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Hello and welcome. My name is Tavishima Ayede. I solve sales and marketing challenges and I'm recording today's episode, one of those late night recordings in my living room. So I expect to hear some interruptions in the background. Now, the goal of this podcast is business education. So please spread the word, let your friends and family members know in Nigeria and abroad so they can benefit from the questions that we tackle.
They can join us by subscribing on Spotify, YouTube, Apple or any player of your choice. I'll be player of their choice. Then if you'd love to connect, you can call, you can ask them SMS or what's happening on 08064662140. Now to be on the podcast. It's been a while since I did listener questions so I have. So let me look at my notes. This is 123. OK, so I have 3 listener questions. Let me just see how we can tackle them.
Sharp, sharp, sharp. OK, now First off, James from Massacre. And James from Massacre wants to know if you have to pay the printing costs. OK, let me give you the background now. James from Massacre, he sells liquid soap. At the time he got in touch with with me, that's from the radio show on Radio Maria, 91.3 FM. This was the scope. He'd been in business for a couple of weeks. So week one, Week 2, business was correct was everything was moving smooth, was, was doing good.
Then we three-week 4, you know, business was kind of suffering. I can't remember when he got in touch, what week we were in then. So most people said that some of his neighbors, some of his friends said the problem why it wasn't selling was because his soap, he did not, you know, brand it. He didn't print any labels on the slope and things like that. You know, what he was selling was liquid soap, you know, like Morning Fresh Mama was the one called Mama something I can't remember.
So Morning Fresh and all those sorts of things. So that's this question basically, do I have to print these things? Because if I print these things that is extra cost. Anyway, I tried to answer this question, but in my own opinion, the first thing that we had to tackle actually was sales was doing good week one, Week 2 orders to have a conversation to try and figure out exactly what he was doing in week 1 and Week 2 that made sales to pop off.
And then we'll try and figure out what happened week 3 and week 4. Now the reason why I think this is the most important thing to do and the first point of call is this. Lots of times when we get into business, plenty of us and if I everybody in the beginning were freestyling when it comes to sales, we do not realize that sales is a system or that to get the best results, sales should be a system. You should have a certain framework, you should have certain principles that you are following and these systems,
processes, frameworks, scripts, whatever it is you want to call it, have to be repeatable and predictable and you do it the same way every day, every week. That's just the way that you get the best results. Another benefit of doing sales that way is because sometimes you're doing something, The thing is working and you don't know why, and then you're doing something is not working, you don't know why, and since you don't have a well thought out process, you don't know which part to optimize and which part to repeat.
Is an example I've given on this podcast before. The first time I did a bread off show, I was freestyling it. People are coming by the booth and I was just handing conversations any which way with them. But The thing is from that particular show, I did close to remember this is me brand new in biz. Well, not brand new per SE. I just moved to Abuja at the time. So from that first brand new show, I did close to like, you know, 1.5 M from that show and I
thought I was a superstar. And of course I went again for the next brand new show and then things didn't pan out. And The thing is, things never quite panned out for me the way that first bridal show did. Because for that one, I made an easy close to 1.5 and I didn't do any follow up. I just showed up, had conversations with people, you know, anybody who was interested and they were interested. If you're not interested, you're not interested.
But The thing is still today, I don't know what I did right. I do not know what I did wrong. And so because I didn't know what I did right, I didn't know what to repeat because I didn't know what I did wrong, I didn't know what to stop. And that's a problem that a lot of us have in business. You do a bunch of right things by mistake, but you have no knowledge of sales processes. You know, you don't know that this is right or anything.
If I you didn't even record it, at least if you look back and you say OK, between January and February, between January and April, Dark water, I made double the amount of profits I normally do. If you're able to sit back and then start looking OK, Who are the kinds of people that I was talking to when I was talking to them? What kind of scripts was I using? Why was I offering any kinds of incentives? You know, just different things.
Shah. But from looking, you not be able to see some patterns emerge that oh, OK, when I talk to these kinds of people in these kinds of way and try and offer these kinds of incentive or try and hook up the meeting like this or try and follow up with them like that, it equals to good money. So that's what I wanted us to do. James. Of course, James. Now I got in touch again. If I, you know, sometimes I just wouldn't be frank with you guys here.
