WhatsApp Business 101: Catalogs, Bios, and the Art of the Personal Message

Hello and welcome to the podcast. Apologies because today's episode is an outer about episode. So expect to hear lots of noise coming in through the background because usual I am in a parking lot. There's some stuff going on at the kiddie school and I figured I'd just make a quick recording and then, yeah, go in and take part in the activities right now today what I want us to look at is, OK, today's going to be a live case study.

OK, Well, not really live. Well, what I mean is it's a real person and it's on how to use. We're going to look at others scenarios about how to use WhatsApp for business. Now, the reason why we're doing this today is because I received a question from Idara. I'm assuming I'm pronouncing your name correctly. Sorry, I'm using a real name, but you know, I didn't put your surname there, so it's OK. You're at least I think it's OK.

You know, your identity has been preserved and you have some anonymity. So I had a WhatsApp conversation between as me and Idara. Idara is a listener of the podcast and she's a perfume entrepreneur. And I can't remember when the conversation took place, but I made a note of this. So and it is an old conversation, maybe like a month old or maybe two months old. But anyway, so Idara, I'm sharing the conversation that we had, that we had in WhatsApp.

I'm sharing it over here just in case there are other entrepreneurs like you who are trying to look at ways that you can use WhatsApp to grow your sales and to grow your business. So that's why I'm sharing it in case the other people are going to learn from it. So Edara reached out to me after listening to the podcast and she had some nice compliments for me. Always good when people stroke my ego, you know, made me feel like I'm doing something right.

And she said that she's been able to get some insights that helped her to avoid a major business mistake. Oh, yeah. But I forgot to ask about that. So Idara, Yeah, please send me a message and let me know. I'd like to know that major business mistake that you were able to avoid from listening to the podcast so that we can use that over here so that other people can avoid that business mistake as well. So Edara has a desire to grow her small bottle perfume business by using WhatsApp.

Now, one suggestion that I suggested, and when I make these suggestions is not because I'm trying to be lazy, but I'm trying to point to something. What I'm trying to point to is this. A lot of us have problems in our business and we don't realize that nowadays, in 2026, now that I'm making today's podcast episode, we have some real simple tools in our pockets for free that can help us to brainstorm one or two things to move our business forward.

Now, ultimately, yes, you will need the help of a consultant or I don't know. Yeah, ultimately you need the help of a consultant. You might need the help of a consultant, but that doesn't always have to be the starting point for you to wait until you see a consultant or for you to wait until you see an influencer in quotes or, you know, whatever. You can start diagnosing some of these problems by yourself. Sales problems, revenue problems.

I'm not talking about like cash flow management problems. If it's a cash flow management thing, you know, that's an accounting thing. You need to call in the professionals. An accountant needs to sit down and say, oh boy, now, so we could do I'm good doing like this. We could do, I'm like that. If it is a tax thing, don't try and sort out tax by yourself. Go and talk to somebody who knows what's up so that the person will tell you, OK, that tax, I'll be no problem.

We'll run them like this, We'll run them like that. But on some things that are blow stakes, you're an entrepreneur, you're selling perfume, you're just starting, the stakes are low, you can use AI tool to try and figure out what's going on. Where should I be heading? So of course, I told Ida that, look, based on all the things we've been talking about so far, if you just copy and paste every single thing here you put in the chat as a prompt in an AI tool,

an AI tool is going to give you some decent advice about how you can use AI to move your business forward. But Edara was not familiar with AI tools. I find that kind of shocking, but, you know, it is what it is. Yeah, there are some people who are not familiar with AI tools at all. But what I told her to do was this. Normally I would tell people to use Google Gemini because, you know, it's part of the Google suite, it's free and then all that.

But I've changed my tack recently. Now what I do is I tell people to go into WhatsApp because everybody has WhatsApp, because everybody uses WhatsApp, and because there is an AI tool that already exists within WhatsApp. No need to learn anything new, no need to download anything new, no need to get familiar with the new interface. Just go and use Meta AI, the AI tool that is already in your Facebook. I say Facebook, yes, already.

