The Real Way to Validate Your Business Idea

Hello, and welcome to the podcast. I'd like to apologize in advance because today's episode is going to be a very noisy episode because it's a Sunday evening, the kids are at catechism classes, and as usual, there's going to be lots of noise in the background. Apart from the construction site, there also is like some matching band practice going on in the school next door. So there's going to be a lot of noise. So hopefully the microphone is going to be able to cut out all this noise.

But just in case you hear new stuff, that's where it's coming from. Now today on the podcast, I want us to talk about validating business ideas. Now the, OK, some of you here validating business idea, you're wondering, like, what does that mean? OK, I understand that. Use a bunch of grammar on the podcast. So let me just break this up now. Validating is the process of trying to figure out if something is true. Yeah, yeah.

Validating is just trying to figure out if something is true. Now, when we use that in the business context, not a philosophical context, what we're trying to find out is whether this business can work, whether this is an idea that people want, whether this is an idea that people pay for, whether there is demand behind this idea because it doesn't matter what it is. We think no matter how wonderful, how beautiful, how noble or whatever, if people ain't paying for this thing,

then there is no point starting the business. So let me give an example. This one is a little bit cyclical because, you know, I mentioned like two or three episodes ago about how my parents were, you know, village kids. I grew up in the village like proper, proper village like thatch rules. So there was a certain time in Nigeria when everybody was moving away from the thatch, you know, like raffia palm for roofing and people are moving into moving to zinc and all these other things.

So if you are in the business of doing raffia roofing back in those days, I sorry for you. You're on your own or yours your own, like no progress for you because your skill is that roof making. You know that is your skill, that is your life, that is your whatever. And sincerely, you believe that thatch rules are the best. Yes, of course they catch fire easily, but The thing is apart from that they keep out rain and then they also keep out heat better than you know, the modern roofing systems.

But unfortunately there was just a certain time when these things fell out of fashion. So if you were in the business of thatch roof making or supplying thatch, you had to go and do something else. But now the pendulum has swung in the other direction. And I hear that now people who can make fetch roofs, they fetch a significant amount of money because, you know, some people like the how I put it, some people just like that.

You know that more rustic look like even hotels for instance in Abuja, you know some of them by the poolside. You know, you have a small, you know, you build a small something and then you put a touch roof over it. And so those people are in, they're hard to find. And so right now this is a skill that costs a lot. They hear that they charge millions and millions and millions now people who can make that rules. So it is something that is now in demand and it's something that you can validate as a business concept.

So 20-30 years ago, you couldn't validate it because everybody in Nigeria is moving towards zinc. And is it terrace or what do you call it? You people who do buildings, you know what I'm talking about. But then now the pendulum has swung. So if you want to go and start a roof thatching business, I believe thatching roof business or whatever it is we're going to call it, yes, that is a business idea that can be validated.

So that's what we mean when we say validate a business idea, show that this business can work, show that people are willing to pay money for this idea, show that there is demand, show that people are interested, show that the people who are interested actually have money and are willing to pay. So these and many more are some of the things that we talk about when we are all talking about validating business idea. Now, the reason why we're talking about this today is because I was talking to a podcast listener and just in case you're wondering, Yep, it's it's you.

I'm talking about you again. And this particular fellow wants to start off a business. And the idea that he has in mind is on training people how to speak Yoruba, weather training people how to speak Yoruba, online or physical classes. I was wondering whether it was a good idea. So when the guy reached out to me, I told him the same thing that I tell everybody else who asks me. And just in case you're curious and you want to ask me, I'm letting you know what the answer is going to be right now, if anybody reaches out to me to ask me, what do you think?

This is a good idea. My answer is always, how am I supposed to know? Am I the target audience? Don't ask me. Look for the target audience and then ask them. They are the people who are going to be able to tell you what's up. Because I've been doing this long enough now to realize that, you know, it's not about me. And some ideas that people tell me, and I said what? This thing would never work in Nigeria. This thing would never work like Airbnb for a long time.

I said Airbnb in Nigeria is rubbish. The Airbnb will work in America and in the UK. This thing will never work in Nigeria. But lo and behold, Lagos and Abuja, people are putting the apartment on Airbnb. In fact, in my neighborhood, some people, their vets say one of the landlords has put his house on Airbnb. So every once in a while we wake up and you know, we see some kind roughly and some scruffy looking fellows, you know,

coming to rent his place. So it's not about me, it's about the target audience. Because if you had left it to me, I would have advised Airbnb, I'll say stay out of Niger that you can't work in this thing, will not work in Nigeria. This will not work in Ghana, this will not work in South Africa. If anybody had asked me, I would have said that with my food chest. Well, lo and behold, Airbnb, I think they work in Niger and in South Africa where I don't know about Ghana.

