Christian thing, I started calling Demeji, Ogun Demeji. And Ogun would always correct me that look, Ogun cannot be Demeji because Ogun is 1 anyway. So that's where the name came from. So this was called him Ogun Demeji. So the message from Ogun Demeji. So Ogun Demeji says good evening Sir, I trust you're doing fine. This is Ogun Dimeji, the CV guy.

And of course, I remembered him because when he started listening to the podcast, he reached out to me. He was doing ACV business, I think then he was doing his NYSE and he was in the business of writing a curriculum, VTS for people. And sometimes it expanded into giving them advice about, I can't remember if it was career advice, any advice about how to package your CV, sham, stuff like that. So that was the business that he was involved in.

And when he reached out to me, it was concerning how to get more, more clients. And at the time, we discussed having to redo his unit economics because the thing, the unit economics, you know, at the time, you know, makes sense because it was a good price and it was an affordable price. In fact, let me not say it was a good price from the customer's point of view would have been a good price because it was very affordable.

But then when you factor in the, when you put in the fact that he spends hours on people's CVS. And then even at the time he had already employed some members of his family to, you know, to, to, to work for him. I can't remember who was members of his family or some, you know, some associates, I think a cousin and some associate or something like that. At the end of the day, you know, the price didn't make sense. So yes, he agreed that he was going to review his price upwards.

So I guess that's the first lesson that we can learn today. There are a lot of you who have come into the market because at the time you came in, you didn't know any better or you knew better and you were considering a market penetration strategy. Now market penetration just means I'm going to come in, nobody knows my name, so I'm going to come in very cheap so that I can get a hold in the industry. Then after a while I can start raising my prices, you know,

small, small, small. This is a hard strategy to pull off market penetration. Because The thing is, when you come in with a market penetration strategy and people know you for being cheap, by the time you start raising your prices, actually what will happen is that people will just fall off as they will fall away hard. And the people who are looking for cheap stuff different set of people than the kind of people who pay for much more pricey,

much more expensive stuff. So you find that as you're raising your prices, you're not really talking to the same kinds of people again anyway. So yeah, lesson #1 market penetration strategy, very, very hard. It's not something I recommend. It's very difficult to get out of. And for the big boys and girls who played, they're usually talking in terms of scale. So, you know, when people like was the strategy that airlines used to do in the past, they don't really do that now, you know, forge your prices, blah,

blah, blah, become the cheapest. The game that was market share, have 90% market share. So, you know, in that case now if you have 90% market share because you are the cheapest and you forced everybody out, even if you now increase your ticket price by $1.00 or $10 or whatever, you know, because of what's this thing called something of scale, I can't remember anyway. But The thing is, what's the thing called against of anyway,

you get the point. If you're able to do this market penetration, I think you corner 90% of the market. So you're the undisputed king. Even if you now raise your price small, you know, $5 for one person, $1010.00 one person, you take that $5 or $10 and then multiply it by, you know, the millions and millions and millions of people that are your clients, then it will make sense. So this whole thing of market penetration strategy, yes, it makes sense when people are coming in and they're playing with economies of scale.

Yes, that's what it's called. So you can go and do some research on that. So it only makes sense when people come in and they want to do economies of scale. But you as a wedding photographer or you're writing CVS for people or, you know, you sell solar panels or something, you want to come in and start playing these games, you know, you know, go ahead. Which I like the fact that he realized that he was going to have to raise his prices.

So yeah, that's lesson #1 So you listening to the podcast, please realize if you came in, you didn't know any better. Turns out you're very cheap people. They rush you right now because you're cheap. Please know that you have to raise your prices. You have to stay in business. We're in a position of when the situation of hyper, hyperinflation, the cost of materials, the cost of Labor, the cost of living gets higher and higher and higher.

So we do have to raise our prices. It's an economic necessity. So yeah, yeah, that's it, at least on that part. CV business. Oh, and yes, by the way, for those who are currently serving, can you see that there are lots of businesses that people can you can't be doing just to put body and soul together. So I know that for those of you in NYC, that 75 K that they're giving you is not anything to write home about, but there are ways that people can put, you know, one or two things together.