It's in your Facebook. It's in your WhatsApp. I don't know if the Meta AI is integrated into, what's it called, Instagram. I don't know if it's integrated into Instagram, but that's because I deleted my Instagram account a long time ago. But I know for sure that it's in Facebook. So if you're on Facebook and you want to use AI solutions to search something, to research something, to troubleshoot something, you don't need to leave Facebook and then go all the way to Perplexity or Cloud or Gemini or whatever.

You can remain, stay chill in Facebook and be doing your research. If you're in Meta and you need to use the same as if you're in WhatsApp and you want to do some research about how to solve some business problems or ask AI question or something, you don't have to leave WhatsApp, stay there in that chat. So of course, you didn't know. And that's all reasons why I'm making today's podcast. That's why I told her, you look at your WhatsApp, you look at the right hand side of your phone.

You just look down a little bit. You see an icon that is hovering above the messages right now. It looks like leaves, you know, put together in a circular pattern. And the colors range from, you know, like blue to maybe purple to like indigo, or forgive me, I'm not good with colors. But you see there's a floating icon. It is next to another floating icon, which is like a chat, like a chat icon. So it is above that chat icon.

So that icon that you've been seeing there that you've wondered what is this thing that you've never touched that is Facebook's AI, sorry, Meta's AI, sorry, forgive me. You know, Zuckerberg owns all of them. So, you know, he owns Facebook, he owns Instagram, he owns WhatsApp. So you know, I keep getting them mixed up, but that icon right there, if you're listening to the podcast right now and you've never heard of it, you've never seen it, I want you to do that right now as you're listening,

shrink this podcast app that you're using, go into your WhatsApp, click WhatsApp, look to the right hand side of the screen and look down. You'll see 2 icons there. So here's to me, excuse me, two icons. In fact let me even go and check my WhatsApp. So let me be sure that I'm not giving you guys bad advice. Good. So 2 icons, 1 is a floating text icon, the other one that has something round that looks like leaves once you click on it.

That is the face the AI tool for WhatsApp. In the beginning it used to be called, well anyway, when I discovered it used to be called Meta AI, but now apparently The thing is called Business Assistant. OK, tomorrow the name might change. No problem. The name of The thing is not important. So whether you know it as Meta AI or whether it has started showing as Business Assistant now on your phone, the most important thing is that you know that it's there.

So click on that thing. In fact, sorry, let me go back into my WhatsApp because I want to make sure I'm giving you guys correct advice. When you click on that thing good, it opens up a chat interface, a chat window, just like the normal WhatsApp chat. And then in my own case, it's saying good morning, Tavishima. And then it has given me some suggestions about how to use it. And yeah, it just says good morning, Tavishima.

And then it's given me some suggestions about how to use it. So if you do that, you will be able to use Business Assistant, which is an AI tool in WhatsApp to be able to research a bunch of stuff if you're having some problems in your business. So I told her to do that. I can't remember if she did it and what the results were. But after that, in the chat, we explored a couple of things that she can do, just some common sense things that she can do to use WhatsApp to grow her business.

So like I said, I'm at the kiddie school, so I'm going to have to cut out soon. So let me just leave it here. Let's say this is a Part 1. And then when I come back, we will make it a Part 2 about how you can use Metas, AI, Facebook AI, the business assistant feature in WhatsApp, how you can use that to grow your business. But sure, at least if you didn't know before, now you know it's available. Now we're going to get into that argument where somebody says that this is the best AI tool,

that is the best AI tool. This one is more advanced Baba. And you know what, for the sake of argument, we can have all those arguments, but for now it doesn't really matter. The best AI tool is the one that you use regularly because you will learn how to use it. You will learn how to prompt it correctly. And then these things have memory features built into it. So the thing we'll kind of remember you remember your personality, remember your preferences, remember stuff like that.

So please, right now, if you're brand new, don't get caught, caught up into that whole argument of which one is best is perplexity. The best is clawed, the best is Germany. The bit like it's unnecessary argument. Just pick one, the one that seems easy to use, you'll be fine. So I use Gemini for everything and you know I am, but I am fine when it comes to creating images. I use Gemini regardless of what people say about which one is best.

