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Hello and welcome to the show. Today we're not going to be tackling a user question, but rather we're going to be discussing an aspect of content marketing and that's how to get your podcast discovered and how to get your podcast popular. Now, the reason why I'm doing this today is not because I'm a podcasting superstar, but it's because there's a former or let's say colleague of mine, an associate somewhat, but she is a growth management consultant.
And the other day I discovered that both our kids are in the same school and we haven't been in touch since she had her kids so well, the her babies. So it's been like five years or more since the last time we spoke. And yeah, there's lots of time catching up. You know, how the children has business, you know, blah, blah, blah, and that sort of thing. And and then of course, we got talking about her podcast. So I asked her to send me the link.
She sent me a YouTube link. I had a look at her stuff. We had a bunch of comments. And then I thought that I should come over here and share some of those ideas, things I've discussed with her and more just in case there are those of you here who are considering having a podcast as part of your content marketing strategy. So that's what we're going to be discussing today, content marketing, how to get your podcast discovered, how to get your podcast popular.
Now some of you might ask content marketing really. And the answer is, yeah, sure. Podcasting is content marketing. So let's look at the marketing angle first before we get to the content. Marketing is just any broad based communication that you do to let people know who you are, the problems you solve, where they can find you, how they can use your stuff, you know, all those sorts of things. And like I said, it's it's broad based.
And the hope is that when people start interacting with your business one-on-one, you know, with your salesperson or with your technicians or with your staff or whatever, it should make the whole process of closing the sale easier because you've done marketing. So Indo me noodles spend a bunch of money on on marketing so that when you do run into the latest Indo me, OK, there's an Indo me desi flavour or something, something, you know, like Indian flavour thing.
And I've also seen Indo Mie Zeek crayfish or crayfish flavour or something like that. When it that's the reason why they spend all this money on marketing TV, radio. So that when you come in touch with any of their distributors or the sales reps in the person, you will want to give Indo Mie crayfish flavour a chance. And thankfully my wife, even though she likes fish, has decided not to try the indomicre fish flavour.
So I'm safe still with the chicken and onion flavours. So content marketing, yeah, it's marketing, broad based messaging. Now, content marketing as a discipline, OK. The way I would define is to say that it's just a strategy that is around creating and distributing valuable content. Now, the idea is you're trying to attract an audience and you're trying to retain an audience that hopefully over time you're going to be able to get profitable customers out of.
Now, in academic circles and in business circles, people debate a lot what constitutes content marketing. For instance, I'm an 80s kid, and back in our time we had Biker Mice from Mars, Now, Biker Mice from Mars and a bunch of other things that we used to watch on Saturday. Saturday morning, it was on NTA 2, Channel 5. That's for those of you who grew up in Lagos. Well, growing up in Abuja, we didn't have all that. When I moved to Lagos when I was 13, that's after.
Anyway, that's personal stuff. So then I moved to Lagos when I was 13 and that's when I discovered the magic of 24 hour TV because back in Abuja in those days, in the 80s and in the 90s, TV used to open at 4:00 with the national anthem and then we'll do some Sesame Street children's belt was on till maybe 6. Then they would start showing sports and things like that. Then TV would close at 10. And yes, you guys have me correctly.
Back in those days, that is what we dealt with. So for those of you who are 1516, eighteen years old, 20 years old, you know, in Nigeria, there was a time when TV would open in quote at four and TV would close at 10. If you tried watching TV outside of that, you would just have static. So yeah, that's it. We only had six hours of TV every day. But then we moved to Lagos and then there was 24 hours TV. So the first time I got to Uber,
our house was in Uber. So the time I got to Uber and there was lights, there was NTA 2, Channel 5. There was Clapper board TV, There was a, what was it called, AITV. What else? Lots of stations are. I basically watch TV until like 7-8 in the morning. It was ridiculous. So, yeah, so back then there was Biker Mice from Mars. Obviously mice that are bikers and that live on Mars are kind of superheroes. But The thing is that was sponsored by Cadbury and Cadbury.
