The Nigerian Sales Secret: What to Do When They Don't Pick Up

Today on the podcast, we're going to be looking at how to set meetings and appointments. I repeat today on the podcast, we're going to look at how to set meetings and appointments. And the reason why it's obvious because lots of us who are listening to this podcast right now, we are in business. We intend to start a business. We have a side hustle, we are self-employed and we have to set meetings and appointments or else we're going to have a hard time selling our products,

selling our service and trying to move market. So that's what we're going to be looking at today. Hello and welcome. My name is Tavishima Ayedi, I'm the host of the podcast. And I'm making today's recording at an undisclosed location in Abuja. But yes, I am in the car park at the moment. So expect to hear some noise in the background, you know, people driving by, people gossiping, you know, things like that. Now, the goal of this podcast is not to let you know my paroles.

Rather, we talk about business problems here. How do we overcome one or two objections? You know, how do we move things forward? How do we deal with customers? How do we negotiate? How do we price, how do we sell? How do we market all those sorts of things. So if you're interested in listening to all these sorts of things, this podcast is your jam. So make sure you subscribe on Spotify, YouTube, Apple, or any player of your choice.

And if you'd love to connect, call, send me a text message or a WhatsApp message on 08064662140 again today. How do we set meetings and appointments? Now, I'm going to give you the background. But before I give you the background, those of you who listen to the podcast and who actually take the opportunity to reach out to me, you know, you send messages or you call, to be honest. I really appreciate you guys. I really, really do.

Especially people who listen to episodes and then say, look, bro, I listen to this episode. And I think you were saying no to like the thing, no to add up. So how far so people who keep me on point like that, I really, really, really appreciate it because, you know, I'm human. And unfortunately, a lot of times when I'm making this podcast, you know, I'm freestyling. So sometimes I'm trying to say things of factual importance,

you know, historical events, you know, things like that. And I get my names mixed up or I get my dates mixed up, you know, yeah, that's one of the problems with freestyling a podcast. So, you know, that's why I said, you know, when I have a bit more money, I'm going to have research assistants and, you know, things like that. People just just to make sure that if I say in 1968 this thing happened, you know, just to be sure, that was actually 1968,

you know, and not maybe, you know, 1971 or something like that. So today I'd like to issue an apology to those of you who've been listening to my podcast. And I also want to say thank you to Fevor Afuya who listened to a podcast episode, the one that is titled From Harare to Lagos Billionaire Battles in Africa's business. Sorry, Africa's biz biggest markets. Again, the name of the episode is from Harare to Lagos Billionaire Battles in Africa's Biggest Markets.

So thank you very much to your favor of we who listened and saw something or rather heard something that didn't sound too correct and sent me a message to say, oh boy, how far now you know this thing that you're saying No, to add up. No, I had to admit that, yeah, I made a mistake in that particular episode. And I even made an episode where I apologize and I made a correction. But you know, like Favor pointed out, what I was should have done then was I should have taken the link of the other episode and then put it in the show notes so that, you know, if anybody listens, they can now see that,

oh, I realized my mistake and I tried to correct it in the future episode. So I'll try and do that, but the mistake that I made there was talking about some of the pioneer companies in the telco space in Nigeria, you know, Econet and you know, all those companies that would eventually become Airtel and all these companies today. So I got my wires mixed up because, you know, in the 80s I was a young kid then, you know,

military era, rounding up or bus and draw, then GSM coming into Nigeria. You know, by that time I'm just becoming a youngblood and you know, as if I used to listen to the news like that. But you know, you hear of all these billionaires, you know, the guy from Zimbabwe, then Shama MO and the rest of them. So, you know, these were things that boys were just, you know, hearing. But basically, you know what stuff that was in the ether at the time.

So, you know, I got my wires mixed up mixing up the billionaire from Zimbabwe and Chairman Moore, mixing up the companies, you know, things like that. So for that, I'm very, very sorry. For those of you who have listened to the episode, yes, I do make mistakes. And like I said, sometimes when I'm talking about some of these factual stuff, you know, historical stuff, you know, I'm freestyling from memory 'cause I was a young kid back then.