Like look, I just, I just use Gemini because it's free, it's part of the Google suite, it's easy to use. And then if I ever lose my phone, I just buy a new Android phone. I sign in and then everything is there. In fact, me and my wife are going through this right now. We just got a brand new phone for her. And you know, she's been using a bunch of different apps and everything and now trying to transfer data is a problem, you know, and I've told her that look babe, I've been telling you since just use everything Google and this problem goes away.

You buy a brand new phone, once you sign in with your Google account, bam, everything is there, instant. No need to figure out how do I download this hard drive, transfer that, blah blah blah. So yeah, maybe perplexity might be better than Gemini, but I don't care. It's free, it's easy to use, and then I don't have to worry about migrating data, remembering password, remember, I can't remember like nothing. So just pick one, use one.

You never heard of an AI tool before Meta AI business assistant. If you like using WhatsApp, continue to use WhatsApp so long as you back up your WhatsApp account. The rationale is still the same. If you lose your phone, you get a new phone. You you reinstall WhatsApp and everything is backed up. The AI tool will continue remembering you, remembering your preferences, remembering your history, remembering your everything, and you'll be able to continue and all will be well with the world.

All right, so I have to go right now because it's almost 9:00. Yeah. So let me check the time. So what's the time? Oh, OK, forgive me. I have quite. OK, I have some time, so let me just continue. Alright, let me just continue since I have some time. OK, so we had gone. We had gone into what did I say last now. OK, Business assistant, Meta AI. OK, I've told you guys now how to find how to find it then. OK, I'm looking at the message history.

OK, cool. Now Idara actually did what it is that I said. She ran into the the AI tool within WhatsApp and then she ran a search just like I told her. I told her you don't have to come with a massive prompt or anything. All you have to do is all these messages we've been exchanging copy, paste, copy paste. Sorry, not copy paste. You long press that will select the message. Then you continue to click on all the messages.

Click, click, click, click, click, click, click, click, click on all of them. By the time you've highlighted everything, you go to the top right corner and then you click on copy. Then when you do that, it will copy all the messages. All you have to do is just carry that and then paste it inside WhatsApp business. That is your prompt. That is it simple. Paste it and just hit send. Don't worry, this AI tools are kind of sophisticated.

It will get the gist of what's going on based on the context. So that's what she did. And then a couple of options came up #1 Meta AI, the business assistant. He said professional branding. He said make your WhatsApp look like a legitimate brand and good because that's one thing I wanted to talk to Edara about because our WhatsApp was, to be honest, our WhatsApp was one kind. It was really one kind. She's a perfume professional, a perfume entrepreneur.

But looking at the WhatsApp profile, I could not tell when she says she's into perfume as like, 'cause me are confused because looking at WhatsApp I did not see anything perfume. But you know, sometimes it's important that people discover these things for themselves itself, somebody telling you. So that's why I wanted her to do the search so that when she now sees some of these things coming back, will be like, oh, OK, not true self.

So #1 Meta AI, WhatsApp business assistant said professional branding, make your WhatsApp profile look like a legitimate brand. Then #2 it said status strategy. It said treat your WhatsApp as a digital storefront. Very true, which is one reason why I keep telling all of you, sorry about that. That was the alarm going off. You know, I thought I only had a few minutes so I set an alarm. So that's why I tell all of you, you want to grow your business using WhatsApp.

Can we all download WhatsApp business please? Using normal WhatsApp for business is not pure. You don't go work because it doesn't allow you to present a digital storefront. It doesn't allow you when you download WhatsApp Business, you're able to create a catalog, you're able to create links out, you'll be able you're able to create a profile profile, you're able to set up automated messages. I hear that some people even take orders within WhatsApp when they're using WhatsApp Business.

Omar, The thing is a versatile tool. So you can't be complaining that you're not making money using WhatsApp if you did not even install WhatsApp Business. You want to use WhatsApp for business purposes. If these people in WhatsApp say, oh, we have come up with a business feature that you know is supposed to help, go and download the thing and then try it out. I'm surprised about the number of people who tell me who reach out to me and say I want to make money on WhatsApp.

