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Hello and welcome to the show. In today's episode, I'm just going to give you some more random thoughts. I'm really sorry about that. By the way, this will be the last one. This one is going to be random thoughts on a bunch of stuff that I have seen on my LinkedIn profile. So at first I was tempted to make a post about it because that's what I've been doing. You know, I see some stuff on LinkedIn. I don't think it makes sense.
And so I make a post about it. But the problem with writing posts is that it takes a lot of time to write a good piece. So I've given up. I'm no longer going to be writing stuff on LinkedIn. I'll just see stuff that I think is interesting on LinkedIn or that I think is BS on LinkedIn, and then I'll just make a podcast episode about it instead. So. Oh yeah. So I'm going to be talking about three things specifically. One, there was a post from some influencer about using content calendars to grow your business.
Then the Nigerian actor DME OO Carla Wong. Sorry, I know I didn't pronounce that name correctly, but if you watch Netflix, then you definitely know the guy. He's that guy in Nigerian Netflix movies that you know, Yoruba boy, Yoruba demon. He has a beard and he seems to be really good at beating women up in movies. Although I've told my wife that I think he should consider doing new roles before he gets typecast as the wife beater.
But the way my wife looks at this is, is, you know, if this is the kind of thing that pays the bills, if this is what people are calling him to act, then why not collect the money? So anyway, so if you know DME one-on-one, please tell him to stop acting these movies where he's always beating women up. And he's surprisingly good at playing those kind of roles, you know, which makes me wonder anyway. So, yeah, that's the second post.
Then the third is some online debate that I think is kind of academic. I'm going to comment on it anyway. It's about whether we should be dividing our business into business to business, business to consumer, or human to human. For those of you who are listening to the show for the first time, you're not familiar with those terms, don't worry, I'm going to explain it. And yeah, so those are the three issues that I'm going to look at today.
So on to the first post. OK, Yeah, So some influence on LinkedIn basically is saying that you should have a content calendar. And yes, I agree, you should have a content calendar if you're going to be creating stuff for LinkedIn, for Instagram, for YouTube or for whatever. Because the problem with waking up and trying to come up with content for your social media every single day is you're going to reach burnout very quickly because creativity, it's a very taxing exercise mentally.
So this single thing, I'm waking up today, I'm thinking, what should I post? You wake up tomorrow, what should I post? You wake up the next day, what should I post? It's going to be very, very taxing. And that is the quickest way to burn out. But if you decide, let's say on the 1st of January that I'm going to talk about 30 topics for this month. And these are the topics you write everything out. Then it's a whole lot easier to just wake up on January 2nd and then look at the list and say,
oh, OK #2 that's what I'm talking about. And then you talk about #2 or take pictures about #2 or record podcasts about number 20. By the way, I just realized that that sounds off. I don't mean #2 like #2 that's for those of you who have a potty sense of humour. So my bottom line is, yes, you should have come up with a content calendar because it will help you create content easily. You won't be tired and you'll also have energy leftover to chase your customers everyday or to respond to sales calls.
Because if you spend the whole day creating content, you're tired and the deal comes up. What do you think? Let me rest small before I start attending to customers. It's going to hurt your business overall in the long term. So everyone should come up with a content calendar. And yes, excuse me, especially now in the age of social media, a content calendar, to some extent, there's some people who will argue and I kind of agree because I know someone who has achieved senior advocate status that is that's the the pinnacle of success in the legal profession.
And this fellow is this fellow is not even active on WhatsApp, if I can put it that way. As per send him message on WhatsApp, he's not going to respond. But this guy has a multi million naira practice and he has built business the old way and is not on social media. So yes, those of you who are going to say you don't need social media to blow, they're absolutely correct. But for the rest of us who use social media to promote our businesses, having a content calendar is important.
And daily executing on it is important because with the amount of content that exists on the Internet now, producing something once a week is not going to cut it. So if you think that that one picture that you put every week is what is going to help you go viral or help you blow or help you build your business, you know you're just, you're just joking. One day a week is not going to cut it. Some of you don't have the power for every day, but in between there's a happy medium.
Maybe you can aim for 2/3 times a week, but once a week is not going to cut it. So daily execution on the content calendar is necessary. Content just means media that you put up online, photos you put up online, texts that you put up online, audio that you put up online, infographics that you put up online, PDFs that you put up online, Whatever it is that you put up online, that's what we're going to call content. And the whole idea behind content is that you put up interesting stuff, it creates engagement, it creates interesting people, and that leads to you having conversations with possible buyers.
