How to Grow a Podcast Without Using Social Media

Hello and welcome to the podcast. Today we are going to continue the conversation around podcasting, around content marketing, establishing a personal brand and how to grow your sales. So this is your first time listening to the podcast. Please be aware that this is more like a Part 2 or part three. I've lost count. So after you listen to this episode, just get back, listen to the prior one and then from there you will get a larger context.

And yeah, from there I'll refer you to the earlier episodes. Now the reason why this is what I'm looking at today is because I have been interacting with a podcast listener that's just called the guy Shinorambo. Now I'm not calling the guy Shinorambo because he's an Olier. I'm just calling him Shinorambo because to be honest, I cannot remember why I started calling him Shinorambo in the 1st place. Well, anyway, so Shinorambo is based in Lagos Financial services sector Wealth Advisory and he and his partners have decided that they're going to come up with the podcast as a way of growing the business.

So if you want more details, just listen to that episode and you get the whole context. Basha, in the conversations that I've had with Shino Rambo, there have been a couple of matters arising. You know, some issues that are pertinent that I think the rest of you who are listening to the podcast, who are also trying to consider having a content marketing strategy or a podcasting strategy. There's just a bunch of stuff that I think you guys might find interesting.

Now, for those of you who are listening for the first time, apologies because I'm making today's episode out and about. I'm on the road, I'm in a parking lot because I have some small paros like this and I actually have to chill for about 45 minutes. So I said, let me just record this podcast Sharp sharp. So if this is your first time listening to the podcast, I beg Nov X. You know, this is how I make my podcasts. If I'm in a quiet place, it's quiet.

If I'm in a noisy place, it's noisy. But I always do my best to make sure that I deliver value to you guys. Now, if anybody would like to connect with me, you want to say what's up or you have a couple of questions, you can call, send me a text message or a WhatsApp message on 08064662140. So if you want to be like Shinorambo who reached out, then that's my phone number. If you want to be like Debo, Debo just sent me messages a couple of minutes ago.

So we're going to schedule our first session tomorrow, Monday, tomorrow, Monday at 10 AM, if I remember correctly. So if you want to be like any of these gentlemen and all or gentle ladies, because before them, I think the last podcast episode I did was from the lady I called Mary Kay. Yeah, the pig farmer, the potential pig farmer. So if you want to be like them, reach out 08064662140. All right, now let's get started.

Or rather let's continue. So remember, this is a part three. I'll be a part 4. Honestly, I've lost count, Boscha. It's about podcasting, it's about content marketing. It's about establishing a personal brand and doing all of this so that we can grow our sales. Because remember, for me anyway, when we get involved in all these sorts of things, you know, money is key. Money is Coco. That's the main reason why we're doing these things.

If you deceive yourself and say that money is nice, if they can factor for you, no problem. Continue, continue. I'll give it a few months. You'll be one of those people who, hey, but what's up now? How far would the podcast say? You know, I wasn't consistent. You know, one thing, one thing, one thing, one thing. It's money. That was the problem. All right now, so Shinoambo now. Oh, I see. OK, so for the last episode now,

I think I mentioned that promotion is key. So if you're creating a podcast and you're publishing episodes, but you not get any promotional strategy, you're just wasting your time. You are wasting your time. You're making a whole bunch of noise, but nobody's listening. Even if people are listening, it's not the all I put it, it's not the the quantity or the quality of people that you want to listen that you will even have.

So promotion, promotion, promotion, make sure that you have a promotion strategy. I think that is what we spoke about in the last episode. So now continuing on this, that's the reason why I even broke it into two self because when it comes to promotion, I think in the last episode I looked at how you can use AI tools, artificial intelligence tools to create the collateral that you can use to promote your promote your podcast then.

So today what I want us to look at is let me see the proper way to promote. How will I put it? And then let me just continue you you'll catch adrift. So whenever we say promote your podcast, a lot of people are going to assume that the best way to promote your your podcast is on social media. Let me repeat a lot of the ideas that we discussed in the last episode and a lot of times that I said you need to promote your podcast and you have to come up with a promotion strategy.