So when people ask me, do you think it's a good business, business idea? The answer is I don't know. You shouldn't be asking me except if you think that I am the ideal customer. I match the ICP, the ideal customer profile, the target audience. So I told them the same thing that I tell everybody else, which is who are the people that you think need the service, who might be interested in this protocol service? Go and ask them.

And by the way, for those of you who have been hearing me advertising my offering, which is how to start your business in three easy steps, especially for those of you who have 345 business ideas, you don't know which one to start. And I say reach out to me, let's pick the right one, and then let's validate the business idea. This is exactly what we're going to run through. Also, validating the idea doesn't mean I'm going to give you an answer.

It means we're going to come up with a plan. All right? And part of the plan means we're going to come up with a list of people to talk to or segments of people we need to approach. Then we'll come up with a plan for how we are going to approach those people, whether we'll talk to them in the flesh or whether we'll make phone calls, or whether we'll send WhatsApp messages or whether we'll send emails. And then we'll come up with a plan to systematically start talking to all of these people.

Unfortunately, this is the only way we can validate a business idea. If any of you was looking for a shortcut, I'm sorry. Now in America, there are some companies that are making a killing right now talking about synthetic audiences. Now the idea behind a synthetic audience is this because it's expensive to do customer research, customer sampling, and you know, stuff like that. It's expensive and time consuming. There are some people that have a thesis that you can use AI

tools to create computer models and then you can just ask the computer models, computer models of potential customers. Then you can ask the AI tools questions, you can interrogate them and supposedly they're going to give you good data about how the actual audiences might respond. So for this guy now wants to start this business about coaching, teaching people Yoruba online. And by the way, my honest response I thought was a bad idea, but cliffhanger, just wait.

By the time we get to the end of the episode, it will surprise you because if you had asked me how that I said bad idea, Nigerians don't pay for this thing. But like I said, cliffhanger D, let's keep listening. So where was I now? So now for this guy, the people who are behind creating synthetic audiences, they believe that you can create a computer model about Nigerians. And so you can ask the model a bunch of questions and then the model is going to be able to let you know that, yeah, Nigerians are interested in this kind of thing, you know, blah, blah,

blah or whatnot. Now, I don't want to sound like an illiterate somebody, but maybe because of my background in sales, I don't think we are there yet. Where how I put it, OK, now I'm from a certain generation, granted, but I am one of those people who still believes that what we what how we can use data is to interpret what is going on, not necessarily to predict. So if you have done actual research to measure people's need for languages or how many families don't speak Yoruba again and you know, blah, blah,

blah, stuff like that. And then you collected those data from actual human beings. I'm one of those people that believes that we can use AI to interrogate that actual data and come up with some predictions. But to say that we'll take AI and then start creating models on our own based on what? And then we'll start issuing the AI queries, and then it will give us reliable, reliable information. I don't think we're there yet,

but anyway, just in case you're curious about this sort of thing, I think they call them synthetic audiences. So just go and do some research. And by the way, if you're a listener of the podcast and you're based in Nigeria and you know, this is your business, you know, you're one of these companies that creates synthetic models for people to do Business Research, research on. Please reach out to me. I'd like to have a chat with you.

Let me know exactly what it is, what it is that is going on. You know, you might be the one to educate me and enlighten me and bring me to the truth. So unfortunately for this guy who wants to do, wants to teach people Yoruba, this is the only way we can't validate this business idea. So it's going to be some some legwork, some phone call work, some WhatsApp typing on your, your thumbs work, some sending e-mail work. You know, that's how we're going to have to validate this thing.

But basically, the main thing I want to pass across to those of you listening to the podcast today is this. If you think something might be a good business idea, honestly speaking, the way to find out is not to go and ask an online mentor or an online influencer or, you know, whatever it is that you people categorize us as. By the way, I don't like any of those labels. I'm not an influencer because influencers are people who actually move market.

That's the reason why Taylor Swift is an influencer because that people wake up today and wear T-shirts. Before you know it T-shirt don't sell out as you can't find it again. Because Taylor Swift she wore T-shirt, that's an influencer. Then Kim Kardashian, that's an influencer. If Kim Kardashian says all of you go and buy this Brazil, the Brazil will finish inside the market. That's how you know influencers. So influencers are not just people who have an audience.

