Sweet Success & Solid Structures: Launching Chocolate, Chicken, Honey, & Aluminum Businesses

Hello and welcome to the show. Today I'm on an audio booth, so this is going to be a noisy recording. And Speaking of that, I need to change my intro because I received a message from someone today. We've been chatting on WhatsApp. I can't remember the fellow's name. Anyway, he said that he can recite my. The way I opened the show almost developed him. So I think it's time for me to switch things up. And OK, some of you know that I

have a radio show on Radio Maria. The TV show hasn't pulled through yet, but I had a wonderful surprise when I was on air last night and one of you listeners of the show called in, and I think his name is Imano. I'll have to check my notes. So Imano called in based in Abuja. They're listening to the podcast. And so just called in to the show to say hello. And I really appreciated that. And it's nice to see that there's starting to be some crossover in, you know, my radio people and my podcast people.

So that was real nice. So if any of you happens to be listening to Radio Maria, that's 91.3 FM and you want to pop in and say hi, sure, no problem. You can do that. It would mean it would mean a lot to me. Now, Speaking of radio, the topic for today, there's there's a series I did a very long time ago, maybe last year on how to start a business in three easy steps. I think this was something that I came up with when I was doing some work with Avon, Avon Tech Hub, Avon Incubation Hub.

Yeah, there was a seminar that we did for some of their people on how to start a business in three easy steps. Now, because of some of the questions that I've been getting on the, excuse me, the questions I've been getting on the radio show, like one guy called in, his name is emoji, well some sort of initials and he was talking about starting cottage industry. He wants to do something small, you know like chocolates.

I think he has a location in Cross River and he wants to start with that. Then there was also someone else who called his name was Jack from Duty Alhaji in Abuja who wants to rear broilers for meat. Another caller, Emmanuel Edoko, calling from Asokoro, also in Abuja, who wants to sell aluminium products for construction and then Mary from Area One who called because she wants to get into beekeeping. So because I've been getting all these kinds of questions like,

OK, this is what I want to do. I want to run chocolate business. I want to sell broilers, I want to do aluminium, I want to do bees, I want to do this, I want to do that. I've been having to use some of my material, not share some of the material that I made that I've, you know, spoken about over here on the podcast, on the radio as well, just to guide people and help structure the process for how you get involved in businesses.

So that's what I want to show right here on the podcast today and flesh it out with a new set of examples. Someone who wants to start a chocolate making business, Somebody who wants to rear broilers. Broilers are just chickens. Someone who wants to sell aluminium products for construction. Another person who wants to do beekeeping. So just to flesh it out with different examples and to show you how this simple framework applies whatever business it is that you want to do.

So it's a very simple framework. It's a tripartite thing. I'll be tripartite. Yes. A tripartite thing is a three-part thing. So number one, we have to select the right idea #2 we have to make sure if the idea is feasible and #3 we have to be able to build a selling framework around it. Now, of course, there are lots of other things that are going to be involved. You know, those of you who have legal backgrounds like me, who say, hey, calm down.

First you have to do intellectual property protection because you have to protect your idea. You also have to go and register a business name. Those of you who studied accounting, you say, hey, calm down is not that simple. You have to go and do accounting. You have to register for NIN, blah, blah blah. Those of you who studied health and Medical Sciences, you say a countdown pipeline. You have to do health and safety, you have to go and register for NAFDAC and blah,

blah, blah. So yes, all those things have to be done. I'm not denying that those things have to be done. I'm just saying that if we don't get these three steps right, if we're on the wrong idea, if the idea is not feasible and we can't build a selling framework around it, then going to go and do register patents and register company name and then file 14 number and thinking of health and safety procedures. I mean like all to what end?

The thing is not going to fly. It's not going to pop off. So all these things are important, but I think the foundation is make sure you select the right idea. Is this idea feasible? And can we sell the damn thing if we can sell it? No, Hala let's you know more the move. We'll just be moving forward small, small, and then we can figure out the rest later. What's the business name that we should use? We can figure out that later.