A lot of you heard that you're supposed to promote your podcast on social media. In fact, I don't like a lot of times when I was talking about it, I was hinting that you should promote on social media. But unfortunately, I have some bad news for all of you who want to start creating podcasts. I have some very, very bad news. Very bad news, but don't worry, every problem has a solution. Now the problem is this podcasts.

Unfortunately, they don't grow through social media. Let me repeat that again in case there's some of you who are wondering, Did I hear this guy correctly? Yes, you heard me correctly and you heard me loud and clear. Whether we like it or not, research is now coming out, of course, from the West because in Nigeria, you know, what do we measure? So in America and in the Western Europe, research is coming out that shows quite conclusively that podcasts do not grow through social media.

First of all, there's a mismatch because social media nowadays is mostly short form. You know, these quick, quick video, you know, one, one minute, you know, stuff like that. People are scrolling, scrolling, scrolling. And so there's a mismatch because you have this podcast, even if your podcast is short, your podcast will be 15 minutes now compared to all those one one minute reels that you guys are scrolling. You know, it's a very, it's a very long something.

So when people are in TikTok mode or when people are in Instagram mode, you really think they will see something about your podcast and then they will now leave this short, short one, one minute and then go and consume your 15 minute thing. Or for those of us who now make podcast episodes that last 30 minutes, 45 minutes, one hour, you think somebody will skip their one, one minute something and go and listen to your one hour something?

Now, it's not absolute. There will be a few people, you know, who do that. But you can see that that is not where you will get most of your growth. It won't be from people who are flipping through on social media. And then they'll think, oh, you know what? Tavishima's podcast. That sounds really interesting. Let me give it a try. Don't be like that. That's not how podcasts really grow. Also, social media platforms are trying to discourage people from kicking off of their platforms.

So if LinkedIn understands and if Facebook understand and all these other platforms know that you are trying to get people to leave Instagram, leave LinkedIn, leave TikTok, and go over to your podcast, they would deep prioritize your posts. They'll make sure that your post is not getting plenty of rich. And trust me, I know this from personal experience. That is precisely the reason why I share like a maniac on social media.

Because I know that my reach is being curbed. That is the reason why I'm sharing sometimes 10 times a day. Now, the difference is clear. When I try to write posts without putting in a link, you know, the reach is is bigger, is broader. And some of you say, OK, if that's the case, then why not just try and promote your podcast that way? You know how I put it? Basically, when I'm sharing on social media, my goal is to try and get as many people as possible to go through to the podcast, you know, no matter how few.

I don't like writing all these long posts that get plenty of reach. But at the end of the day, I don't like the fact that, you know, they're consuming my content and then they're staying on platform. I'm trying to get some people to click off, no matter how small. So just know that podcasts don't grow through social media. And if you're one of those people who thinks you can grow your podcast through social media, be prepared.

I've already told you guys before that you should be sharing like a maniac. Be prepared to share like an extremely crazy maniac. Like you have to be on another level because it's hard work to get people off of native platforms like Instagram, TikTok, LinkedIn, whatever, and get them to go to your podcast. It's very, very hard work. So that's just it. There's a, a mismatch in the, in the content type. People are doing one, one minute, 1, one minute, 1, one minute.

They're enjoying themselves. And then you're saying, hey, come and listen to my thing. It's 10 minutes. You know, there's a mismatch. Not a lot of people are going to say, oh, you know what, let me leave this one, one minute videos, all these quick, quick skits. Let me just leave and go and listen to this thing. So there's a mismatch. And then Zuckerberg doesn't want you to leave. Facebook doesn't want you to leave. Leave Instagram.

So when you put your links there, they are deprioritizing your posts, which is the reason why people start coming up with all kinds of tricks, you know, to trick the algorithm by putting the link in the comment section and you know, all these sorts of stuff. Some people do link in bio, but I hear that link in bio is no longer effective. But then again, you know, I'm not a social media pro. So don't take these, don't take these things from me.

So most of your podcast growth is not going to come from social media. But I must confess to you that because I am stubborn and I was willing to post like a maniac and I've been posting like a maniac for the last All I say now for the last 2 1/2 years, yes, I have been able to grow my podcast using social media or or at least I think it's social media because as far as I can tell, there's not anything else that I've been doing.