So Ogundi Meji was doing CV, you know, people want to apply to Shell, they want to apply to Chevron, they want to apply wherever they call Ugundi Meji. And then he packages their CV for them. And I think one of the ways that we discussed about acquiring customers at the time was for him to do presentations at the, what's it called? You know, when coppers meet coppers, I think they're meeting this meeting that people do every Thursday.

I mean every Wednesday. Well, the coppers come together, you know, your zonal meeting and all these sorts of things, you know, so networking there, making presentations there, then that would be a good way for him to get clients. So we discussed all these sorts of things. Then I think there was also another person who reached out at the same time from a different, what was it called? I was going to say cantonment, but can't you remember?

Because it's been a while since I did NYSE, A different batch, a different state, a different zone. And I think she was in the business of registering companies. Yeah, CAC registration. And just like Ogun Dimeji, she also was very, you know, if you tell her one thing, she'll go quickly and she will apply. And she also sent me a message just like Ogun Dimeji did. But ours was several months later. And she sent it to me after she had achieved 3 or 4 months successively of doing at least 100,000 naira in revenue.

And like I said, that's 75 K that they give those of you who are doing NYSE, those of you who are doing your copper, yeah, there's nothing to write home about. But you can shine your eyes and there are things that you can do. So for those of you who studied law in your place of posting CSE registration is something you can do. Helping people with their CVS is something that Ogundimagi was doing. So back to his message.

So he says this is Ogundimagi the CV guy, it's the first time I'm reaching out to you so happy new year. Then he moved into saying, OK, I won't read the word for word. So next thing would image he said that he wanted to thank me for all the things I've been doing on the podcast even though he doesn't text me and keep in touch from time to time, but that he listens to the podcast. He has set it to auto download, so he listens every single time he has the chance to do so.

Now I'm not being self-serving, but actually this is the best way to listen to the podcast because I actually spoke to somebody today. His name is Lekon. So shout out to Lekon. Hopefully Lekon and I are going to start work pretty soon because he's in the Arctic space. So Lekon says that what he does is whenever he's in trouble, then he now runs to the podcast as I had to tell him that actually, you know, it's not like that.

Like it doesn't matter whether it's my own show, I'm sorry, excuse me, or it's any other person show. The best way to actually use podcasts is to learn by osmosis. So you just keep listening regularly so that when there's a problem, you now remember that. Oh, OK, there was this particular episode. Let me see if I can find it. I listened to it last week. I listened to it last month and then using that episode then plus fooling around, which are GPT and stuff like that.

You might even be able to self diagnose yourself out of a problem. By the way, don't use these tools to diagnose yourself when it comes to genuine health issues. Because when it comes to genuine health issues, if you try and self diagnose and you use the wrong medication, you die. But if you're trying to self diagnose in a business situation, the worst thing you do is you lose one or two customers or you lose money. So it's not exactly the same thing.

So if it's a genuine medical emergency, please as a medical situation, please go to the hospital. If it's business, OK, you can now try and self diagnose one or two things, especially if it's sales. If it is accounting related, I beg, do not try and self diagnose anything. Go and talk to an accounting professional, I beg, because you put yourself in some serious trouble if you if you don't get that thing sorted. So I'm glad that Uganda Major listens all the time.

And that's my advice to you guys. It doesn't have to be my own podcast. I'm not everybody's cup of tea or some of you who'll be like, I don't like this guy, he's not serious. Go and listen to somebody else. But sure, it's the same thing. Make sure you listen regularly as you know, whenever you have the chance to do so, try and learn by osmosis. So you're at the gym, be learning, you're driving, be learning, you're the boss, be learning, you're doing laundry,

be learning whatever it is, you know, be learning osmosis. That's the best way to go about it. So the reason why Ugundi Meji was reaching out was because, OK, he's celebrating a milestone in his business because his business, SOG Career Solutions is 1 year old today. That's at the date of this making me making this podcast. So he had started working with someone before then, but he adopts the 28th of February as the birthday of his business because that was the day that he decided on the business name and the logo and stuff like that.