I'll explain Cadbury now. OK, let me just assume that all of you know Cadbury. Cadbury is the that the people behind Born Vita, Choco, Milo, all these nice chocolatey stuff. So it was sponsored by Cadbury. And so Mike they'll be back at my from Mars. We'll watch our action, you know, do fight with the villains, lots of explosions and things like that. And then there'll be a Cadbury advertisement and those that those things ran for years.
Now some people are going to say that is content marketing because they put out a valuable piece of content that children liked and it was attracting an audience and hopefully retaining an audience. So that when those children, those of us who are watching grew up to become adults, we would have some affinity for Cadbury. So that when we have our own children, we would now buy a Cadbury products. So some people would say Biocomics from Mars is content marketing.
And there's some people who say that Biocomics from Mars is not content marketing because those are show and then you're doing advertising or you're trying to do product placement or you're trying to do sponsorship, but that is not content marketing. Then some people would say content marketing actually is more the kind of thing that what Cadbury would do nowadays, which is to create content around eco friendly Coco, eco friendly coffee products, you know,
things like that, you know, environmentally conscious stuff. They'll say that that is content marketing. But The thing is I'm not here to delve into the academic debate. So whether back I met from Mars or whether it's content on eco friendly farming practices in Ethiopia or something like that, whatever it is, just put your foot in the game, you know, put something out there and begin. So when we meet in business forums and technical, sorry, not technical in, you know,
professional circles, we can argue what is content marketing and what is not. But for now, just put your stuff out there, video, audio, photos, whatever it is the goal, create or rather attract a valuable audience, retain a valuable audience out of that. We're trying to grow profitable customers. So yes, content podcasting is a part of content marketing because for those of us who do only audio, we're putting audio out into the world, hoping to attract a certain kind of people, retain a certain kind of people and from there get profitable audience, profitable customers out of a certain number of people.
For those of you who podcast in both formats, that's, you know, you make it a video podcast, but then you RIP the audio and and put down your RSS feed. Then you take the video and put that on YouTube. The scope is still the same. You're putting out these things because you're hoping to attract a certain kind of audience. You're hoping to retain a certain number of them and from them, you're hoping to get a bunch of them that turn out to be profitable customers.
And then today I was watching Brain Jotter while I was waiting for my glasses to get fixed. I was watching Brain Jotter and all the skits that he put out and there was this kid where there's a Chinese girl that he was trying to swerve, you know, trying to do Mugon. But then it turned out that she actually has been in Nigeria for a while. So she knows what's up. And it was just a clever way to market the the girls. What's it called website that does?
I can't remember what the website does anyway, but people are just finding creative ways to poke on and out there. So you're watching Brain Jotter. You think he's trying to swerve Chinese babe, You know, 49 moves and stuff like that. And then it turns out that the whole thing was just to promote the girls business. So really creative stuff. So yeah, we're all doing it in one way or another. So yeah, if you want to use podcasting as part of your strategy, welcome on board.
I welcome as many people as possible. It's not because I'm OK. Yeah. People ask me, are you not worried about creating competition for yourself? And my answer is no, I'm not creating competition because actually podcasting is really, the podcasting habits in Nigeria are really, really poor. So the more people we have in the ecosystem better because the more people who listen to podcasts, the better. So the more of you hop on board and talk to your parents, your uncles, your sisters, your girlfriends, your boyfriends to start listening to podcasts, you know, the better because then people might have a chance to discover my show.
So I actually welcome more people into the podcasting field. And I really don't think it's competition because, you know, there's enough for everybody and we all have our own slant. So like my friend, she's podcasting, she's a growth management consultant. So, you know, her own scope is management consulting, mining, sales. So it's different, you know, no clash. If anything, there might even be some, what's the word, some synergies.
You know, I can advertise on her show, she can advertise on mine. OK, so now let's get into the podcasting bit since we've done the content marketing bit now. So podcast, what is a podcast? It depends. Some people like to be technically correct about the whole thing and say, look, if you don't have an RSS feed, then it's not a podcast. An RSS feed is you know what? I can't remember what an RSS, how to define RSS feed.