What's the CAC registration process? You know, we can figure out that later. Your younger brother is in law school. You can call him up. You know, there's ways that we can work out the other stuff. OK, well NAFDAQ, we can't get around NAFDAQ, so eventually we have to go for our Nafdaq number. But bottom line, sha select the right idea. Is the idea feasible? Can we build a selling framework around it? Now on selling the right idea, I

went to do this whole thing of people selecting businesses because of passion. And I had to point out to the radio audiences and I keep telling people that this passion thing, for most of you, this passion thing will put you guys in a heap of trouble, plenty of trouble. Because the thing with passion is that before you do it as a business, the passion thing, you know, it motivates you. It makes you nice and calm. It makes you cool.

You know, like those of you who like to paint, for instance, painting, you know, you have a busy day, it's a rough day at work, Nappa is misbehaving, you know, just overall stress. But then the moment you paint, you just feel cool. You just feel calm, you feel nice, you know? So in the beginning, painting is nice and it's an escape. But then when you now start having to charge for painting and somebody has paid for painting and you're supposed to deliver this painting, believe me, the dynamic is different.

I know somebody who used to paint before just so that she can chill. And then now that their deadlines is not the same. When is your passion thing? I wake up in the morning, you know, it's you, you relax, it's your own deadline. It's you know, it's just you. You're trying to fulfill yourself. But I want somebody that has dropped money. It's nothing like I'm waiting for inspiration. The painting is person is waiting for a damn painting.

I better, better get on. So when you now add money motives to passion things, the thing now becomes, it becomes hard. Those of you who love to teach, you know what it is I'm talking about. In the beginning, you used to teach and used to teach children and teach children and the thing just brought you joy. Then you went to go and open crash, and then you went to go and open school. You've now collected money from people.

You're now dealing with all kinds of regulatory burdens. And now The thing is just like a second job. And before you select children now, there are some days you can't stand the sight of children. So these are some of the unfortunate dynamics that come into play when some of you decide, OK, I'm passionate about this thing. That means you don't start a business. But of course, it's not all downhill because the whole thing about loving the passion means that that is what is going to give you the all.

I call it now the the love, the love, the the fuel to be able to push through these hard times because we need a certain amount of discipline and a certain amount of dedication to make this thing work. So passion has his good side. He has his bad side. But me, I'm not a fan of starting people starting passion businesses, except if you're ready for the emotional rollercoaster that is going to come with the whole thing.

So me advocate that people should start businesses around their efforts, their skill set, their expertise. You know, you're good at this thing. You do it anyway, even though nobody's paying, paying you, whether there's passion or whether there's no passion, like you're doing this thing anyway. It's like me and the sales thing. I was already doing the sales thing anyway, you know, other vendors having problems going to talk to me.

This is a problem I have, you know, this, this, that, that. How do I go about this? I was doing this anyway. So, OK, well, I might as well, whether I'm passionate about this thing or not. So effort, skill set, expertise, yeah, that's what I'm most comfortable at. And then of course, there are those people who regardless of passion, they try and see is there a gap in the market? Is there a problem in the community? Is there a problem in the environment?

How can I solve this problem? And then they just enter just like that. So those are the traditional avenues. Now, the reason why this question is important, select the right idea is because if you are in the wrong business idea, if you don't like it, if you're not juiced up, if you don't have subject matter expertise, if you pick something that doesn't blend or jive with you, it's questionable whether you have the staying power to devote to making this thing work.

Because you know, depending on which studies you look at, it says on average, you know three to five years to make a business work. If you're on the wrong vehicle, if you're on the wrong business idea, are you going to have the staying power for three to five years? So that's why this whole thing of, you know, is this the right idea? It's a very big question. The next thing is the idea feasible? Feasible just means is that money here?