So his business is now 1 year old. So Ugundi Meji, not his real name. Remember, congratulations on clocking one year in business as my prayer that you're going to clock many, many more. And I pray that God is continuing to bless the work of your hands. And I know that you'll be successful because you're someone who like you're looking round, you're trying to learn. And then whenever you learn something, you, you, you apply and you apply quickly.

So that is very, very good. So I know that you will go far. Now, I know that Ogundimeji thinks that my podcast is, has been important in his business growth journey and his personal development journey. But see, the honest truth is this Ogundimeji, I come across people like you all the time. Now I'm glad that it happens to be my podcast that is a part of your business development growth journey and your personal growth story.

But honestly speaking, because people like you are looking for what you can learn and you apply. The thing is, you would have been fine whether you found my podcast or not. Whoever it is that you found would have been instrumental. You would, you would think the person would have been instrumental to you, to your growth, but actually the reason why you're growing, my brother is all you is because you're not just listening.

You're listening and you're doing, you're researching and you're doing and you are pushing it. In fact, as I continue to read the message, it was a very long message, you'll see that actually he's he's a doer. He's not just somebody that just listens for listening sake. So Gondi Meji, I'm glad all the nice things you said, but honestly speaking, your growth that you've achieved in the last one year and that you will achieve in the years to come,

it's all you, my brother, it's all you. So even if I kill this podcast today, I kill it right now. You never listen to another episode. It doesn't matter. You will you, you will do very, very, very fine. Very, very fine. So don't get me wrong, I still want to be a part of your journey going forward. If our Gundy Major says that when his finances improve, he wants to do paid consulting sessions, yeah, I look forward to that time.

But honestly speaking, just know that it's all you. It's all you. The growth you're experiencing now, it's all you. It's not me. It actually it's you. So, yeah, he says that my podcast has made the difference to him. Then he said that people have started getting impressed when he when he talks to them, when he's talking about business in general, and then also when he's dealing with his clients. And he says it's because the fact that he listens to me regularly.

Thank you very much, Gundy Meji, for saying that. And I must admit, it's one of the goals that I had for starting this podcast because lots of business people in Nigeria have very little or no sophistication and, and no business argument. And that is bad. We actually should try and get a sense of sophistication around ourselves. We actually need business argument so that when you're talking to somebody, they will know that I'm talking to a human being.

I'm talking to a somebody. Because the thing really pains me when people look down on people, you know, because they have more money or something like that. The thing effects is my spirit. Remember, reminds you of the time when I had this gig and I was working with one guy and then let me say his name, let me just call him Chukudi. So I was working with Chukudi and I told Chukudi that, look, when you get there, you know,

call the guy 'cause he was a military guy. I told him when you get there, you know, call the guy that you're at the gate, explain to the guards. And then, you know, just like walking, like walking, you have to, I'll. I put it, I can't remember what I told him, but we have to start behaving as if like we belong. You understand, we're human beings too. Yes, these people have more money than us, but that doesn't mean they can look down on us.

You behave as if you belong here. You show up, you greet the security guards, you know. Good morning, gentlemen. I'm here for Major. So, so, so, and so. And then you call Major from the gate. They open the door, they let you in, and then you walk in. We have a job to do. Do your job. Then when I finish, I'll come and join you. We'll finish. We wrap up, we get paid and then that's it. And then of course, later on he was telling me about how, you know, they didn't want to let him in.

They were doing this thing. They were doing this thing. And at the time now look Chukwudi, like we can't continue to like we, we, we can't do this. We can't. So in our business journey, you know, I beg, we suppose clean up to shop, clean yourself. Now one or two things become more sophisticated, get a sense of business argument, become confident in who you are when you enter the space, you know, don't enter as if you're a houseboy.