So apologies that I didn't verify the facts, You know, the names of the companies, how the company started and which billionaire particular that I was talking about. However, the principle that I discussed in the episode was correct, that entrepreneurs who take a stake in utility or infrastructure companies on the continent, on the African continent, are really being hindered by corruption. And as a society, we should stop all this rubbish.

We really should stop all this rubbish because if big boys are big girls, 'cause let's face it, the usual thing to do, not just in Africa but also in Asia, is that when you hammer, you take your money outside and then relax. So people who say, OK, I don't hammer, I'm a certified big boy, let me go home and let me put some money into roads or let me put some money into telcos or let me put some money into water or let me put some money into power.

They were now coming to stress them. And we're now trying to collect bribe from them like in Zimbabwe and Nigeria. Nothing, no to tap. We're not going to develop ourselves and we're going to continue that trajectory where people hammer, they make money and then they go outside. Because one time you know, me and my wife and then some guys are just gist. And I told her, I look, to be honest, even me said when I hammer, what do you think I'm going to do?

Carry my money outside and go and do other things in the UK and in the US because I don't want the situation where, you know, I'm here, my assets are here, my businesses are here. Then one day a president will enter a pharaoh who did not know Joseph, and then they will say this establishment, I don't like this guy. They now begin to pin my assets and now begin to make life stressful for me. So as a society, let's be mindful, especially those of us who are still young now.

We're going to be in power tomorrow. We're going to be in politics tomorrow. We need to change this game up. We need to switch this game up or else these things will continue to happen where people get paid up, they become big boys and big girls, they become billionaires. Then instead of putting money back on the African continent, they will go outside. They will be investing in UK companies, buying real estate in the UK, buying real estate in America, investing in companies in, you know, everywhere apart from the African continent because you don't want all the wahala that happens over here.

So anyway, so thank you very much Favour Afuya for pointing that out. Apologies to the rest of you forget my facts wrong. And yes, let me point out that, OK, let me put it this way, I promise I'm going to freestyle less and less on the podcast and I'll try and confirm facts before I talk. So if you hear me say anything that is factual or that purports to be factual, please go and verify the information before you rely on it.

However, if you hear me say anything about sales principles, don't worry. Relax. What I'm saying is sound. If it is sales and selling principles or that one, I know it in my sleep. If it is factual things, I'm a human being, you know, I'll get one or two things mixed up. So let's get back to the topic of today. But I hope you guys got my message tomorrow if you're a president, tomorrow, if you're a governor, please be paying attention to these things.

These are the things that help the plight of the black man in court, as people like to say. So please, those of you that want to enter politics tomorrow, I beg pay attention to those things so that those of us who hammer and become large, we can feel safe. We can feel confident to say that we're going to invest in infrastructure, invest in businesses, invest in all kinds of things at home or in other African countries instead of running outside like most of our people do.

So today, like I said, what we're going to be discussing is how to set appointments and how to set meetings. Now, this is the background. One of my clients is the founder. He has come up with an app, set up a business and an app, a website, you know, every, every that is going to help with content creation and to make content affordable for entrepreneurs. Now, the problem statement that this guy has is that content is more expensive than it needs to be.

And yeah, I would say, I would say, yeah, the guy is correct because OK, well, if he's too expensive, he's relative. But let me just put it this way. If you've ever thought, OK, I like this kind of concept, I need somebody to do this. You reach out to someone, you know, who can make this. And I say, oh boy, how far do this kind of thing for me? And then they say, sure, no problem, I'll do for you just being 250, anything.

You're thinking like what, 250K for one post? If I'm dropping 250K for one post, then how many posts am I going to be posting in a month? You know, that kind of thing. So my client, his company, and the app that they're working on is supposed to solve all of these problems. So one company that they have on their list now is sorry, before I get to that. And so the first thing that we did is after figuring out what the unique value proposition is.