So let me not bother trying. Let me not, you know, before I get technical people angry on the show. But basically the feed is what shows up in podcast players and can be shared easily. So some people say if you don't have an ISS feed, it is not a podcast. And in the technical sense, I say, OK, you're correct. But The thing is we have people creating YouTube channels and saying, welcome to my podcast. And you know, it's not like there's a podcasting police and we can't stop them.
So it depends. But in my own opinion, the way I like to define podcasting, when people ask because you say, oh, I have a podcast. And then you're Auntie, when you go home in the village aunties, like what have you been up to these days? I'm seeing all the stuff you're doing on Facebook. And so auntie, that's my podcast, podcasting. And what is a podcast? How do you define it? So to my aunties and my uncles, I just say a podcast.
It's just a radio. It's just radio that is delivered over the Internet. So when I put it that way, they understand it like, oh, OK, radio, OK. And then they understand problem solved. Whether I have an RSS feed or not, by the way, I have one. So technically speaking, yes, I do have a podcast that's available on YouTube as well. So I meet the RSS criteria and I meet other criteria. Some other people choose to look at podcasts as webinars.
And the whole idea behind a webinar is to have, excuse me, is to have a seminar that you deliver over the Internet. So in delivering the seminar, people come to listen to you. You get a chance to sell, you know, market your services, sell your products or you know, so some people choose to feed podcasts that way. So whichever angle you come from, is a podcast something that has an RSS feed, is a podcast a radio show that is delivered over the Internet or is the podcast a webinar that is just stored somewhere so you can send people to it.
I don't know, pick whatever one that catches your fancy watch do it. Then this is considered long form content. Long form just means the amount of time that is invested in getting through with it. And also because if you get people hooked on your podcast, it's really long term relationship. So it's like it's a podcast. People can skim through your podcast, you know, sharp, sharp, sharp 5 minutes. But now if you have a 20 minute show, on average, people will be listening to you for 20 minutes every single week to get the gist of what it is that you're saying.
So podcasting is considered long form content. And the beauty about podcasting, like I've mentioned to you guys over here on the show, is that it creates parasocial relationships. Parasocial relationships. It's just this interesting phenomenon where people listen to your podcast for some reason, they feel emotionally bound to you. Then they feel like they you got, you have some connections and yeah, it's kind of weird.
Like I pick up the phone, I call somebody and you know, there's no honour. They can't believe it's me and blah, blah, blah. And I'm thinking like it's me, Like I'm human, I'm normal and you know, I'm not a star. I've not acted in movies or anything, but I've actually had one guy like totally flip out, totally found out, you know, when I called him because he was shocked. He didn't think I would. He was appreciative of the openness.
He admitted that other people in this space, you can't get a hold of anyone. You know, people don't give their phone numbers, even if you reach out, you get snubbed and stuff like that. And it was was totally finding out. So these are some of the dynamics that are created and one of the reasons why I say if you can, if you podcast, because people who listen week after week, day after day, they actually feel like they have an emotional connection with you.
And so it makes the conversation flow a whole lot smoother. You know, when I pick up the phone to call this person, I'm not a stranger. When we have a discovery conversation that can flow smoothly, they trust me. They have listened to the breath of my expertise. They know where I'm coming from. They know that sound more credible. So if you can do it after you're done listening to this show, if you're curious, then go to YouTube because the show is available on YouTube as well.
Type in my name and then typing podcasting. Every single podcast episode I've made about podcasting will come up. Listen to that. Use that as your blueprint for how to start your own podcast if you want to come up with the podcast to promote your business. But always remember that podcasting, content marketing, these sorts of things are long term strategies. So don't think you're going to start your podcast in January of 2024 and you're going to hammer and become a millionaire in March of 2024.
It doesn't work that way. Now there are some people that it works for, but those are different. You know, those are big corporations. They have lots of money. They pump plenty of advertising production value into the whole thing. So yes, they are those people, you know, multi, you know, people that create really high end production podcasts, maybe like let's say a true crime something and in four or five months they're the number one podcast in true crime.
And then they start getting advertising revenue and stuff, stuff, stuff, stuff like that. But for average folks like you and me, let's have much more realistic expectations, long term expectations. So I don't think you will start in January. And then by me, you're hammered and you're a billionaire. So it doesn't work that way. OK. So yeah, I want us to discuss two things, OK? We've gone over how podcasting is content marketing and we've looked at what a podcast is.