Is that demand here? Is that product market fit? Do enough people like this thing and enough people looking for it and the people who are looking for it, are they willing to pay? What is required for me to be able to make a comfortable living out of these things? So these are the questions that we're going to be asking ourselves because if you're on the right idea, but unfortunately nobody's paying for this thing, then guy, you're fresh out of luck 'cause there's this podcast I was listening to and the lady, what she likes is painting with algae Hobby.

Yeah, I think it's algae or, or something like that. You know, this fungus kind of like things. And I'm impressed with the kind of things that people use to make art these days, because when I went to school, we did fine art, we did classical art and you know, basic stuff now, pencil crayon, charcoal, all those sorts of things. But now people are using fungi, colourful fungi. You dye the fungi, use it to make out. Like I'm impressed.

So let's say now that that is your jam, you went to maybe New York School of Art, New York Academy of Art or something. You go and learn this wonderful technique and I think it's just shocking and you're like, man, let me come back to Nigeria. I can't wait to launch this thing is, you know, it's going to take off and blah, blah, blah, blah, blah. But if in this part of the world, people here fungi and they think bacteria, if that is where we are right now and nobody is digging this sort of thing, then it's it's not going to fly.

So is that their feasible? Is their demand? Is that product market fit while looking for the markets to validate whether this thing is a good idea or not. It's not about what you think, it's about what the market thinks. If you can come up with some clever marketing campaigns or you know, express the value in certain ways and you can make it work, OK, yes. What if you think and you think and you try and you spend money,

you try like this, you try like that, you can't make it work, then man, this thing is not feasible. Maybe somebody else can work it out, but not you. Then we went to the whole thing of creating a minimum, minimum viable product. That's the MVP. That's just is the smallest version of your idea to see how you can make this thing work. So for you, who is into this whole fungi art thing that you've now learnt because you went to New York Academy of Art or Birmingham School of Modern Art or whatever, you're back in Niger.

You want to see these things at work. You know before you go and spend maybe like 5 M you buy a studio then you spend like 2.5 you to shop with studio and maybe you spend another 5 M. You put solar in the studio then you now spend another like 3 M you go and get supplies and then you now budget maybe like one M to go and start doing Instagram advertisements. Before you spend all that money just try and make one small fungi painting 1st and then try and sell it.

Call your friends, your family members, your associates. See if you can sell small. After that, maybe try maybe like Abuja, the different art communities in Abuja and art markets, go there, try and see if you can sell small. If you make like 456, are you able to sell them within moves? You now know that OK, maybe there's something here. You now throw small money again. It is only after you validated it like that with a minimum viable product.

You now know that. OK, you know what, let me now take 5 M go and rent studio, you know, three M go and do solar, six M go and do supplies and, you know, small, small, small, small, small minimum viable product. What is the smallest idea that I can use, that I can ship, that I can send, that I can sell, that I can show that I can test out to see that this thing is going to be a workable idea? Then of course, is this thing feasible?

You can also do research through that quantitative research, you know, go online, check Google for some of these ideas that people have been calling me about, you know, ministry of our Greek Cocoa Institute, Institute of Tropical Agriculture and Ibadan, you know, stuff like that. And when Jack from duty Alarge, when he called back because he's the one who wanted to rear chickens, you know, it's happy to hear that he actually had done some studies in Ibadan.

So you can see that some of these things I'm saying is not, is not theory. You know, his life is practical and yes, if you want to make this business succeed that much, I guess it's not too much of a problem that you are based in Abuja. But then you go all the way to Ibadan because that's where the specialists are to now learn how to do this thing. So this real life, you know, these are not just fancy ideas. And for those of you who are in Abuja who listen to the radio show, excuse me, I'm glad you can see that.

For those people who call back, you can see that people are actually applying these principles, whether they heard it from me or they heard it from someplace else, they're already applying these principles and I just need to start their businesses. Excuse me, you just need to start their businesses and sorry about that and making it work. So yesterday was a long day. I recorded 2 podcast episodes, then I was on the air and then had some phone calls to make sure yesterday was a tough day for my voice.