I think we Nigel, have a serious problem. Serious problem. A lot of us are waiting for people to give us one magic answer that will solve our problems. And I don't understand that mentality because people reach out, they say the health problem, I say, OK, no problem. Based on my own professional opinion, I think this is how we should begin to diagnose the problem. All these people have to do, honestly, is just to send one WhatsApp message, just one, and we'll continue the conversation from there.
But people expect that you call in on a radio show and I'm supposed to just diagnose your situation like that and give you the cure for your ailment, and then from there you just run off and make millions or something. Like, I don't, I don't get it. I really don't get it. Anyway, where was I? So I thought that's what we're supposed to have done, but you know, you didn't get back in touch. So for any of you who are going to reach out to me later on,
whether you're a peering client or not, these are some of the things that we're going to do. We're going to look into your trading history. We're going to try and figure out exactly what it is that worked, especially since sales business conversations, that's more near our specialty. So I'll be able to look at it through my own professional lens to be able to tell you, OK, you know what, this is what we did, right? This is what we didn't.
This is what we could have done better. And the idea is this, for the things we did right, we will drill down on it and we will continue to do it for improved results. For the things we didn't do well, for the things we could have done better, you know, we'll avoid them or try and find better ways of doing them. So now from James Massacre, now that next question. Now does he have to go and print branding, packaging? Does he have to print anything and put on liquid soap Now, part of the reason why I wanted him to reach out to me was this.
I haven't been a practicing lawyer in a very, very, very long time. So to be honest, when it comes to law, my brain is no longer sharp and just put it that way. And then plus, I wasn't sure if it was ethical for me to be giving legal advice on the air because, you know, I haven't been a lawyer for a very long time. So there are some things I can't remember. So I need to make sure that I did some research so that when me and him were talking off the air, I'll be giving him very tailored advice.
So now the reason I wanted to go back and do some research was this. When it comes to producing these sorts of things, you know, you make things in your backyard, you make things in your house, you're making things on a small scale. There's kind of like a grey area. If you're making soup, you and your wife are using it, no problem. You, your wife and your children, no problem, no need for packaging. Maybe no. Once in a while you dash some of your neighbors or some people in the community.
You dash them, you know, no problem, no need for packaging. But the problem is this. The moment you give it to one or two neighbors and then you collect naira in return, you have now started entering that level of OK, you know what? This one is no more personal use, this one is now business levels and the state, when I say the state, I mean the government, Nigeria, the state now assumes that when you have started collecting money in exchange for some goods or for some services, you suppose register with the CAC as a corporate affairs Commission.
Now, given that James was producing liquid soap, of course, was registered with the CAC automatically. Now Dark is the next one I should enter our mind because he's producing liquid soap and the state wants to make sure that everything is all I put in, everything is legit. Because you don't want people selling liquid soap to their neighbors or any other person. And then the liquid soap will now come up on your skin or something like that.
So that's kind of like the grey area. As long as you're making the soap and it's just you and your wife and children or you give your girlfriend or you give your boyfriend, you know, yeah, that that's OK, No problem, No need for printing. But once you start collecting money, the state expects that you will register a business. And since you are doing something that is related to liquid soap, that is related to food and drugs, and, you know all those substances that are under the regulatory purview of NAFDAQ, you will go and register with them.
So that's just the grey area for him. And The thing is, he has already perfected his. All I see is your recipe. OK, No recipes for food. OK, Let's say formulation. Yeah. Because if you soap their formulation. So he has perfected his formulation. That's the level of making me and my wife are using now. You started selling to your neighbors. You started selling to other people. So there's some things you have to comply with.
So in that sense, if you're in James situation, do you have to pay the printing costs and all that, do all the packaging and the bottling and the everything so that you can sell? The answer is twofold. Well, OK, well, the answer is one fold. The answer is yes. The reason why it's twofold #1 because when we start branding our products, remember those of you who listen to the previous episode, we'll start branding our products.
It makes it easier to differentiate ourselves in the market, makes it easier for us to stand out. You do a good job of these things, branding and merchandising. After a while, it should, it should make it easier to sell. So yes, that is one reason why you should do that. Invest in the cost of these things. But then unfortunately, because of the kind of business that he's in, I mean, like me, I'm selling services so I don't have to go and print any packaging.