And then I'm looking at you like I'm looking at your profile is ordinary WhatsApp that you have like, are you serious? For real? And then you wonder why download WhatsApp business, all of you, you're listening to this thing right now. You don't have WhatsApp business. You think you want to be in business tomorrow. Download WhatsApp business, start fooling around, get familiar with this thing. Then it also said engagement,

write better captions, you know, and stuff like that. And you know, blah, blah, blah. And for that one, you can do that, you know, sharing on your status and then using the right kind of copy. You can do that with ordinary WhatsApp, you know, but still download WhatsApp business a big then it also came up with recommendations about how when you're posting on your status, you can post your status about bestsellers. You can offer small deals also,

it also suggested coming up with broadcast lists instead of just status updates. So you see, this is a very good idea. There are lots of you who have been sending broadcast messages on WhatsApp, but you just select to all and then you send it to 3000 people. You don't know that you can create a curated list, people that you've been talking to on WhatsApp, people that have bought perfume from you before, whether from WhatsApp or from,

you know, wherever. But should I have been your customers? You don't realize that you can create a curated broadcast list so that you can send perfume related things to them and to them alone. Of course, you have some people's permission first. Oh, I hope you don't mind if I join you to a broadcast list on the broadcast list. Don't worry, I'm not going to spam you. I'll just be sending updates about promos that are going on,

about discounts, about, you know, stuff like that, things that you might find useful. And then so excuse me. And then once in a while I'm also going to post perfume combining tips and you know, blah, blah, blah and stuff like that. You know, when you put it that way and you ask somebody respectfully, can I put you to this broadcast list? Don't worry, I'm not going to spam you. Once a week I'll be sending messages about new orders, new arrivals.

I'll also be telling you about discounts that we have going on and promos. Then also be giving tips about how to mix and match perfumes. Most people, especially people who are perfume people. I am not a perfume person. Yeah, I'm not. Whatever it is you buy for me is what I use. Well, and anyway, the only people who buy perfumes for me are, you know, my mom and my wife. In fact, my wife has bought so many perfumes for me, I'm wondering, is she trying to tell me that I have body odor?

OK, I need to have that conversation with her. So perfume people, they actually don't mind. So now won't she do that? You have a separate broadcast list. So you the runner, you're using status updates, but then you're also using the broadcast list for more targeted communications with your past customers and perfume lovers. Can you see how you'll be making progress in your business? And can you see that all these ideas that I'm talking about now, can you see that they all make sense?

You don't need to wait until you get access to me or you get access to some other person or like you. You don't need a savior for some of these things. The AI tools will start you on your way. What I tell people is now with the Internet and AI tools, what I tell people is I look for some of these sales challenges. Just start off with AI, try and implement one or two things. When you're when in the process of implementing you now hook,

then you now reach out to me, especially since I do this as a business. I'm going to answer one question for free for everybody who reaches out to me from the podcast. That's what I've been doing. But you know, if you're asking me the kind of question that the to answer it, I'm going to have to sit down and devote time and everything like that, Then it has to be a paid session. But with simple AI tools, you can come up with some simple searches that you can start making your way.

You don't need a saviour on some of these things. So apart from using status and then apart from using broadcast lists, OK. It also spoke about the meta AI. The business assistant in WhatsApp also spoke about how you need to be consistent to build trust. OK, good, then let's see what else spoke about learning basic design in Canva then. OK, there was also some mindset stuff around there about building relationships and blah,

blah, blah, stuff like that. So, but overall you can see that some of these suggestions were pretty good. We're pretty OK. It's the kind of thing that you can see you can implement now and then give it a shot. You try it out. Let me try and do these ideas for one month, two months, OK, They see, no, they work, you know, they make sense. And then you can start looking around for a savior. But there are simple AI tools that you can use, very simple.

And this WhatsApp Business Assistant or Meta AI or whatever it's called, since you use WhatsApp every day, you're already familiar with it. The thing is already there. Go and play around with this thing. Fool around with this thing image generation. You want to, you know, generate an image, you know, for your content. Of course you want to advertise something or whatever, go there, fool around, see what you can cook up.