So I don't know how to attribute the growth except to say social media, but I've been doing doing that like a maniac. So this is from my own personal experience. You want to go to your podcast through social media and you want to be posting like a maniac like me. On average, I do it maybe about 810 times a day. If I have a smooth day and I start loading up my my loading up my links on time because I pre what's that word?

I schedule my posts. So if I have, you know, smoothly and I can schedule everything on time, yeah, I might schedule about 12. So, yeah. So that was the bad news. The podcast is not going to grow through social media. At least that's what's happening in the West Now. You guys will be asking why are you the bringer of bad news? What is the solution? What is the way forward now? This is the way forward. Podcasts are not going to grow through social media.

However, podcasts are going to go grow rather through 2 main things, 2 main dynamics. One of them is organic recommendation. As in Banker will listen to it and she likes it and so she will tell Kemi. Or Abdul will listen to it and he likes it and he will tell Mahmoud. Or Chinasa will listen to it and she likes it. And so she will tell Chingere. So organic recommendations, that is why. So excuse me. That is why some podcasters.

So excuse me. It's been a long day. Yeah. So that's why some podcasters, you know, try hard about this whole community building thing because if you're able to build vibrant communities, then yes, you can get that dynamic going. If you have a healthy community and people, they feel you like they're in your community and they're getting value. That is the kind of thing that will cause an Abdul Rahman to listen and say, Kai, this guy is the truth guess here.

And then he will now refer you will now refer your podcast to Abdul Karim. Now look, listen to this thing. This guy is the truth. So organic recommendations, community building, very, very important if you want to grow your podcast. So start doing your research. Start doing your research now once we remove that one now, right? Organic recommendations, by the way, I don't do that. I don't have a community. Now for those of you who didn't listen to I think like two or three episodes ago, what we have here, those of you who are listening to me, you are not a community.

You are an audience. An audience is people that you talk to. A community is people who talk to each other. So if you have a podcast, even if you have 10,000 subscribers, do not deceive yourself that you have a community. A community is not by size. A community is about the see is in the name self, community, commune. When people don't, they commune amongst themselves, then it is a community. So when you have an audience of 10,000 or like in my case, you have an audience of 4000 to you are still talking at people.

It's not a community. If you're able to set up a Facebook group and you're able to ginger the dynamic so that people start talking to each other and people find themselves as a valuable resource. Like my guys in on this podcast again, who is a construction podcast in America. And so they have this community that they call the Shinfu Shinfu, where they teach people in the trades how to sell people in the construction trades.

So, you know, you'd be Carpenter waters, Carpenter roof repair, you know, solar, all those people, they teach them how to sell. Now they have this community in the Shinfu where people go and then they do role-playing and then stuff like that. Now the role-playing usually is, you know, senior members of the community, you know, who are grilling younger members of the community. And then people also when they have sales issues, they come into the community and then they ask questions.

And then there are older members of the community who answer and then other people who try to be supportive to say, have you tried this? Have you tried this? Have you tried this? Now the guy who runs the podcast, the guy who is responsible for starting the community, he doesn't answer these questions. He rarely chooks mouth because he trusts the senior members of the communities. He trusts that guy. Don't train them well.

So moderation is taken care of so he doesn't have to chew him out because the community is talking by itself and everybody's helping each other solve problems. So that guy, the Shinfu community, they have this team unlock, community unlock. That is a community. So don't say, oh, I have 1010 thousand subscribers. I have a community, you know, get community. What you have is an audience. So what I have is an audience. And I just confessed it that,

you know, for me, I'm not doing any community play because, you know, I'm not a community marketing specialist or whatever these people call themselves my special, my specialty sales. So this community thing or more, it sounds like hard work and I'm not ready for that yet. So since I don't have the strength, I don't have the stomach for community, there's another option that's available to me and it's going to be available to you guys.