So anyway, making a living by talking, it's not an easy thing. I guess there's no profession that is an easy one. Everyone has his own advantages and disadvantages. OK, then the final thing, can you build selling frameworks around it? That just means, can I sell the damn thing? Do I know how to sell? Can I do this myself? What selling framework am I going to use? What channels am I going to explore? Am I going to get a team to sell on my behalf?

How am I going to train these people? What distribution networks are we going to use? You know, stuff like that. So for MOG, those are some of the issues. OK, no problem, you can make the chocolate. You have bought the space in Cross Rivers, you have started producing, OK, no problem. But how are you going to get this thing to market? How are you going to recruit distributors? How are you going to get retail, retail market chains to stock this thing when you get into a store, how are you going to be able to negotiate the right shelf space?

Because you know, if you get into a store and your chocolate is there, but your chocolate is at the back of the store and it's on the last shelf and also on the ground floor, nobody's going to be buying your chocolate there. Because I think for chocolate, what they do is I think, you know, at the, the till before you pay, I think that's a good spot. And then I think like when you enter the shop, either you know, the first shelf on the left or the 1st on the right, you know,

based on how I've been seeing people stock it, you know, so you have to ask yourself those questions. So these are the sorts of frameworks that people need to start their business, whether you're rearing broiler, you're running chicken, you want to sell aluminium products, you want to do beekeeping or you want to do chocolate. So select the right idea. And we started talking about subject matter expertise. So the question for Jack was,

you know, do you have subject matter expertise? And the answer was, I've gone to a battle to go and learn this thing. And good congratulations for Emmanuel. He also had been taking lessons from someone who was in the aluminium space, but he didn't finish. I'm one of the listeners of the show called in to say, oh boy, you best finish that thing. And that was my recommendation too, because you wanted recommendation on what would be the ideal capital to start the business.

And the truth of matter is, since I'm not involved in aluminium business, I have no idea what the optimum initial investment is supposed to be. So is the person who is teaching you, the person who has been doing that business of 34567 years, That's personal. Know that. OK, look, when you're starting, don't go and this is the amount you need for this kind of aluminium or that kind of aluminium. And this is where you sell, this is where you find these kind of customers.

This is where you find that kind of customers, you know, subject matter expertise. So for Mary, it was the same thing, beekeeping. You better go and learn this thing. If you spend money and go and buy bees, but ND bees don't survive Abuja son, then like what's going to happen to your investment or the survivor Buddha son? But then it turns out that there's some parasites in Abuja that kill certain kinds of bees. You know you've lost all your money or the bees survive and then they produce the honey.

But maybe Abuja weather or some other kind of pollen or pathogens make the, the honey to become spoiled after two days or something. You know, then what? And then for Jack and for Mary, do you, do you know where the, what are they called animal doctors now? Vet, veti, veterinarian, veterinarian clinic? Do you know where the doctor is? So when the bees are sick, you know who to call, or when the chickens are sick, who to call.

You know, all those sorts of things. Mog OK, making chocolate. Do you know the proper fermentation procedures? Which species of cocoa? What kind of milk are you going to? What did he call it? He called it a tempering. Uh huh. Are you pro when it comes to different tempering techniques? I think tempering is when you smash the cocoa, you melt it and then you mix it with the other thing and you get some nice sweet chocolate.

So subject matter expertise really, really important at this stage because to be successful in sales, it's something I keep saying, it's not just even me. Lots of people said subject matter expertise is the beginning of being successful in sales. You can all say what it is that you don't know. And the way I explain you on the show is when I started off as a photographer, if I didn't know how to handle camera, how to expose, is the picture too bright or too dark?

How to pose? Did I pose them well? Are they looking fine or not? How to edit? Did I make the babe too black? I did I make her 2 yellow? How to frame, How to produce the book? How to? If I didn't know all of that, then selling my craft would have been a lot harder. So subject matter expertise, we have to pay attention to that. You can see how there's plenty that is involved under this. Select the right idea then is this thing feasible?