So that's the whole idea. So don't put up contents just for content's sake. You're putting up stuff because you're trying to create engagement with people who are reading. You're trying to create interest from people who are reading or watching or viewing or downloading. And then from there you're hoping to have conversations with possible buyers. So that is what the lady said. Now, the problem with this approach is this.
This whole process of creating engagement, creating interest, and screening our possible buyers requires a lot of time. So people who do this are probably disciples of Aida. That is Aida. And that just means that you're putting out stuff into the universe because you're trying to cultivate attention, interests, desire, and then action. So either, Aida, you're trying to create awareness for what it is that you do, create interest,
create desire, and then move people to action. Now, the problem is when you're trying to do this, you have to do lots of relationship nurturing before an opportunity comes for you to make a presentation and to close the deal. Because people are not just going to see your post and think, oh, I'm interested. And then they'll ask what is your account number? So people have to see your post for a couple of times, get some awareness.
Eventually they have to get interested, eventually have to build up some desire before you get them to take action. So that requires a lot of time. And not everybody is ready for the amount of time that is required to get these things to work, which is why I tell people that if you are thinking of a content marketing strategy to grow your business, you want to grow your business by creating a YouTube channel. This is the reason why I tell people that don't think you're going to open your YouTube channel today, January 1st, and then by next month, February 14th, you, you are now a millionaire.
It doesn't work that way. Your YouTube channel has to be alive for a while to run through this whole ADA thing. Create awareness about who you are, what it is that you do. Create interest in a couple of people. Eventually some folks start to desire you and then they take action and then they pick up the phone. That doesn't happen in in two weeks. It doesn't happen in three weeks. It doesn't happen in four weeks. Depending on your product or service or the industry, it might not even happen in six months.
So not everybody has six months to be waiting that you're putting out content and you're wondering when is this thing going to grow sales? So the solution is this, come up with your content calendar and execute your calendar every single day. But then also come up with a daily prospecting list. A prospecting list is just a list of people that you have who might be interested in your product or service that you kind of have figured out.
Real world, real life people that you can go to their office and knock on the door or pick up the phone and give them a phone call or invite them over to your studio or to your office. But have that list of people that you're going after every single day. Because if you do prospecting right, then you'll be talking to people who have gone past attention and who have gone past interest, people who are closer to desire and who are closer to action.
These people will give you better opportunities for closed deals in the short time frame. So continue to create your content, but if you don't have two months, six months, one year to be wasting time online, come up with a prospecting list. People that you will be calling everyday, going to the office everyday, or trying to get them to come to your own office, to your own house, to your own studio, to your own factory, to your own whatever.
And that is how you can make this thing work. So that's just my comment on that. Content is not the Holy Grail. Content is not going to make you blow overnight. Content is a medium to long term strategy. Medium to long term, it depends on the context, but I haven't met anybody who said medium is 6 months. Just so you guys know, in most context, 6 months is considered short term. So just know that whatever idea that you have that is built around content, realistically speaking, you're thinking maybe like one year before the thing will make you blue.
Just realistically speaking, if you know somebody who did a content marketing strategy and the person blew in three weeks, then you know we, we give lure to God, we're happy for that person. But those results are not typical. In fact, if you show me that one person who has hammered like that, the chances are that is the only person you can show me precisely because those results are not typical. So I'm talking about typical here.
Be prepared. If you're building off content, be prepared for medium to long term. So we're talking one year or more. If you need to pay bills in less than six months, less than one year. Make sure you have a daily prospecting list as well. If you want to know more about what prospecting is, just head over to YouTube because this podcast is also available on YouTube. Type in my name, Tavishima, type in prospecting, hit enter.
Every single episode that I've done, over the 960 episodes that we now have available of the podcast, every episode that I've done that had anything to do with prospecting is going to be there. Now take a pen and paper and listen to the episode. Write down two or three tips that you can practice immediately. And then tomorrow morning, 8:00 AM, put those things into action. Start building up your prospecting list. Then also have your content calendar.