So I think it was starting a podcast and that is called Podcast SEO. Now SEO just means search engine optimization and search engine optimization traditionally used to mean how do people find you online? The answer to that question used to be how do people find you on Google Now? Because podcasts have to be listened to through a, what are they called the podcast playing app or some other podcast medium, you know, like Apple iTunes, like Stitcher, like what else podcast addict, like Amazon Music, like YouTube Music,

YouTube, you know, on and on. Because that is the case, podcast SEO now means how do people find you on those podcast playing platforms? So podcast SEO now means when somebody opens Apple iTunes, how would they find you? That's the question. Hope you guys are feeling me. The philosophy is still the same, it's just that we're no longer talking about Google. All right now the Google thing is still important, sure, no problem.

But research has shown that that is how podcasts are really growing nowadays. Somebody will open Apple iTunes. While the person is in Apple iTunes, they will see your podcast and say this thing looks interesting. Then they will click on all your podcasts within the app and then from there you'll subscribe and then begin to consume you. That is how podcasts are growing nowadays. Hope you guys understand what I'm saying.

So social media podcasts are not really going through social media organic. Yes, they're going through organic. So if you can hook up a community to help that dynamic, wonderful, very good. But for the rest of us, when we'll get power for community podcast SEO, that's the remaining game. That's the remaining thing that we can play with so podcast SEO, like I said, sorry about the noise in the background. You know, I told you I'm in the parking lot and I am in, you know, I'm based in Abuja.

For those of you who are just listening to the podcast, Oh my, my name is Tavish. My, I'm a former lawyer turned business consultant. I'm Abuja based. I know in Abuja now where boys get money, they'd like to flex anyhow. So you know, people super up their cars and they super up their bikes. So you just remind your business, you just be here. All those vehicles. So all that noise you're hearing in the background, that's all those boys, all of them, just the flex.

So you know, Mercedes-Benz, BMW, what again, they'll just be souping up their cars and then with their motorbikes and everything. So that's the noise in the background. So no vex. In fact, me, I'm waiting when I have money, I'll join them. I'll join them as well. I'll become a nuisance where they make noise. Anyhow, where was I? So podcast says you now. Now when I said SEO used to mean how do people find you online and particularly how do people find you on Google.

I said that deliberately so that you people will remember that all those tactics that you will used to play with on Google, you will now now going to use those same tactics but inside the podcast player. So all those moves that people used to do on Google so that people will find you those very same tactics in principle, could a dorm on the podcast playing platform. All right, so all those things were used to do on Google before.

Now that you are in Apple iTunes be doing that same thing. All those things that people used to do on Google before now that you are in podcast addict be doing that same thing. The thing you used to do on Google. Now that your podcast is on Pod Bing, be doing the same thing before on Google. All those same tricks they used to do. Now that you're on which one? The game Stitcher. You'll be doing it. You'll be doing those same tricks.

Podcast FM be doing those same tricks. Amazon Music be doing those same tricks. Which one again? Yahoo music be doing the same thing. I say Yahoo Music. What's it called? Not Yahoo this thing now YouTube, YouTube Music be doing the same tricks. YouTube again be doing the same tricks. So all those tricks that used to do before on Google, everything applies over here. All right, now the first trick, one one that people used to do was key terms.

So now that you have a podcast, I'm sorry if you did not like doing key terms, Wahala on Google, I'm sorry, but we're back to square one. We just play that game now on podcast SEO. And what key terms just means basically is all those words that you know that your potential customers, your potential listeners of your podcast, your potential audience, all the words that they'll be looking for, all the words that they will be searching for you guys, put them in your podcast.

You hear me? Put it in your podcast title, put it in your podcast descriptions, put it, put it everywhere so that whenever somebody is in a podcast player and then they search, your thing will come up. That is how do we find you? That is where the real growth will come from. That's the reason why 15,000 people on a daily are searching for my podcast. By the way, the number don't don't be like, wow, 15,000 is not that sweet.

Because actually what happens is about 15,000 people are searching daily using the key terms of the people that find only about 1200 or so actually are interested. But then sadly for that 1000 after that 1200 is now only about 800 and something that actually play to listen to a couple of episodes. And unfortunately out of the 800 is only a few that subscribe. I think I'm only getting maybe like, is it like 200 subscribers a week?