But because of the nature of the business that he is, he actually has to do that thing. It's required by law. And NAFDAQ has some very specific guidelines. I went online and I had a look and the information actually was quite helpful. So NAFDAQ, NAFDAQ says, oh, by the way, they don't ask me to define NAFDAQ because you know what, I should have researched it. NAFDAQ is the, what is it again shall that the people who are in control, in charge of regulating the sale and distribution, the manufacturing of foods and drugs and medicines and you know,
whatever shall but go on Google it, you see the definition of NAFDAQ. Oh, by the way, this is a Nigerian agency. So everything that I'm saying here, you know, applies to Nigeria only. So those of you who are listening in South Korea and America right now, you know this doesn't apply, although you have your own similar agencies. So if you are wondering why did I point out America and South Korea, the reason why is because I checked my stats yesterday and surprisingly #1 country where I
have most of my listeners is Nigeria. 69% Sudan is OK, I expected that next was America 20 something percent I OK, I can manage that number 3 was South Korea. I'm wondering South Korea, do we have Nigerians in South Korea? I busy that S Koreans like listening to Nigerian podcast, you know, so I'm not sure. So please, those of you in South Korea listening in, I give my number at the beginning of the show and at the end of the show,
the country code is +234. Just put it there. Send me a WhatsApp message. I'd like to meet you guys because I've heard from people in, I've heard from Malaysia, I've heard from Ukraine, I've heard from Niger. Funny enough, I've not heard from anybody in America. I've heard from UK, where again was South Korea? I didn't even know you guys are listening. So if it's that it's Nigerians in diaspora, if we have Nigerian community, you know, South Korea branch, let me know.
Excuse me, if it's that S Koreans, you guys like listening to Nigerian podcasts, Please let me know. I'd like to know what you like about the podcast or what you would like to learn more about. So NAFDAQ. So that's just Niger anyway, so NAFDAQ now these are the guidelines. They say you must put your brand name. So in this case, let's say your soap is jamming James. So you put it there brand name jamming James. Then you also have to put the common name of the thing.
Common name means the name that everybody knows this thing as. And in Nigeria everybody knows as liquid soap. So you put jam in James underneath you now put liquid soap. Then you also have to put the the weight, net content, net weight, net volume, you know, 750 CL, you know, 120 centilitres, you know, whatever you have to put it there. Then you also have to list out the ingredients, palm oil, cocoa, hydrochlorizol, lactic acid, you know, whatever it is you put in the soap.
By the way, I don't make soap, so this was me just freestyling. Don't go and say that you want to make soap. And you had on my podcast that you put lactic acid in soap. You know, when I start looking for lactic acid, I don't even know if there's anything like lactic acid. So I'm just freestyling here. Please don't quote me, but you just put all the ingredients there. Then you also have to put batch number. The reason why they put batch number is for quality control.
In case something goes wrong, NAFDA wants to be able to say members of the public do not use this product batch number 0012009, there's defect on it. So that's the the whole point of batch number. Of course, you put manufacturing date, you put expiry date, you put the address of production, then you put your NAFDAQ registration number, put country of origin, you put barcode. In fact, I didn't realize that the requirements for the things that have to go on your packaging, I didn't know it's plenty like this man is plenty.
So please, when the time comes for you to design your packaging, especially for people that are dealing in liquid soap and dealing in food, you know, you manufacture biscuit liquid soap, you manufacture or more or any of those things, the conditions are plenty. So please conduct a professional. Based on what I saw, I don't think this is something you should be using idea to try and figure out. Please and please and please, I
know we like to cut costs in Nigeria. Before this one, I would say please go see a professional so that everything is on point. Let it not be that you start selling and then one day Navdock will just show up in front of your house and those that you've been running foul of the law and next thing they want to carry you to court, start doing criminal prosecution. So please comply with the law. So that's the answer to the question.
Basically, if you want Mr. James situation, yes, go ahead pay the cost for the printing and the packaging and everything because it's good branding is good merchandising. But then minus that for people who are involved in that kind of business, the law actually requires you to do that. And then if you go and check on NAV Doc's website and everything, they have lots of helpful resources. So it's even there all the things that you are supposed to do.