You understand people should see you. And as you know that, yeah, I'm talking to a professional, whether you're ICV or whether it's photo and video that you're doing, no matter what it is, people suppose, I suppose respect you, suppose for you. So yeah, it's part of the reason why I do the podcast. And there's also part of the reason why a lot of the examples I used to use in the beginning of the podcast were simple, simple stuff, you know, selling catfish, what else, you know,

selling catfish, wedding photography, you know, things like that, you know, simple, simple stuff. Because I want, you know, for those for people who are like leg on who reached out, he's in the Arctic space at that level, they're already playing at the level of, you know, collecting dollars, dollars, dollars, you know, 3000 dollars, 5000 dollars, $6000. So those ones you know already, you know, they're, I don't you understand, They've been around,

they've seen a couple of things. So it's easier for people like that to feel as if they belong. So one of the reasons why I was using simple, simple like examples is because whether you're doing something small, CSE registration, you're writing CV, you're doing social media management, you're selling catfish, you know, whatever, still still you belong there. You belong there. So yeah, anyway, so I'm glad that podcast has made a difference.

Then apart from how people see him, he also says that some of the things that he has learned are OK, like how to be professional with customers. OK, good, good, good. Yes. Because honestly, it's one thing that kills Nigerian businesses. We have, we have this one kind attitude, like if they're interested, they will buy. And we don't have a sense of professional ethics and things like that. And so, so excuse me, I'm recovering from a cold.

So it's one way that lots of businesses set themselves apart. So I'm a former lawyer now a business consultant. But while I was dabbling in other things, I just realized that, man, it makes a small difference. You believe I went to one place and the way somebody does this was for photography and video. So someone said, oh, here, come and meet Mr. So, so, so and so. And the person said, this guy is never late. There's always one time.

And person was like, eh, oh, really? In my mind, I'm thinking, interesting. So Nigeria has gotten to the level where if all you do is you show up on time, all things being equal, all you do is you show up on time, then people look at you differently, people treat you differently. It's a reason for somebody to collect your phone number just because you show up on time. Nigerians have been bad at being professional for such a long time that seriously, some of the small, small professional courtesy that we do, some of those small, small things just set us apart.

So please, let's be professional in all our dealings. So I'm glad that Ogundimeji has learned about being professional then, OK. Having ACRM has helped him to really grow in the business. Yes, that's also a problem that Nigerian businesses have. Everybody's running their business. From memory, you don't have CRM, you don't have a place, you don't have a book, you don't have an app, you don't have a website, you don't have a whatever.

Something that's going to keep you in track. Who are the potential customers that I'm talking to right now? Who am I supposed to call tomorrow? The people that I called last week. When am I supposed to call them again? When I call them, what are the things that we're supposed to discuss for the matters that are still open and pending? What am I supposed to do to try and move the deal forward for the people that I'm negotiating with?

Where did we stop? When is the next meeting? We don't have anything for tracking all these things. That's because that people are losing money. People are losing serious money, serious money. You have a good meeting with Miss Ogdenbe on February 14th. Miss Ogdenbe says no problem, I'm travelling to the village, call me back February 28th. You say no problem, Ma, but then you don't write it down, you don't set a reminder.

It's not living anywhere on your phone, it's not living anywhere in the cloud, it's not living anywhere in the diary. So there's nothing to remind you. And then you wake up and then the 7th of March and like, yeah, I didn't call Miss Ogdenge. By the time you call her, she says, oh, sorry my dear, that my son brought another architect or somebody in my office said do do this, do this or somebody decided to do it for me for free or something.

And that's how people are losing money. We all need to have ACRM customer relationship management tool. I've made lots of episodes about that. So I'm not going to stress it today. So yeah, he's been getting lots of compliments and he said it's because of stuff he's learned from the podcast. And I'm glad to hear that. So he has finally registered his business with CAC in January this year, 2026, and he's going to take it very seriously going forward.