So now the important thing that I want to talk to us today about is discoverability. It is really, really important because it does not profit you much or does not profit you at all. If you create a podcast and then nobody finds you. If nobody finds you and nobody listens to you, all this talk, we're talking about parasocial relationships and building audiences and getting profitable customers. 0. Nothing will happen.
So discoverability is key when we are thinking of coming up with a podcast. So SEO, search engine optimization doesn't apply for podcasting yet because SEO is poor when it comes to podcasting. The search engines don't perform really well. If you don't believe me, go to any podcast player, try to search for sales for the Nigerian business industry. Type it in. You'll find that it's hard for the show to come up, which is why I tell people to use my name because you know how many Tara Shimans are there on the Internet?
The last time I checked, I think there were twenty of us on Facebook. So it's easier to find using my name than using the name of the show. So SEO is poor. So for now, if you're thinking of coming up with a podcast, you have to pay lots of attention to your show title until we figure out advertising on podcasts and SEO for podcasting. Right now, your title of the show and the image that you use are key to making sure people discover and get intrigued and listen.
So the first thing that I'm going to tell you guys to abuse your minds from this thing is that your show is not about you because too many people want to start a podcast. And then next thing they say, they start the podcast and then they call it the Kenneth Ogdenbee Show. Now you Kenneth Ogdenbee, by the way, it's not real. I'm just making it up. And by the way, if Kenneth Ogdenbee is a real name, I'm not taking shots at you.
I'm just, you know, Miss Ogdenbee was in my church and I also know a Kenneth. So I don't know the name just came together. So you call it the Kenneth Ogdenbee Show because you think you're legit, you're proud of yourself, you're part of your family heritage. But The thing is, nobody knows you yet. So calling your show the Kenneth Ogadenba Show is going to hurt your discoverability because people open up the podcasting app and they will see the Kenneth Ogadenba Show and they like Kenneth Ogadenba.
Who is he? And then they will move on. So those of you who are naming your shows after yourself, it's too early for somebody like Token Mackinwa, that is different. Token Mackinwa is a socialite. She's been doing her thing since uni. In other words, Token Makiwa, the brand has been like 2530 years in the making. So she can call her show Moments with Token Makiwa because Token Makiwa means something. Somebody will see it.
I'm like, yeah, Token Makiwa, that babe that did BBL runs, girl, this that, that, that, that, that. I beg me listen to her show. But for now, Kenneth or getting B means nothing. So stop naming your podcasts after yourself. This thing just blows my mind. You want to promote your business and he's start naming the shoe after yourself, you know, chilling with Chukudi or something. Like nobody knows who you are. So you guys stop that.
Then let's see what else. So it's not about you. And then some people pick some terms that they like. For instance, let's say I don't know, I can't think of a term. OK, let's say you like Psalm 91. I don't know what Psalm 91 is about, by the way, but let's just say you like Psalm 91 and you think that Psalm 91 is the key to growth and to prosperity and to everything. I now call your show the Psalm 91 podcast. How many people are going to look at that and get what it is that you're about?
So if you call it the Psalm 91 podcast, by the way, forgive me. Like I said, I don't know what Psalm 91 is about. I don't know if it has anything to do with business growth or personal development. But if you think Psalm 91 is the key to business growth and personal development, and you call this some Night One podcast, how is somebody looking at that thing supposed to know that your show is about personal development?
A Muslim might see it and think, oh, this is a Christian thing and then just read it. But if the Muslims saw it and thought that it might have Christian origins or Christian leanings, but it's ultimately about business growth and personal development, he or she might listen. So let's stop all these cute phrases that we like. So it's not about you. Forget that you like this phrase. Forget that you like your name. One of the people that put their face starting just that's that's the one that even just trips me up the more now how fine do you think you are that somebody's going to be scrolling,
scrolling, scrolling and then they'll see your handsome face or your pretty face answer like, ah, this guy is so handsome. This baby, so beautiful. Let me listen to the podcast. It doesn't work that way. Oprah Winfrey. She can do that because she is Oprah. Everybody knows her face. You see to like, ah, Oprah, she has a podcast and you will click because it is Oprah. The same thing with our nose watch linger. You see his face like, oh,
Schwarzenegger, now that he's no longer a governor, the guy, my guy, now has a podcast and it will click because his face, her face means something. Right now. Nobody, nobody knows you. So stop putting your face on on this thing. The time will come. The time will come. By the time you've been podcasting for a while, I don't know, five years, 10 years, you know, you blow and people now recognize your face. That now makes sense.