Then next listener question, Efraim. Efraim has an E library. Hold on, let me check this thing. Have I answered this one before? OK, no, this one I just answered it on the radio show. So let me share that here. So Efraim, Efraim has an E library and the problem is that he wants to make the thing profitable. So this is the way I broke it down. Of course I said Efrain, send me WhatsApp message, let's talk some more. So I can be specific because the thing with the radio show is people are trying to call in the listener segment is only like 30
minutes. You go for music break twice, that's like 2-2 minutes. So even that 20 minutes, not 30 minutes, it's more like only 20 minutes you have for questions. So I can't really keep somebody on the line for long. So he has to be back, back, back. Get your details. If I can answer, I spit some answers out. If it's something that needs more information, send me WhatsApp message. Let's talk some more, that kind of thing.
So of course, you know he didn't get back in touch again. So this is where I broke it down for Ephraim. His business model is a freemium business model. Now this is what the business model mean. The business model just means when you're coming into business, you're trying to figure out a way of delivering value to the market and then capturing value in return. Let me repeat. The business model just means how are you going to deliver value to the market and then how are you going to capture value in return.
So for Mr. James, the business model is retail trading, so not retail. Well, eventually we'll end up in retail, but for now is trading, which is you buy something, you buy raw materials at X cost and mix it together to produce Y. You now take Y and sell it as X plus something and then you get your own profit. So the people who are buying your stuff, they get something that can wash gas cooker and wash plate and mop the floor.
That is the value you deliver to the market. Then X plus how much you put on top, that is the value you have captured from the market. So everybody, no matter how we're doing, all of us, we have business model. It's just that we, we don't know, we didn't open our eyes and choose the business model. Also, like take me for instance, with the radio show and with the podcast, I'm putting out value into the market. I establish a certain kind of reputation.
I establish some notoriety. Some people then decide that this guy knows what's up and they reach out to me. Some people will end up becoming paying clients on a business model. So you can see that my own business model is different from James business model. Now E frame doing E library and offering the thing for free. Now I want to in a business model. The problem is some people are selecting business model without consciously thinking about this thing first and foremost.
You just hear, OK, this thing sounds like a good idea. Let me enter without thinking this kind of business model, is it pure? Is it pure for me? Because not everybody is cool with all kinds of business models. Not everybody. Take the media space that I used to be. In the event space, there's one of my guys, Shergu for Shergu. Shergu owns all his equipment. He has more than 10 cameras, he has a boss, he has lighting equipment, he has smoke equipment.
He has everything. He paid for it himself. Then everybody is now salary earner. He's paying everybody. Your salary is, you know, 200K every month, 250K anymore. Come and take your salary and go and do the job. For me, I preferred to work with contractors. I do not own any equipment. I will hire you to do a job. You will come with your own camera, your own car, your own assistant, your own whatever, and then do the job on our business model.
So for Shegel, the idea was let me own all this equipment and let me keep my expenses low and predictable. I know what my overhead is. For me, I didn't want the stress of, OK, today the bus has broken down, let's go and fix it for me, I didn't want that stress. So my own was you know what, everybody's a contractor. How you get to the site, that is your problem. How many cameras you use, that is your problem. Because I didn't want that to be my hassle.
But like I said or not business model. So some people say this business model is better than that business model. The thing is, it depends. It depends on the level of headache you like or the level of challenge you like. So for Shegel, he has no problem located. The boss has broken down, where's the boss? The boss is in a career, no problem. I'll send a mechanic to pick up the boss from a career, fix it and then bring it back to Abuja.
He has no problem with that. For me, I did not like that kind of stress at all. My own is this documentary was shooting or shooting it in a career, How much do you want? How you get to a career, that's your problem. How you get back, that's your problem. My own is give me my footage. So all my business model. Now what business model is if I'm doing, he's doing what we call a free meum business model, freemium Fr EE MIUM freemium business model and they're there behind the freemium business model is this, you carry your stuff and give it to the market for free.
Everybody come shop and the ideas from the people, they say come shop, some of them out of their goodness of their heart will give you donation or pay you something, or maybe you will now create another kind of product that you now sell to them that is premium. We're all familiar with the premium business model. Facebook, that's premium. They open up Facebook, they say all of you can't shop. Everybody come on Facebook.
We all did and we didn't pay anything. But if you want to advertise your product or services, you have to pay something. So that's a freemium business model. There's a free package for everybody to join. If you don't want extra, you'll pay for it. Now, the problem with the freemium business model is this. For those of you who are thinking about it, know it now, premium models have very low conversion rates. In fact, some people estimate that conversion is between 2 to 5%.