And by the way, you need to know unique value proposition because it helps you stay grounded when you're having conversations. You really need to know why people do business with you or you really need to know what is the main problem that you're trying to solve. It will help you stay focused in the conversation. So we came up with a prospecting plan, a prospecting list. A prospecting list or plan is just that piece of paper or that note or that document where you write from #1 to number,

whatever, 20 or 100, and you decide that, OK, these people are my potential customers. They're my potential clients. These are the ones that we need to come up with a plan for how to go about getting them. And this part is absolutely important, absolutely essential when it comes to growing your business. The problem is a lot of you are doing prospecting what you are using your memory to do it. And it's a problem. Just be humble.

Take a sheet of paper, write it down, or open a note on your phone and write it down. Freestyling in this regard is a problem. You wake up tomorrow and you will not remember. Who are my ideal clients? Who have I reached out to? Who have I like? Look, just let's just be meticulous about this. I know you stress, but let's write it down. As in have an actual list. So that was the first part of the action plan. We got the list.

Now one company on the list was recommended by the guy's current staff. That's my client. He has hired people to, of course, you know, if you can afford to, you don't start as all my show if you can afford to. So he has really had some staff and then one of his current staff used to work at the company that he wants to target. And the guy who recommended it because he said he said boss, when I was at our company, I was overwhelmed.

They wanted to keep me with content production too much as in demand was too much, like the work was too much. So we thought this is a good idea. The problem that we're trying to solve is content for people when you need it quick turn around in less than 48 hours and to do that on a reasonable budget. So he said, we agreed, we'll reach out to these people, we'll put them on the list, we'll start with them. Now the thing was, how do you start the conversation?

Because remember, prospecting is the part of business development or growing sales where you try and figure out who is my ideal customer, who is the person that might need my product or my service? Where do they hang out? Where do they live? Where do they stay? Where do they chill online? Now that I know, how do I initiate a conversation with them? This is all that is involved in the part in in prospecting. OK, because it's not a good idea to just walk up to someone and say buy my stuff.

We have to be a little bit more smooth than that. Eventually we'll get to the point where you say buy my stuff, but we have to come up with a plan. So in this case, now the guys that we came up with was the founder will call and say, hey, what's up? I just hired this dude for the polls on podcast. Let's say the guy's name is Michael. So the founder, we shall say, hey, what's up, We just hired Michael. Michael said he used to work for you guys.

So I'm calling just to do some background checks. Hope the guy is the correct guy when he worked with you. I hope there was no problem. Then from that conversation, they will now slide into, oh, by the way, I was checking up you guys on Google and I tried the social media, but people were difficult to find. Then from there, he will now transition into the services that we offer because obviously putting out content will make it easier to find you people.

And in this case, it was not a lie because when his client, he's a sorry, his employee Michael said this was a company. Both of us, we went online and we started looking for this company. Omo, this company is hard to find. We tried them on Google, they're hard to find directly on page 2. We tried them on Instagram. They were hard to find because a lot of companies with a similar name and the other people, you know, they post more regularly.

So even if you search and you're just looking at posts, you see the post from other people. So truly, truly, they were hard to find. So that was the guys about how we're going to start the conversation. I say, hey, what's up? I'm reaching out just to do background checks on Michael, by the way. I was trying to find you guys looking at your websites, looking at social, you all are too hard to find. Now from there you transition with problem statement.

So early on I had said that we need to know the unique value proposition of your business. In this case what we figured out. So excuse me because the guys my client has already, you know, sold to a few people. So some of the things people have been saying is that they like the fact that these guys are affordable, that, you know, when they do their thing, you know, with the website or whatever, they produce content and is not expensive and that they are fast.

They've delivered in 48 hours. They've never taken longer than 48 hours. And then the fact that the process is simple and effortless. So I told my client, OK, that's AUVP. Remember, whenever the conversation is lagging and we're losing focus, we'll always come back to look. People that we've worked with in the past, they like the fact that we're affordable. They like the fact that we're fast. We've never taken more than 48

hours and we keep our process simple. We believe that we should be able to help you solve XYZ problem. Are you interested? Because conversations can get on wieldy. You need to be able to bring it back. So that's why you need to know your unique value proposition. By the way, this is one of the benefits of working with folks like me who are sales trainers, sales coaches, business development consultants, especially people like me who focus on personal selling, which is where you are face to face,

one-on-one inbox to inbox with a particular person. You need to know how to guide the conversation. So we came up with a list of problem based openers or question based openers as it sounds. Problem based openers just means you start the conversation based on the problems you solve. Question based openers as it sounds, you know, you ask, you know a couple of questions just to get people talking. So problem based openers, you know, things like in this case now, because remember what my client does is a content for social media.