That way you can keep producing content, you know, six months, one year, whatever. But at least there's money that is coming in that is helping you to pay the bills, provide for the family and by Sharma once in a while. So that's it on the content calendar. Content calendar, very, very good. But you also need to have a prospecting list that you're working through on a daily basis. OK, If daily is too much for you, I mean on a weekly basis,
go and pick like 2-3 days a week, maybe Tuesday or Thursday or Monday, Wednesday, Friday where you have to be working on the prospecting list. Then next to Daemi or or Carl La Wong. Yeah, some, some of these Yoruba names are really, really hard. So like I said, he's an Hollywood guy and he has released a new movie and the movie is called 3 Working Days. And I saw on LinkedIn that my guy is doing some very brilliant physical promotion ideas.
What he's been doing is he's been going around Lagos malls, of course, now Lagos boy. So he produced T-shirts and then he has a bunch of people with him. If I have some other videos at the back of the shirt, I noticed that he was a branded by AXA Mansard. I'm like that is the correct guy that not only is he doing this thing, he has collected money from AXA Mansard. So like he's promoting his movie and he has collected sponsorship to even promote his movie.
I'm like correct guy. And I was very, very sharp. So he's going through Lagos malls, he's carrying placards on his head and the placards are basically promoting the movie. 3 working days and then in the process, as per Lagos boy, as per fine boy, as per you know every, every female fans are meeting him and they're taking selfies and you know, stuff like that. I'm like this guy is brilliant because the placard is there that says 3 working days, the T-shirts that he and his crew have printed is bold there three working days, the name of the movie and then babes are trying to take selfie with him.
Anyhow, anyhow, anyhow, and of course, the shirt is going to be showing in no selfies. Think of the kind of organic marketing that this guy is generating for the film. And I saw it. I'm like, dear me, that you try, you try, that you go school. Nice one. So yeah, that's why I just wanted to talk about today that sometimes you sit down, think about it, and you can come up with good promotion ideas to grow your sales, especially in this guy's.
So excuse me. Especially in his case where he's only going to promote ticket sales, but he's given an opportunity for people to interact with fans. Sorry. One moment. OK, Sorry about that. I'm back. My throat was acting up again. And yeah, I really should try out that ginger and honey and warm water remedy. So what was I OK? Damn. Yes, physical promotion, yeah, I think that's where I was. So we can come up with ideas about how to promote our hustle,
promote our business. We don't always have to think that everything has to be done online. This whole thing of doing things offline, doing things in the real world also works, which also ties into what I was talking about when it comes to content calendar. So not every time online, online, online, there's real world, real life stuff that we can do. Prospecting list, pick up the phone, call somebody, go to the office, Uncle, So, so, so will you be around in church for evening service?
OK, after evening service, I beg. There's something I want to discuss with you that is also prospecting as well. So in the Emmys case, physical promotion is going around malls in Lagos, doing the placard, sharing it on his social media. Babes want to take selfie with him. In fact, there was one, this one, they caught it on video and he's wicked. They shouldn't have done it because he's there, he's kneeling down holding up the placard, and then a babe and her boyfriend to come out of the same cinema.
And then the babe recognizes like, ah, he's there, me. And then she leaves her boyfriend. And then she's fine yelling and hugging and everything. And you see that the boyfriend was just angry. The guy just squeezed his face like it's really mad. And I understand. I know that feeling like you're trying to trick your babe and then you now come out and then your baby is just, you know, lost because the celebrity is there.
So I know that feeling. That's happened to me too. But I won't give you guys my own story. That'll be a story for another day. So, yeah, think about it. All the old school things that our teachers used to tell us in the old days in business studies, in secondary school about, you know, what do you call it again? Is it place, price, promotion? Something, something, something, you know, the old school way of doing things, They still work.
So you can come up with physical promotion opportunities to grow your sales. So think about it, if you're lost for ideas whenever you're on social media, it's not just following all these stupid debates online, but you can also see somebody do something like you know what DME did and you're like, OK, this is an interesting tactic. I wonder how I can use that for my own business. Now the final thing that I'm going to rant about now is this online debate.
Someone, a communications professional, put up a post about which is better B to BB to C or H to H. Now this is what these these terms mean. B to P just means business to business. So that just means someone like me. I have my hustle, I'm a business person and then I'm trying to sell my business services to another business or to an enterprise. So the documentary that I've been talking about that I told you guys about, the one that I'm preparing a quote for, for the British Council on the documentary is going to be on sustainable business.
That's what the documentary is about. So for that one, now it is me, a business person talking to another business, the British Council, and I'm trying to get some money from them that is B to B. Or somebody comes up with a fintech idea and he's trying to sell that fintech idea to Zenith Bank. That is B to B startup come up with an idea, he's trying to sell it to another business, to another enterprise that is B to B.