Let me repeat, 2 to 5%. In other words, if you say everybody come, drop, this thing is free and 100 people show up, by the time you want to collect money, it is estimated that only two people, two to five people will pay you. If you didn't get it, let me repeat it again. If you want to do a freemium business model, in the beginning, you say everybody show up and use for free. By the time you want to collect money, out of every 100 people that come, it is only two people that will pay you between 2:00
and 5:00. Of course, when we say 2 to 5%, that is average, It means that zero might pay you or one might pay you, or maybe 10 might pay you, but average 2 to 5 conversion rates are low. The reason why is because when it comes to freemium model, some people are just looking for freebies. It is the nature of the game. If you open an online library and say, Oh yeah, people come and use for free, people will come and use the thing for free is the nature of the game.
They don't want to pay. Meanwhile you that runs the E library, you have operational costs. You have to pay for server, you have to pay for Internet, you have to pay for bandwidth, you pay for customer support, you pay for site maintenance, you pay for website updates and everything like that. But people are coming because they want Osho free. You want to eat for free. And then freemium also has high churn of free users.
What that means is some people come and use for free this month, use for free next month, and maybe they'll disappear for another 10 months before they come back. So The thing is, even if you want to sell to them, you might not get that chance because somebody's here today, gone tomorrow. To be honest, freemium business model has plenty of headache, which is precisely the reason why all these tech brothers and sisters, they go and raise billions of dollars first.
Because when they're trying to figure out how to make this freemium business model work, it is those millions of dollars that they have raised first that they will use to be paying office rent, to be paying themselves salary, to be paying for website maintenance, and to be paying for everything that they need to pay for. Because in the beginning, the people will rush, but how many people will pay? So if you want to do freemium business model, be ready for the stress.
So some of us should be giving serious thought to the business models that we choose before we begin. So now that Ephraim has already choked his hand inside the matter and assuming you also have a freemium business model and you took your hand inside, this is the way forward. You know how to just make everything clear. There'll be a basic package that is free, but you now limit the access. So you say, yes, this my library is free.
It can come and use for free, but you will only have 20 hours free per month. If you want unlimited access, you will now pay for standard package. That means you can use it for 24 hours a day, 30 days a month. Now it's up to you, but you pay for standard package, you now charge for premium package. That's one where you give people exclusive content. What kind of exclusive content? I don't know. Like there's some E libraries that organise corporate libraries for instance.
So everybody use for free their basic package. You pay per month, but then if you pay XYZ amount, we can now deliver this kind of specialised resources and journals are not what not that you will need for your particular office will arrange that for you corporate library. So maybe that might be premium service then you can maybe also do tutoring since his own is a Free Library. Some people sometimes at least in Abuja anyway, if I even when I was in Lagos self, the library in Orba and the library in, in the catcher and then even around here, library in Guddu, library in, in Wussy, like zone 5 is mostly like people come in to study for professional exams,
you know, things like that. So maybe you also offer tutoring services or something, you know, those are the extra things. So if you're doing freemium now that's the scope basic package, standard package, premium package, gold package, silver package, premium package, you know, bronze package, wooden package, platinum package, however you want to package it shadow be packaged. One will be basic. Everybody take for free, but that free is limited.
Then they'll be standard. Pay me money, enjoy, do what you want. Then there'll be premium give me some extra, we'll give you some personalized service. So that's the scope. But remember, for freemium it is a numbers game. Conversion will only be two to 5%. When you want to collect your money, it is only between 2 to 5%. So for freemium, you know where this thing works is when you have numbers. Which is precisely why Mark Zuckerberg wants every single person in the world to be on Facebook.
Think about it. Those of you who are on Facebook now, when was the last time he gave Zuckerberg money? The answer is most of you listening to this podcast now, you have never given Zuckerberg one single cobra because it's free freemium. You are here for all show free. But then the 2% of people that now pay Zuckerberg money to advertise their products and services, that is where all the billions, billions, billions is coming from.
So what Zuckerberg needs is he's trying to get as many of you on Facebook as possible. If 8 billion people are on Facebook now and then 2% of people on Facebook, only 2% of 8 billion, do the math. I'm not sure what that is. So if 2% of 8 billion people are giving Zuckerberg, you know that kind 1010 K every month or 2020 K every month, even if it's an IRA, you can see that that's good money because it is 2% of 8 billion.
