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Hello and welcome. My name is Tavishima Aide. I solve sales challenges and I'm making today's podcast recording just outside the car wash. So expect to hear some noise in the background, although I've wound up the windows. So hopefully there won't be too much noise coming in while I'm waiting for the car to get washed. Now the goal of this podcast is not to talk about how and where I get my car washed. It's actually to focus on business education.
So if you like the stuff that you hear here, please spread the word so that your friends and family members at home in Nigeria and abroad can benefit from the questions that we tackle. And if you'd love to connect, you can hit me up. You can call SMS or WhatsApp on 08064662140. Now today on the podcast, I want to share a conversation that I had with someone, let's say like last night. Now she's someone who reached out.
She's a listener of the podcast. She likes all the things that we talk about over here. We had a very frank conversation about what it would take to engage my services as a coach and as a consultant, not just to work with her but for her organization. And she was real upfront that currently they do not have the budget to afford my services, but she personally is interested in engaging my services as soon as she can afford.
Now, of course, since I always make myself available to you guys, I mean, know how know how, especially if we've been talking, you know, one-on-one, we've already built some sort of a relationship. I'm always trying to help people out as much as I can. Of course, I prioritize paying clients, you know, those who have actually paid me for my services. Those are the people that I prioritize. But I try to answer as many people as possible.
So I thought, OK, cool, no problem. We can work together. But in the meantime, here are a list of questions that you need to go and ask your auger so that by the time he answers these questions, you will be able to sell effectively in your role. Because most Nigerian business owners, people who set up a business, who run whatever it is that they run, they just assume that sales people are born. They don't realize that sales people are made, that you actually have to teach somebody to sell on your business's behalf.
And I could tell that they hadn't given her any kind of training. So I just gave her a list of questions. Here's a list of things go and discuss with Oga. Once Oga gives you the answers, you'll be able to know how to sell. That's why I gave her the list. And then she said thank you. And then she left. Then she reached out a couple of days later. They say, bro, to be honest, I want to ask my Oga. And my Oga could not give me the answer to any of these questions.
And I laughed. I said I'm not surprised because actually most organs, most people who run businesses don't even critically think about these sorts of things. And in fact, the first thing on the list was the ICP. Who is the ideal customer supposed to be running after? Now that is something that the salesperson needs to know. Because if your number one job is to sell and then you resume work 8/30, 9:00 in the morning, but you have no idea about who you're supposed to be going after, then you'll just be faffing about online.
You won't know who am I supposed to be talking to if you go into the real world, you won't know, OK, which offices am I supposed to enter? You won't even know, which is why it is the first thing on the list and the most basic thing that I gave her. Because at least if the OGA can say, you know what? The people that we do business with best are men between the ages of 65 and 70 who live in Umohia or you know, whatever.
At least as a salesperson, you now have a very clear picture. You now clock it immediately. You now know what to do or where to go in the real world or online to start targeting men who are between the ages of 50 to 75, who are based in Umuya or, you know, forgive me, I'm just coming up with some examples. But The thing is, we have to know who the ICP is. So she told me Olga doesn't know, but these are the things that Olga has tried.
I said, OK, no problem. So this is what we're going to do and this is the frank conversation that I had with her last night. So I told her, oh, OK, it's almost my turn for the car to get washed. So one moment, let me just pull up over there and then I'll continue this conversation. OK, I'm back. Sorry about that. So it's my turn to get the car washed. So anyways, of course I've had to step out of the car. So I'm sure you guys have noticed that the the noise profile has changed somewhat.
You know, there's more noise in the background anyway. So I was like, so I think I was at the part where I was saying there are a couple of key things that those of you who own businesses need to know. I need to be able to advise your sales people on so that they can sell effectively. And one of them is the ICP. And I was having a fair conversation with a sales professional who are struggling, and I could tell that she hadn't received any training from her employers on these sorts of matters.
And so I told her, I gave her a list of questions that she needed to ask her Olga. And then based on the answers that Olga will give her, she will now be able to sell effectively. And one of them was the ICP. Who's the ideal customer? Who's the ideal client? Who is the target? Who else? Who are we supposed to be chasing? Who are we supposed to pursue? We need these answers and Olga said he doesn't know. And I'm not surprised because most of Gas, most business owners, they don't have a clear sense of who it is that was supposed to pursue.
You just have the product, you have the service, and you're trying to chase down as many people as possible and trying to get business from them. So I now gave her an exercise that she should go and do with Olga. And this is what I advised her. And if you're listening to this podcast episode right now and you've asked your guy that question, who is the ideal customer supposed to be chasing? And our guy doesn't have any information from you for you.