Now this is what B to C means. B to C is business to consumer. That is where me or you listening to the show, business person, business owner, entrepreneur comes up with an idea and then we try and sell direct to the end consumer or to individual households. So today on my way back from dropping the kids, I remember that OK, soap has almost finished. Let me go and buy soap for the washing machine or else when I'm going to wash the children's school tomorrow.
School uniforms and then they show up smelling to school. Quite frankly, I don't think it's such a big deal. The children show up to school smelling for one day. I mean, it's only one day. So what's the big deal? After all, you know, we all went through it. You know, there's that day when I came back from school. Then I was in primary school. Then my aunt used to wash my uniform and my auntie had just had it with with me.
I just like, look, you're a dirty boy. You just destroy your clothes anyhow. So today I'm not washing your uniform. If you know how to wash it, good. If you don't know how to wash it, you're on your own. So I tried washing my underwear by myself. I couldn't get the stains out. I just said, man, what the hell? And I left it. And that's why I went to school the next day. Uniform dirty and smelly and sweaty. So, you know, it's happened to everyone.
So it's not a big deal. But then again, my wife disagrees. You know, my wife says, you know, you grew up rough, you were a spoiled child, you were a rough child. So, you know, it doesn't have to end that way with my children. So we have to wash their screw uniform. Anyway, bottom line, what I'm saying is I want to go and buy soap. So let's say the soap was manufactured by who makes soap. OK, I don't know who makes soap,
but let's just pretend that Dangote has a soap making factory. So Dangote soap making factory in the make soap. And then I buy the soap at the end of the day through a retail outlet that is business to consumer. Dangote has sold his soap to me. End user or I'm in business, I sell. Fufu. Yes, let's say I sell fufu and different kinds of soups or something like that. I'm I'm on Instagram and I'm trying to get business. And then maybe you see my Instagram handle.
You're a busy woman. You want your family to be well fed, so you make soup by yourself. But then you want to order 50 wraps of fufu from me so that your children can eat. Let's say you have teenagers and teenage boys, you can't really eat very well. If I remember when I was in uni where this day where somebody bet that I couldn't eat 15 wraps of fufu. And I was like, guy, I'll just take your money. And he didn't believe me, but he paid.
So I ate my 15 wraps and and then I went and apparently I got a very bad reputation after that. Like you know, people are like, ah, that's our guy can eat 15 wraps of fufu. So let's say you have teenage boys that can really lamb tight. SO50 wraps of fufu that should last. OK, let's say you have one teenager, he eats 10 wraps everyday. So that's five days for the week. So you reach out to me, you buy the fufu for your family.
That is business to consumer me. I sell fufu and soup through Instagram and WhatsApp. You and consumer, you want to make sure that your boys have enough fufu to eat for the week, and so you buy 50 raps of fufu. That is business to consumer. So there are some people online who get into needless and endless debates about whether business to business and business to consumer really exists. Excuse me Now they have a point,
because what they're trying to say is that all forms of communication, what I'm trying to say is that all forms of communications are H to H, which is human to human. Because even if I'm talking to a business enterprise, like me talking to a British Council, I'm trying to collect their money last, Last, I'm talking to a human being. I'm not talking to a corporation because human beings are made-up of, sorry, the other way,
corporations are made-up of human beings. So that's the way they reason it, that any which which are is human to human in a sense, yes, that is correct. It is human to human. And from a communication standpoint, yes, we have to realize that we're talking to human beings. And so when you're communicating, write and talk and text as if you're talking to a human being, don't text as if you're talking to a business. So the fact that I'm lasting with British Council staff doesn't mean in my emails I
should say good morning, DME here to forth with pending said proposal submitted here to therefore, you know, none of that fancy language. I should be able to use direct language in e-mail to say, hey, DME, good morning. I sent you over the proposal yesterday. Have you had a look at it question mark and then send and keep it nice, keep it conversational. So yes, in that sense, people who are saying H to H, you're correct.
Well, people who say H to H, they're missing one point. When it's business to business, the person is not spending their own money, but when is business to consumer, the person is spending their own money. And so the dynamic is different. So me now trying to collect money from British Council and let's say the staff I'm talking to, their name is Dami. If they write me a cheque for 10M or 20M, I'm not saying, but by the way, if you know somebody who works in British Council who is an Olga there, please tell them the money that they pay us is terrible.