All right, So yes, I have subscribers here, you know, close to 3500 on Spotify alone. I'm not sure about the other places yet because I can't verify. But The thing is, I don't move, you know, I don't have the power to say all of you go and do this and then people just rush. So I'm not an influencer. I have to say that because there's some people who reach out to me. I want to discuss influence ideas. And unfortunately for me, I'm Catholic.

I was raised Catholic, so you know how it is in the Catholic Church. Now I'm duty bound to tell them that. Look, you know what? Yeah, so you can see that I'm asking small audience, but it's not as if if I give the command, all 3500 of them will go and buy from you. That is not like that. I'm not at that level yet. So I let most people know. So far, I don't think people appreciate the honesty. So sometimes I wonder should I

just be in Nigeria and when somebody comes, I just keep quiet and I just grab the money and then I learn. Then I'll let them learn from experience. But anyway, I don't want to tarnish my reputation. So don't go and ask an online mentor, don't go and ask an influencer, don't go and ask an anybody. If you think this is a good idea, then put in the work. If you respect this might be a good idea, put in the work to validate the business idea.

And right now of validating the business idea means talking to the people who might have the need. If you don't know who the people are, then researching people who might have the need, researching people who might have the problem, and then coming up with a plan so you can start talking to them one by one. When I say 1 by 1, yes, I mean 1 by 1. How many people do you have to talk to? I don't know. We take this on a case by case basis, but typically if you can come up with a list of 1020

people, and not only do you talk to them, be able to sell some stuff, it's a good sign. You talk to 10 people and you sell. If you talk to 20 people, you sell 12 and the 12 of them you sold easily. OK, maybe that means there's room for traction. But then let's say for instance, you talk to 20 people and out of the 20 you only sell 5. And even that five you sold was like pulling teeth. OK, Maybe it's a sign. So there's no hard and fast, you know, Musha one-on-one.

Now the problem we're doing this thing as a group because I have one customer who wanted to validate the business idea by talking in the group. And I told the guy that, look, this group thing I understand because this guy, he's, he's a tech bro. And you know how they like to do in, in tech now, they always like to be efficient, you know, economies of scale this, that, that, that. So he was thinking, you know, kill 50 bears in one stone.

And I told him, I look, this is what's going to happen because in sales and in marketing, we already figured this out. There's something that is called group think. What happens is somebody who is smart, who is charismatic, who is charming, who is the leader of the power, stand up and say something and everybody will say, oh, yeah, that sounds like a good idea. That sounds like a good idea. And before you know it, you have not gotten the opinion of anybody else.

So This is why it is not a good idea at all, this group thing. So we're talking to people one-on-one. Now he insists he wants to do a group thing, so this is the compromise reach. That's OK, no problem, we'll do group. But you know what? First of all, we'll chat up a list of some people. Shabby. You say you know 50 because he's coming up with an app and he knows 50 people who might need the app. I say, good. This initial group of 50, we go approach them one-on-one.

When we approach them one-on-one from those 50, we'll have an idea of the key themes that are involved in this your app, the key problems that are involved, the key challenges or the key vision that people are, the key vision that people have, the key problems that are trying to solve. Like we'll get some key key, some main things from talking to these 50. Then the key themes, the key themes, the key messages, the key problems, the key, whatever that we get, we can now take that and then use it to create what is this thing called?

Questionnaire, online questionnaire. And then now blast the online questionnaire to everybody else. That'll be a much more honest way of going about it than in the beginning trying to do this on the group, group, group level. So please, all of you who are thinking, what's it called? I can't remember the name, what do they call it again? Focus group, customer, focus group, customer, focus group. Stop this group thing. There is a reason why you should think it.

There's a reason why customer focus groups are very, very popular in the 70s, in the 80s, you know, in the 60s, but they are not popular today. There's a reason why because groupthink moves a lot and it will color the results you get. The results will not be accurate. In fact, there's these people can't remember the name of the company, but what they were trying to do was doing the photography business. They wanted to create an alternative to photo frames.

And so they were trying to get into the market. They were doing what's it called, this group thing I just mentioned now I should have written it down customer something, sorry group probably can't remember. And they wanted to find out the opinion of people on these things. And they went in there and they started asking people, what do you think this thing is worth? And it's, I run into all kinds of problems because somebody will stand up and say, if you go, once the person has said, if you go, it has colored everybody's perception.