Rather, this is the exercise that you have to carry out with your boss. And this is the reason why you are the one who should be responsible for doing this. So this is what I advise that ordinarily you should be your guy who should call you up and give you advice on these sorts of things. But in the situation where or guy has not called you or Guy is not aware of what the ICP is, it is you as a salesperson that has to take responsibility for these sorts of things.
And this is the reason why. Because other people in the organization, they can't far about and nothing will happen. People in accounting, they can't far about, you know, they can't misbehave, they can't waste their time. Not in the album, because at least they can pick like 2-3 weeks before the end of the year. They will rush and they'll prepare. They'll prepare statement of accounts, people in marketing, they can faff about.
They can do whatever they want so long as at the end of the day they produce a pretty Instagram photos or they won't be angry. The people who are supposed to clean the company, those ones who they can faff about so long as they pick two or three hours during the day and they make sure that everywhere is clean, the toilet is clean, you know they can't misbehave. No, nothing will happen but our sales people. We are judged on the results that we bring.
How many conversations are we having with customers? How many people are we bringing inside the shop? How many people are we bringing inside the office of the people that we brought to the shop, that we brought to the office or that we're having conversations with, how many people end up ended up becoming paying customers? So for sales people, those of us who have the responsibilities for bringing in revenue, all eyes are on us very harshly,
very critically. That's the reason why we have to take the responsibility for performing and for moving our careers forward. And that's why I told her she's a correct. She's a correct. She's a correct babe because ordinarily all guys should pay for these sorts of things. She has reached out to try and get the support that she needs. She's honest that she cannot afford now, she's going to plan towards it later, but she's taking responsibility for developing herself,
responsibility for acquiring the information that is going to be able to make her a better salesperson. So you're the one who should take the advantage for these sorts of things. Now, another reason why we should take the advantage of having this conversation with yoga and going through this exercise that I'm going to recommend right now is this. If you go through this exercise with yoga or guy and his business partners, or you know where your guy is a woman or guy and hire business partners, we now quickly see that you in particular, you have sense, you have drive, you have ambition,
you have good ideas, you're a correct person to keep around. You are a valuable asset to the organization. When they start seeing you in that light, good things will happen. I can't make any promises that they will double your salary or anything like that, but trust me, good things will happen because you are a valuable asset to have around. So this is the reason why you ought to take the initiative and another reason why I told her she should take the initiative in this conversation and why you should take the initiative in this conversation and this exercise with your guy is because nothing is set in stone.
Eventually you're going to leave this organization. And when you do, if you have gotten into the habit of being proactive around these sorts of things in whatever organization, in whatever clique, in whatever setting, in whatever setup that you find yourself in the future, you would have gotten into some habits and some patterns of thinking that will make you extremely resourceful where you're heading to. Because I can tell you, this is Nigeria.
People have not seen an employee like you before who is willing to invest time and resources into developing themselves and also willing to engage in conversations with their orgasm with their superiors to make sure that they have all the information that they need to deliver on the revenue goals of the business. I can assure you, people have not seen an employee like you before. So let's not beating around the Bush and let me get straight to what the exercise was.
I told her that she was going to have to do three things when she gets back into the office. She said, Olga, please, if you're free, you and I, we need to have a chat. And of course, most organs now don't make money, don't they? And so because of that, trust me, organs always have time for sales people. If somebody in accounting says Olga, we need to see Olga will say, well, you know what, I'm coming. I have to go here.
I have to go here. OK, I might be free for this. I might be free for that one. Will you be free? You know? But if a salesperson says, boss, you and I, we need to have a chat, trust me, your guy will say I'm coming to the office. You see me in like 30 minutes. So don't worry, don't be scared. You just tell your guy, our boss, you know, we need to see, there's some things that we need to discuss. Trust me, your guy, he will show at the office or she will show at the office.
And so I told her, these are the questions. These are the exercises that you're going to do with yoga. You tell your guy that, look, I'm committed to this organization and I want to see this organization hits its revenue goals. I personally also don't like faffing about. Also want to make sure that I am the best I can be when I'm on this job. And because of this, there's some information that I need to do to be able to complete this job, to do this job.
Well, I've gone online, I've asked around, and there's some exercises that we can do that will give us the information that we need to move things forward. So Olga, you are now, we need to figure out the ICP now. And that's what we're going to do. Olga, can you please furnish me the records that we have, the people that have paid US money before to provide our goods or our services, please? Can I see it? This is the whole point of the exercise.