The question that people have to ask and you know the whole thing about MVP minimum viable product, what's the smallest version? Now Mog, he says that chocolate is going to move in Niger because he has been seeing the way that certain Mars, certain brands like Mars and everything have been moving. And one of his friends for excuse me, brought some chocolate and I was able to sell some some things very fast. So yeah, that's, that's a way of validating the idea.

But for me, I consider that anecdotal. Anecdotal just means, you know, them say, them say, you know, that somebody brought it in and did it. Yeah, that's just the, as far as I'm concerned, that's them say them say did you carry the specimen and try and sell it yourself? Because sometimes some people don't want us to know how truly how hard something is or maybe truly how easy something is so that we do won't come in, you know, but don't rely on them say themselves anecdotal evidence.

You know, it's good to give you courage. But don't rely on anecdotal. I need evidence. So that was my own take. You know, produce a small batch, see if you can sell or import a batch. See if you can sell. See how The thing is moving. Get a sense of how you move chocolate in Niger. Minimum viable product, the smallest version of the idea that you can ship, that you can test, that you can sell, that you can show people that people can see that somebody can say yes or no too.

So same thing with Mary with the beekeeping. Before you go and buy the whole, is it hive? I think they call them hive. Before you go and buy the whole hive, maybe you buy a small portion first. I see how much money you can cultivate. Does he think it won't taste nice? I really think they sour. OK, the thing tastes nice. How are you going to package it? How you bottle it after you bottled it, You know, why are you going to sell it?

So all these kinds of things then, OK, well, of course, building, selling frameworks around it. I think you know, all of that is all of that is obvious. So I won't go over that again. But basically you can see how there's a simple process, there's some simple ideas, simple frameworks that you can run through when it comes to starting your business. Number one, you need to make sure that you're in the right vehicle, that you're in the right idea.

Because somebody like me right now, let me see what's the most observed thing ahead. Dance. So now, Mia, I believe that I'm a correct step up because as I hear the music, you know, my body just moves. You know, I just, you understand, I just go with the flow and with the rhythm. I believe I have rhythm. But everybody else, my children, my wife, my mom, my friends, as far as everybody's concerned, you know, I don't know how to dance.

But me in my spirit, I know I'm a good dancer. So if somebody's opening a dance studio now and I'm the one who's going to be selling the dance services, forget I will flop because I know nothing about dance. How will I advise the person what kind of dance they should be doing? Because based on interest or body type, I don't know whether somebody should be learning salsa or tango or artilogo or break dancing, I have no idea.

So is the person who either loves dance and has learnt a lot on YouTube or the person who studied theatre arts in undergraduate. That is the kind of person I know how to sell a dance studio because remember qualification and discovery, the park where we sit down with the customer while asking them questions. It's not just that somebody comes and says I want to learn hip hop. I say OK, no problem, I'll teach you hip hop.

You have to ask the person some questions. Do you even like hip hop? OK, why are you here? Oh, health and fitness. OK, for health and fitness, we take a look at things that are up tempo. What kind of music do you listen to or what type are you from? What kind of music do you like? OK, based on your body shape, do I recommend this? I recommend this. I recommend that I'm not involved in dance, but I'm assuming that if you own the dancing school, these are conversations that you should be running people through.

Because if somebody has arthritis, I doubt you can get the person to be dancing at the logo, no matter how the person loves at the logo and wants to use at the logo to lose body weight. Oh, by the way, at the logo is like one of those traditional Igbo dances because I want to I heard the CKC crash the King college. That was my first secondary school and some of the marriage brothers who run the the Academy back then, a couple of them were Ebo.

So we, you know, just picked up some Ebo culture along the way. So subject matter expertise is the beginning is the cornerstone. There's know how I'll be able to sell in the dance school, except if I now go and learn, I go and watch YouTube videos or I go and learn on somebody who learnt how to do the thing well, or I go to New York Academy of Dance and something, something, something. So I'm missing. OK, so that was the first batch.