You can now put your face on a podcast like this guy, Abuka, Big Brother, the host of Big Brother. I'm sure if Abuka starts his podcast and he calls it the Abuka Show and then he puts his face, that's different. His Big Brother. How many millions of Nigerians watch Big Brother, Excuse me? Especially now that we're in Big Brother season. Think of the millions of Nigerians that are already watching Big Brother now. So of course, if you see the Abuka show with his face that like my guy has a podcast and they will click on it and then they will listen.
But for now, you're not Abuka. For now, you're not talking marking well. So let's stop trying to be cute with our podcast show names. Stop putting your face there. Nobody knows who you are, by the way. Now, don't take this personal. I've done it too for a while. My podcast. I have my face there. I don't know. Anyway, yeah, I had my face on my podcast art, you know, for a while. But now I know better. So don't use your name.
Don't use fancy phrases. Keep your face off of it, except if you are that fine that when people see you they stop the scrolling like who is this gift from God? And then they click and then they open. Well if you're not that fine, if you're average like the rest of us and please keep your face off it. If you think you are like who should I say? I was going to say Beyoncé fine, but my wife doesn't think Beyoncé is fine.
So I'm sure that some of you also don't think Beyoncé is fine. But anyway, you catch my drift. If you are not, you are savage. Fine. OK, no Tua savage, Some people who say she's not fine, you catch my drift. Shot, if you're not a stunner, no point in putting your face down. I don't think it helps you anyway until you hammer and you become somebody. Then your face actually means something. Like Dangote for instance. OK, so Dangote.
Dangote is not fine. Well, he's not ugly, but I'm better looking at Dangote but when he has more money than me, so props to him. So if Dangote starts a podcast and he calls it the Dangote Show, the name Dangote, it means something. People will click his face, people recognize it. So that's that guy. Don't go to the Dwantos Refinery, do click, don't listen. So until then, keep your name, keep your face. None of those cute things.
So it's not about you. So what should we name our podcast after? We should actually be looking for terms that the audience might be searching for or problems that they have or visions that they're trying to solve, which is the reason why my show has the most boring name on the face of the earth. It is called Sales for the Nigerian business person. That is not a name that tinkles your fancy or sounds creative or anything, but it's very functional.
And there are people who have found me that way because I ask is the first thing I ask, Hey, thanks for listening to the show. I appreciate your kind words, blah, blah. Hope you're sharing it. By the way, how did you find it? And the guy says, oh, I just clicked on sales. I saw a bunch of podcasts by Weibo guys and then I saw you and I'm like, Nigerians have podcasts on sales. And then they clicked on it and voila, we now have a relationship.
So that's how it works. So we have to be very boring. We have to be very unsexy. Now at this stage where you're a non entity and nobody knows you. When I say you're a non entity, I, I just, I'm not saying you're useless because I relatively speaking, I'm a non entity right now. I'm not saying I'm useless or that you're useless. I'm just saying relatively speaking, now nobody knows us. People know Oprah, people know Ibuka, people know Tiwa Savage,
people know talking marking. Well, that's what I mean. So I'm not talking about our relative worth, I'm just talking about notoriety. So we haven't achieved public notoriety yet. So for now, keep it boring and keep it functional. So sales for the Nigerian business person, show it. It works because if anybody types Nigeria, my show will come up. If anybody types sales, my show will come up. In the info about my show, I put something about marketing.