When you look at those invoices or when you look at those receipts or when you look at those WhatsApp messages or when you look at those invoices or when you look at those. Whatever it is that you people have that you used to track who has paid you for your products or your services. By the time you start asking your got some information about this guy, about that guy, about this babe, about that babe, about this customer, you will start seeing some similarities in psychographics and in demographics.
Now big words, but for those of us who studied what was it called business studies in junior secondary school, remember demographics means qualities like age, sex, heights, occupation, location, you know all those sorts of things. So you will start seeing some similarities. Now people that buy from us are usually a certain age, usually a certain job, usually of a certain income range, usually of a setting this of a setting this of a setting that you will start seeing some patterns emerge.
Therefore, those of us who studied business studies again in junior secondary school, remember when we're talking about psychographics, psychographics are hobbies, interests, things that people like, you know, all the soft stuff that people are interested in that you can't quite quantify. So when you start looking at this invoices, this WhatsApp messages, these, whatever it is that you have, you will start noticing some similarities in psychographics that people who buy from us are interested in these sorts of things or that sort of those sorts of things,
or they have these kinds of hobbies, or they are drawn to these sorts of issues or they're trying to run away from certain other kinds of issues. This is the beginning of you putting together a picture of who your ideal customer is. When you go through this exercise with yoga, you will now see you will not start having a clearer picture when you show up the next day to the office where you should be spending your time and investing your efforts to start chasing down customers.
Because you would have already known that our ideal customer. People who have given us money in the past tend to be either men or women of a certain age who live in a certain part of the city, who are interested in these sorts of things or who don't like those sorts of things, or who run towards these sorts of things or who run away from these sorts of things. You will now know where to invest your time. Let me give you an example.
There was a time when my kids were younger, were in traffic, people would stop me all the time and try to sell arts and crafts, sell painting, sell books, sell toys and all kinds of things. And so I asked my wife one day, I said, how come these people always keep trying to sell me stuff about kids? I'm always said, that's easy. And I said, hey, that's easy. How is it because I look like a father? I said, no, it's not that I look like a father.
There's a car seat in the back. And then I smiled and I told my wife, yeah, you're actually right. It's that simple. For people who sell children's things in traffic, they know that if you see a dude sitting in a car who has a wedding ring and at the back of the car there's a baby seat, this person most likely has children of a certain age and will be interested in certain kinds of products. That is the reason why these people are coming straight to me out of all the other cars that are stuck in traffic and trying to sell me stuff because they know who their ICP is.
They know their ideal customer profile. You see a man, you see a woman, you see a wedding ring, and then you see a baby chair at the back. Go and talk to this person or these. These people. These are the kinds of people who end up buying this or this or that or that. So that was my assignment that I gave to her. Go and talk to yoga, have this exercise, get your transaction history, Try and figure out people who have given you money in the past.
You will get a sense of who your ICP is. Then I also told her. Now Olga, between you and me, now tell me who are the kind of people that you want to pay money to us for the product or service? People who you think will be sweet clients, that is also an important question to ask because you know what people say now? Now when the how do you say it? When the available is, I mean when the desirable is unavailable, the available becomes desirable or something like that.
So sometimes you actually do want, oh sorry, they're calling me at the car park 1 moment. Let me pause this and I'll be right back. OK, I'm back. Sorry about the constant switching back and forth. There was quite a queue of about like four or five cars when I got here. So I didn't think they were going to be, you know, this quick when I started the podcast episodes. But anyway, they're not with my car. So I'm now back in the car.
So hopefully we shouldn't have too much noise, you know, trailers going past and all that because I just wound up the windows. So let me finish this and then I'll head off on my appointment. OK, now I said. Now the second exercise that she needs to do with our guy is this. She needs to now ask our gather. OK, we've looked at the transaction history. We've been able to figure out some commonalities in demographic demographics and psychographics.
We now have a physical representation of who our customers are, who they are, how old they are, whether they're male or female, where they live, their jobs, what they're interested in, what they like, what they don't like. Psychographics are important because if we're targeting people online with online advertising, that is the information that we're going to put in. So the next part was not have a frank conversation with Olga and say, look, Olga, now who are the people that you will like to pay off some sweet correct money?
The reason why that question is next is because sometimes you have a dream client you want to go after, but because you can't reach them now, you now settle for, you know, some certain classes of people, the one that is in your front. Now that's not bad and you can be using the customer that is in your front to be making good revenue while you're now strategizing and planning for the other customer that you actually want to get.