But next week there's something I want to take these people through because now. So let me get my notes now that I've been talking about subject matter expertise. Uh huh. Selecting the right person to learn from now becomes a problem because if we're going to learn how to do chocolate, if we're going to learn how to rear chickens, we're going to learn aluminium work and we're going to learn beekeeping, it doesn't necessarily mean we'll just go and pick the first person that we see.

Now for another radio caller who called in much, much earlier who wanted to know about investing. Even though investing is not my thing, I say, Shia, let me help this guy out. So I gave him some resources, some online resources for the Security and Exchange Commission. They are the Regulatory agency in Nigeria that are responsible for making sure that four and nine people don't swag you. So I gave him some of those resources and then I forgot that we're supposed to have had a conversation about how you select a good stockbroker.

So let me just run through some of these things and you will now see that how to select a good stockbroker can also be a good framework for how to select somebody that will teach you how to raise chickens or teach you how to mix chocolate or teach you how to enter beekeeping or teach you how to do aluminium. So when I address this guy's question, I'm going to tell him, well, first of all, I have to look through my notes and then find out the guy's name.

So now you know on the air, I will tell him that yo you that called on social. So did you know this is the answer to your question? Where's my piece of paper? So I came up with some conversation points that you have to go through before you can select the right professional service provider to teach you the thing that you want to do. So First off, experience, you have to ask questions on around the person's experience.

You know, respectfully because you know why in Niger, if you want to learn raising chickens and you're asking the person in a way that sounds like an interrogation, the person will feel like, you know, who is this idiot? What do you know? You're asking me a question, you're testing me when you, you know nothing. So you have to ask questions, but you know, no interrogation manner so that you won't cause quarrel, so that people will say that you're being disrespectful for some reason.

You want to know how long the person has been walking in the field. However it is. You want to ask, ask and get a sense of how long they've been walking in the field. The kind of chickens that they have been working with, the kind of chocolate that they temper, the kind of stalks that they prefer, that they've been selling, the kind of aluminium that they work with, all the species of bees that they've been keeping. What kind of clients have they been working with in the past?

Or is it that they've been working, you know, for 10 years, but they haven't done any teaching or training? We also want to find out their credentials and their licensing. Of course, we ask in a conversational way, not in an interrogational manner. So what kind of certificates do they have or licenses or that they're members of professional organizations, all those kinds of questions. So for emojis, now with the chocolate thing, you know,

because tampering chocolate is like a standardized kitchen, something I'm assuming, I don't know, but I'm assuming maybe you need to be certified before you make that kind of thing, before you go and take milk that has expired and mix it with the cocoa and then people eat your chocolate and then they die, you know. So I'm assuming that for the chocolate thing that there's going to be some sort of licensing and credentials are involved.

So in that case, you know, you have to ask, you know, what licenses they have, what school did they go to, which professional organization are they a member of? Remember Northern interrogation, simple governance conversational with OK, I've already mentioned that you have to ask questions around their specialization. You need to know. So for the guy who wants to know about stockbrokers, you need to know where their speciality is.

What kind of industries or stocks do they specialize in? What kind of investment strategies do they specialize in? What kind of financial planning do they specialize in? Is it for young people, financially, upwardly mobile people, high net worth individuals, Abby people in retirement? So we have to ask all these questions. So it applies when you're looking for somebody to teach you chicken and broiler and everything. What do you specialize in?

Because if somebody wants to teach you about rearing chickens, you you want to do broilers. But the person specializes in layers. Layers are the ones that lay eggs. Broilers are the ones that are for meat. Maybe this might not be the person to teach you, maybe I don't know, I'm not in that space, but it's just my guess. Then you also have to ask them questions to see if they understand what your needs are. You also need to ask questions to try and get a sense of their general, so excuse me, the general business strategy, you know, all those sorts of things.