I'll be a month, I can't remember. But you can see it's not it's not fantastic. So yes, when I say 15,000, some of you must have been like, Oh my God, 15,000. No, it's not as if I'm getting 15,000 subscribers. It's just that 15,000 people are searching the key terms that I use. OK, so with that in mind, for those of you who are trying to name your podcasts, I'm begging all of you, can you please use common sense and put those key terms in your podcast title.

Right now, nobody knows you. You're titling your podcast Chilling with Kunle. Nobody knows Kunle. Kunle means nothing. If you're in the financial services sector and you're starting a podcast, why are you be calling your podcast Chilling with Kunle? When people are looking for financial advice on in the podcast, are they going to be typing chilling? Are they going to be typing Kunle? Don't you think they'll be typing finance or typing stocks or typing investing?

Put those keywords in your title, my guys, nothing blows my mind. You do do party. You launch the podcast, you, you know, tell your family this da da da da and then oh, what's your podcast name? Oh, chilling. We Kunle. How are people supposed to find you? Come on now, do you know how many podcasts are on podcast playing platforms? How will somebody come and find you? What does chilling mean? What does Kulai mean? Come on.

So key terms, podcast episode, key terms in your title, those of you who listen to my podcast, you think I'm, you think I'm, I'm stupid, you think I lack creativity. There's a reason why I have given my podcast the most boring name ever. It is called sales for the Nigerian businessperson for a reason. So that every single time anybody goes into a podcast and they type Nigeria, my podcast will show. If they type sales, my podcast will show.

If they type marketing, my podcast will show. If they type business, my podcast will show. Do you feel me? You see the strategy now? That is how I've been growing organically. So I'm connected to nobody. I know nobody. I'm not doing any advertising, blah, blah, blah, blah, blah. So if you just want to like this guy podcast, you know the guy, they show consistency. Like how come that is how I'm playing the game? Use terms, key terms that your people will, will, will, will find.

So I didn't tell Shinorambo this, by the way, not his real name. The guy who runs the financial podcast. I didn't tell him that. You know when, when we talk, eventually I'll, I'll, I'll tell him, Bob, you know, Sha, the rest of you who are listening, please take dressing key terms. We're back to it again. Key terms, key times should be reflected in the title. Key times should be reflected in your description because people are not going to be searching for your name.

They don't know you. People will be searching for certain key topics, certain key titles. You know what those things are. Let it reflect. That is what will make you show up. That is podcast, SEO, search engine optimization. That is how people will find you. Take you from me. Almost everybody who reaches out to me, I ask the question, how did you find me? It's always a variation of something I was looking for in Nigerian podcast.

That's why I can't remember what I typed in. I must have typed in Nigeria or sales or marketing or some. And then they find me now because I talk about some other tangential issues like strategy. Last month, there were a couple of you who found me because you are typing in strategy. How did the search engine know to show them my podcast that I talk about strategy? Let me guess, could it be because I put strategy in the topic title or I put strategy in the podcast description?

Do you think that's possible? Do you think that's the reason why people who are also looking for strategy advice are finding me? Can you see the connection? You will should stop putting your names in the podcast. Your name means nothing yet. The time will come when your name will mean something. So like now my name means nothing, but when I'm a certified big boy, I will blast, I will put my name in my podcast, my podcast title.

When I'm a certified big boy, when I'm on the level of Cosmos Maduka or, you know, that's Coschari's guy, or or Dangote or Obi Cubana and all of them, all those big, big, big boys. When I'm at that level, how could they blast my name everywhere? Tavish Maidi, Because then people will be searching for me. But until then, keywords, please. Keywords. If I see any of you, you're a listener of my podcast, and then your podcast is named Chilling Week only.

I'll disown you. I'll say I do not know you. I see you in public. I'll say I do not know that guy. Podcast says you. This also goes for podcast art. Some of you you start the podcast no problem. You're coming up with podcast that you now go and put your picture there. Where are you put in your face? Then nobody knows you. Why are you doing this? Why except if you're very attractive, like supermodel kind of attractiveness that somebody will be scrolling and then they'll say see fine boy or see fine girl.

What are you putting your face there? Nobody knows you podcast SEO search engine optimization. There are some people who are already known quantities and so they put their face there Michelle Obama. There's a reason why her name isn't her podcast title because she's Michelle Obama. If you do scroll and I see Michelle Obama you'll say Michelle Obama. She get podcast, you will see her face and say now I believe so let me try one or two episodes.