So if anybody types marketing, my show will show up. So that's the formula, That's how it works, and that's how you get discovered for now on podcasting. So keep the name on sexy so you can see the scope that I'm using and the other podcasters use to get discovered. Eventually you get popular and then you can now start putting your name on all over places. So that's the scope. If people open the podcast, you open Spotify, you open iTunes,
you open whatever you wanted, that if they type a certain term, the podcast will show the term that you want. Find a way to work it into the title of your podcast. Let's see, what else. OK, Yeah. So that's just a pretty much what terms are people searching for? What problems do they have? Let that be in the name of your podcast. Now, one thing that a lot of people don't pay attention to that I want to stress. Some people think you create the show, you start publishing and then problem solved.
No, doesn't work that way. Distribution is key when it comes to podcasting, distribution or promotion. You want to make sure that you're on as many platforms as possible. So start your podcast, yes, to promote your business, but make sure you're on Spotify, make sure you're on iTunes, make sure you're on Overcast, make sure you're on Listen Notes, make sure you're on Amazon Music. Make sure you are everywhere. Well, not everywhere, as many places as possible that you think Nigerians might be listening.
So how do you do that? OK, I've made a podcast episode on that. So just check YouTube, type in my name, Tavishima, type podcasting. All the episodes I've done around podcasting will be there and then listen pen and the paper, write down, take notes, execute or use ChatGPT or Google Gemini and type it in there. I'm a Nigerian podcaster blah blah blah. Status of my show. I want more discoverability. What tips will you recommend?
It will give you a bunch of tips. Follow it and then give a follow up question. How do I get my show on Amazon Music? You know, send, it'll give you the steps, steps 12345 execute and then problem solved. So distribution, make sure you're on as many platforms as possible. Then next is promotion. You actually need to be promoting your show. People are not just going to find your show. That's the reason why I spend a lot of time every day sharing my podcast links on LinkedIn.
Sometimes I do Facebook, probably I have a Facebook that Facebook is full of stuff like Brain Jotter, Mr. Macaroni, and then this ridiculous debate that is going on now on Facebook like Nigeria and Yash versus Ghanian Yash. Which is better? Which is bigger? I mean, who starts all these debates? So yeah, I try to avoid Facebook. But yeah, I, I promote also share on what's it called, Spot. No, not WhatsApp. I share on WhatsApp because there are people who just watch WhatsApp status.
I pray to save you. But I've noticed lots of people say watch I was watching status. So some people watch WhatsApp status. So yeah, that's how you get the word out about your show. And I've already given my testimony working on the podcast about how in the first five years, I only had 3000 downloads. That's because I would just put it up and then I'll leave it. Put it up and then I'll leave it. And then one day I thought,
well, let me get yours about this thing. And then I started sharing. And then in six months, I went from 3000 to 3000 downloads to 10,000 down, almost 11,000 downloads in the space of six months. Sorry, six months. So promotion, you guys, trust me, promotion makes a difference. And my own promotion is not even sexy. I don't create podcast art. I don't create this, create that. I just copy the link and then I paste and then I go away.
That's all I do. And you can see that doing that three to four times a day over the course of six months. I more than doubled the downloads that I had for the show. So these things make a whole whole host of a difference. So yeah, you're thinking of getting a podcast. Yes, by all means, get the podcast. But have realistic expectations. You know, when they be a millionaire in six months or maybe one year, it can happen,
but don't expect it then. Sorry, one moment. OK, Sorry about that. The house has been cleaned, so I had to leave the room. So that. OK, I was like, yeah, so I was saying, yeah, you won't have a podcast. By all means, welcome on board. Have realistic expectations. Then let's see. Remember that it's all about it's all about discoverability. People need to discover you. The podcast can be crap or it can be the best thing since sliced bread, but if nobody can discover you, then no progress.
So because discoverability is the Coco, it's the main thing. Pay attention to your podcast title, to the podcast name. Keep it functional, keep it on sexy. For now, we just want people to type in something and find you. So if you want to sell Igbo for non Nigerian listeners, Igbo is weed, Mary J marijuana. So if you want people to find you, you want to use a podcast to promote your Igbo business or your spread botting your sport betting business, then make sure you have something about IBO or marijuana or weed or sport betting or gambling or whatever in the title.