Yeah. Because some people are very, some people are more aggressive, some people are more laid back. Some people are ethical, some people are unethical. You need to know what's up before you put money down. Because there's some people who want to hammer fast, fast, sharp, sharp, sharp, sharp, sharp. And if you go and pay somebody like me to be your teacher, you know, you, you miss Rd. because me, I want to be sure that look,

you understand the fundamentals of what we're doing here and we have a framework that we're following and we're going to try and keep things ethical. So you need to understand the general philosophy. You tease this thing out in conversation. Of course, eventually we're going to have ask money about their fees and compensation. So the questions of how much part payment deposit? Can you give me a breakdown? You try and figure out if there are any hidden fees because I

mentioned that my brother and I used to be in the charcoal business and in fact the charcoal businessman don't want this. Plenty of hidden fees. Somebody would say they're doing seminar, they teach you how to do charcoal and they think cost only 250K. No problem, you will go and you pay the 250 and you sign up. Day one, they give plenty of information and be happy. Day 2, you said this is the best thing in the world. Day three, that is practical.

It's OK, you need to now bring another 250K because I have to do expulsion to the Bush. Like you didn't tell me about that one before, you just said 250K. Now day three you're telling me I should bring another 250K. So in the charcoal business that they used to do that, he didn't feasting a lot. So you need to ask, let's see what else. OK, then just get a sense of their communication basically. So how we going to do this thing?

Physical zoom, will you be sending me a summary? Are you going to give me what's this thing called university that they used to give us? What is it called Handout. Are you going to give me a handout? You didn't give me a handout. Nigerians seem to love certificates. So this is the point where you ask them about certificates. Are you going to give me a certificate or not and all those sorts of things. Now this is the rationale of asking all these questions.

If you ask all these questions, it's a very good way of starting your due diligence and it means that you will now be equipped to pick the right professional that is going to help you. So without you selecting stocks, you'll pick in the right professional that'll help you pick your stocks. If you want to learn how to do chicken business, you'll be able to pick the right professional to help you with the chicken business, help you with the beekeeping business, help you with the aluminium business,

help you with the chocolate business. So that's all, that's what I came pretty much to share here today and I think this will be part of the conversation that I have with my people on the radio show next week Tuesday. My show is on Tuesdays, 7:00 PM to 9:00 PM. So again, Abby, sorry, 7:00 PM to 8:00 PM and that's Radio Maria, that's 91.3 FM, Abuja. There is a Radio Maria play app. So that for those of you based abroad, based in Maiduguri,

based in Banner Republic, you know you can or based in Australia, OK, 1% of you are based in China. You know my Chinese people, I would have said something now, but I don't want anybody to call me racist. So my Chinese people. Radio Maria, play app, iPhone, Google store, download it, you'll be able to listen or you can live stream on the app. That's Radio Maria Dhabi. Is it Radio Maria dot Ng or something like that? I think it's Radio Maria dot Ng.

You'll be able to live stream from the app. So that's how you guys can catch my show if you happen to be listening now and you're in the Antarctic or if you're in Greenland or if you are in Syria. So that's how you can listen to the radio show. So this part of some of the stuff that I'm going to talk to them about next week. Bottom line, thank you very much, Emmanuel, for calling in. I'm glad that you listened to the podcast and I'm glad that you called in on the radio show.

If nothing else, you reminded me that I should be telling the radio people about my podcast on my YouTube channel because I forget about that. Let's see what else? OK, that's all pretty much. So thank you very much for your time and attention. For those of you who would love to connect for a strategy session for a business audit or you want me to answer some questions, then the number to reach me on is 08064662140. The country code is +234.

For those of you who are not Nigerian, it's my WhatsApp number, so you can shoot me a WhatsApp message as well and then I'll connect with me on LinkedIn. The name to look for is Tavi Shima Aidi. For the YouTube channel, it's the same name, Tavi Shima Aidi. You'll find all the videos there. So thanks for the time and attention. I'll catch you guys at the next episode.