What are the "must have" contacts you need to grow your business?

Good morning and welcome to the show. Today, we're going to tackle a very short and simple question, what are the must-haves contacts that you need to grow your business. These are the people that you absolutely need to have on speed dial in order for your business to grow. Now, the answer is quite simple and I'm sure some of you have really figured it out already. First off, you need to have the most reliable contacts that are involved in Business Delivery.

Now this is what it means. If you are an architect, that a couple of people that you need, when it comes to delivering your products or Services, I'm sure you're the one who draws up The Logical, come up with the floor plan and this, and this, and that, and that, but you're probably not the person who does all the was recalled after you drop the floor plan and then you have to make multiple copies of that. And so, I'm not sure what the process is called Architects.

Please don't begrudge me for using you guys as examples. I'm just trying to Use as many products and services out there, so that wherever it is, I was listening to the podcast can see that it applies. All the things here that we talked about applies to the situation. So whether you're a brain surgeon, you're an architect or a carpenter or a plumber, your wedding photographer or an engineer. All these things are black.

So you need to have reliable contacts for the person. I think they're called Leaf lithographer. So I think I think that's lithography. So you need to have Reliable lithography lithography as sorry. Forgive me on speed dial. So, once you're done with the clients, you got me. So, getting by have agreed. This is the floor plan. This is the elevation. This is the, this is the that, and she has paid you, your millions of Nephi.

You need to make sure that you have reliable lithography as on speed dial. And let's see what else. So your wedding photographer. Of course, you're going to need to have people who are involved in your fulfillment, people who make frames who make photo books. What else? You know, those sorts of things. So you need to have those people on speed dial. Now the reason why these are must have contacts that we need to grow a business.

Is this people do business with us? Because they expect a certain kind of result and we cannot achieve that result without certain people who are support staff or who are in our support ecosystem. And so we need to have those people available on speed dial. So if you are wedding photographer, do one. Shoot correct job as in it's on the money. It's the best wedding photography ever, but your frame guy is late or is sloppy.

And those terrible work, or your book guys are late, or the printing, might be nice, but then the binding is on Tidy. It it effects. The effects, the way that our clients and our customers receive the surface, the products, and the services that we provide. So that's the reason why we lie All contacts that helped us along with Business Delivery, support staff fulfillment people. They are absolute contacts that we need to have to improve businesses.

Now is just not the people that we deal with in the business delivery phrase phase or the Fulfillment phase that we also need to have on speed dial. We also need a couple of people on speed dial and those are people that our customers need after they do business with us. So for instance, your graphic designer in the business to business space. That means you design graphics for business people who are trying to get other business people to do business with them,

or retail customers to do business with them. So, if you're a graphic designer in that space, obviously, people who do business with you mr. Graphic designer. They're actually looking for more profits because people don't typically just design Graphics so that they can sit around the office and look wonderful. Okay, let's see. The wedding photography example, wedding photographer is opening his studio and so, he reaches out to you missed a graphic designer, to get some really nice wrapping for the studio outside.

So that people who walk by the studio can see the wonderful rapping on the door with the models and all the tech. Sorry, not take a text that show. What it is that they do and things that are nature. So the reason why wedding photographer picked up the phone to call you mr. Gray. Every designer or my time. Graphic designer is because he's looking for more customers and more profits. Now, if you are a graphic designer and you know, that the reason why wedding photographers are reaching out to you and Architects.

And any other person is because they actually chasing customers, wouldn't it make choices me? We didn't make sense for you to have some people on speed, dial, like digital, marketers or sales people or, you know, those sorts of things as in people who People who you have throw into the mix to have a successful marketing campaign. Now, the reason why this is important is because well first off back to the previous episode about what customers really by customers are buying a result.

So if you bought into that philosophy and you are mr. Graphic design or Madam graphic design after wedding photographer buys said design from, you wouldn't be out of place to call him up in a month or a couple of weeks or whatever you say, hey, mister wedding photographer or Madam wedding photographer. Have you been, how's business been? I hope the print hasn't faded. Hope is looking all right. Oh, by the way, have you been able to get any business off of that work in traffic?