Then they tried coming about it in another way by going up to the, by going up to, to the groups and then talking in terms of iPads. So they'll say this is an iPad, it does this, it does this, it does this, it's worth. So, so, so So what do you think this is worth? And even that was still giving them issues. But at the end of the day, where do we able to get real data for this thing was when they actually started trying to sell copies.

They say this is the thing because so, so, so pounds you buy or you won't buy. That's when they started seeing the real thing. And it's something that I've even faced before because I remember starting off in in the beginning in wedding photography, because even though my professional background was in law, later on when I returned to Niger, I became a wedding photographer. And it was something that I faced in the beginning.

When I was starting, I told you guys that we invested a lot of time into making sure that the website was right and we looked expensive. We really looked expensive. And whenever I was talking to people that how far, what do you think, What do you think? What do you think people say? Ah, correct. 400K, you know, 400K500K. That's what people were telling me to my face that correct, man, you look like 400 K, You look like 500 K.

That's what people were telling me. But then when you know, they propose, they're getting ready to get married and I'll go and be there so well for now. So remember now that time we spoke now saying what did we discuss? And I found they would say, and I found they would say personal answer. You know what, there's this thing I'm doing, there's this thing I'm doing, I'm coming, I'm coming. I do come. I do come that I had to come.

I had to come. That's how I was not seeing that 400K, that 500K again. So when you're doing this thing as a group, you can get group think. And when you're trying to ask people, would you pay for these people? It's easy to say yes, I'll pay for this. But then when you try and sell something to somebody and say this thing is here, the thing cost 400 K, it is then you will see their true mind. Those people who think it is expensive, those say 400K for what that issue might be serious.

The people who think it's a steal, they'll say 400K. Please your account details, can I pay a deposit of 300K today? I'll balance you next week. So to validate, validate a business idea. The the real test is not to go around asking people what do you feel? What do you think? And asking people to vote in groups actually is to go and try and sell something. OK, 20 minutes. So let me see. Let me try and wrap up. Anyway, summary because I was curious.

I didn't tell this guy that look going to go and teach people Yoruba online is a bad idea because honestly I was thinking people won't pay because let's face it, you know how Yoruba people now do you want to pay money for anything except if it's on one bed? If it is you know as Yoruba people can be. Anyway let me not say too much after all I have Yoruba in laws so let me keep quiet. But I thought, look, terrible idea, this will never happen.

It was EBO. I said, Oh yes, I think EBO people will pay for their children to learn how to speak Igbo online, provided you're giving them the right kind of IBO. Because I think for Igbo, like Anambra, IBO is different from IMO IBO is different from Delta IBO is different from this IBO, that IBO. So I was thinking, OK, yeah, maybe there might be a market for the people who boy your people. I said never, this will never work.

But I didn't tell this guy, so I say let me just go online, let me see what's what's happening, let me do some research. Then this guy is basically about on. So I said OK, no problem, let me just now fool around. Then I started finding out some stuff that apparently people in diaspora and returnees, you know people that jackpot before and who are now coming back, Apparently lots of them are not too happy. All these people coming from USAUK, Canada.

In fact, there's a phenomenon I saw online, they called it a cultural guilt. So people are beginning to feel cultural guilt that the children cannot speak their their language. So he's looking as if to validate this idea, you'd have to talk to, you'd have to go to high end private schools in the battle, like ISI International School in battle. Let's see what else live Fort, you know, that's the kind of schools where people who are,

you know, returnees is the kind of school that they go into. So actually we need to look for a way to find these parents and start having these conversations with them, whether they will pay for an immersion camp. Now I know that somebody tried this thing for TV language in Benin State as there's a camp, you know, during holiday, everybody just come, you know, so that through immersion you get the children to learn how to speak the language.

And I hear that the program didn't work. So I don't know if it's that tea people are not willing to pay for their children to learn tea for. Maybe the cap was not administered well, maybe it was not marketed well, I don't know. But sure, you can talk to. Yeah, we can. Like how about this, If you find Jack by parents, the parents who have the ones who Jack by before and they've come back, the returnees, it's it's possible.

I didn't know that there's something called, you know, cultural guilt that is being studied on a, you know, I thought individually one-on-one, some families here and they have these issues, but I didn't know that, you know, huge members of tribes in Niger are going through these sorts of things then OK. I also found out that in Ibadan where this guy stays that the, because Ibadan is a it's like a metro metropolitan hub.