Search engine optimization. What are the kinds the kind of things that people are looking for, the kind of things that make somebody stop, like don't put your face there. Nobody knows you, nobody. So Michelle Obama, our podcast is I think it's called in my own opinion. And then, you know, the subtext or whatever is conversations with Michelle Obama and something, something, something. So of course, once people hear the gist that, oh, Michelle Obama has a podcast and what's the name of the podcast?

I don't know what they're going to the they're going to iTunes and then they type in Michelle Obama. What do you think is going to show up? How we show up? Of course, other episodes where people spoke about Miss Obama in, in other, sorry, other podcasts where people spoke about her, it will show. But then you will see the one that has her name in the title and then has her profile picture. You click on that one and you try that one first.

So please, in the beginning, these early days, nobody knows you. That is why I took my face off my podcasts that because nobody knows me. Yes, I'm a fine boy, but I'm not fine enough that when babes are scrolling, they'll stop. I say see, fine boy, so I'm good looking. Why not up to that level. That's why I took my picture off. And that is the reason why the two iterations that I've had since I took my face off for my podcast that they always have the words sales in bold.

Then it also has marketing in bold so that anybody who is scrolling through iTunes or Apple or YouTube or Stitcher or Podcast Addict or you know, on and on and on, anybody who sees it, once they see sales and they see marketing, guess what? They will think? They will think this podcast must be about sales and marketing. And then they will say, let me try this guy. When they click on it and say, oh, the guy is even Nigerian himself.

You see, that's how my podcast is growing. Because I'm sure that some of you who wonder how this guy like who is he? Who is he connected to? How come The thing is growing? That's the answer to your question. It's not through Connect, that's it. So please take your face off. If you're very fine, yes, put your face there because we'll cause people to stop. Let's see any. So that's it basically. I think I've said pretty much what I want to say today.

So podcast episode, your show description, put the key terms there. Key terms should be there. I beg key terms should be there. That's the reason why the things I was talking to people about in the last podcast episode about using notebook LM to create show descriptions, please use it so that for every single episode you will create good, good, good show descriptions and put it there. That's how you do it. Podcast steps, SEO, show title key terms should be there.

The episode description key terms should be there. Use terms that your ideal audience will be searching for, right? That way when people search within the podcast algorithm, the podcast is going to show you. Now there's one more way that your podcast can grow and that is by advertising on different podcast platforms. Now I cannot talk to you guys about that, at least not first hand because quite frankly, I haven't done the research.

So I, I don't know how they do it. Well, I have a sense of how they do it, but that's one option that's available. So go and research advertising on other shows. Then you can also be a guest, do guest appearance on other people's shows. That is another way that your podcast will grow. Now listen carefully. Some of you don't appreciate this one. Why do you think people like Gary Vaynerchuk? You guys a maniac. He's been doing this for how long?

But why do you think anybody that invites him, like if I was connected, if I could find a way to be connected to the guy and I say, bro, Sabe control for my podcast and he's like, oh, where are you from? I say Nigeria, you know, he might think, Oh, you know what, that's true Nigerians. And then you hop on the mic like that because I've heard the guy on some podcast. I'm like this broadcast because I've heard from, oh, I've even seen Gary Vaynerchuk on the podcast as one guy based out of Poland.

I said I'll Poland again, that's why they get, I guess like crazy on other people's podcasts. There is a correlation. There is a correlation. So these are the ways that you're going to be able to promote your podcast. And remember, you have to pick one, all right, that you like or that you can do easily. You have to pick something because your podcast is not going to grow without some sort of promotion. So if you're going to do the social media thing that is hard work, be ready to post like a maniac.

Me personally, I'm doing 8 * 10 times every day. If I have a good day, OK, maybe 12 times I schedule the post. All right, then your podcasts really, really grow so that people will find you. It's not going to be social media, all right? It's going to be on the podcasting platforms themselves, OK. There's also community, so organic recommendations so you can build communities to promote your podcasts. But then to grow on the platforms, we're going to have to do what we call podcast SEO.