You guys talk about business a bit if the person has gotten some walk-in traffic but you don't think he has, he doesn't think that you've gotten enough, this wouldn't be a bad place in the conversation to say. Oh you know what, I have a couple of contacts that you could talk to. I know Conley is really good digital marketer or I know. So So, he's actually, he's a very good salesperson, perhaps you should talk to him, so you can get better results out of all this collateral that you've done for me.

Now, the reason why this is a good idea is because once you have other contacts like this, that you can push the way of customers that you don't business with, in the past and clients, then you're providing more value to the end consumer because you're helping them achieve, their goal by giving them more useful contacts. So remember again mr. Wedding photographer called you up but I'm graphic designer almost no graphic designer because he wanted more customers you deliver the design.

Now if at the end of the day, he bought a wonderful design but he thinks nothing came out of it. He didn't get any walk-in traffic. You didn't get any customers. It's probably not going to call you back in the future. Now of course we know that mr. Wedding photographer should not be blaming you but I'm graphic designer for the lack of customers. Has that came through the studio, the store, because lots of things are involved.

Where's the location of the store? What kind of advertising is he putting out to sea during any promotions is invisible on. Google is visible on Instagram. There's a lot that goes into the mixer, so we can't blame you for everything. So this is not a knock on graphic designers, this is not to say that you guys are not providing value. But however, you realize that these people are trying to get results You call them up, and you have some useful, customers that are going to help enhance that results that you are trying to sell in the first place.

And you seem to be much more valuable guy. And that's the reason why mr. Wedding photographer or Madam wedding photographer when they decide to open more locations because business has been successful. So, pick up the phone and they will call you again because by providing useful contacts, you have delivered. Lots of value to him or her which was more customers. Has and more profits. So summary in running, our business is to be profitable.

There are some contacts that we absolutely need to have. We need to have some people on speed-dial who are reliable contacts when it comes to Business Delivery, when it comes to fulfillment. So Architects, you need to have correct real nice, professional timely lithography as on speed dial, we're going to do your reproduction work again, if those people are not called lithography hours, Architects. Please forgive me. Hit me up on LinkedIn.

Educate me. Let me know all those people now. So, that next time, my examples will line up if your wedding photographer, you need to have real solid, professional people on speed dial, people are going to do your albums, do your frames, you know, stuff like that, because it affects what it is that the customer is going to receive at the end of the day and shoddy Business, Delivery and shoddy fulfillment means very little or sloppy value that the client has received.

And then second category of people that we need on speed dial. Absolutely, those who might be involved after we have done our own job, so mr. Graphic designer you've done your own job. You've delivered the design, but then the person has to print out the design, and then mount it on the studio building in order to attract customers. So by make sense to have what they called, people who put up a images on billboards, Sure,

they're called for now, let's just call them painters. Although I don't think that paint has. So people who Mount Outdoor Advertising, it would make sense that if you're a graphic designer, you have people on speed-dial, who handle Outdoor Advertising, who can do that sort of thing, take the wonderful design plus out all over the office building make sense to also have contacts for digital marketers. Salespeople you know blah blah blah because you're in the business to business space when people reach out to you.

They are looking for people who helped them too. Sell Market in quote. So, anybody involved in promoting, or selling Market, we're not be a bad idea for you as a graphic designer to have all those contacts. So, if we have these contacts, of course, it's not in isolation of everything else. So, there's a lot of things that need to work together in having a sales framework in handling your promotions, your branding stuff like that.

So, there's lots of things that are involved in doing that, but all things being equal, assuming you have patched up all those things, if we take care of these two particular points, you should find businesses running a whole Lost movie because our customers are going to be inclined to be receiving, a lot of value at the Fulfillment stage and then after the Fulfillment stage, because we're worried about the results that they get and we're helping them to be successful in that.

So hit the ten-minute Mark and I'll wrap it. Also includes here. Thank you very much for listening to today's episode of the sales for the Nigerian business person. I'll catch you guys at the next episode.