Now, this is also another thing I want to on to how I put it now. OK, there's something I've been saying and I think maybe some people understand it out of context. I've always been talking about how when you want to get into business, first of all you validate the business idea. You make sure that there is demand for the idea. You make sure that people are willing to pay the price. That makes it OK for you to stay in business.

And then you also make sure that you're able to sell this idea that you create a selling system first. Now, what I've always recommended that is after you do all this, that you go ahead and you set up the company. Because typically what we do in Nigeria is we have an idea, we think the idea is wonderful. Then we'll go to CSE, we register, then we'll pay for logo, we pay for brand design, we pay for website, we'll pay,

we'll pay for everything. Then after doing all that, we now realize that this idea is not going to work or I don't even like this kind of business anyway. And then we've wasted time and we've wasted money. So the approach that he did actually is what I recommend. So I'm not saying that you should evade taxes and I'm not saying don't register your CSE business, your business in CAC. What I'm just saying is take some time to validate this thing first and be sure that it can actually work.

So you see, he started this thing while he was doing his service here. He used service here to be sure that this thing can work. Now that he knows this thing can work, now that he has raised his prices, now that he knows people are willing to pay him enough for this thing to make sense. Now he has registered with CAC, now he has registered with Inland Revenue, then February, March or whenever it is that his taxes are supposed to kick in,

he will now start paying taxes and everything. So I'm not saying don't register your businesses and I'm not saying don't pay your taxes. I'm just saying validate the business idea before you begin to avoid situations where you start a business and then you're like, I don't even like this thing anyway. Also, because when you go ahead and you register with CAC and you do all the everything, OK, I don't know about the new tax code, but before you know, your tax liabilities start running,

except if you can argue for is it parallel status or something like that? I can't remember. So validate your idea first before you begin, which is exactly what he's doing. So now that he has registered with CAC, he knows that this is a business, like I'm making money. So he's continuing. And like he said, I intend to take it very seriously going forward. I'm quoting him. It's because in the past he has seen that this thing can work.

Now he's going to take you forward. So he has moved to Acura on those states. He used to be based in pH in Port Acord. He's chasing a masters in construction management in FUTA. That's a federal university of ABI. Is it Federal University or I can't remember what FUTA stands for Anyway, Acura, Asha, I could anyway, but they have some very, very like that's the school for, you know, book people like very, very intelligent people, very smart people.

So congratulations on getting into the program. As somebody who went to OAUI will not admit that future people are very smart, but let me just leave it like that. So he wants to practice in the construction industry, but he believes that the things that he's learning now are going to be important when the time comes for him to switch. Good. See, it's also something I've been talking about, the benefit of inter interdisciplinary pursuits.

Like you studied one thing but you're doing something else. All these things blend. So all these things he's talking about now from the CV business, learning how to make presentations, learning how to make proposals, chasing people using the CRM, what else? All the things that we've spoken about, when he gets his master's in construction and he decides to kill the CV business and go all in on the instructional thing, do you really think that all these things that he has learned will be a waste?

It won't be a waste and in fact, it will make him even start up the construction business on a higher level because he's coming in with some learnable skills. He's coming in with some advantages in terms of human capital. You know, the guy go down, mature, become more robust because he has learned some things from the CV business and those practices are going to carry over when he moves into the construction business.

So for those of you who you know, you studied law, but now you're doing fashion design or something, don't worry. There's a way that these things work themselves out. Right now you're just trying to, you know, you're just trying to get by, you're just trying to pay some bills. You don't want to be idle, You know, whatever it is, don't worry, just just be continuing. These things work themselves out. So the fact that you're doing the fashion thing now is not going to stop you from being senior advocate of Nigeria tomorrow.

You won't. Or like one of our seniors, I can't remember the guy's name, is it Baba lacking? Is it Baba lacking? I can't remember if he's Baba lacking anyway. But as one of our seniors where who always wanted to be in construction, but he grew up in a family of senior senior advocates and they say he must study law. No problem. He went ahead and he studied law. He also became a senior advocate. But then later on, he moved on to now do construction and his construction firm was responsible for the contracts that they got for MMM 2IN Lagos.