Just try it first using all these free things. If you're trying anything doesn't work, you think it's not sweet. OK, no problem. I can now go and start looking for a graphic designer. Start looking for other people. But you know, nowadays everybody complaints. Oh, money, money, money, money, money, money, money, money. These these tools are free. Go ahead, try these things anyway. So I was glad when she saw some of that stuff and she said she was going to apply and I like it when people take action because she replied to me that she said she was going to respond.

I already saw changes taking place, you know, as you did chat, now you can see profile picture, you can see Neymar already. I was seeing changes. I say good. But I told her, look, you know, go and download WhatsApp business. You say sure, she has downloaded it already. She just wanted to finish chatting with me. She will now do the what's it called? So I can't remember when you set up WhatsApp business, there's a way that is it that the thing imports your messages or something.

And I can't remember how that thing works because I did mine a long time ago. But she wanted to finish the chat with me first. So take action. So this is the approach when it comes to generating revenue, increasing revenues in your business, selling better things like that. AI tools are not a bad way to get some simple ideas. You just make sure that you start implementing them immediately. Don't wait to implement next month, don't wait to implement next week or next quarter.

Start implementing those things down now because usually it's not the sort of thing that once you start it will cause you cause problem for you. All these ideas that I mentioned here, following any of these ideas will not put you into any accounting trouble. They will not put you into any legal trouble. They will not put you into any taxation trouble. They will not put you into any kind of trouble whatsoever. Now remember, for the highly technical stuff, if it's a legal problem, a beg, call a lawyer.

If it's an accounting problem, a beg, call an accountant. If it's a tax problem, call a tax specialist. If it's an engineering problem, call your engineer. But for low threshold things like sales, because sales usually it's more about talking to people, building relationships, approaching people. Honestly, I haven't found a situation where you you'll go wrong by following the suggestion of what you saw on an AI tool. Anyway, so back to the conversation between Idara and I.

So that whole thing about branding. It I wanted to know OK, because he just spoke about branding. So I told the dad that look this one we don't have to do AI look at your WhatsApp profile. You now ask yourself what is wrong with the WhatsApp profile or what is lacking your WhatsApp profile. She was able to figure out a few things you know like her bio, her picture and then the catalog. That's why I said WhatsApp business, WhatsApp Business,

download that one because at least you'll be able to put the catalog, you'll be able to show people. These are the perfumes that I've had. These are our best selling perfumes. These are the, you know, you'll be able to put it all there. It's almost like I'm using WhatsApp business. It's almost like having a mini website on, on WhatsApp. So I told her bio. You need to create a bio and your bio needs to say something perfume related.

Some of you have a WhatsApp profile and let's say your name is Kuli. You know, in your bio you now write Kuli of the Most High. Like, how is that helping you? OK, Yeah. You love God. OK, good. You trust Jesus. Wonderful. We're completely. You're not making money using WhatsApp. If your WhatsApp bio is Kuli of the Most High, how will somebody know that? You know, you are an audio producer. So therefore if I need somebody to edit my podcast or if I need somebody to record this for me,

record this. So I'll reach out to you. How will I know? Your WhatsApp bio just says Colia of the most high. Put something related to your business. It blows my mind. Some of you reach out to me like you want to make money on WhatsApp. I'm like for you. Like I honestly don't think you want to make money on WhatsApp. Colia of the most High, that's your bio. Your buyer is supposed to say something about you. You want to make money on WhatsApp, Put two and two together.

What am I trying to sell on WhatsApp? If I'm trying to sell crypto on WhatsApp, then I'll put it there. You know, crypto enthusiast and trader. That's what I'll put there in my WhatsApp bio so that anybody who opens it will know that. Oh, OK, when you see Kunle, you see crypto. If I'm a yoga instructor, and yes, we do have yoga instructors now in Niger. Shocking, but you know they're there. If I'm a yoga instructor, I'll put it there so that when somebody look at my bio, they see the name Kuli.