Now business owners, we all pass through this because back in my, excuse me, our wedding photography days, please no disrespect when I'm talking about these sorts of things, I'm not saying some classes of people are better than others. I'm just trying to talk about economic realities here. So I'm not trying to say some people are better than the others. Now, I appreciate all the brides that were Niger based that I did business with.
I really, really appreciate them, you know, and I love them because they were responsible for me getting a career. Building a career in wedding photography. Even the very first bride that paid me only 50,000 naira, I appreciate her and I love her because she's an integral part of my story. That is how I got started. Now, of course, eventually I figured out that that 50K that I charged like Omar was not worth it 'cause I charged 50K and then I spent 47,000 naira in fulfilment.
If you charge 50K, you spend 47 K. Can you say that that's, that's a good thing if I want to give mom CD gist because by that time I wasn't, I wasn't married when I gave mom CD gist. Mom, she said, look, you would have been better off just staying at home and just transferring 5K to the bride. I said just, you know, take and help with your wedding. But still, I love her because she was an integral part of my story. But at the time, the people who paid me best usually happened to be Niger, in diaspora.
So the babe lives abroad, the husband lives abroad, maybe their parents are here and the parents are the ones who are organizing things. Somehow the bride and the groom get in touch with me. They hook me up with Mumsy and Popsy or they hook me up a wedding planner. And those were the kind of jobs that I like to do. That was, you know, sweet, sweet money. And that was the first time that me and my brother collectively charged 1M for a job.
Negotiate back and forth, ended up paying I think about 880 or 870, I can't remember. It was this sort of thing, Niger in diaspora. So whether in the UK or America or Dubai, the clients, the people that I loved that I would like to pursue were all those people based in diaspora. But Please remember, I am not saying that people who live in diaspora are better than those of us who are home based. I'm not saying that. I'm just talking about some economic realities here.
Now for people in diaspora, they're used to paying maybe like let's say 10,000 for a wedding photographer now maybe like $10,000 or $5000. So by the time they're talking to we, well, I'm no more in the business. But if I'm still in the business by the time they're talking to we local photographers over here, and then we charge what is the equivalent of maybe $1000 or $2000, and they see the quality of our work. For them, they're like what?
This is a deal. Those people, they pay quick, quick, quick, no hassles because they know that if we're going to do this wedding in California or whatever, we'll pay $10,000 or $5000, cheapest for a wedding photographer. But we're going home to do this thing. And I found a photographer for $1000. Let me just pay now quickly, let me tie this thing down. So I'm just talking about harsh economic realities here. So I'm not saying that Nigerian diaspora is better than Niger homegrown.
We're all the same. We're all equally in status. It's just that you know, because of what do you call is it purchasing parity? Because of purchasing parity, they can happen to they, they can afford more stuff with the dollars and the pounds that they have. So where was I? What I'm just trying to say is I understand. I've lived through it and lots of business owners, we all live through it because we understand that this is the customer I have in front of me, but the customers I love, they're in front.
And This is why. So still we also have to sit down and do that exercise. So yes, yoga, ooga, the customers that you truly, truly love, they want them to be transferring big money into the account to Bam. Who are those customers? And then we start writing it down. That is the second exercise that gives us food for thought for the future. How are we going to start targeting these people? How are we going to start running after these people?
Now, when I asked that question, she said, oh, she has asked her OGA that question before. And what the OGA said was government parastatals. And I said good, good that he asked, but I told her that look, that's still too wide. Government parastatal can be anything from CBN to NNPC to ministry of our Greek that is too wide. So you need to have the conversation or a guy again and he needs to narrow it down. When you say government parastatals, which kind of government parastatals?
Is it the government parastatals that deal in extractive industry? In that case, you're talking about Ministry of Mining and Ministry of Works and Ministry of you know, all or not. Or is it government parastatals that are financial regulators? In that case, you will now be thinking of Ministry of Finance, you'll be thinking of CBN, you'll be thinking of SEC Securities and Exchange COM Commission. But organ needs to narrow it down.
You can't just say government parastatals is too wide. If as a sales person, my job is to go after government parastatals and I come to the office tomorrow, 8:30, I was supposed to be chasing government parastate house that is too wide. I'll spend a lot of time fuffing about and talking to the wrong people. But as a salesperson, you tell me that we're supposed to be chasing government parastate house and people government parastate house that are regulators in the financial sectors.