So simple questions, you know, are you struggling to keep your social media updated with fresh content? That's a question, a question. I will get things going. Or, you know, you say something like, oh, hiring a full time content team can be expensive. What if you could get professional content without having to hire the whole team? Because there's actually somebody who he has done business with in past who said that that's the reason why they like doing business with him because they get the kind of content that they know they would have had to hire a whole team.

So that's why we put that there. Then what else? So, you know, simple ways they can get the conversation going, then question based conversation ways to get the conversation going like, oh, what are your biggest challenges with content creation? You get the person talking. How do you manage your social media content since you don't have a dedicated team? You know, is it a struggle to find affordable and reliable content creators in Nigeria?

So questions like that get people talking. And, you know, these are easy ways that you can transition. So you can see that we don't just roll up on someone and say buy my thing is is too direct. You know, sales is like toasting. So we need to be more subtle. If you walk up to a babe, I say marry me. Well, it can work, but I just woke up to her the first time you say marry me, you're causing chaos for yourself. If I let me give you a real life situation, real life if I just want to.

I remember correctly, this lady is also a content producer and we're talking about Christian stuff. And that's how she said when she was younger that she goof, she made a major goof. There was this guy in her church that she liked the guy. And so she walked up to the guy with her full chest and she said, God has revealed it to me that you are my husband. And actually in her own mind, she thought she actually heard God say that is your husband.

So she walked up with full authority, full confidence, and she told the guy, God has revealed it to me that you are my husband. Guess what happened? The guy currently is married to somebody else. In fact, the guy started weaving her, started running away from her because man, that's weird. So it doesn't matter whether you're a guy or a girl. If you walk up to a baby and say, marry me, chances are you're starting on the wrong food.

If you walk up to a guy and you say God has declared that you're my husband, you're off to the wrong food. So, you know, before we sell something or before we told somebody, it has to be a little bit more subtle. I'm not saying these guys you advance will be a little more subtle. So that's those are the kinds of things that we're trying to do in this case. So excuse me. Now back to our scenario. The guy asked me about e-mail,

whatever you send e-mail. And I told him I look, look, look, look, look, let's hold up. e-mail is easy to send, but e-mail is the least effective form of communication. And it also has the worst open read, for instance, now, as are the recording of this podcast in 2025, based on statistics that we have from North America and from Western Europe, it looks like text messages get a 97% open rate. What that means is if you send a text message to someone, you are 98% sure that they will open it and they will read it.

It does not mean they will reply. Reply rate is different. But open rate so far is 97% e-mail open rate. I can't remember what it is, but it is low, low, low low low low low low, very low. So knowing that, and that's one problem I have with you tech people, people need tech space, Why the hell are you still sending emails? You know that nobody is opening it. You know that SMS has a 97% open rate. Does it not make sense as an intelligent person to go ahead and you know, do the text message route?

But anyway, e-mail is cheap and you can send 1000 emails, you can send a million emails per day. So people keep keep doing it. Don't focus on the number that you're sending. Focus on how effective each particular outreach is. So in this case, I told my guy, no, we're not doing e-mail. It is easy to do e-mail because you can find those people e-mail addresses. What we're going to do is we will make a phone call or we will go to their office.

Now you tell people complain it doesn't scale. Yeah, of course it doesn't scale, but don't worry about scaling now. In the beginning, we're trying to get a few customers, we're trying to get some money. There's some market validation for our product. We're trying to figure out that this product, this app, this website, this computer code, this, whatever it is you're trying to sell, you're trying to figure out that this damn thing works and that people even like it in the first place.

So in the beginning, we do things that don't scale. We go out, we talk to people face to face, we pick up the phone, we get some sales, one-on-one. Funny enough, my client, the founder, later on, he told me I'm really, really enjoying this process and I said why? He said because I'm finding out things I did not know before. He said I was talking to somebody and then the person said, what about Jingle? What is the Jingle?