So that's how freemium works. You need crowd. If you're doing freemium and you only have 500 people that are using your service, man, there's a problem because 2% of 500, you know, I'm not good at math, but 2% of 500, the number is not sweet. In fact, if there's only 50 people that are using your, your freemium, whatever, you have serious problem anyway. So that's just the nature of the game. If you're doing freemium conversions will be low 2 to 5%,
then it is a numbers game. The more people you have, the better. You are not thinking 100 hundred, we're thinking thousand, thousands. In fact, we're thinking 10s of thousands to make this kind of thing work. So you have your you have your work cut out for you. But summary anyway, just check this whole thing. I know it sounds like big grammar, but really we should be asking ourselves this business model self, what business model am I trying to do?
Does this business model, does it suit my personality? Does it suit my lifestyle right now? Does it suit my contact? Because you know, things change sometimes. You're a single woman and you have room on your calendar. You have time for everybody. You have you have time for everybody's stress. But then, you know, you have kids, you know, four or five and maybe at this stage in life you don't have that kind of time anymore.
It's the same thing for for men as well. Certain stage in your life when you don't have responsibility, you have time for some things. And then now responsibilities on your head, you don't have time as much. You know, now you're married, you have to expect you to be home 10:00 PM every night. She doesn't see well as a married man. You say you're hustling and because of that you're out, you know, 12/1, 2:00 AM. They are doing customer fulfilment because of what?
So we have to check the business models and see if it suits your lifestyle or your personality or whatever the context is. Then the last question that we want to tackle tonight is Prince Prince Godfrey. Now Prince Godfrey is a dutiful son, a very, very beautiful son. Mumsy has retired. The one that said bumps you up in the fashion business because Mumsy has that skill. So they decided now that they'll put Mumsy on Instagram and TikTok.
So I do blow her business from there. But this was the problem. They put moms in on social media. But man, that Instagram and TikTok, The thing is not going to work. It's not working. So that's why Prince Godfrey reached out. Of course I said Prince Godfrey, we need to talk off camera. Sammy, what's that message he didn't send? And I would like I'm going to lose faith in in some some in Nigerian people. You don't like to do hard work and you will have Messiah Complex too much.
You honestly believe that somebody, you call somebody on the radio show and only describe your problem for two minutes. I believe that the person will tell you something that will change your life forever. Look, some of these things require work. If somebody says I need more details, the very least you can do is send a WhatsApp message or call the person later on and then have this discussion. Especially when this thing is free.
It's free anyway. I'm stop complaining. Should be that's what I was saying about business model. Yeah, exactly. So I mean, for the business model I've chosen, this is the headache. I will offer the, the, the, the value for free. And some people won't value it and some people won't even take, take up the offer. So, you know, sometimes it will be emotionally unrewarding. But anyway, people who end up paying for the services, you know, they, they make it worth my while.
So where was I? So mom sees now social media to promote the fashion business. And the thing doesn't seem to be working. And one of the reasons why I wanted us to talk was because when it comes to this whole thing of social media, the first thing I like to look at is to see how the whole, what's it called, how the profile has been optimized. Sometimes it has been optimized right. Your bio is not right, captions are not right, copy is not right, photographs might be wrong, you know, all kinds of things.
So it's nice to try and have a look at these sorts of things first. But then given that Godfrey, because based on how Godfrey was yawning on the phone, I was, I got that vibe that OK, me and Godfrey were like the same age. So that means Mumsy is like around that kind 6570 in my mind. I didn't ask him on the air. Well, why I'm thinking, how do you carry a 6570 year old woman? I say you wanted to promote fashion business on Instagram and TikTok.
That was at the back of my mind, but I wanted to talk to him, you know, off the air and get some more details, You know, because the thing about this social media thing is personality and preferences, they matter because social media, some people say social media doesn't work. Social media works. It is whether you have the personality, you have the interest, you have the skills to be able to execute and make it work. People who don't get social media or who are not interested in social media, it doesn't.
If Mumsy doesn't have the personality and a social media is not part of her preferences, if it's not her thing, there's no how you putting her on it will make the business blow because people's personalities and preferences drive engagement on social media and build audiences on social media. And so you take a Nigerian woman of a certain age and whether woman or man is the same thing. If your popsy wants to get into business, even if your popsy wants to do open up a business consulting practice and then you take proxy, you know 6570 well,
put him on TikTok. I mean, of course there are some 70 year olds that will make it work, but I'm just saying the average Niger mummy or daddy 6570 now come and put them on Instagram, put them on TikTok. As in how so we have to look at these things. Is mumsy extroverted? Is she very sociable? Looks like interacting with people online? Does she project warmth and approachability online? The individual aesthetics, the styling of the photographs and the videos and the everything and Mumsy's personal style self when she shows up, you know, is everything on point?