When I come and sit down tomorrow morning, 8:00 AM, first thing I'll do is I'll Google government regulators, that government regulators, financial sectors, Nigeria, a list will come out and then I'll start tackling that list. It'll be easier for me to do my job because the goal line is now clear. So I told her, go back, have that other conversation, make sure that he narrows it down. Don't just let him off the hook. Don't let orgas say government past data and then you leave it like that.
You need to know, are you going to be chasing ministry of our Greek? Why are you going to be chasing Ministry of Finance? Are you going to be chasing CBN or are you going to be chasing I don't know where you get the picture you need to know? So that was the second exercise. Number one, look at your transaction history to get the demographics and psychographics of who your ideal clients are #2 ask your Olga, what is the wish list?
Where are we going? Where would you like us to get some big money from? But then narrow it down. Don't be vague. So just like me back then, I was thinking Nigerian diaspora, but Nigerian diaspora is too broad. I would have helped myself and my brother if I was more specific. Nigerians living in diaspora, particularly in America or Canada, who live in this region or this region or this county or that county or that county that is specific.
That gives someone an idea of what kind of advertising campaigns are we going to run, what kind of content are we going to create to start attracting these sorts of people. So that's the second exercise. Then the third exercise, forgive me, I'm running from memory and right now, maybe because of this, all this up and down, up and down. I can't remember what the third exercise was, but I know that I told her to do three things.
OK, let me see. So #1 transaction history #2 I remember the third. The third exercise was this. And I'm telling all of you now that are involved in sales and marketing. AI tools are here, they are free, they are on our phones, they are computers. Why are you guys not taking advantage of them? If we had these things when my brother and I started in business, we'll be certified big boys now. Because if I had charge GBT then and I was trying to fool around on charge GBT to figure out my ideal customer profile, I would have realized that I was talking in 2 broad terms and that my marketing was ineffective because of that.
Trying to target Nigerians in diaspora on a Facebook advertising campaign or an Instagram advertising campaign that is too broad. All these tools that have helped me narrow it down. So I told her the third exercise is go and tell ChatGPT or go and tell Google Gemini or go and tell whatever AI tool that you like. Go and tell them. I'm a salesperson. I work for this kind of company. The company sells this. My bosses ideally would like us to target this, this, this, this that, but these are the kinds of people that we have done business with in the past.
With this information provided, give me 5 suggestions, 10 suggestions of who you think our ideal customer, our ideal customer profile is or who our best customer should be. Question mark send, it will give you some ideas. The ones that make sense keep. The ones that don't make sense, delete. And then I now told her this is what you will do. You will now sit down with your guy. You have done 3 exercises. Number one is transaction history, trading history to try and figure out who are the people that have given us money in the past.
Exercise 2 was wish list. Who are the people that we would love to transfer money to us in the future. Exercise 3 was to use AI tools for brainstorming. Compare these answers and I told her definitely know how. Know how you will see an overlap. The people that have paid you money before. Some of it will overlap with the category of people that organ wants to transfer big money to the business account in the future. And then some of it will overlap with some of those suggestions that ChatGPT or Google Gemini would make.
That overlap is what I advised her. That is where you should start spending all your time to start finding customers. It's not a very scientific process, but trust me, when it comes to sales, there's plenty of trial and error. But this is not a bad way to start the trial and error. The parts that overlaps hit that part hard. You start seeing resources use results. You start making progress after a while. But remember that sales is not like magic.
It doesn't mean because you start talking to people today, they will start transferring next week. I mean it depends on the product, the service and the, what's it called, sales cycle? Yes, because different products and services have different sales cycles. Now that I'm in the consulting space, it is possible for me to talk to somebody January 1st and then by January 18th they have transferred money. As a wedding photographer.
No, that was not really possible, except if it's an emergency. As a wedding photographer, typically it took about two or three months. Somebody will call me up in January because the wedding is like that, kind of March, April. So the sales cycle for wedding photography was that kind. 2-3 months. For consulting, it's different. Somebody can hit me up now and they can pay money next week. Shorter sales cycles. So it depends on the product, it depends on the service, it depends on the culture, the context, the traditions.
It all depends. So if your product or service has on average a three month sales cycle and you go to this exercise and you start executing in January, God willing, good things should start to happen, should start to reflect in your bank account. By Aranda King March April So these are the exercises that we go through to be able to figure out our ideal customer profile. This is the exercise that I went through with the lady yesterday.