So that if somebody opens up the app and let's say what they're trying to do is not to become a millionaire by betting on sports betting sites, then by all means have sport betting in the title or gambling in the title or something like that. The keywords should be in the title and it's not about cute phrases that you like. So if you think Psalm 91 is the key to life, you know, learn Psalm 91. Chance I'm 91, you'll be rich,
you'll be sexy, you'll be this in the beginning, you know, I don't know, just have personal development there. Try to have wealth there. Let's see what else if you think the biblical angle is, is good, then maybe you can have Bible as well. So maybe your podcast can be called growth and wealth principles from the Bible or something is not as cute as the Psalm 91 podcast, but it's functional. Someone can search for it and they might run into it and then enjoy it.
Then after you've been doing it for a while, three years, five years, you get thousands of listeners, you know, you get popular, you start speaking on some stages and things like that. Then you can change it to, excuse me, the Psalm 91 podcast with Kenneth Ogadingbay. And then you put your face there because by the time you've been doing it for a while, three years, five years, the name Kenneth Ogadingbay might mean something, something in Christian and business circles.
And maybe you've spoken enough that people know who you are. So you put your name, you put your face, you do a rebrand. So that's how we've done, that's how it's done. So keep it on sexy for now. Keep it very, very practical. And then remember that distribution and promotion is key. So make sure you're on Spotify, iTunes, Amazon Music, Overcast, Okay, Google Podcast has been discontinued. Let's see what else but you catch adrift.
Be wherever you can be and then promote the hell out of it. You can promote it in very, very sexy ways. Like people who create podcast art and try to repurpose the content and things like that. I don't do that because it takes time. It's easy for me to just copy the link and paste. And really, that's all I do. I just copy and paste. In fact, by the time I'm done recording this podcast, before I upload it, I'm going to just copy the link for another episode and paste on LinkedIn and then I'll be on my merry way.
And yeah, so that's how I've been making it work for me. So you can do the gish bound thing, sit on Canva design something is the colour, right? Is the font of this? Is the that, that, yeah, you can go through all those things. But if you do the lazy way, which is what I do, copy the link control, copy control, paste, even that works as well. So yeah, that's it. Connect with me on WhatsApp. The phone number is 08064662140.
The country code is +234. Then also connect with me on LinkedIn. If you are interested in business and personal development and all that good jazz, that is where you should be because we talk about these things unashamedly over there. You keep talking about these sorts of thing on Facebook. Somebody will write a comment under your stuff. The person will say there's more to life than money and I can't stand those idiots by putting my content.
Did I tell you that money is the most important thing in life? Somebody would now put money cannot buy happiness. Just a bunch of idiots. In fact, my wife says if you believe that money can buy happiness, you've not been shopping in the right place. And I agree with her. Not like money can buy happiness. Happiness fulfillment comes from other stuff. But The thing is, money creates options. Money is a medium of exchange.
And I've started telling my boys now don't listen to all this crap that people say money is good, name is better than money. Who told you that both of them have to be mutually exclusive? That if I have money therefore I will have a bad name? I mean, who says so? Chasing money buys gives you options. Nobody treats you at the hospital for free. Nobody will educate your children for free. Nobody will give you food for free.
The holidays that you want, nobody's going to do that for free. The thrill that you want to give your kids, nobody's going to give it to you for free. In fact, hyperinflation going on in Nigeria right now. If you like, sit down there and be saying money doesn't buy happiness. What to get money is not the most important thing in life. Sit down there and keep saying that. We'll see who who will sort you out anyway. Where was I?
How did I get here? What I was just trying to say was, yeah, if you're interested in all these things, then you should be on LinkedIn. Nobody will blast you. Nobody will tell you that, Luke young man, you're talking too much about money on LinkedIn. In fact, people want to hear what's the young man saying about LinkedIn and they will listen. And you also get good constructive disagreements because on LinkedIn you hear things like, OK, oh, wonderful,
nice podcast. But I disagree on this, this, this and this and that and that, you know, and that's constructive activity on the on the Internet. So yeah, that's it. Down with Facebook and up with LinkedIn. So the name to search for, establish my ID. That's the name. That's my name. It's on every single link. We're listening to this episode. So search for me connect. I'd like to have a chat with you guys, so thanks for your time and attention.
I'll catch you guys at the next episode.