MMM 2, I can't remember if they worked on MMM one and then I think the Federal Secretariat here in Abuja. So is this Stablione? I can't even remember Stablione something, something I think was anyway. But if you go and check it, you'll see that the company that handled those constructions, the new Federal Secretariat in Abuja and then MMM, 2 Muttalah Muhammad Wing in Lagos, the airport, you'll see that it was a firm that the, the head of the construction firm was somebody who actually was the senior advocate of Nigeria.

So I don't know how true this just is. But you know how like when you're in law school now, you be hearing just about your seniors. So that's the gist that we used to hear that he actually was a construction nut, but the family say called construction what you must study law. He said, yes, Sir, he studied law. But of course, when you study law and you're good enough in law to become a senior advocate of Nigeria, you're learning a couple of things that will come in handy.

So that on the day when you say, Oh, yeah, I'm done, let me enter this construction, you went on a different level. So yeah. Ogundi Meji. Yeah, my prayers are with you. So, yeah, keep on, keep on, keep on. So let's see. OK, then his focus is that he wants to build a team that will work with him in the second year of building the business. OK, good. Now now comes to the matter of scaling, scaling and business growth. Now, when it comes to growing your business or scaling your business, you can't scale it so long as it's just you.

Because when it's you, you're limited by your time, you're limited by your effort, you're limited by your skill sets. So serious growth only comes when you now bring in somebody else. When you hire a sales team or when you hire, you bring in business partners to complement your skill sets. You know, when you bring in other people, bring in other systems, bring in other technologies, then you can start growing beyond you.

So yeah, good image. You're on the right track that you're thinking that by year 2, you suppose start bringing other people in. So that's good. So he said he would like to go for pay coaching options and that's good. Whenever you're ready, we'll have that concession. By the way, that's why I give my phone number out very freely. So if you want to reach out just like Ugundi Meji did, then you can call, send me a text message or a WhatsApp message on 08064662140.

I'm OK with three advice. Just let me know that that's what you're looking for in the very first call, and I'll answer one question. But if we need a deep dive, then we have to set aside some time so we can have explore paid consulting options so we can go in depth. So of course, whenever he's ready, I know he'll reach out again. But The thing is, even if he doesn't reach out because he applies, I know that he's going to do very, very well.

Then he says that it's a challenge combining work with his academics. And it is true. It is very, very true. It's something I've said on the podcast, those of you who reach out to me, level 2, somebody, this lady from can't remember her name, I think she's level 2, level 200 Uni Ben, I think studying law and all that. I know it's, it's, it's hard, but you're going to be better off for it. At the end of the day, the thing you just do is you know that you can't fool around like the rest of your colleagues.

So like for me, I didn't have a business when I was in school. So it was very, very simple for me. After classes, I go and eat. After eat, I enter gym, after gym I bath. And then I enter female host up. It's time to enjoy my it's time to enjoy my life. So for those of you who in this situation, you might not have these liberties, you know, so it is maybe you bath, you eat, you go to library. OK, no, no library. Maybe you bath, you eat, then you do your business and then you know, maybe you now do library like from 10:00 at night to maybe like midnight, you know, before you sleep.

But anyhow, sure, you have to be disciplined and you can't make it work. So when people are playing, don't follow them and be playing or your own life is different. You're trying to do academics, you're trying to graduate first class, you're also trying to run the business you earn. It's hard. And then of course, you know, when you're in uni, you know, I'll like put it as a young man, you can't be in uni and let me not say too much.