I explained to him what the Jingle is because you know, media background. I'm also in radio, he said. He said, to be honest, I had no idea that people are even looking for jingles on social media. If you're sitting behind your desk and blasting out a million messages, how will you know that your potential customers, if you're in the content production space, how you know they're looking for Jingle? You won't know. You won't.

It is when you're having a conversation with someone one-on-one. I'm here, I'm looking at you, you're looking at me. It's a conversation while talking back and forth and then somebody asks, hey, do you do Jingle? It's from there that you will know. You say, oh, Jingle. What a Jingle. Also, people don't pretend. They'll say, oh, yeah, sure, sure, sure, sure. We do jingles. They do now rush back home and go and do research.

They will go to Google what is a Jingle? How do you produce Jingle? How should I price Jingle? The most honest thing to do actually is if you're in a situation and somebody say, do you do Jingle? Just so sorry. I'm, I'm, I'm not familiar with that concept. Can you explain, please? And they hear what the person says. When the person says that, oh, it's going to be a music track, you know, that goes with the contest. Oh, of course we can do that.

Yeah, sure, we can do that. But you see, he's enjoying the process because now that we're talking to people phone on phone, face on face, he's getting some feedback, he's learning some things to improve his product. So please order e-mail thing. Yeah, you will send e-mail eventually, but calm down, stop leading with e-mail. So face to face is the highest, the best way of communicating face to face after that is voice to voice.

Phone call after voice to voice is video to video. Don't ask me why video is less than voice. I don't know. I have no idea. Maybe it's because when people are on video, they're kind of stiff or they're nervous or something and so it reduces the flow of the conversation. I have no idea. But that is just the priority right now. So remember, the best is face to face. I am seeing you. You are seeing me. That is the best way to communicate.

After that is voice to voice. I'm talking on the phone, you can hear me. You are talking on the phone, I can hear you. I'm talking on the WhatsApp, You can hear me. You're talking on the WhatsApp, I can hear you. Then after that is video. So we do WhatsApp video, we do Zoom, we do Microsoft Teams, we do whatever, and then on and on and on. And then the one that is the least effective is e-mail. So please don't argue with this one.

This one, there is no need to verify. It's I've, I've told you this one is correct e-mail least effective also because e-mail is not conversational and e-mail right now in 2025, e-mail feels very, very formal. What's up, on the other hand, feels casual and conversational. So you see, you gas to pick your medium when you decide how you're going to be reaching out to people. So where was I? So we agreed as wannabe phone call.

So I said you called the guy, you called the company IB and my guy said yeah, he will. And then he called, no answer. Then he called again, no answer. Then after some time he called one more time, no answer. Then we spoke the next day. I said how far now did you call them? Say yes, I called three times, nobody answered. I said did you send a message? He said message. So I now had to educate my guy and that's the reason why I'm here educating people.

I say no, no, no, no, no. You know what? When you call people and they don't answer, if you don't send a message, it's as if you didn't call at all. The person will come and they'll see three missed calls. Then they'll see it is from unknown number. And I told him that look, you and me, we're hustlers, we're looking for money. When we see missed call, we call the person back in case it is money. But the people who are calling,

if they're not business people and they say missed call from unknown number, most people would just leave it. Those say if they're serious, don't call me back. Also because of all the foreigners that are out there trying to scam people for money. So I told him, and I'm telling you, if you're trying to call someone, excuse me, to book a meeting, to book an appointment and you don't get an answer, send a text message. The point of the text message is this.

There should be something in writing on a person's phone that will let the person know that, look, this miss number, this is who I am, This is why I called. This is what I would like us to do next. I repeat, however you craft the message, it is going to be very simple. You send a message saying this is who you are. This is why you called. This is what I would like for us to do next. When you do that for the average person, people are now calm and then they can call you back.