They see the name Kuli bio, they will see the fitness enthusiast, Yogi and yoga instructor so that everybody will know that when you open it and you see Kuli, you see yoga. That's the scope for now. Of course, you can write more impressive BIOS, but for now, your bio, let there be something related to your business in it, so that when people see it, they will know later. Of course, you remember that when you reached out to me bio,

there was even nothing inside. There was just your name picture. I don't think she even had a picture. Some of you say I don't like putting my face, you know, no problem. You don't like putting your face, then put your company logo inside there. Put a company logo, when somebody opens it let and they see a picture of perfume. Then in your bio it says perfumery based in Abukuta. You know they kind of get the picture. Oh OK, this lady's kind of a perfume person.

Take advantage of the picture. Then download WhatsApp business so that you can create a catalog. Create a catalog so that all the different perfumes that you have just be snapping it and be putting it there. You snap and pull to snap and pull to snap and put. Put the price, put a small description from all that. Somebody will open your WhatsApp profile and they will get a sense of oh OK, this is what this person does.

Do you think that WhatsApp Business assistant said or Meta AI said that I like is when he said treat your WhatsApp as a digital storefront. That is the scope you're tired of not making money on WhatsApp. Treat your WhatsApp as a digital storefront. The best way you can do that is by downloading WhatsApp Business because of this catalog feature. With the catalog feature, you actually can put up stuff specific products, specific services, put up the price,

write the description, put up a nice call to action, link your websites, link your link your social media handles, link your every every. So anyway, Idar sorry, but let me just say this for the benefit of other people. So there are problems or some problems with Dara's profile number one. Her name was Idara dearest. Honestly speaking, Idara dearest. OK, like, doesn't tell me who you are. Doesn't tell me what it is that you do.

Sorry about that. That's another alarm. OK, 30 minutes. Let me bring it to a close. So her name was Idara dearest. Now please select select a different name. Let it be tied into what it is you do. Then on her personal profile, there was no bio. So please, if you're like Idara, your name is Conley Kulei the Magnificent, that doesn't help me, doesn't tell me what it is that you do. Then personal profile, there's no bio, put up a bio, let be related to what it is you do.

Then download WhatsApp business. WhatsApp business will allow you to create a catalog. It will allow you to put up product descriptions, will allow you to link your website and then all of that. Then finally, this is one thing that I don't know if I mentioned it to you, Dara or not, but I really want all of you to start doing, all of you who are complaining that you're not making money from WhatsApp. Well, it might be this didn't come from the AI tool, this came from me.

OK, sorry, I'm going to have to come back to that later. My attention is needed at the moment. OK, I'm back. Sorry about that. My attention was required briefly. Let's see what was I talking about. OK, let me scroll through the chats with Idara again. So I was saying for those of you who complain that you're not able to make money using WhatsApp, you're able to promote your business using WhatsApp. Apart from all these things that we've discussed, there's one very practical thing that we can't do on WhatsApp that lots of you are not doing.

There is something in sales, in traditional sales that we call prospecting. Prospecting is when we sit down, we think of our life, we think of our business and we think is there anybody who might be interested in my product or my service. We now try and figure out who are these people, where are they? And then we come up with a plan for how we can start having conversations with those people. That is what we call prospecting, coming up with the plan that is prospecting,

executing the plan that is prospecting. Some other people call it outreach. Outreach just means you are going out. You are reaching out. Not that you are waiting for people to come to you, but you are going out. Too many people trying to promote their businesses by, you know, let people find me. Let me put stuff on social media, let people find me. Let me attract, let me attract. It's a two way thing. You serve, you should be going out.

Outreach, reach out to other people. You can do that on your WhatsApp and it's very simple. So let's say you're Idara. You've decided that you're going to be in the perfume business. No problem. You have done every single thing that we've suggested so far. You have downloaded WhatsApp business check. You have put the profile picture there, that is a perfume bottle, check. Or you have put your business logo. You know Idara perfumes, check.

Sharp people will see it and no doubt. Oh OK, when you know this lady is associated with perfume then you have changed your bio, you know perfume enthusiasts, perfume retailer in Acura, you know Czech. Then you have created your what again, catalog all your perfumes, snap them, snap picture, put prize, put prize, put description on everything. Then you now link it to your website. You link your, you link your website to your WhatsApp business.