Podcast SEO just simply means all the same tips, all the same tricks, all the same tactics that we used to do on Google before before because when I left legal and I started as as a wedding photographer, those are the games that we used to play. All those key terms, wedding photographer in Abuja, best wedding photographer, wedding photographer in Nigeria, wedding photographer near you, wedding photographer specialist Abuja,

wedding photographer northern weddings, Kaduna wedding photo. All those key terms, how we used to play with key terms. Just just a choke Google. Don't be throwing everything in Google. It's the same thing. We have to be doing the key terms too. So your show notes, the podcast title, your description, giving a podcast that is part of podcast SEO. Use the kind of thing that somebody will stop and look, if you are not a supermodel,

there's no point in putting your face. Nobody will stop and look. Nobody will stop and say, wow, right? So if you have that look, then yes, use your face. But if you don't have that look, my friend, remove your face from the podcast that you're better off putting key terms there. So somebody would see it. They will know. So if you're in the financial services space, you're starting a podcast in Nigeria. OK, why me? I should Rambo talk, You know,

I'll tell you face to face. But just in case, Shinarambo, you're listening to this, you know now Novex, I plan to tell you when we talk eventually. So you take your face off and then whatever your face your podcast is about, you put the key terms there. Now, if you notice even people who have, who have fame, even those who use their face, if you notice, they also still put the key terms there. So like this guy, what's his name?

Pat Flynn. So you notice Pat Flynn, what does he have on his own? Is it passive investing or something? I can't remember. So Pat Flynn, you see his face with his behavior and then next to his head. What is there? Passive investing? So passive investing or passive income? I can't remember passive income investing or something. That is one that is big bum next to his head. Then his name Pat King is small. You people now because you want to build brand, you're starting the podcast.

You will now put your face big. You now put your name big. Then the key terms will now be small. How please it's in reverse, reverse order. Then also you can advertise to grow your podcast or guest on other people's shows. So that's it. Remember, if you'd love to connect, you can call, send me a text message or a WhatsApp message on 08064662140. And just in case you are like Maniga de Bo, you're in the podcasting space, You're trying to use podcasting as a deliberate strategy to grow or you're like Shino Rambo and you also want to grow through podcasting and you have a couple of ideas or something.

Reach out 08064662140. I'm OK with giving people free business advice. So don't be afraid that I'm going to ask you for money. I don't ask you for money immediately. In fact, I remember when I spoke to Mary Jane, OK, Mary Jane, I'm going to Dion podcast episode soon. When I spoke to Mary Jane and we started talking, when I said 400 kids, she said, ah, Jesus. I knew now that's the reason why I didn't want to reach out.

But I say relax, don't worry that there are other options, right? So if you want free advice, it's not a problem, just hit me up. Make sure you've stated clearly in the message when you reach out that free advice is what you're looking for. I have no problem with that. I'm cool. But I will answer only one question. If you're asking for free business advice, if you want me to look at your business situation, your business strategy, what you've been doing for lead generation, how you've been trying to get customers, or maybe you have problems with conversions.

When you're having conversations with people, you don't know how to get them to take the next step. You don't know how to collect the deposits. You know, you're, you're having issues here and there. You want me to sit down and look at everything in total and do a proper dissection. Let's come up with a plan for how we can fix this thing. Then we'll have to schedule a consultation. We'll need to sit down and have a proper consultation, right?

But no problem. You say you don't get money. No problem, just tell me you want free consultation. Ask one question and I'll answer one question only. So that's it. I will catch you all some other time. There's still a few more issues that I have to talk about concerning podcasting because you know the all the matters there in are plenty. So I think I'll still have maybe like two more. Yeah, I'll say maybe like two more like 2 more parts.

So sorry, I know it's becoming plenty. Part 1, Part 2, Part 3, part 4, part 5. I know it's becoming plenty, but I just want to put this thing out there exhaustively also so that in the future, if somebody asks me a question or broadcasting, I can say, you know what, listen to this episode and then just send them the link. So that's it. Thank you very much for listening. Remember, I'm waiting to hear from you guys. 08064662140.

I'll catch you all some other time.