There's some people that argue with me about it, but then by the time we implement it in their business, you see that it works. By the way, nothing is 100%, but you will see that, OK, last week you tried calling 10 people. Zero of them called you back. But but by then you now start implementing these things and you see that Oh, like 4 or five people start calling you back. You know, it's not perfect, but it's better than 0.

Again, you call somebody doesn't answer if the person is a total strange. If I even if the person is not a total stranger, it's a good thing. So even if you and me, we're cool, we've been talking and I miss your call, still send me a text message. OK, in this case, I know who you are. Send me a text message. Why did you call and what would you like for us to do next? That way I can now pick up the phone and say, oh favour, what's up?

How you been? OK? Or you want us to discuss something that I got wrong in the podcast? Why? Shoot, no problem. Tell me what is it? And then we're having a convo. So that's how it works. So this whole process makes it easier for people to pick up the call the next time you call. Now, surprisingly, it also has one after effect. Some people will reply to your SMS or reply to your WhatsApp message, and now you're having a conversation.

So I now told the guy, you know what? Yesterday you called three times, didn't answer. We will call back today. But before we call, let us craft the text message that you will send if they don't answer. And this is what I drafted for the guy and this is what we came up with. So excuse me. So let's say, OK, the person that we're going to call was the secretary in the company because that's the person that we have the phone number.

So let's say the secretary is Julia. Let's say the secretary is Julia. Therefore the staff member, we said the staff member's name is Michael. That's the name we came up with. So we said this is the message that you said you call poo poo, poo, poo, poo, poo, poo poo. This caller is not available to take your call. Then you caught it. Then you now send text message and text message will say good morning Julian. I tried calling earlier from XYZ

Business. We recently hired Michael, your former employee, and I wanted to run a background check on him to see what kind of employee he was while working with you at ABC Company. That is the first part of the message, right? And I told him when we send a message, I've said it on the podcast before, but I know there's some new listeners, so let me repeat it now. So when we send a message, we end our message, our text message with either a question because we're trying to get people to respond, we're trying to get them involved in a conversation, or we end it with a call to action, something we want people to do next.

Let me repeat every question. I say question every text message you send for the purpose of business, the text message should end with either a question or a call to action. If you don't do that, your message is just a statement. And when you send statements to people, people just read it and think, oh, OK, and then they close the phone because it is just a statement. You're just saying your mind. But the whole point of sending these text messages, we're trying to pull someone into a conversation.

All right? We're trying to pull something into someone into a conversation or we're trying to get them to take the next step that will move our business relationship forward, that will move the agenda forward. So every single text message should end with a question or a call to action. So excuse me, I'm not recovering from a cold. So for one of another client that I'm coaching, well, this one is this person in the solar space because he he forgets I

gave him a cardinal rule. I told him, look, don't violate this rule at all. I told him, look, any message you send, it must end with question mark. That's where I put it to him because I didn't know how to explain it. I just told him every single text message or WhatsApp message you send must end with a question mark. If it does not end with question mark, you know, I mean, you're in trouble. All right? So now, in this case, we came up with three endings because I

wasn't sure what the ending would be. So ending #1 was would you be OK with us having that conversation, 'cause remember he said he was calling to do background check. So option one, would you be OK with us having that conversation? That is somebody that is something that somebody can reply yes or no to or somebody can reply and that should be OK. But let me check with human resources first. You see they can respond. Option #2 Let me know when you're available to talk and I'll call you back.

That also begs a response. Oh, sorry, I was in the middle of a meeting. The meeting should be over by 4:00 PM. You can call me anytime after 4-30. You see, it is begging a response. Then another option that we put there was do you recall Michael? That one also begs a response. They say, Oh yes, I recall Michael. So, so, so and so. And what else would you like to know? You see the conversation is continuing. But if you just send a message saying good morning, Julia.

I've tried calling earlier from ABC company. We recently had Michael to work for us and I wanted to run a background check on him to see what kind of employee he was while working with you at this. Is this there full stop. The person will read it. I'm like, OK, and then they'll close the message. You didn't ask them for anything. You didn't ask them to do anything. You didn't show that anything else is required of them.