Is Mumsy adaptable when it comes to knowing what's up, trends and when it's with trends because you know, you need to know what's trending. You need to know how, you need to get a sense of the culture and know which way to go, which is precisely why I am no longer on TikTok and Instagram on all these places. Because man, it is work. And to be frank, it is the kind of work that does not suit my personality and my lifestyle.
You know, for today, maybe in five years things might change, but now I don't have time for that headache. But yes, it works. And the people who are making the killing, building their businesses, building their brands on Instagram and TikTok. The thing is, do you listening right now? Do you have what it takes? Do you have the personality? Do you have the drive? Do you have the interest? Are you adaptable and flexible enough?
Are you willing to learn new things? Are you ready for the grind? Those are the questions. So those of you who run around and say Instagram doesn't work, please stop saying that crap. Instagram works very well. The problem is just that some of us are not willing to invest what it takes to blow on Instagram. If that's the case, stop running around saying Instagram doesn't work. Go and look for the one that works for you.
And that's the reason why I am only on LinkedIn and I'm only on YouTube because I have the interest, I have the stamina, I have the skill set and I have the time and I have the whatever to devote to these ones. So these are the question I should be asking. You know when mom sees business, fashion business is not popping off on Instagram and tick tock, these are the questions. So the question I wanted to ask is actually if my hunch was correct.
Remember Me and Godfrey we didn't have so we didn't get to to the end of it. So if my hunch was correct, the question is should mum see even be starting the business on social media? My own opinion, my own opinion. Monty should be doing all school prospecting. You should help Mum see, reach out to friends, reach out to family members, reach out to associates. You know each other, people in church or Moscow, whatever. My own thinking is, you know,
old school as the way to go for mumsy, not social media. But if Mumsy must be on social media, then the photographs must be well lit, videos must be well shot, backgrounds must be clean. Mostly should be ready to do be behind the scenes because nowadays people want to see behind the scenes. Behind the scenes, you know, it was the design process, the sketching, fabric selection, you know, blah, blah, blah, and all those sorts of things.
Mostly was ready for Instagram stories, Instagram reels. You know, when I talk to my aunties, these things, they're like, you know, tarbishing my you young people. Now, what is all this rubbish? They have to be ready. And then there's also the marketing thing. Online, running targeted promos, marketing campaigns, boosting posts, the whole thing about learning hashtag, using hashtags to make your stuff discoverable. You can't see that for certain people.
Maybe it's a cultural thing. Yeah, maybe it's a cultural thing, you know, in my own part of the country, you know, my own mommies, my own aunties, my own Big Sisters, you know, they're just at a certain age of life where they're thinking, can you please get get all this out of my face that, you know, I'm done. I don't want to be involved, all this crap. So maybe it's a cultural thing Anyway, so some of what I was trying to say is just in case you're in Prince Godfrey's situation before, Well, first of all, it's good that we're worried about our parents.
So for those of you, those of us who are saying, mommy, I know you have retired or daddy, I know if you're tired, it doesn't mean if you now pack up and go to the village and do what? Sit down there and die? No, start a business, do something. So as we're supporting mommy and daddy to do businesses and being good children is all well and good and God do bless us. But just know that before you put Momsy or before you put Popsy on social media, make sure first and foremost that they are social media people.
Because if Popsy is not a social media person and you're insisting on putting him on social media, you'll be frustrating Popsy's life. And Popsy in turn will not be frustrating your own life because in your mind, you'll be like Popsy, I'm helping you. This is 2025. Come into the digital age. Wake up, let's make progress. For Popsy or Mumsy is unnecessary stress. You'd be frustrating them, they'll be frustrating you. All of us will just be circle of frustration.
So you know, figure out some of these things before you throw Mumsy and Popsy on social media. So I'll stop there. Those at least now questions I'll tackle for today because we've already done. Yeah, it's almost an hour. So that's all today. Remember, if you'd love to connect with me then call SMS or WhatsApp me on 08064662140. So thank you very much for your time and attention. I'll catch you next time. Same place in your headphones or in your speakers.