So I know some of you will laugh and we don't worry. Like, you know, some of us and we hear a battle. Some of you weren't here, but all you think of is roasted roofs and stuff like that. But Ibana is actually more polished than natural because that's good in new fair. So when I had to pass through battle, I was, I was surprised the first time I went through was a Jerry. I can't remember Shabbat, like I said, neighbor on BDS like I was stripped.

I was impressed. So, Ibana is not as a Bush as it is, but don't tell my sister-in-law that I said that because my sister-in-law is from a battle. So from today until the day the world ends, I'll continue to abuse her that she's a village girl. But I'll never admit to her that Ibadan, Ibadan, try as an Ibadan is actually it's better than it's better than where we come from as in they've seen development. So because Ibadan, it's like a metropolitan centre, you have people who come in from different parts of the country,

whether the East and NSS, you know, banks, NGOs, civil service. So it might be possible that we can talk to maybe like HR managers, let's see what else. I'll be looking for non Yoruba professionals in areas like Bodhija or Akala Express in all these areas. And yeah, we can find people like that and start asking them whether, for instance, knowing Yoruba effects their ability to, you know, build rapport in the business context, you know,

stuff like that. You know, you never know, you might be able to come up with some executive Yoruba. I don't know, Yoruba language for executives or something for busy execs. You know, I don't know, just fooling around, just me looking online and then let's see what else. Sorry, I have a small cold. What else? What else? What else? OK, any, those are some of the ideas when I was just fooling around on the Internet. But then this was a shocker because remember I said that if the guy had asked me, I would have said Yoruba online never work Yoruba physical class never work Yoruba people will not be if the guy had asked me.

And that's the reason why you should go and do your own research and validate. I found something that is called super Prof super Prof dot Ng that is SUPER. And then Prof Prof super Prof dot Ng or something like that or more, you don't believe this thing is a it's an online platform where private tutors go to register themselves to sell different kinds of services. So on Super Prof, I saw people who are selling health and Wellness, who are selling fitness, people who are selling mathematics, physics, you know,

like go and pay them 5000 an hour and they'll teach you maths, they'll teach you physics, they'll help you pass job, you know, stuff like that. I had no idea that this thing exists and this thing is gaining, gaining steam, I think is rising and rising. So yeah, it's possible that you can talk to tutors on Super Prof and then find out most of whether this is a market. But the thing that surprised me was if you search Yoruba tutors on the Super Prof at the date of this recording, there are currently over 100 Yoruba tutors listed on the platform.

And they charge anything from 3000 five, 400 naira per hour up to 5000 naira per hour. Can you pursue what I'm saying that if you had asked me, Tava Shima, what do you think I would have said? Forget this thing that there's no room for growth, that Yoruba people will never pay. Meanwhile, there is a website where people are already paying tutors for Yoruba. They're already paying them. Where did I write it again? Between 3400 per hour and then 5000 naira per hour.

So the scope that some of these tutors are using, because I looked at some of the profiles, some of them are offering the first hour for free. Now, of course there's some people that will do the first hour for free and their runaway. But The thing is, I'm sure even if you're getting AI don't know, maybe a 10% conversion, maybe like you talk to 10 people and then only one agrees to to pay. OK, is that a good conversion?

I don't know. But somehow they're making it work. That's offering the first hour for free. So some of them are offering webcam that's or face to face where they go and meet in somebody's house. By the way, for those of you who go to people's houses or play people's places or work, please, you know why Niger Social Security first be be very vigilant. Shine your eye, please, especially females, shine your eye. And then also let people know where you are and then what you're up to.

Because the things that we see on the news nowadays, like, man, it's crazy stuff. So yeah, some of them are offering the first session for free. So that's it. That's one that surprised me that not only is it a valid business idea, apparently it looks like The thing is growing. And it also looks like this guy already has some competition because I'm Super Prof is a platform where people who want to teach others Yoruba are already doing it.

Now, can you see the reason why you don't go and ask an online influencer or a guru or whatever it is you think we are? We do not know everything. We don't. If you've been listening to this podcast for any length of time, I've already been talking about my approach, my frameworks for validating a business idea. You know, take the system and apply the system. That's where you'll find the truth. Not asking me my own subjective opinion.

Then apart from superproof, it looks like there are also physical centers in Ibadan where people can go and learn Yoruba because there's a Yoruba language center in the University of Ibadan. From what I saw online, looks like it's near UI gates and you know you can go there to go and receive lessons. Then there's the Pinnacle College of Media Arts and Communication that is in Ibadan and then they offer like adult education for professionals.