I don't anybody should accuse me of being a homogeneous. You can't be in uni and say you won't be looking for your missing rib. You understand. So it's all part of the package. So study, do your business. But then missing rib day, you know, you have to be looking for who you're going to settle down with at the end of the day. Then of course, vice versa too. So you know, women as well, you know, keep your eyes open. Although statistically speaking,

if you're in uni as a woman and you are dating somebody in uni, the first time my teacher told me this vex, I was angry, but I saw that the guy is telling the truth. Statistically speaking, as a woman, anybody that is toasting in uni, chances are that that's your husband. Anyway, let me stop here. Let me not say something or put me in trouble. So let's see, OK? Then he gave me permission to show this message to my wife and to my mom because I keep telling you guys on the podcast that,

you know, my wife and my mom, you know, see, finish. You know, when I say something, they look, they just do me, IMO. They look at me because, you know, it's me because, you know, both of them, they see me naked. So as far as they're concerned, I'm just a normal human being. So whenever people send me messages like this, I was stressing that, look, people read to me. Oh, I will show you. I will show you these messages anyway.

So he gave me permission. So yeah, I'm going to show. I'm going to show my wife. Thank you very much for that permission because I treat all the communications that I have with you guys. I treat it confidential. So yes, I fool around and I fuff around, but if you tell me something, it stays private between us. I'm not showing anybody, so let's see what else. So thank you very much so that I can use this message to brag that people rate me very highly.

Thanks, I really appreciate it. Then he also says he's been telling other people about the podcast. He mentioned the names of a couple of people who have reached out. The guy who I played chess with apparently came through him at the time. I didn't know then, you know, some some other people like that. So thanks for sharing the podcast. So if you've been listening to the podcast for any length of time, just like Ogun Demeji, the only way you can repay me is,

you know, honestly speaking, whether you pay me for coaching or not, the only way you can, one of the ways you can help me greatly is just by sharing the podcast with other people so that this thing grows and so it reaches other people who need to hear it. So for like Lecom who is in the ad tech space, we're going to be working together soon. You know, the reason why he has discovered the podcast is because people share it, people talk about it, the algorithm is perceived that this thing is doing well and then the algorithms promote the podcast and then that's how people find the show.

So keep telling people about it. Tell people that look, we have a good podcast here in Nigeria. We have good podcast here in Nigeria, especially Business Focus Podcast. This is one of them. I think you should take a listen if you can't send a specific episode, that would be nice. I listened to this particular episode about XYZ and I think it's going to work well for your business. So yeah, have a listen then. That's it pretty much.

So there's a bunch of other things he said, but you know, he prayed for God's blessings on my life. Thank you very much. I really need that. Then again, regards to my family. Happy new month. You know, all that usual jazz and and yeah, it was really nice. It was really nice. So Ugundi Meji again, not his real name. Thank you very much for reaching out to me. It was really, really nice to wake up in the morning and see this message.

So I didn't respond because the night before I was trying to chill my boys. We were watching, we're watching Ultraman. We just decided to use just waste the whole day on Netflix. So we watched Ultraman. We watched this movie if that's the one where they had some monsters in it. Then we also watched what again, Sharp, We just declared that, you know, yesterday was Netflix day, assuming it was born with my boys. So that's the reason why I

didn't see the message. But it was really nice waking up and seeing this kind of message. So thank you very much for sending me the message. For those of you who are getting value from the podcast, you know, whether it is that I know you or not, I truly appreciate you. And people who reach out like Ugudi Meji just to say thank you or just to say this is valuable or just to say keep up the good work, you guys. You know, the kind of buzz that you create when you do that.

I really appreciate it. You guys are very, very all, I put it very nice and very decent human beings. People are very, very decent human beings because sometimes it's easy to get jaded because after doing this podcast for a while, I just realized that whenever anybody reaches out to me, it's because they want something. They think I can give them money. They think I can give them connections. They think I can give them influence.

They think I can, you know, move their own whatever forward. So, you know, after a while, it's easy to be jaded. So it really is a nice thing when I wake up and then people like go go on the image in my inbox. And then they say all these nice things and, you know, they don't want anything. They just want to say God bless you, it means a lot. So thank you very much. It's been 35 minutes. Let me bring it to a close if you want to connect with me just like Ogun Dimeji did again, not his real name Carl.

Send me a text message or a WhatsApp message on 08064662140. So thank you very much for your time and attention. I will catch you all some other time.