Then you link your Instagram to your WhatsApp business. So check you've done everything. The final thing I'll ask that you do and lots of you don't do is this in your WhatsApp you have access to a few 100 people or maybe a few thousand people depending on who you are. What you now do is this, don't make this a broadcast. People make this a broadcast and that is where it loses its its strength. The broadcast is not tailored to anybody in particular.

It's quite frankly, I think now broadcast on the entire disrespect self like somebody who does they broadcast you anyhow today broadcast, tomorrow broadcast is as if this person has no respect for me and then people don't block you. So broadcast on the entire disrespect at least in Niger. So this next step, do not do this by broadcast. If you broadcast it will be a whole lot quicker. You just select, click on select all, then you will send and then 3000 people will receive the message and then you now say you've done work, you've not done work.

Now this is what you do. Get a Bluetooth keyboard so you can type quickly on your phone or sign in your WhatsApp to what's it called, Desktop, WhatsApp desk, desktop. I think that's what it's called. There's a way that you can do it. You know, you scan a barcode or something, but WhatsApp will now be on your laptop so you can respond to messages on your laptop. If you don't know how to do it, just ask around. I'm sure some of your friends or family members know how to do it.

I don't use laptops anymore, so I can't remember the I can't remember the whole setup. What you do now is you will now be doing prospecting on WhatsApp. You'll now be doing outreach on WhatsApp. Remember that prospecting is who might be interested in my product or my service. Think, where are these people? How can I reach them? Oh, they're already on my WhatsApp contacts. The next step is now how can I initiate conversation with these people?

Then you try it and every single day you give yourself a small target. Now, OK, I'm going to be doing other things to grow my business, but every single day, WhatsApp outreach, WhatsApp prospecting, at least I must do 5:00 to 10:00 every single day. It's that simple. Think about it, if you're sending 5 tailored target messages to people every single day, or 10, you do it Monday to Friday, that means you're contacting between 25 and 50

people. You do that for the course of the whole year. Are you telling me, honestly speaking, that you're not going to generate at least one sale from that? At least one? If you don't, something is terribly, terribly wrong about your approach. Now, it can be something as simple as this. OK, perfume. Anybody can use perfume anyway. So let's just say you start from your contacts. You start from letter A OK, no, because on WhatsApp, I think those people who store the, the,

their contacts with numbers and hashtags and symbols and stuff like that will come first. OK, so you start with the symbols, you send the person a simple message, because of course this is WhatsApp. It's people, you know, you just say, let's say the first person there, somebody stores their numbers. Then you start person name as a hashtag 123 hashtag 123 coli of the most high. So you just send a personal message that Kunle, what's up?

How's you been? Happy New year, long time, blah, blah, blah. You know, you just back and forth. So Kunle, you know, aspire, we don't finish uni now your girl is now into perfume. So so I beg no vex. Do you like perfumes? I be do you know anybody? Do you want to get perfumes for anybody? Do you want to get perfumes for mumsy? Mother's Day is coming up. You know, simple, simple conversations like that. Hey, what's up? Have you been?

It's been a while. Oh, I beg. I'm in the perfume business now. Follow me. Come by, I'll be. You won't buy perfume for mumsy. Buy perfume for your babe. Now those kind of conversations. Small, small. Small, small. Small. 5 every day, 10 every day on WhatsApp. It's not a bad idea. You'll be surprised the traction that you can get from doing some of these things. So in addition to doing all these things, do be doing WhatsApp outreach to don't broadcast just simple tailored messages, simple conversations with people.

Hey, what's up? It's been a while. How you been, how mumsy now how this person, how that person No Allah bro, I beg no vex. I've started business. So I'm now doing so, so, so and so. I beg you know anybody who needs so, so, so and so simple, simple conversations like that. I'm not saying sleep in WhatsApp every day, just do 5. Just do 10. I'm sure one hour will be OK. One hour is OK. Now to say you send out five of those messages or 10 every day,

I'm sure one hour is fine. Just do it. You notice that there's a difference in your business. So inbound ways of growing your business. OK, perfectly fine. Inbound is when you try to get people to come to you. So content marketing and all that stuff. Yeah, as inbound, but then outbound, we should be looking for outbound as well. If you don't have money, you know, to enter bars, to go for meetings, to do networking and all that, no problem.