And for those of you who would love to engage my services or the services of someone like me, but you cannot afford to yet, that is not a problem. We're still here. I'm still here. I'm not going anywhere. And I put out these podcast episodes, you know, 2-3, sometimes 5-6 times a week. So I'm not going anywhere. So don't worry. There's free resources here that you can take advantage of. You know, continue if you feel like money is the problem.
When you have enough money, no problem, you hit me up. You know, I will continue from there. So I'm making today's podcast episode for people like you who find yourselves in that situation. While I talk to you, Olga, follow these exercises. When you do, you'll find that your honor girl become five and six. You'll say that this is a correct guy or this is a correct babe. You'll start to before you know it, you know, don't be treating you like salesperson Again, you kind of become more like business associate, especially when you start delivering the results.
So if nothing else, when at least you know who the target is, you'll be able to be much more effective when you show up at work tomorrow, 8:30, 9/30, 9:00 because at least you now know who you should be chasing after. Because before you guys have just been using idea up and down. And if you are in this situation, don't worry, don't feel bad. That's just how most Nigerian business owners are. And I've given you my own personal example.
In the beginning, I was just using idea. The people that were on ground, this is what they were paying me. The people that I loved in diaspora, this is how much do I pay me because of that. I love diaspora but in my mind, if anybody had asked me who is your ideal customer, your ideal customer profile, who is the main person we should be chasing, I would have just said Nigerians in diaspora. But as to White Russia, that's Nigerians in diaspora, Korea,
that's also Nigerians in diaspora. Canada is also Nigerians in diaspora. But we have to narrow it down anyway, 30 minutes. I think I have spoken more than enough. I think you guys get the picture. So if today has already finished at the time you're listening to this podcast, no problem. Just like I said, tomorrow you call your Olga, you say Olga, please, I'd like to see you. There's something I orders to discuss regarding sales.
I have some ideas about how we can improve sales. Trust me, you know, guy will make time for that meeting because that's the reason why he has hired you. And then you called him up and say you have some ideas. Just he'll be happy because he comes to work every day. She comes to work every day. And they're frustrated that look, I have 5 sales people here and I just come and see their faces every day and they're just jesting.
They're not doing anything. They're irritants. They're irritating my life. So the fact that one of you say, oh God, please come, I have some ideas, I want to get your input. You'll be very happy. She'll be very happy. They will show for the meeting. So tomorrow, 8:30, 9:00, 9/30, call your guy or guy will make time for you. Sit down, start having this conversation with them. And trust me with diligence, with hard work, and with prayers.
Your life is not going to see. It's not going to be the same again. And thank you for those of you who have been reaching out to me, who tell me that I've been listening to your episodes. I've applied this, this, this, this and this. And this is how much it has benefited my life or benefited my business. I'm only start sharing some of those testimonials. I've been telling people that, look, I like what you say and I really, really love the results,
but I need people to believe me that this stuff works. So I want it to be in your own voice, not me saying I was talking to somebody and these are the results. Especially the copper who was getting 35,000 Alawi and she said based on the advice that I had given, she had now hit three months of earning over 100,000 naira. Some of you will say 100,000 naira, that's more. What can we do with that? Yes, I agree 100K is more, but for someone who is starting at the level of 35 K, you're now doing 345 months of 100K.
That is minus Yonallawi. It's a big thing for them. So for us, 100K is not going to solve our problem, but for them it's something. And then it's another guy, Alawi, also 35K. In fact, that's the one I'm going to play first. And then for him, he how much was it based on stuff he listened to in a couple of episodes? In fact, in the audio, he referred to the specific episodes that he listened to. He went ahead, he put on an offer, 27 people took him up on it and he ended up getting 97,000.
Now, of course, 97,000 is not going to solve the problem for most people, but for somebody who has been living on Allawi, remember we're talking about NYC people. For somebody who has been living on Allawi OF35K to now say that there's an extra 97 in the bank account is something. But anyway, thank you for those of you who apply this advice that I give out for free and you reach out to say these are the results. Just know that I'll still, I'll be happy and I'll still encourage you, but just know I'm waiting to give you an assignment that you know what all this wonderful stuff we've we've spoken about.
Please record it in audio the same way I record the podcast and just send it to me as an MP3 so I can put it up on the podcast. So from next week, I'm going to start sharing some of these testimonials. So that's it. And that's all for today. Remember if you would love to connect with me then call me, SMS me or WhatsApp me on 0806466 2140. Thank you very much for your time and attention. I will catch you same time, same place next week in your headphones or in your speakers.