You can't do anything with the money that they're paying us. Please, you should up the amounts that you're paying people that provide services to you. So if I collect 10 M for documentary, you know it won't be bad. If I collect 1020, you know it's not going to be bad. So if you know anybody who works in the British Council, please tell them. Let them increase their money. So what was I now let's say it's DM me that I'm talking to British Council staff.
DME is not going to pay that 10 M from his own pocket. And so because of that, the dynamic is different and DME is concerned about different stuff. But then if it's business to consumer and I'm trying to collect big money from somebody 10 M, it's different, it is his own money. So the risk profile is different, considerations are different and that's what influences how it is that we sell. So even though we're talking to humans, no matter which way, we still have to look at the dynamics differently.
Because when I'm selling business to business, I'm not trying to collect money directly from somebody. The person is concerned about different things. When I'm selling business to consumer, I'm trying to collect money from someone directly. So the person is concerned about other things. And then that determines how it is that we sell. There is a real difference whether it is B to B or B to C, because when we're selling business to consumer, price becomes a very important factor.
Because if I'm trying to collect 10 M from someone, let's say the person wants me to design furniture for them. Maybe design, sorry, not design. Let's say I'm a Carpenter and the person wants me to manufacture chairs for the living room and maybe beds. Yeah, there's a person has a three bedroom house and he wants me to design beds for every everything and furniture for the living room. I'm trying to collect 10M. Price becomes a significant factor because the guy is squeezing 10 M out of his own wallet, so it's a big deal.
However, if I'm trying to sell to British Council and I'm trying to collect 10 M from DME, who by the way, DME doesn't work in British Council, I'm just using another name. So when I collect 10 M from DME, that 10 M is not coming from his own pocket, is not coming from his own salary. So the level of risk for him now is career advancement or career progression. Because if he messes up and I do rob his job, the money won't come from his salary, but it just means he will now be charged with less responsibility.
And when the time comes for promotions, they will not consider DME for promotion because he has lost money before. So the dynamic is different whether you're selling to a person who is going to pay from their own pocket or whether you're selling to someone who is going to pay out of the resources of company. The dynamics are different. So yes, ultimately we're talking to humans, but we still have to keep this whole thing of business to business and business to consumer.
You have to know, is it one person I'm collecting money from his pocket directly, or is it one person who is going to pay but is going to pay from company money? The dynamic is different. The way I'm going to approach price is different. The way I'm going to approach risk is different. The way I'm going to approach all kinds of things is different. So B to BB to C, please. It makes sense. All of you running around saying HDH, you mean well, but this is an unnecessarily academic debate.
And so the lesson for you guys listening to the episode today is this, stop wasting time following people online, people who are engaging in all these academic debates up and down, especially when they don't know what it is that they're talking about. So this whole thing of B to BB to CHTH, you know, all this is unnecessarily academic. The division is important. Whether you're selling to a company or whether you're selling to an individual, The dynamic is different.
Is it a simple sale? Is it a complex sale? How many partners are involved in making the decision? What is the price of the thing? What are the prospects for maintaining a relationship? Is it a simple or a complex thing? There's plenty of questions that you have to ask and these distinctions are all important. So that's it for today's rambling episode, particularly for the Nollywood guy DME or or Kang Lao Wong. The surname is spelt OK AN LAWON
so if you check out his LinkedIn you go on see the video and I still think it's a brilliant idea. I wonder how much you collected from Axel Mansard. I hope he collected millions because the T-shirts that you printed, I mean the T-shirts were all right but I doubt that he spent like 100K to produce 1 T-shirt and then him and his crew, it looks like there may be like 10 of them. So if it is 100K per shirt and there's 10 people, that is one M
then plus fuel driving to all the different malls then plus OK, you have to buy chops for everybody, maybe even go out for drinks when you're done. So if you collected like 10M20M from Axel Mansard, I think I think that'll be good. So just go have a look at the video and when you're browsing social media, be paying attention to these sorts of things, how other people increasing sales, how other people promoting their businesses.
That's a much more fruitful way to spend your time online. So that's all for today's show. Thank you very much for your time and attention. Please connect with me for insights or questions. I'm available on WhatsApp. The phone number is 08064662140 and the country code is +234. Then I'm also available on LinkedIn the name to look for establish him at Aede. Just look at the link. We're listening to this episode. You see my name there,
Highlight, copy, paste and you see my profile. Just connect and we'll take it from there. So thanks for your time and attention. I'll catch you guys in the next episode.