WhatsApp is there, the contact is there. It's already somebody that you've spoken to before. There's nothing wrong. In fact, let me open my WhatsApp now. So as I'm talking, let me see how I can practicalize this now. So how you do this thing? OK chats, I'm trying to see how I can find contacts in WhatsApp. OK, let me click on all. OK, no, this is just showing people that I have spoken to before. Let me go to calls. How do you do this now?

OK, no problem, I can't go through WhatsApp. So what I'll do is I'll go through contacts on my phone. OK, so contact on my phone. Good. Now that I've opened contact on my phone, all the people that have OK, like I said, now it starts with people who have symbols in their name, in their names. Now there's one of my classmates, Lola, Lola Odemi. And she likes to use all these Yoruba sign in her name. So her own Lola has that like apostrophe on top.

So Lola then all those signs going up and down, they're under the old is it there's a dot, SO Lola or DME. So like for her now, for instance, let's say I was just starting out fresh, I can just click on Lola or DME. The contact will come up and I was, when you Scroll down, you will now see that she's on WhatsApp. I will click there and I now click on message. I'm doing this thing as we're talking now, but I'm not going to actually send her the message then.

OK, me and her, we've actually been in touch since February 2025. OK, That's the last time I was in touch with her. February 2025, very simple. I'll now send a message. I'll say, Lola, what's up now? Happy New Year. It's been a while. And of course you'll be like, hey, Tarishma, what's up now? How have you been? Blah, blah, blah. Oh, I'm good. What about hobby and the kids? So the idea, oh this is that one of your own children, This is then you talk back and forth and everything and I say, Lola, you know, I'm in business now saying business, what are you doing now saying that consulting that they do oh cool, what kind of consulting do you do?

Sales coach, business development consultancy, really you, you are not like this in school say well, you know, people change now blah, blah. So laws, I beg you know, anybody, you know, we need consultants and anybody that is having any sales problem in their business. It's that simple. Every day, just do 5 of that. Go to contact, open it, start from the top, then work your way down. Simple, simple conversation with them.

That's just it. These small, small, small kind of activities you'd be surprised at the end of. OK, let me not give you guys too much hope. At the end of three months, you're doing this kind of activity. You'll start, you'll start seeing some traction, and most importantly, people in your network will now start associating you with XYZ. So if you Dara does this kind of thing after she has done this thing for like 6 months within her network, everybody will just not OK when it comes to perfume.

It dies the babe. So when Valentine's Day is running around the corner and like oh, I want to buy Valentine for my boyfriend but I'm not sure. Or maybe let me check it out. Maybe you know, maybe I'm looking for a good price like shy. Your name will come up. Anyway, it's 43 minutes, so let me bring today's episode to a close. So that's it. Thank you very much for listening. Summary. Remember, you don't always need a consultant.

You don't always need a savior. The AI tools on your phone when it comes to sales or simple sales, simple, simple sales. When it comes to that, the AI tools on your phone are quite perfectly fine, pointing you in the right direction. But Please remember, do not use AI to solve accounting problems. Don't use AI to solve medical problems. Don't use AI to solve engineering problems. Don't use AI to solve tax problems. For highly specialized fields,

make sure you consult a professional. When it comes to simple relational things like this, talking to people, building sales, it will point you in the right direction. You'll be fine. Then also remember we must be doing outreach. WhatsApp is a conversational tool, so it's perfectly suited for outreach. If you're sending people messages 555, you know, 1010 people every single day, it's not a problem. It will take your business up a long way.

So that's it, that's all for today. I hope if you are in a dire situation, you've been able to get some useful, yes, more usual advice for today. Oh, I'm sorry for all the start and stop and anyway hope you got some value from this. So I'll catch you up some other time. If you want to connect with me, you can call me, send me a text message or a WhatsApp message just like Idara did on 08064662140. So thanks for your time and attention.

I'll catch you all some other time.