I hope you guys are feeling what I'm what I'm saying. I hope you're picking up what I'm putting down. Every text message or WhatsApp message you send must end with either a question or either, sorry, either a question or a call to action because we're trying to pull somebody into a conversation or trying to get them to do something that will move the agenda forward. By the way, yes, the lady did respond. So the conversation is flowing.

So you see the difference between calling three times and now sending a text message and then calling once and sending a text message. But like I said, nothing is 100%. This will work all the time, but the goal is sales is about improving our odds, putting the odds in our favor. If zero people are responding to you after you try calling 10 people, isn't all good that at least you're doing something Now that 3-4 people are responding to you over time, that small difference in conversion is what will start putting money in your bank account because people are responding and taking the next step and you're getting better conversions.

But please, I need to say this again because some of you lose heart too quickly. Nothing works 100% and nothing works all the time. So don't try this thing that I've said with two or three people, none of them responded. I say, and this thing doesn't work. Try with more people. Perhaps your message is not a good one. Perhaps your call to action is, you know, did not rhyme, it did not blend, you know, but over time we're trying to increase the conversions, the people that take the next step.

Oh, wow, 35 minutes. OK, then bring it to a close. So summary people either don't know or they underestimate how well how a well thought out text message or WhatsApp message, how you can use it to continue the conversation or how you can use it to even start the conversation. Because remember what I said, this lady 3 calls, she didn't answer the second time, one call you send text message, she responded through text message.

The conversation is continuing through the text message. Some of you either do not know or you underestimate how well that this thing can go. So when you're calling somebody because you want to set meeting, oh, by the way, the reason why I said this orgasm is about how to set meetings appointment was this. We agreed that even though he has a phone number, he's not going to sell over the phone 'cause we said it is best to sell face to face.

So the whole point of him reaching out and calling and chatting with these ladies, we are trying to get a meeting for him to go into that studio and there from there, sorry, into the office there from there question problem, sorry, problem based opener, question based opener. You'll be able to slide into one more. I was looking for people. People are really hard to find. Do you guys have any challenges around problem around content or have you realized that content might make you more visible,

Cure your SEO problems. That's how you would transition and then it would not be like, oh, I have an app that happens to solve this problem. So you understand, you see, that's how you transition. So the goal was actually to book a meeting. So yeah, that's it. This is how you use the phone to book a meeting. In summary, one of the ways, the other ways, but sharp, we need to be much more deliberate about how you use how we use text messages.

If you need more ideas about that, no problem. Keep following this podcast because these are the kind of things that we talk about here every day, almost every day. And also, Please remember when you talk to someone or you don't talk to someone, remember to send a text message. Remember to send a WhatsApp message after every single interaction or after every single interaction. So let's say Julia agreed and she picked up the phone, maybe we had a wonderful conversation.

As soon as Julia cuts the phone, you say, Julia, it was a pleasure having a conversation with you. I'm looking forward to our meeting at Monday morning, 8:00 AM, where I'm hoping we'll be able to discuss ABCXYZ. Then you send text messages, have a 97% open rate. Julia will see it. Julia will read it. Whether she replies or not, you know, we don't care. We know that the chances are she has seen it. It is planting a seed.

It is a confirmation. It is a reminder. And then in the future, it also is a history of your interactions because every single time Julia opens the phone as she sees there's one that is prior. So he registers psychologically that oh, this is someone that having an ongoing relationship, ongoing conversation with prior context. This guy not be total stranger because let's be honest, Julia is not going to store your number.

People are busy. Everybody has 2003 thousand contacts on their phone. So Julia is not going to store your number today just because you called her. If he's like that, she will have 10,000 contacts, don't worry. Anyway, 40 minutes. So let me just wrap it up. So that's it. And that's all for today. Remember, if you'd love to connect, you can call, send me a text message, send me a WhatsApp message on 08064662140. Thanks for your time and attention.

I'll catch you next time. Same place in your headphones or in your speakers. And also remember, if I say anything that concerns to history or anything that needs factual verification, please verify when I say it. But all these things I've been talking about today, you know, principles, how to carry on the conversation, how to move the agenda forward. Don't worry if I've said it, you can't take it like gospel truth. All right, so I'll catch you guys at the next episode.