You can also receive Yoruba. You can also receive education in Yoruba there. By the way, don't take what I say as gospel truth. Go and verify all these things by by yourself. Then also a lead City University. From what I saw online, it looks like they have a program, OK, for this is for professionals and bilingual experts. OK, This one is more advanced. But basically from the things that we're throwing around here, can you see that if you had asked me or I've said nobody will pay for Yoruba education,

but it looks as if the business is beginning. It looks as if the business is moving. So my guy that refused to call your name. Anyway, I hope this has been useful for you in particular. You don't want to start this idea for teaching people Yoruba. And you can see why I said you should try and validate this concept on your own. And you can see how sometimes doing simple searches on Google can open up your eyes to the fact whether this idea is doable, whether people are doing it or maybe if people have done it before and the thing failed.

It will be nice to do that research online and then see whether people have done this before and whether they failed or maybe even why they failed so that, you know, how you do your own different. So yeah. So I think, I think that's it. That's it. Then I also did some Kung Fu on ChatGPT and after. So not IGBT, Google Gemini. So when Google Gemini analyzed the whole thing, Gemini's recommendation was that the people on Super Prof, what they teach, they teach Yoruba, but they teach it in an academic sense.

And I understand now because because like for my own language, TV language, you know, academic TV and then street TV are not the same. Academic TV is more formal. I'm not, I don't speak TV, so don't ask me to speak for you. But since I understand very well, I have always known that when we're in church and people are speaking teeth or when we're in the university context and people are speaking teeth, you know, like lecturer to students is very different from when boys and girls are just speaking on the street.

So there's some languages like I think even Arabic has that dichotomy. So they are the Arab that you speak in a lecture setting is very, very formal and it's different from the Arab that you speak when you're on the streets. So there's some things that languages that have this, this twofold thing going on. So it looks like Yoruba is like that. So Google Germany said that what people do on super profits that they're teaching you academic Yoruba, but not necessarily Yoruba on the streets or survival Yoruba as they put it.

So for those of you who are trying to enter into this market, I guess that is how you can distinguish yourself to say that look, if you go through super Prof, if you go through Leeds University, if you go through you are and all these places you're going to learn academic Yoruba. But when you teach you, you're above the streets. If you want to negotiate in the market, if you want to talk to your mechanic, if you want to conduct business or, you know,

if you want to talk to that people who feel as if like, you know, like you're a native speaker, that is all we're going to teach you. I'm going to teach you. You're about the streets. We're not going to teach you academic, academic Yoruba. OK, so 30 minutes. Let me bring this to a close. So basically what I wanted to pass across was this. Before you jump into any business, validate the business idea. To validate it just means you make sure that this business can't work.

Now, there's no 100% guarantee, but if you can find some people who say it is a good idea, who think it's a good idea, and some people are willing to exchange some coins so that they can receive the benefit of your products, receive the benefit of your service, then it might be a good idea to continue pursuing these things some more. So listen to older episodes of the podcast so you can get more specific ideas around how to validate your validate your your business idea.

And then what else? Something I wanted to mention but you think just skip my mind. Anyway, listen to all the episodes and you'll get caught up to speed. Then for those of you who want to start 345, who want to start business, you have 345 ideas. You don't know which one to start, then reach out. Let's select the right idea and then let's validate the business idea. And I've already told you what is involved. Validating the business idea is not me giving you my opinion on whether this idea is good or not.

Validating the business idea means we're going to come up with a plan and we're going. You are going to talk to people, not me, not me. Once in a while I call on behalf of my customers when they start telling me some things that I want to check. Like there's one of my customers who ran an advertising campaign and the salespeople started complaining that man, these leads are rubbish, these leads are rubbish. So to check, I started calling myself and I'm glad I called because I now told them that what do you mean these leads are rubbish now?

These leads are OK, there's no problem with these leads. And we now knew that what we had to do was to work on their questioning framework. They were not starting conversations with people properly. That was the problem, not that the leads were rubbish. So if you reach out to me, you would do the call. If you're complaining too much, OK, I might make one or two phone calls to be sure, but you are the one who's going to put in the work.

So we select the idea, we validate the business idea, we create a selling framework around it, and then let's begin the the whole process of making sure that we can build sustainable businesses. So that's it. And that is all for today. Thank you very much for listening. Remember, if you want to start off your business in three easy steps, you need help in validating your business idea. You can call, send me a text message or a water message on 0806466214.

Zero. And what else? Yeah, that's it. So you guys enjoy the rest of your weekend and I'll be in touch some other time.